The Helix mattress sale for January once again features 27% off sitewide with the code TOMS27. That means you can buy a queen Helix Midnight Luxe mattress for just $1,751.02 at Helix (was $2,398.75), bringing its best-selling bed back down to its lowest price we've seen in the last 12 months.
Helix is known for crafting hybrid mattresses for sleepers of all stripes. Its Midnight Luxe is rated among the best mattresses we've ever tested — particularly for side sleepers and combi (side/back) sleepers. However, you'll find deals on specialist beds for back and stomach sleepers, as well as side sleepers who like a firmer touch.
This current Helix mattress sale won't last much longer — and when it does return, it'll be in time for Presidents' Day mattress deals. Ready to shop? These are the top Helix mattress deals to shop in January...
Helix mattress sale: Top deals this month
When is the best time to buy a Helix mattress?
The best Helix mattress deals tend to appear around the major sales days, such as Presidents' Day, Memorial Day, Labor Day, and Black Friday. The deals tend to start a few weeks in advance, as we saw with the recent Helix Black Friday sale.
In 2024, we saw the biggest percent-off discount during the Memorial Day and July 4th sales, when Helix offered 30% off all Luxe and Elite range mattresses. However, Helix mattress sales didn't exceed 27% off in 2025 for any range.
The 27% off sitewide discount we saw for Black Friday 2024 and Memorial Day 2025 might win best overall sale. It took money off every purchase, and you got a free bedding bundle with every mattress.
Helix Black Friday mattress sale: the deals explained
During the Helix Black Friday sale in 2025, the brand reduced all of its mattresses by 27% via our exclusive code. (The general sale otherwise cut 25% off.)
However, for Black Friday 2024, Helix brought back one of its best deals, reducing all mattresses by 27% and adding in some free pillows.
It's not the very best deal we've seen from Helix; we saw a 30% off sale for Luxe and Elite Collection mattresses for Memorial Day and 4th of July in 2024.
For Black Friday 2023, Helix took 25% off all mattresses plus included a free bedding bundle worth up to $418 with purchase. The 27% off discount the following year offered a bigger saving across all mattresses, although the bedding bundle was currently reserved for Luxe and Elite mattresses only. It stuck around for Cyber Monday mattress sales, too.
But if you're keen to take a brief trip in the Wayback Machine, here's what went down during Helix's Black Friday sale in 2022...
- $150 off purchases of $600+
- $250 off purchases of $1,249+
- $300 off purchases of $1,700+
- $350 off purchases of $2,550+
- $400 off purchases of $2,700+
- $450 off purchases of $2,950+
Was it a good Black Friday deal? Yes. At the time, the discounts were bigger than we usually saw from Helix, and better than previous Black Friday deals.
While the percent-off discounts we see from the brand now are stronger, Helix's MSRPs have risen slightly since then. Still, you're more likely to avail yourself of lower sale prices during major holidays and shopping events.
Which Helix mattress should you choose?
Helix's three main mattress ranges — Helix Core, Helix Luxe, and Helix Elite — are split into three different firmness options: soft, medium, and firm. Each is available in two versions, depending on your preferred sleeping position. One is tailored for side sleepers; the other is for back and stomach sleepers. Once you know this, it's very easy to choose the right Helix mattress.
However, you can also take the Helix Sleep Quiz. This will match you with the right mattress in just a few minutes, based on the answers to some questions about your age, height, sleeping preferences and so on. (If you share a bed, you can fill in your partner's details too.)
| Header Cell - Column 0 | Side sleeper | Back or stomach sleeper |
|---|---|---|
Soft | Helix Sunset | Helix Moonlight |
Medium | Helix Midnight (most popular) | Helix Dusk |
Firm | Helix Twilight |
| Header Cell - Column 0 | Side sleeper | Back or stomach sleeper |
|---|---|---|
Soft | Helix Sunset Luxe | Helix Moonlight Luxe |
Medium | Helix Midnight Luxe (most popular) | Helix Dusk Luxe |
Firm | Helix Twilight Luxe | Helix Dawn Luxe |
| Header Cell - Column 0 | Side sleeper | Back or stomach sleeper |
|---|---|---|
Soft | Helix Sunset Elite | Helix Moonlight Elite |
Medium | Helix Midnight Elite | Helix Dusk Elite |
Firm | Helix Twilight Elite | Helix Dawn Elite |
Alternatively, if you have a higher body weight or you're tall, then consider the Helix Plus. This Helix mattress has an extra layer of high density foam to provide maximum support.
Finally, if you're looking for an all-natural organic mattress, head to sister brand Birch. In our Birch Natural mattress review, we were very impressed with the flagship option. It's Greenguard Gold and GOTS certified, which means it's eco-friendly, sustainably sourced, and free from harmful chemicals.
Today's best Helix mattress prices
The Helix Midnight Luxe mattress offers everything users love about the Midnight, but with some Luxe upgrades. This includes a quilted pillow top covered with durable and eco-friendly Tencel, which adds an extra two inches in height. Add upgrades for cooling and lower back pain relief and you have the best mattress for side sleepers out there.
Instead of regular memory foam, the Midnight Luxe has a layer of "memory plus foam", which is like a high density memory foam but with the same medium support. On top of all this, there's a lifetime warranty.
- Read more: Helix Midnight Luxe mattress review
The Helix Midnight mattress is designed for side sleepers and those who move around in the night. It's got a medium feel - not too firm or soft - which makes it Helix's most popular mattress.
