The Black Friday mattress sales have started earlier than ever in 2026. This is the biggest mattress sale of the year and with SweetNight's early Black Friday deal kicking off before October 23rd, we're predicting discounts from every corner of the mattress market. We'll be tracking them all in this hub.
But while the early discounts are getting started, the majority of the best Black Friday mattress sales won't be underway until mid-November, following this year's trends. Through Memorial Day and Labor Day 2026 we noticed our favorite brands swapping the months long deals of 2025 for shorter, more concentrated sales period. In 2026, patience is likely to pay off with a bigger discount.
It's the luxury mattresses most likely to be make a splash this year. Mintel suggests shoppers are valuing quality investment over 'value' items, while Fortune predicts luxury beds will display the fastest growth of all mattress segments, at 9.4% over the next eight years. We expect that to be represented in the discounts, with hotel brands such as Westin and Marriott typically reserving their biggest mattress deals for Black Friday.
If you are looking to save, budget beds are growing in quality and versatility — we know that from our in-house lab testing. While this year's Amazon Prime Day mattress sales were lukewarm, we're hoping for better on the Black Friday / Cyber Monday weekend.
Our best mattress guide is the best place to start your shopping. Here we've rounded up the mattresses that earned top marks from our experienced review panel, with an option for every sleep style and budget.
Black Friday itself takes place on Friday 27th of November 2026, but our deals experts have already started scouring for the latest Black Friday discounts.
Today's best mattress sales
If you can't wait until Black Friday, there are still plenty of sleep deals you can shop today. We've rounded them up in our guide to this month's best mattress sales but you can find our top picks below.
- Saatva: Save up to $375 on our favorite mattress
- Amazon: Big savings on budget beds
- DreamCloud: Up to 60% off our best value mattress
- SweetNight: Flash sales on cooling beds
- Avocado: Organic beds up to 15% off
Should you wait for the Black Friday mattress sales?
You can enjoy mattress sales year-round but Black Friday is traditionally the biggest of them all. Waiting until late-November might save you extra on the bed of your dreams, but how much can you actually expect to save?
Many mattress brands run percentage discounts, meaning premium models get the biggest saving. For example, a queen Helix Midnight Luxe is now $1.999 in the sale. If Helix matches its Memorial Day discount, that could drop to $1,824.
Overall, we expect extra savings of $100-$300 from most brands for a queen size. But there are some deals not worth waiting for: DreamCloud, Nectar and WinkBed are likely to stick to same saving we've seen year-round.
Black Friday mattress sales 2026: Predictions and analysis
2026 has been a mixed year for mattress sales. On the one hand, it's felt like there's been a major sale every other week. You've barely waved goodbye to the President's Day mattress sales before the Memorial Day mattress deals kick off, then it's Prime Day, July 4th, another Amazon sale. There's hardly been a minute to catch your breath.
But with almost non-stop sales, it almost feels like there hasn't been a discount at all. Perhaps that's why mattress sales have fallen by 9.7% during 2026 (while prices have risen by 5% on average.)
Or perhaps shoppers are waiting for a sale that really catches their eye. Research by Bain shows that 64% of shoppers are waiting for Black Friday to make their purchases — up from 55% in 2025. And a massive 90% of consumers intend to shop over Black Friday and Cyber Monday. These are the trends we expect you to be shopping.
Customers want luxury — mattress brands will deliver
Mintel identifies that US shoppers are reconsidering 'value' and 'long-lasting quality' amidst the rising cost of living. For those looking to invest in long-term sleep comfort, luxury brands such as Saatva and hotel mattress brands like Marriott have historically held major sales over Black Friday.
Expect a focus on wellness
The days of 'I'll sleep when I'm dead' are long gone. It's all about sleepmaxxing, longevity, and knocking out that eight hours. Expect sales from Sleep Number, Eight Sleep and other best smart beds that put the emphasis on actively improving your sleep, as you sleep.
US Shoppers are rethinking what “value” means... they’re paying closer attention to comfort, adaptability, sustainability
Mintel
Tariffs and supply chains continue to cause problems
Mattress prices have risen in 2026, there's no way around it. A queen Saatva Classic was $2,139 MSRP this time last year — it's now $2,229. But these price rises are set to continue, making Black Friday 2026 likely to be the best time to shop moving forward.
