Black Friday mattress sales 2025 — our expert predictions

The Black Friday mattress sales are on the horizon and this year we’re expecting the deals to start earlier than ever. In 2024 sleep brand Nolah went first, launching its Black Friday sale on October 30th — expect to see more brands following in its footsteps in 2025.

Black Friday was once the single best time of year to save on a mattress but it’s seen increasing competition; this year’s Memorial Day mattress deals were bumper. However, following a slow-down in mattress purchases in the first half of 2025 (Furniture Today), we predict retailers will try to lure shoppers back with early Black Friday mattress discounts.

While people are buying fewer mattresses, when they do shop, they’re spending more — unit sales are down 11.2% compared to a 5.7% decrease in overall spending. We expect luxury mattress brands will try to capitalize with attractive savings on premium beds.

It’s been a tricky year for the mattress market with tariffs hitting the industry hard. Turns out, it’s difficult to make a bed without importing some goods. That’s led to inevitable price rises, even from primarily US-based brands such as Saatva and Avocado. As we predict price rises to continue, Black Friday still looks like the best time to buy a mattress moving forward.

We expect brands will try to offset price rises by either increasing discounts or, possibly, by utilizing free gifts and ‘instant credit’ — an increasingly popular money-back offer we’ve recently observed at Cocoon by Sealy and Purple.

That's all to come, and before Black Friday officially starts on 29th November we’ll be tracking all the deals across the web in our Black Friday sales hub. Here, we’re focused on getting you the best sleep possible and we’ll be analyzing the Black Friday mattress discounts as they come in.

If you need a new bed right now, our best mattress guide features expert-tested recommendations for every sleep style while our mattress sales hub tracks all the biggest deals currently live. And if it’s a bargain bed you’re after, keep an eye on the upcoming Amazon Prime Day mattress deals.

Today's best sales

We're still a month away from even the earliest Black Friday mattress sales but if you can't wait to shop there are deals to enjoy in the interim. We've rounded up all the best savings in our mattress sales hub but below is a snapshot of the deals to browse now:

• Amazon: great selection of budget mattresses
• Saatva: save $300 on our top-rated mattress
• Helix: hybrid mattresses for every sleep style
• DreamCloud: our favorite value mattress + a free bedding bundle
• Tempur-Pedic: luxury pressure relief and premium beds

Should you wait for the Black Friday mattress sales?

We recommend waiting for Black Friday to save on a mattress — we’re currently in a deals lull. Research shows that in 2024 the biggest price drops on furniture occurred over Cyber Monday. For mattresses, we predict the best discounts will arrive by late-November.

Right now many brands are running their standard sales (see Bear and Saatva) or no sales at all, (like Sleep Number and Tempur-Pedic.) By waiting until Black Friday you can potentially save hundreds of dollars on a bed.

But there are some brands worth shopping now: WinkBed mattress deals never change and we’d be surprised to see a better sale from DreamCloud this Black Friday.

Black Friday mattress sales 2025: Our predictions

We track mattress deals year-round and in 2025 we've observed several trends that we predict will dictate how the Black Friday mattress sales play out. These are some of the major trends we're expecting:

Early Black Friday deals will arrive at the end of October
But watch out for so-called ‘Early Black Friday deals’ that are the year-round sales with a rebrand. We’re predicting Sleep Number and GhostBed will be among the first to announce real Black Friday savings (they went early for Labor Day) with the rest following later in November.

The discounts will be as good as last year — but the prices will be higher
Bain predicted tariffs would hit the furniture industry hardest and we have seen price hikes on mattresses across 2025. In real terms, that means the Saatva Classic cost $1,695 for a queen in the President’s Day sale and $1,739 during Labor Day — even though it was $400 off on both occasions.

But shopping now can help you save in the long run
Prices on mattresses, particularly luxury mattresses, have risen during the course of the year and that’s not a trend we expect to reverse any time soon. In the Black Friday mattress sales you’re likely to see the lowest prices for the foreseeable future.

Amazon and Walmart will fight for the cheap mattress crown
Pre-Memorial Day, Amazon reduced a Siena Mattress to just $279 for a queen and we're hoping to see deals that good over Black Friday. But Amazon faces tough competition from Walmart, with big savings on NapQueen, Zinus and Allswell mattresses. If your budget is tight, these are the places to look.