Memory foam is ideal for providing comfort and pressure relief, but it can be known to overheat in the night. Helix's breathable cover is designed to save you sweaty nights by increasing airflow, so hot sleepers can still get the advantages of memory foam with the Midnight mattress.
For more cooling options, see our best cooling mattress guide.
- Read more: Helix Midnight mattress review
Designed for plus-size sleepers, the Helix Plus mattress has all the extra touches needed for big and tall users to get that perfect night's sleep. This includes extra-tall coils which provide more support, and 4-pound memory foam in a specialist Helix Plus blend. This high-density foam adds an extra inch of height, and will support your body no matter your sleeping position.
It's more expensive on average than a Helix mattress, but the Helix Plus is still a reasonably priced mattress, and it's covered by a lifetime warranty, which means you can trust its durability. We rate it one of the best mattresses for heavy people.
The Helix Birch mattress is handmade in the USA and is one of the best organic mattresses you can buy. It's also covered by an impressive lifetime warranty. This organic mattress offers an alternative to polyurethane-based foams and chemicals. It's made of totally natural and ethically-sourced materials.
With a cover of 100% organic cotton and a wool comfort layer, the all-natural materials are a great selling point for the eco-conscious. This mattress doesn't skimp out on comfort, though. It also offers natural support and breathable birch wool for temperature regulation.
- Read more: Birch Natural mattress review
Think the Helix Midnight, only softer. The Helix Sunset is a plush mattress that promises marshmallow softness but with the same support for side sleepers and those who toss and turn.
Edge support is a major concern for many soft mattresses, but the Helix Sunset has wrapped coils that create a reinforced edge to keep you centered when you're sleeping. There's also a lifetime warranty and a 100-night trial.
Firm mattresses aren't usually made with side sleepers in mind, so the Helix Twilight is a bit of an anomaly. But for as firm as it is, the Twilight still delivers exceptional pressure relief at the hips and shoulders. That said, some side sleepers may still find it too firm — and surprisingly, dedicated back and stomach sleepers may not find it quite supportive enough.
A special memory foam comfort layer guarantees a firm layer of support, and another bottom foam layer adds base support and extra durability. The Helix Twilight mattress has individually wrapped coils that limit motion transfer, making this a great choice for couples.
- Read more: Helix Twilight mattress hand-on review
Back and stomach sleepers don't have to be relegated to firmer mattresses – if you like something softer, the Helix Dusk Luxe could be what you're looking for. It's a medium (6) mattress that has just enough pressure relief for front and back sleeping. (Side sleepers may find it lacking, especially along their hips.)
The Dusk Luxe features six layers consisting of wrapped coils (reinforced in the middle for lumbar support), a DuraFoam base, and a trio of foam comfort layers, including Helix's Dynamic Foam, which is a latex-foam hybrid. On top is a breathable Tencel cover, but if you sleep hot it may be wise to upgrade to the GlacioTex Cooling Cover, as this mattress may sleep warm.
- Read more: Helix Dusk Luxe mattress review
Helix mattress prices: how much do they cost?
How much your Helix mattress will cost depends on which tier of luxury you go for. Whichever model you pick, you can expect a Helix mattress sale that knocks at least 20% off MSRP.
The Helix Core Collection sits in the mid-range market. Official prices start at $932 for a twin and go up to $1,732. There's never less than 20% off.
For anyone looking for more back support and all-over body comfort, the Helix Luxe range is priced from $1,373 to $2,873, with a Helix Midnight Luxe queen coming in at $2,373. Again, expect a minimum of 20% off those prices, but regardless of that, it's still in the premium price bracket.
In 2023, Helix added a more luxurious tier of mattresses, the Elite range. At MSRP, prices for these range from $2,498 to $4,498 (again, expect 20% or more off).
There’s also the Helix Birch Natural Mattress, an organic mattress with GOTS and Greenguard Gold certification. This mattress starts at $1,373 for a Twin, with a queen going for $1,873.
Helix mattress sales FAQ
Do I need a Helix mattress promo code or coupon?
Many of the best Helix mattress deals will be automatically applied on-site, but Helix also occasionally uses promo codes to unlock some of its sale prices. And sometimes you'll need to add the promo code at checkout to secure you're saving (don't miss this step.)
To find the best price, you should always check that you're not missing out on any extra coupons. You can find any Helix promo codes here on this page. Helix runs discounts and promo codes across its entire line of mattresses, including the Luxe range, the Plus range, and the Helix Birch.
Because some of the Helix mattresses are already so affordable though, most deals and discounts work incrementally. That means that as you spend more in a Helix sale, you'll also save more.
Can I return a Helix mattress?
Yes, you can return your Helix mattress if it doesn't meet your sleep needs. Helix offers a 100 night sleep trial, so you can return your mattress within that period — but only after sleeping on it for 30 nights, which is the minimum recommended time to adjust to a new bed.
In order to initiate a return within 100 days (but after the 30 day ‘break in’ period), you need to fill out a return request form on the Helix Sleep website. Helix will then arrange collection of your mattress from inside your home, which is a service that Helix provides for free.
Your mattress doesn't need to be in its original packaging to be eligible for a return. However, you are only able to return two mattresses per household or customer. Where possible, Helix will then donate your unwanted mattress.
Read more:
- Boost your in-bed comfort with the best mattress toppers
- The best comforters for every budget
- Nectar mattress deals and sales: what to shop
- The best organic mattress for healthy sleep
- The best mattress protectors to keep you bed fresh
- Saatva mattress sales and discounts: our expert guide
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