Helix Black Friday deals 2025

A woman jumping on the Helix Midnight Luxe mattress on white bedframe in sleep studio with blue wall, bedside shelving on the left and plants on the right

(Image credit: Future)

Black Friday sales have officially ended, and we saw a record-breaking discount of 27% off sitewide with our exclusive code, TOMS27.

Helix is the brand behind one of the best mattresses of the year, the Helix Midnight Luxe, which we rate highly for its pressure relief for side sleepers.

Helix Black Friday mattress deals 2025: The top 7 early sales

1. Helix Midnight Luxe mattress (queen): $2,398.75 $1,751 at Helix Sleep
Price last month: $1,919
Lowest this year: $1,732.53
Last year: $1,732.53
Likelihood of new discount: Low

Review score: ★★★★1/2
Firmness: 6/10
Best for: Side sleepers, back sleepers, couples

The bottom line: We rate the Midnight Luxe as the best mattress in Helix's line up. Offering superb pressure relief and comfort, it's easy to see why it's the brand's best seller. It tops our list of the best mattresses for side sleepers and our Helix Midnight Luxe mattress review praised its excellent motion isolation, as well. Our exclusive code TOMS27 takes 27% off now meaning you can get a queen size for $1,751 saving you $647.63 on MSRP. While this is the lowest price we've seen this year (last spotted around Labor Day), around Black Friday 2024 that deal included a free bedding bundle worth up to $418 too. Holding off until closer to Black Friday itself could see the return of that epic sale. But if you're stocked up on bedding, shopping now will bag you the best price on the Helix Midnight Luxe.

5. Helix Midnight Elite mattress: twin was from $2,498.66 now from $1,874 at Helix Sleep
Helix's Elite line, revamped this year, provides the ultimate luxury, with GlacioTex cooling and a towering 15" height. This medium-feel mattress is great for side sleepers, providing increased comfort compared to other models in Midnight range. It's premium status is reflected in the price. But a twin is no a queen is now $2,812 after 27% off (it was $2,999 last month) — a justifiable price for a mattress of this prestige, but we saw it go for $2,736.59 last Black Friday.

6. Helix Plus mattress: twin was from $1,123.75 now from $820.53 at Helix Sleep
If you've got a heavier body, this is the Helix mattress for you, providing extra support for big and tall people. It features extra-tall coils, which provide more support, and 4lbs memory foam in a specialist Helix Plus blend. Standing at 11.5", it's also taller than most mattresses in the Helix stable. It's a little more expensive than other core Helix mattresses, but right now you can save up to $522.72 with the code TOMS27. A queen now costs just $1,094 (was $1,498.66).

7. Helix Birch Natural mattress: twin was from $1,373.33 now from $1,002.53 + free pillows at Helix Sleep
If you want a mattress that's as friendly to the environment as your body, then try the Helix Birch Natural mattress. It's an organic mattress made from natural materials and we rate it 4.5 out of 5 stars after testing it. If you want extra comfort, go for the Luxe version of the Helix Birch. This mattress comes with a FREE Birch pillow set and an increased warranty, extending to 25 years, improving its eco-friendly status. The 27% off brings it down to $1,361.70 for a queen (was $1,865.33) — that's the cheapest price we've seen this year and free bedding is a great perk. A super deal.

Has the Helix Black Friday sale started?

The Helix Black Friday sale has officially started. There's 25% off sitewide and you can bag an extra 2% off with our exclusive code TOMS27, which takes 27% off in total.

We've seen 25% to 27% off during major sales this year so we're not surprised to see this deal again. Though a free bedding bundle may return closer to Friday, November 28, 2025.

Where to find the best Helix mattress Black Friday deals

Helix's mattresses are sold directly on the brand's website, but are also available from third-party retailers including Amazon. The biggest discounts usually come directly from Helix themselves, but we'll be checking other sellers to make sure you're getting the best offers here.

When buying a mattress from a third-party seller, it's important to check that you're not missing out on the benefits offered by the manufacturer. For Helix, these benefits include a 100-night sleep trial, 10-15 year warranty, and free shipping.

Is Black Friday a good time buy a Helix mattress?

In line with most mattress brands, Black Friday is the best time of year to buy a mattress at Helix. Last year, we saw some of Helix's cheapest prices around Black Friday and Cyber Monday. The general access sale usually means mattresses across the site drop by 25% with some free gifts thrown in to sweeten the deal. Plus our exclusive discount code TOMS27 could get you an extra 2% off.

How much should you pay for a Helix mattress in the Black Friday sales?

Helix's mattresses are priced in the mid-to-high range, ranging from $1,099 to $3,599. This Black Friday we're expecting to see savings as large as $500+ on all mattresses, with free gifts thrown in.

How to choose the right Helix Black Friday mattress deal for you

Which Helix mattress is best for you depends on your sleep preferences. The Midnight Luxe is our favorite mattress for side sleepers, providing excellent pressure relief. If you don't like your mattresses too soft, Helix also offers a medium-firm feel with the Midnight range.

The Helix Moonlight is great for back and stomach sleepers with its firmer feel. The dynamic latex foam is great for restless sleepers, responding to your movement to ensure consistent cradling. Its supportive layers provide a good lift for sleepers who don't like to sink into their mattress.

Helix also has a mattress tailored for big and tall sleepers - the Helix Plus. It features extra-tall coils which provide more support, and 4lbs memory foam in a specialist Helix Plus blend for maximum support. If you're after an organic mattress there's also the Helix Birch, which is comprised of all-natural materials.

Here's a quick breakdown of which Helix mattresses we think are best suited to different types of sleepers:

Helix Midnight Luxe mattress (from $1,002.29 at Helix Sleep) - ideal for side sleepers and those experiencing discomfort in their joints
Helix Midnight mattress (from $680.36 at Helix Sleep) - ideal for side sleepers on a budget
Helix Dusk Luxe mattress (from $1,002.29 at Helix Sleep) - best for back and stomach sleepers
Helix Moonlight mattress (from $680.36 at Helix Sleep) - ideal for stomach sleepers
Helix Midnight Elite mattress (from $1,823.54 at Helix Sleep) - ideal for hot sleepers
Helix Plus mattress (from $777.69 at Helix Sleep) - best for heavier bodies
Helix Birch Natural mattress (from $1,002.87 at Helix Sleep) - best for eco-conscious shoppers

Eve is a sleep tech product tester and writer at Tom's Guide, covering everything from smart beds and sleep trackers, to sleep earbuds and sunrise alarm clocks. Eve is a PPA-accredited journalist with an MA in Magazine Journalism, and has four years’ experience writing features and news. In her role as Sleep Tech Product Tester and Writer for Tom's Guide, Eve is constantly trying out and reviewing the latest sleep products from brands such as Apple, Garmin, Whoop, Hatch, Sleep Number, Eight Sleep, and Oura. A fitness enthusiast who completed the London Marathon earlier this year, Eve loves exploring the relationship between good sleep, overall health, and physical performance, and how great sleep tech can make that relationship even better.

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