AT&T Sets the Coverage Map Record Straight

By Jane McEntegart, published on November 23, 2009 at 3:20 PM
Source: Tom's Guide US | Keywords: , , , , | Themes: Smartphones, Business
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Because one commercial starring Luke Wilson wasn't enough, AT&T has given us three more.

AT&T is still feeling the sting from Verizon's, 'There's A Map for That' ad campaign. Last week the company was refused a restraining order that would prevent Verizon from showing its commercials until the matter was resolved in court. Shortly afterward, the company released a new commercial highlighting why AT&T's '3G experience' was superior to what Verizon had to offer.

This week, we've got three new commercials from AT&T, one of which tries to "set the record straight" about the maps Verizon has been talking about. As you can imagine, this involves AT&T highlighting all of its coverage, rather than just the 3G. However, it seems AT&T is done pimping its 2G and GPRS coverage, as the company makes no mention of specific types of network. Instead, Luke Wilson just refers to AT&T "covering" 97 percent of the country.

Check out the ads and let us know what you think. Also, Luke Wilson is a bit of an odd choice. Who would you like to see on these commercials?

Two Phones

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Comments

megajynx 11/23/2009 9:32 PM
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Verizon: "Mines Bigger!"
ATT: "No, Mines bigger!!"

Its not the size that matters its the performance ;)

dman3k 11/23/2009 9:33 PM
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Too bad Luke Wilson hasn't made a good movie since ever...

sunflier 11/23/2009 9:34 PM
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Quote :Who would you like to see on these commercials?

Triumph, the insult dog.

"For me to poop on - the map!"

billin30 11/23/2009 9:35 PM
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Me and my wife noticed that Verizons 3G coverage may be larger than AT&T's "coverage" specified in these ads, whatever coverage they are advertising. Seems like AT&T is dancing around the truth. Oh well I have Verizon, and a 3G phone, and im happy.

symetrixpc 11/23/2009 9:36 PM
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fail.

Abrahm 11/23/2009 9:36 PM
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dman3k :
Too bad Luke Wilson hasn't made a good movie since ever...


What about Old School?

I find these AT&T commercials to seem desperate. It also looks like Verizon's 3G coverage matches AT&T's regular coverage. Interesting.

JofaMang 11/23/2009 9:38 PM
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Oldschool FOR SHIZZA hah

XD_dued 11/23/2009 9:39 PM
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Who talks on the phone and surfs the web at the same time? I'm by a pc most of the time anyways lol.

doomtomb 11/23/2009 9:40 PM
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Verizon still rapes the crap out of AT&T's 3G coverage. 97% of the United States? really? how come I saw so much white space and how come all of Alaska was white space? Plus, that's not even 3G, that's a lot of low-speed EDGE network and what not. AT&T, your network is crap, stop trying to cover up the truth. This is America, not some third-world country. There should be 3G 100%.

fulle 11/23/2009 9:41 PM
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Listing large cities you have coverage in, is beyond pathetic. AT&T better hope that their average customer isn't intelligent enough to see how desperate they are.

Igot1forya 11/23/2009 9:52 PM
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I like how the commercial only lists major cities. I know it make the most sense to hit the major cities first are you can get a quick return on investments but COME ON! We already assume you work in the major metropolitan areas (if you don't by now, then what does it matter), what I care about is when I drive 10miles outside the limits or travel state-to-state that's the part of the coverage map that means the most. That's like an automobile company advertising they have seat-belts... we know already, it's standard!

jdog2076 11/23/2009 9:56 PM
Show
dman3k 11/23/2009 10:08 PM
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Anyone who like the movie Old School must be tards.

Seriously, Old School sucks. RottenTomato or Metacritic it; most critics and people overwhelmingly agree.

tayb 11/23/2009 10:10 PM
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Verizon has more 3G coverage than AT&T has last gen Edge coverage. Now THAT is sad.

And, really, who the hell talks on the phone and surfs the web at the same time? I've had an iPhone for two years now and not once have I put my phone on speaker to surf the web. Sometimes I read emails but they are already loaded, otherwise I'm actually talking on the phone.

serkol 11/23/2009 10:13 PM
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Some third-world countries have 100% 3G coverage, with just 3 towers :-)

surfer1337dude 11/23/2009 10:17 PM
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So this commercials proves 2 things
1) AT&T is threatened by Verizon's ads
2) That AT&T both keeps and buys alot of post cards XD

Btw where are these "97% of all Americans" since, Im sure not 97% of all americans own a cell phone, but also in my area...I dont know a single person with anything besides verizon (Ok, I take that back, I know one person who owns an iphone....sorry)

serkol 11/23/2009 10:19 PM
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Quote :And, really, who the hell talks on the phone and surfs the web at the same time?


