Black Friday mattress sale 2025 in Australia: what to expect from major bed retailers

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The mattress deals you've been dreaming of are coming

The Siena Memory Foam Mattress with a Black Friday mattress deals badge
(Image credit: Future)
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While you can't put a price tag on a good night's sleep, some of the best mattresses can cost a pretty penny. That's why shopping for a new mattress or bed frame can be worth delaying until a major sales event arrives — especially a mammoth one like Black Friday 2025.

Last year, we saw a plethora of great Black Friday mattress deals, and we anticipate that the 2025 deals will not disappoint. Nowadays, some of the most popular mattresses come from bed-in-a-box retailers, like Koala, Ecosa and Eva.

These mattresses are come shrink-wrapped and delivered right to your door. Plus, most retailers let you try them out in the comfort of your own home in the form of a risk-free trial, which can last anywhere between 30 nights to a full year. And if you're not happy with the mattress, you can organise for it to be sent back at no extra cost to you and receive a full refund.

Some retailers even offer a range of bedroom furniture and bedding alongside their mattress lineup. Plus, retailers typically offer site-wide discounts during the entirety of Cyber Weekend, meaning you could revamp your bedroom, the guest bedroom or your kids' room for a whole lot less. Brands may even offer free bedding, like pillows or mattress protectors during Black Friday sales too, as a promotional bundle when you purchase a mattress or bed frame.

So if you're looking to maximise your savings, Black Friday 2025 is the perfect time to purchase a new mattress. You can scroll on to check out our handpicked best deals we saw last November, but you may want to bookmark this page as we'll be constantly updating it with brand-new bed deals over Cyber Weekend 2025.

Black Friday mattress deals: popular retailers quick links

Best Black Friday 2024 mattress deals

EXPIRED: Valmori | AU$400 off all mattresses, AU$100 off toppers and more
EXPIRED: Valmori | AU$400 off all mattresses, AU$100 off toppers and more: at Valmori Home Collection

Save big during new bed-in-a-box brand, Valmori's sale. You can slice AU$400 off all mattresses, including the Hybrid II, was AU$1,200 now AU$750 for a queen. Plus, you can knock AU$100 off all mattress toppers, and AU$30 off a second item.

EXPIRED: Valmori Hybrid II mattress
EXPIRED: Valmori Hybrid II mattress: was AU$900 now AU$500 at Valmori Home Collection

Save AU$400
The Valmori Hybrid II mattress combines memory foam and steel pocket springs with a natural latex layer to provide the ultimate level of support for side sleepers. The mattress is designed with a gel memory foam topper for temperature regulation and motion isolation.

NOTE: The queen-size Hybrid II is only available for pre-order, but if you do decide to purchase one, you'll score an additional AU$50 off — that's a total of AU$450 in savings for just the queen only.

EXPIRED: Valmori Spring Mattress
EXPIRED: Valmori Spring Mattress: was AU$950 now AU$550 at Valmori Home Collection

Save AU$400
Rated as Valmori's own bestseller, the Spring Mattress provides unparalleled support for those wanting a firmer bed base and a built-in pillow top. The mattress houses a traditional pocket spring design that gives the mattress some extra bounce and promises optimal spine alignment.

EXPIRED: Valmori S-Shape Foam Mattress
EXPIRED: Valmori S-Shape Foam Mattress: was AU$850 now AU$450 at Valmori Home Collection

Save AU$400
The S-Shape Foam Mattress pairs the best of both the Spring and Hybrid II mattresses into one memory foam and latex package. The star feature is the thick, high-density foam layer that's supported by natural latex, which is distributed strategically throughout the mattress to target body support and alignment. This mattress also comes with a removable cover and anti-slip bottom.

EXPIRED: Emma Sleep | Up to 60% off mattresses
EXPIRED: Emma Sleep | Up to 60% off mattresses: at Emma Sleep

In need of a new bed? Emma mattresses promise to support weight evenly so your posture is maintained through the night, reducing aches and pains. Right now, you can save up to 60% off all Emma mattresses thanks to this awesome Cyber Monday deal. Emma Sleep is also giving customers free inclusions on selected purchases, like discounted pillows, mattress toppers and more. Mattresses include 100-night money-back guarantee.

EXPIRED: Emma Comfort Adapt Mattress
EXPIRED: Emma Comfort Adapt Mattress: was AU$1,140 now AU$570 at Emma Sleep

Save AU$570
Renaming the Emma Comfort II mattress in the Australian market, this hybrid mattress received a massive 4 stars in our review. We really liked the excellent support for the price and its temperature regulation during hot nights.