We might see blanket discounts on luxury hotel mattresses
Mattresses used in hotels are known for crowd-pleasing luxury comfort... and a high price. Last year, 30% off the Westin Heavenly Bed was among our favorite Black Friday mattress sales. This year, Marriott bought all its sleep brands — including Ritz-Carlton and Westin — under one roof. We’re hoping to see big savings across the board.

Sales will reflect the trend towards luxury
The US Pillows and Mattress Market Report found consumers are prioritizing personalized, quality sleep, with eco-friendly materials also driving demand. To accommodate this, we predict we’ll see sales tailored towards luxury, smart, and eco-sleep solutions; typically the most expensive mattress types.

Instant credit might replace some discounts and free gifts
This year Helix, Nolah and Bear have ended their long-running free pillow offer, while Cocoon by Sealy’s once-standard free bedding bundle now alternates with a $50 instant credit gift. We think the gifts might return for Black Friday, to enhance a deal without increasing the discount. Look out for more ‘instant credit’ deals as well; Tempur-Pedic and Purple have both offered them in recent months.

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Last year's best Black Friday mattress deals

During Black Friday and Cyber Monday 2024 we worked round the clock to find the best mattress deals for every budget. While we can't guarantee these savings will return, they're a good way to understand the mattress sales we expect to see this year. Here's a handful of the biggest ones we saw...

1. Saatva Classic mattress (queen): $2,095 now $1,695 at Saatva
Saatva’s luxury innerspring hybrid is the best mattress we’ve ever tested. We re-tested it for Black Friday and for the first time ever gave a full five-star review: it looks and feels like a high-end hotel mattress, and is a brilliant choice for most people. There are three different firmness options, so it’s easy to customize to your preferences. We slept on the popular luxury firm version, and found it to deliver excellent pressure-relief and spine-alignment, helping us achieve a deeper sleep, and reducing aches and pains in the morning. Prices in the Saatva Black Friday sale are the same as every other major sale this year, at $995 for a twin and $1,695 for a queen, so this isn't a special deal for Black Friday — but it is good value for a luxury mattress. Plus, build quality is the best we've tested: this is a mattress that will last. The only people we don’t recommend the Classic too are bed-sharers who weigh over 600lbs and anyone with chronic back pain. It comes with free white glove delivery, and there's a year-long trial to make sure it's right — just bear in mind there's a $99 returns fee if you don't like it.

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2. Siena Memory Foam Mattress (queen): $399 now $339.15 at Amazon
We reported that the Siena had a $20 price cut at Siena... Well, there's an even bigger $60 price cut over at Amazon, with a twin down to $169.15 and a queen at $339.15. These are the lowest prices we've ever seen for this top-rated budget memory foam mattress. We gave it four out of five stars in our review, calling it a "brilliant budget mattress". Despite its low price, it doesn't feel cheap, with great temperature regulation (we tested the Siena during one of the hottest summers on record and didn't overheat), superb edge support, and minimal motion transfer. It's firmer than advertised though: we rate it 8 out of 10. Our testers adjusted to it over the one-month review period and found it to be comfortable, but don’t expect a traditional memory foam feel — there’s very little ‘hug’ here.

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3. The Allswell Hybrid Mattress, 10-inch (queen): $317 $284 at Walmart
It's not often we see Walmart's excellent own-brand mattress below $300, but the retailer's Black Friday sale drops a queen from $317 to $284 — that's $15 cheaper than Memorial Day. This is a top-class budget mattress. We gave it 4 out of 5 stars in our review: it delivers fantastic support and it's great at isolating motion, so you're less likely to notice a partner tossing and turning. Two of our testers were so impressed with The Allswell's feel and affordability that they decided to buy one to replace their sagging foam mattress at home. It's not the best choice if you suffer from back pain, and it's not great for anyone who weighs over 200lb — in both cases you’ll need a higher-quality mattress. Otherwise, the Allswell offers impressive performance for the price and we highly recommend it.