The best budget deals will be on Amazon
Amazon remains the place to find a deal on the best cheap mattresses (even though Prime Day was decidedly disappointing.) We're keeping our fingers crossed that the retail giant makes up for it on Black Friday.
More eco-friendly discounts
It took a while for many of our favorite organic mattresses to get in on the deals game but brands like Essentia, Naturepedic and Avocado now rarely lat a holiday go by without a price drop.
Free gifts can sweeten the deal...
But don't let a gift trick you into buying a bed you don't want. Brands like Tempur-Pedic and Cocoon by Sealy sometimes offer free bedding or a discount. But shop savvy on Black Friday and you might be able to snag both.
Black Friday mattress sales FAQ
When is Black Friday 2026?
The countdown to Black Friday 2026 is on. Black Friday falls on 27th November 2026. This is the Friday immediately after Thanksgiving, as retailers use the extended holiday weekend to get people shopping the sales.
Cyber Monday, another major mattress sale day, is the following Monday: Monday 30th November, 2026.
But while those are the official dates, the actual sales are likely to get underway much sooner. Black Friday discounts already started appearing in late October and the majority of mattress sales should be underway by mid-November.
Is Black Friday a good time to buy a mattress?
Black Friday has historically been the biggest mattress sale of the year. But that title has come under pressure in recent years, with many brands repeating their sales over Memorial Day in May and even Labor Day in September.
But we still think Black Friday will be the best time to buy a mattress in 2026. Primarily because of the breadth of deals. As well as sleep brands, retailers such as Amazon, Walmart, Mattress Firm and Macy's join in on the fun over Black Friday. That means more choice so you can find the perfect discount.
Black Friday is also the best time to save on your entire sleep set-up, with discounts on pillows, bedding and sleep tech accessories.
And we're hoping the holiday will entice some deals-shy brands to break out the biggest discounts (we're looking at you, Purple and Tempur-Pedic.)
Black Friday vs Cyber Monday: Which mattress deals are better?
Cyber Monday is the Monday directly after Black Friday. This year, that's Monday 30th November. Black Friday and Cyber Monday are the big mattress sales days to mark the end of the year but which is better?
In store, the Black Friday mattress sales win hands-down. But if you're shopping online for one of the best mattresses in a box, there's little to choose between the two. Most brands will start their sale in the run up to Black Friday and the same deal will continue until after Cyber Monday.
But there are likely to be a few exceptions. Some sleep brands will run Black Friday specific offers, while others will reserve deals exclusively for Cyber Monday. These will typically be add-ons, such as a free gift, rather than a new discount.
For the most part, however, sleep brands will run the same saving from Friday 27th November through to Monday 30th November.
Meet the experts
We have experienced deals hunters, mattress pros, and certified sleep coaches bringing you all the best Black Friday mattress sales 2025, backed by a team of sleep experts...
Louis refuses to pay full price for anything. He has over 10 years‘ experience finding the best deals to save readers money. Louis price checks against multiple retailers and searches high and low for sales on editor-recommended mattresses, pillows, weighted blankets, mattress toppers, and everything in between. Louis knows the importance of a sleeping on a proper bed — he’s even gone hands-on with a small number of mattresses in his spare time — and will leave no stone unturned searching for the very best Black Friday mattress sales.
Claire is a Certified Sleep Science Coach at Tom's Guide and has been reviewing consumer products, including mattresses and pillows, for nearly 17 years‘. She has tested memory foam, hybrid, cooling and organic mattresses, and knows what makes a great mattress – and what they are worth. This Black Friday, Claire will be guiding guide you through the different types of mattresses you can buy in the sales and how each can help you sleep better. Like Louis, Claire has regularly tracks mattress sales and can easily spot the best from the rest.
Ruth is a mattress nerd and sleep enthusiast who is passionate about the importance of a good bed. When she hasn't been testing mattresses or trying weird sleep hacks, she has spent 2026 tracking mattress prices and sales trends; so she knows when you're getting a good deal on a bed. This is her third Black Friday following the mattress sales and she still remembers just how daunting buying a new bed can be — but she also remembers the morning back pain her old mattress gave her and she's excited to share her expertise to make mattress shopping easier for you.