You find something online and call your friend about this. You friend asks you some questions and you need to scroll that web page or click a few links on it to answer his questions.

o0RaidR0o 11/23/2009 10:27 PM
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serkol :
You find something online and call your friend about this. You friend asks you some questions and you need to scroll that web page or click a few links on it to answer his questions.



All that while your driving I'm sure. Wouldn't it be easier just to email the site, there is a link for that :)

joebob2000 11/23/2009 10:29 PM
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serkol :
You find something online and call your friend about this. You friend asks you some questions and you need to scroll that web page or click a few links on it to answer his questions.



It's called the INTERNET for a reason, your friend has the SAME on e you do, tell hime to google it then get on with your life. I have had a smartphone for six months now and never ONCE gotten the urge to browse the net while on a call. I can see how this might be of use for people who have to sit through a lot of bleak conference calls but for a huge majority of people this feature is all but ignored.

serkol 11/23/2009 10:29 PM
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I used to do that while driving, but now it's illegal in Toronto :-)

osxsier 11/23/2009 10:42 PM
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The Godfather, Luke Wilson...he is a legend! =)

montezuma 11/23/2009 10:49 PM
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My girlfriend works in a high-level position at AT&T on the wireless side. We do not have any coverage where we live, but AT&T has this area marked as covered. We do have coverage with Verizon, but we are both under contract with AT&T.

We had to purchase a Verizon Wireless broadband device so that she could work from home for AT&T. They refuse to install a DSLAM close enough for us to get DSL, there are no cable providers out here, and Verizon does not operate a land line service in this area.

AT&T is a total shit company.

omnimodis78 11/23/2009 10:55 PM
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jdog2076 :
Do some research on what's actually involved in setting up and maintaining a nation-wide cellular network and then re-think that statement.


Seems that you're about 10 years too late making a remark like that! But, since you think like that I suppose you'd also like for us to check out what it entails to carry electricity all over the nation, I mean, electricity is so over-rated anyways. Let's not even talk about indoor plumbing.

Hilarion 11/23/2009 10:57 PM
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The only thing that AT&T is managing to set straight is the fact that they are way behind in 3G coverage and service and are crying foul because they are being called on the carpet for it.

As they say, "Truth Hurts!"

twu 11/23/2009 11:15 PM
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Not once I can talk on my iphone more than 10 minutes without a drop call. Maybe my IPHONE 3G just suk. I will trash it as soon as my contract expired on June.

ssalim 11/23/2009 11:29 PM
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They bicker like dogs. Get over it and spend money on improving your services.

Honis 11/23/2009 11:39 PM
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fulle :
Listing large cities you have coverage in, is beyond pathetic. AT&T better hope that their average customer isn't intelligent enough to see how desperate they are.

Don't worry. There customers are mostly iPhoners now. Plenty of unintelligent people in that crowd.

Next Verizon commercial? A Droid licking the tears off an Apple.

jaicen 11/24/2009 12:07 PM
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just to let you know AT&T's 3G coverage is mainly for Data, so everyone that is talking bad about Voice communcation on 3G needs to understand that voice is the same on 3G and Edge network, if you are having problems with getting cell coverage, just like verizon on the iphone you need to reset your cell phone network, you can do this by going to Settings-General-Reset-Reset Network Settings

invisik 11/24/2009 12:17 PM
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Honis :
Don't worry. There customers are mostly iPhoners now. Plenty of unintelligent people in that crowd.Next Verizon commercial? A Droid licking the tears off an Apple.



So most iphone owners are unintelligent people. I think your just jealous because you cant afford one. No need to hate on others.

tmike 11/24/2009 1:09 AM
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Luke Wilson should be seen (preferably, walking naked on my street) and not heard.

jn77 11/24/2009 1:36 AM
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Why are we all complaining about 3g, that is yesterday's news... I am only interested in 10g networks, that actually cover mountains and valley's.

anyway...


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