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4. Helix Midnight Luxe (queen): $2.373.33 $1,732 + $330 free gifts at Helix with code: TOMS27
New for Black Friday: we teamed up with Helix to offer Tom’s Guide readers a special 27% discount. Use code: TOMS27 at checkout and you’ll get an extra 2% off the standard Helix Black Friday mattress sale, plus you’ll still get a free mattress protector, sheet and pillow set worth up to $330, as you would with the official deal. We rate the Midnight Luxe as the best mattress for side sleepers because it does a brilliant job of eliminating pressure points around your hips, shoulders and knees, which are key areas when you're lying on your side. We gave it four and a half out of five stars in our Helix Midnight Luxe review, and particularly recommend it for couples with restless partners, thanks to its excellent ability to isolate motion. If you’re looking for a bundle deal, this is the lowest price the Helix Midnight Luxe has been all year, making a queen size $50 cheaper than Labor Day and $166 lower than Black Friday last year. However, if you only need a mattress, we’ve seen the Helix Midnight Luxe cheaper: a queen dropped to $1,614 in July. For anyone with a lower budget, consider the standard Helix Midnight instead — it's a great mattress, and cheaper still at $972 (with our discount) plus two free pillows.

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5. Westin Heavenly Bed mattress: from $1,645 $1,51.50 at Westin Store
The Westin Heavenly Bed was created after a rigorous research, design and testing process. This is the Westin Heavenly Bed 2.0, a recently launched upgrade that features a plush pillow-top paired with spring support and innovative cooling fabric woven with silver fibers. In the 30% off sale, the Westin Heavenly Bed Mattress is one of the most affordable hotel mattresses available, with a queen now $1,746.50 (was $2,495). The benefits can't compare to the Saatva (just a 10-year warranty) but that's not unusual for a hotel shop.

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6. Bear Original mattress: twin from $699 now $419.40 at Bear Mattress with code: BFCM4TY
The medium-firm feel of the Bear Original makes it a top choice for combi sleepers, with enough cushioning at the touch points but a sturdy support across the body. We also gave high marks for motion isolation during our Bear Original Mattress review, so it's a good choice if you share with a partner who can never seem to get comfortable. You can claim a 40% discount using code BFCM4TY, reducing a queen to $598.80 (was $998) and matching the largest saving we've seen this year.

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2. Casper Snow Max: twin XL from $3,125 from $1,875 at Casper
We think this is a good cross between Casper's two popular mattresses. the Casper Snow and the Dream Hybrid. Compared to the other two memory foam cooling beds, this is a medium-firm mattresses with a 7-layer hybrid construction combining align memory foam, flex support coils and specialist cooling technology. This has twice the more HeatDelete bands than the base model along with the brand's signature Snow technology and a top layer of Soothe Memory foam preventing night-sweats. We recommend it most suitable for combination sleepers as it provides excellent support for all sleeping positions. Casper has now increased the Black Friday discount from 30% to 40% dropping the MSRP of a queen from $3,745 to $2,245 which is the cheapest price this year.

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8. Tempur-Pedic Tempur-Adapt Mattress: twin from $1,699 $1,499 + $300 free gifts at Tempur-Pedic
The Tempur-Adapt's Tempur Material is designed to absorb virtually every movement. In our review, we called the bed's motion isolation "incredible"and felt that you could share a bed with a restless partner and sleep undisturbed. However, it is a splurge and the 90-night sleep trial and 10-year warranty are relatively short considering the price. Still, there's up to $400 off with this Black Friday mattress deal, and a queen is $200 off at $1,999 (was $2,199).

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9. Sealy Posturepedic Hybrid Mattress: twin from $1,149 now $729 at Sealy
Sealy's Posturepedic collection has been designed to help anyone with back pain who's also looking for a mattress on a budget. Using specialty foams and responsive coils, the Posturepedic comes in two firmness levels so you can enjoy pain relief in any sleeping position. In this Black Friday deal a queen is just $799 (was $1,249) and that's the best price we've spotted this year – only $79 more than a twin.

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10. Casper Element Mattress: twin from $395 $276.49 at Amazon
This Amazon-exclusive memory foam mattress from Casper has a basic 2-layer construction and a medium-firm bed feel to suit many types of sleepers. This Black Friday deal is a return to the all-time Amazon price low, with 30% off all sizes. After the discount, a queen-size is $416.49 (MSRP $595). At this low price, it's a great pickup for a guest room or if you need a mattress for your main bedroom in a pinch. It comes with a 10-year warranty from Casper and a 100-day return window from Amazon.