EXPIRED: Emma Luxe Pro Mattress (Queen)
EXPIRED: Emma Luxe Pro Mattress (Queen): was AU$3,680 now AU$1,472 at Emma Sleep

Save AU$2,208
Score a mammoth 60% saving on the Emma Luxe Pro family of mattresses, complete with a 10-year warranty and 150-night trial. We found that the Luxe Pro provided good support through its springs, but we did notice motion transfer quite a bit, so this might not be the best choice if you or your partner toss too much.

EXPIRED: Koala | Up to 30% off storewide
EXPIRED: Koala | Up to 30% off storewide: at Koala - AU

Right now, Koala is offering discounts of up to 30% off storewide, with its famous Koala Mattress available from just AU$850 AU$680 for a single. Additionally, sofa beds are up to 25% off and bed bases are also discounted by 25%. Mattresses include 120-day money-back guarantee. Plus, you can now use the code BLACKFRIDAY to score an additional AU$100 off! What a win.

EXPIRED: Koala SE Mattress (Queen)
EXPIRED: Koala SE Mattress (Queen): was AU$950 now AU$855 at Koala - AU

Save AU$95
As the cheapest option from Koala, the SE — otherwise known as 'Sleep Easy' — is a premium budget option. We found it super affordable in our review and that didn't affect the quality of the mattress in one bit. It was designed to be a perfect all-rounder for all sleeping positions and comes with the brand's standard 10-year warranty.

EXPIRED: Koala Mattress (Queen)
EXPIRED: Koala Mattress (Queen): was AU$1,250 now AU$985 at Koala - AU

Save AU$265
The Koala mattress is the second most affordable in the brand's catalogue, coming in behind the budget Koala SE. Aside from being more plush, this mattress has a flippable layer to increase firmness, which we enjoyed quite a lot. This mattress comes with the standard 10-year warranty and a 120-night trial.

EXPIRED: Ergoflex | Up to 30% off mattresses, bed frames and pillows
EXPIRED: Ergoflex | Up to 30% off mattresses, bed frames and pillows: at Ergoflex Australia

Using the code BLACK, you can shop and save big during Ergoflex's sale. With up to 30% off sitewide, you can nab the Ergoflex 5G Memory Foam Mattress starting from AU$899.99 AU$656.99 for a single (save AU$243). All mattresses come with a 30-night trial and a 10-year warranty.

EXPIRED: Ergoflex 5G Mattress
EXPIRED: Ergoflex 5G Mattress: was AU$899.99 now AU$656.99 at Ergoflex Australia

Save AU$243 using code BLACK
The Ergoflex 5G mattress is great for all types of sleepers, providing body-hugging pressure relief and great air flow. We were delighted by its minimal motion transfer in our review, and we enjoyed the deep sinking feeling of the memory foam. We know this might not be for everyone, but if you're ever wanted to sleep on a cloud, this is as close as it gets.

EXPIRED: Eva | Up to AU$375 off on mattresses and more
EXPIRED: Eva | Up to AU$375 off on mattresses and more: at Eva Home

Eva is currently offering up to a huge AU$375 discount on its Comfort Classic Mattress, meaning you can get a Queen size for just AU$1,200 AU$825. Additionally, its Premium Adapt Mattress has received an AU$250 discount, while its Bed Frame and Everyday Sofa are all individually discounted. Mattresses include 365-day money-back guarantee. We've reviewed the Eva Premium Adapt mattress and rate it highly too.

EXPIRED: Eva Comfort Classic Mattress
EXPIRED: Eva Comfort Classic Mattress: was AU$1,200 now AU$825 at Eva Home

Save AU$375
Eva's Comfort Classic bed is a great, affordable option from the retailer, combining excellent support from the hybrid foam and pocket spring design. While the mattress isn't perfect, it does come pretty close now thanks to this discounted price.

EXPIRED: Ecosa | Up to 35% off mattresses, furniture, sofa beds and bedding
EXPIRED: Ecosa | Up to 35% off mattresses, furniture, sofa beds and bedding: at Ecosa

Aside from offering a respectable 30% off on its Pure Mattress below, Ecosa is also discounting everything else on its site, with up to 35% off if you spend AU$2,000 or more. There's bed frames, sofa beds, baby cot mattresses, pillows and so many more bedding-related items to shop for less. Ecosa offers a 100-night trial for its mattresses and a 15-year warranty.

