Helix Black Friday deals 2026

The image shows a light haired mattress tester diving onto the Helix Midnight Luxe mattress, placed on a white bed frame in a neutrally decorated bedroom. Inset, a badge reads 'tg price drop' — (Image credit: Future)

November is here, which means we're hurtling towards Black Friday, AKA one of the best times of year to buy a new mattress. Helix is among the first brands to launch their Black Friday sale, with up to 30% off luxury hybrid mattresses at Helix for all sleepers and budgets.

Helix is the brand behind some of the best mattresses we've tested. Most notably, the Helix Midnight Luxe, which has been engineered specifically for side sleepers. There's currently 25% off the Luxe, which translates to a maximum saving of up to $749.66.

We track the best Helix mattress sales throughout the year, so how does the current Helix Black Friday sale compare? We're not seeing anything that we didn't see during the Labor Day sales, with discounts ranging between 20% and 30% off. These are the deals we recommend snapping up...

Helix Midnight Luxe — save up to $749
Reduced to $1,874 (from $2,498) for a queen at Helix
Helix Dawn — save up to $423
Reduced to $1,183 (from $1,478) for a queen at Helix
Helix Midnight Elite — save up to $1,424
Reduced to $2,799 (from $3,998) for a queen at Helix
Helix Sunset Luxe — save up to $749
Reduced to $1874 (from $2,498) for a queen at Helix

Helix Black Friday mattress deals 2026: Top 5 early sales

We rate the Helix Midnight Luxe as the best mattress for side sleepers you can buy, thanks to its blissful pressure relief across the shoulders, hips and knees. An MSRP increase and sale structure shift means that you can snap up a queen for $1,874, down from $2,498.66 in the current Black Friday sale. That's considerably more than the $1,751 price you would have paid this time last year, but still excellent value for money. (We don't anticipate prices coming down any lower). Helix mattresses now come with a 365 night sleep trial, limited lifetime warranty and free shipping.

Our Helix Midnight Luxe review score: ★★★★½
User score: ★★★★½ (8,300+ reviews)

This boxed mattress is a fantastic solution for anyone looking for a slice of the comfort of the Midnight Luxe but on a tighter budget. Like the Luxe, it's been engineered specifically for side sleepers. You won't get the same luxurious feel as the Luxe but you can add a cooling GlacioTex pillow top as an additional upgrade for $299 in the current sale. There's 20% off, which brings a queen down to $1,674 from $2,092.50. It comes with a 365 sleep trial and limited lifetime warranty.

Our Helix Midnight review score: ★★★★

Like the Midnight range, the Sunset Luxe is a mattress that's been designed specifically for side sleepers. The key difference here is that the Sunset range is softer. We recommend it to lighter bodies or those who sleep exclusively on their sides (if you're a side and back sleeper, you'll be better suited to the Midnight range). 25% off brings a queen down to $1,874 from $2,498.66, which makes now a great time to buy.

Our Helix Sunset Luxe review score: ★★★★½ (1,300+ reviews)
User score: ★★★★

Has the Helix Black Friday sale started?

The Helix Black Friday sale has officially started, with up to 30% off sitewide. The sale breakdown this year is 20% off the entry level Core range, 25% off the Luxe range and 30% off the premium Elite range.

Where to find the best Helix mattress Black Friday deals

Helix's mattresses are sold directly on the brand's website, but are also available from third-party retailers including Amazon. The biggest discounts always come directly from Helix themselves, but we'll be checking other sellers to make sure you're getting the best offers here.

When buying a mattress from a third-party seller, it's important to check that you're not missing out on the benefits offered by the manufacturer. For Helix, these benefits include a 365-night sleep trial, limited lifetime warranty, and free shipping.

Is Black Friday a good time buy a Helix mattress?

In line with most mattress brands, Black Friday is one of the best time of year to buy a mattress at Helix.

Last year, we saw some of Helix's cheapest prices around Black Friday and Cyber Monday. However, the sale structure has changed this year. Instead of a 27% off sitewide sale, there's 20% off the core range, which are brand's entry level beds. There's 25% off the Luxe range, and 30% off the Elite, premium range.

That means that you'll pay more for a Helix mattress from the core range, but stand to save more (up to $1,424) if you're shopping the Elite range.

How to choose the right Helix Black Friday mattress deal for you

Which Helix mattress is best for you depends on your sleep preferences. The Midnight Luxe is our favorite mattress for side sleepers, providing excellent pressure relief. If you don't like your mattresses too soft, Helix also offers a medium-firm feel with the Midnight range.

The Helix Moonlight is great for back and stomach sleepers with its firmer feel. The dynamic latex foam is great for restless sleepers, responding to your movement to ensure consistent cradling. Its supportive layers provide a good lift for sleepers who don't like to sink into their mattress.

Helix also has a mattress tailored for big and tall sleepers - the Helix Plus. It features extra-tall coils which provide more support, and 4lbs memory foam in a specialist Helix Plus blend for maximum support. If you're after an organic mattress there's also the Helix Birch, which is comprised of all-natural materials.

Here's a quick breakdown of which Helix mattresses we think are best suited to different types of sleepers:

Helix Midnight Luxe mattress (from $1,119 at Helix Sleep) - ideal for side sleepers and those experiencing discomfort in their joints
Helix Midnight mattress (from $849 at Helix Sleep) - ideal for side sleepers on a budget
Helix Dusk Luxe mattress (from $1,119 at Helix Sleep) - best for back and stomach sleepers
Helix Moonlight mattress (from $849 at Helix Sleep) - ideal for stomach sleepers
Helix Midnight Elite mattress (from $1,836 at Helix Sleep) - ideal for hot sleepers
Helix Plus mattress (from $1,258 at Helix Sleep) - best for heavier bodies
Helix Birch Natural mattress (from $1,099 at Helix Sleep) - best for eco-conscious shoppers

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Nicola is the Sleep Editor at Tom’s Guide. With a career in journalism spanning two decades, Nicola brings experience to the team and the knowledge of what makes a great article, whether that’s a how-to mattress cleaning feature, a deep dive into melatonin gummies, or an in-depth mattress review. As a sleep editor, few better understand how important a decent mattress is to the overall quality of our sleep, and precisely how our sleep impacts our physical and mental health. As well as tackling the vast topic of sleep, Nicola joins the raft of expert mattress specialists at Tom’s Guide, who test and compare a wide range of mattresses in order to guide readers towards the very best options on the market.