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Black Friday mattress sales FAQ

When is Black Friday 2025?

The countdown to Black Friday has started: Black Friday 2025 falls on 28th November. This is the Friday directly after Thanksgiving, so the holiday weekend gives you plenty of time to shop the sales.

Cyber Monday — another big mattress sales days — is the Monday following Black Friday. In 2025, that's Monday 1st December.

Those are the official dates but based on previous years, we predict the deals will start much sooner. We'll start actively looking for discounts by late October.

Is Black Friday a good time to buy a mattress?

Black Friday is an excellent time to buy a mattress as this popular sales event is likely to bring discounts from all major sleep brands, as well as large sales at retailers such as Amazon, Walmart, Macy's and Mattress Firm.

While Black Friday was once the undisputed leader of mattress sales, it now faces tough competition from Memorial Day, President's Day and Labor Day. In 2025, brands including Saatva, Helix and Tempur-Pedic announced Black Friday-rivaling price drops during these earlier sales. We'll be interested to see if Black Friday can beat them...

However, even though rival sales events have compared to Black Friday, they never been able to top it. November is still our favorite time to save on a mattress.

Black Friday vs Cyber Monday: which mattress deals are better

Cyber Monday is the Monday directly after Black Friday. This year, that's Monday 1st December. Black Friday and Cyber Monday are the big mattress sales days to mark the end of the year but which is better?

When it comes to mattress sales, there's usually little to choose between Black Friday vs Cyber Monday. Often the best mattress deals will run from Black Friday through the holiday weekend, with the same discounts continuing to Cyber Monday.

There are some deals that will end before Cyber Monday and, conversely, some sales that won't start until Cyber Monday — but these are the exception. The vast majority of mattress sales will stay steady from Black Friday on the 29th November through to Cyber Monday on December 1st.

Do stores run Black Friday mattress sales?

Mattress stores will run Black Friday mattress sales and many of these deals will be comparable to the offers we see online.

The major advantage of going to a mattress store to purchase is you get to test the bed before you buy. But shopping online often comes with a built-in testing period: the sleep trial. This allows you to use the bed at home for a set number of nights (typically 100) and return it for a full or partial refund if it doesn't meet your needs.

If you are interested in buying a mattress in-store this Black Friday, we recommend doing your research beforehand. Familiarize yourself with the MSRP of the mattress, its usual sale price and the brand's sleep trial and warranty period.

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Meet the experts

We have experienced deals hunters, mattress pros, and certified sleep coaches bringing you all the best Black Friday mattress sales 2025, backed by a team of sleep experts...

Louis Ramirez

Louis refuses to pay full price for anything. He has over 10 years‘ experience finding the best deals to save readers money. Louis price checks against multiple retailers and searches high and low for sales on editor-recommended mattresses, pillows, weighted blankets, mattress toppers, and everything in between. Louis knows the importance of a sleeping on a proper bed — he’s even gone hands-on with a small number of mattresses in his spare time — and will leave no stone unturned searching for the very best Black Friday mattress sales.

Claire Davies

Claire is a Certified Sleep Science Coach at Tom's Guide and has been reviewing consumer products, including mattresses and pillows, for nearly 17 years‘. She has tested memory foam, hybrid, cooling and organic mattresses, and knows what makes a great mattress – and what they are worth. This Black Friday, Claire will be guiding guide you through the different types of mattresses you can buy in the sales and how each can help you sleep better. Like Louis, Claire has regularly tracks mattress sales and can easily spot the best from the rest.

Ruth Jones

Ruth is a mattress nerd and sleep enthusiast who is passionate about the importance of a good bed. When she hasn't been testing mattresses or trying weird sleep hacks, she has spent 2025 tracking mattress prices and sales trends; so she knows when you're getting a good deal on a bed. This is her third Black Friday following the mattress sales and she still remembers just how daunting buying a new bed can be — but she also remembers the morning back pain her old mattress gave her and she's excited to share her expertise to make mattress shopping easier for you.