EXPIRED: Ecosa Pure Mattress (Queen)
EXPIRED: Ecosa Pure Mattress (Queen): was AU$1,700 now AU$1,190 at Ecosa

Save AU$510
Score 30% off this highly rated mattress from Ecosa. We gave it a massive 4.5 stars in our review, as we found it provided adjustable comfort and it is relatively affordable at full price. Now, it's even more attractive with this discount direct at Ecosa, costing just AU$1,190 for a queen. The mattress also has an above-average 15-year warranty, top-notch edge support and provides good spine alignment.

EXPIRED: Origin | Up to 35% off on mattresses, pillows, bed frames and more
EXPIRED: Origin | Up to 35% off on mattresses, pillows, bed frames and more: at Origin Mattress Australia

Origin is slicing up to 35% off this Cyber Weekend. This includes a major saving on the Origin Hybrid Pro Mattress down to just AU$949.20. You can also grab it in a bundle with the Timber Bed Frame for AU$1,858, down from AU$2,322.50.

EXPIRED: Origin Hybrid Mattress
EXPIRED: Origin Hybrid Mattress: was AU$579 now AU$438.20 at Origin Mattress Australia

Save AU$140.80
We gave Origin's Hybrid mattress 4 out of 5 stars in our review, as we found it a touch too firm for side sleepers and the edge support could be improved. But what we did love about this mattress is that it was ideal for stomach and back sleepers and provided excellent support on the spine. Even at full price, the Origin is reasonably priced compared to competitors, but this discount is the cherry on top.

Black Friday mattress deals: FAQs

When do Black Friday mattress sales start in Australia?

Black Friday 2025 lands on Friday, November 28 this year, and will be closely followed by Cyber Monday on December 1. While discounts take place over the four days, the big hitters in the mattress world — think Koala, Ecosa and Emma Sleep — will likely start discounting their mattresses, bed frames and more, from mid-November.

Most offers will likely stay the same from start to finish over the course of the month, so you should have plenty of time to keep your eyes peeled and wallet ready for a good deal worth nabbing.

Is Black Friday a good time to buy a mattress?

Yes — Black Friday / Cyber Monday is arguably the best time to buy a new mattress. Not only will you get it for a lot less, but nearly all of the top mattresses sold online and in-store are discounted, meaning you'll have plenty of options to choose from.

Some of the highly competitive and popular brands will slash nearly hundreds of dollars off, plus throw in some great freebies, like pillows, mattress protectors and bedding.

That said, most mattress brands in Australia do offer discounts pretty regularly throughout the year, with some offering up to 55% off. As great as these deals may sound, it's highly likely that any Black Friday mattress deals will be far more attractive than other times of the year.

Can I get free bedding with mattresses on Black Friday?

Yes — some mattress retailers and brands chuck in free mattress protectors, duvets, pillows and sometimes even bed frames to make their deals even more appealing.

However, this isn't unusual, as it's something we typically see most months, regardless of seasonal sales. But during Black Friday and Cyber Monday sales in recent years, we've seen an uptick in free gifts coupled with sizeable discounts on mattresses, especially free pillows. That's why we've found that Cyber Weekend is an ideal time to buy a new bed.

Black Friday mattress deals: Shopping tips

How to choose the best Black Friday mattress deal

Buying a new mattress can be intimidating. However, many bed-in-a-box companies have made the process simple. Some companies even offer a white-glove service and will remove your old mattress when delivering your new one.

Keep in mind that while you may see ultra-cheap deals on Black Friday, a mattress is something you will use every night of your life. In other words, if there's one item you should splurge on — a mattress would be it.

We've reviewed a few Aussie mattresses here at Tom's Guide, and while Koala and Emma have some excellent options, don't discount Eva either. Keep in mind, though, that all brands offer a range of mattresses — some are all foam while others will be hybrid with pocket springs, so choose wisely.

Things to keep in mind before you buy a mattress

  • Never pay full price: Black Friday and Cyber Monday are the best time to buy a new mattress or new bedding. Other major sales like EOFY and Click Frenzy pale in comparison to the Black Friday mattress sales. In other words, rest assured you're getting the lowest price of the year.
  • Know your return policy: Never buy a mattress without knowing the manufacturer's return policy. On paper, it may sound like the mattress of your dreams, but it could wind up being too firm or too soft for your liking. This is even more important now that most of us are doing our shopping online. A good return policy will offer at least a 100-night trial with free return shipping and no penalty fees. Some companies will go so far as offering 12-month trials with free return shipping.
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Lucy Scotting
Lucy Scotting
Staff Writer

Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.

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