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Black Friday 2025 — date and best early deals

Black Friday sales 2025

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best deals
3. Apparel
4. TVs
5. Mattresses
6. Phones
7. Laptops
8. Smartwatches
9. Headphones
10. Appliances
11. Gaming
12. Smart home
13. Date & Details

Black Friday deals are approaching fast. We’re a few weeks out from the biggest retail holiday of the year, but I’m already seeing prices dropping on big-ticket items like TVs, mattresses and laptops. Now’s a great time to shop to cross items off your holiday shopping list and beat the rush.

I’m a Deals Editor for Tom’s Guide, which means I search the web every day for the deals that are truly worth your money. And I’ve got the whole Tom’s Guide team at my back, with years of experience testing and reviewing everything from TVs to running shoes.

Ready for some early deals? Amazon’s sale section is looking especially good right now, with TV deals from just $69. And it wouldn’t be Black Friday without some great deals on apparel — you can currently shop Carhartt deals from $10 and Skechers deals from $17.

If you’re shopping for a new bed or need to refresh your guest room, check out our early coverage of the best Black Friday mattress deals.

Be sure to bookmark this page and check back, as I’ll be here bringing you the best Black Friday deals as they appear. I've also rounded up the best early Black Friday Argos deals.

Millie Davis-Williams
Millie Davis-Williams

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.

Black Friday deals — Quick links

Editor's Choice Black Friday deals

Christmas/Holiday decor: deals from $4 @ AmazonPrice check: deals from $29 @ Walmart
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Christmas/Holiday decor: deals from $4 @ Amazon
Looking for some new Christmas decor? Amazon has a wide range of holiday decor on sale from $4. The sale includes small pre-lit trees (a la Charlie Brown) as well as holiday ornaments. It's one of the biggest sales we've seen from any retailer. Note that Walmart also has Christmas trees on sale from $29.
Price check: deals from $29 @ Walmart

YETI sale: up to 30% off @ Amazon
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!

Lululemon: apparel from $9 @ Lululemon
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Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.

Lego sale: deals from $7 @ Amazon
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Lego sale: deals from $7 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.

Skechers shoes/apparel: from $17 @ Amazon
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Skechers shoes/apparel: from $17 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $17.

PS5 Game Sale: deals from $19 @ AmazonPrice check: from $29 @ Walmart
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PS5 Game Sale: deals from $19 @ Amazon
Shop some of the best PS5 games in Amazon's sale. Discounted titles include Silent Hill 2, Astro Bot, Uncharted, Star Wars and more. Note that Walmart has a similar sale on with different titles.
Price check: from $29 @ Walmart

Switch games: deals from $19 @ AmazonPrice check: from $19 @ Best Buy | from $19 @ Walmart
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Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart

Toys: up to 40% off @ Target
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Toys: up to 40% off @ Target
Target is taking up to 40% off select toys. You'll find discounts on everything from Barbie playsets, LEGO, Mini Brands, Hot Wheels, FAO Schwarz and more.

Ninja appliances: deals from $49 @ Amazon
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Ninja appliances: deals from $49 @ Amazon
Right now, Amazon is offering up to 40% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.

TV sale: deals from $69 @ Best BuyPrice check: from $69 @ Amazon
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TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $69 @ Amazon

MacBook Pro M5: up to $800 off w/ trade-in @ Best Buy
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MacBook Pro M5: up to $800 off w/ trade-in @ Best Buy
The MacBook Pro M5 is now available at Best Buy. Trade in an eligible device and you can get the new MacBook Pro starting from just $799. Powered by the new M5 chip, Apple says the latest MacBook Pros are 20% faster than the previous M4 versions.

Appliance sale: deals from $59 @ Best Buy
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Appliance sale: deals from $59 @ Best Buy
Best Buy is taking up to 40% off select small and large appliances. After discount, prices start as low as $59. The sale includes brands such as Ninja, Instant Pot, Samsung, LG and more.

Anker Prime Charger (160W)
Anker Prime Charger (160W): was $149 now $109 at Anker
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The 160W charger features three USB-C ports that can charge anything from your smartphone to a laptop simultaneously. As part of Anker's premium Prime lineup, it sports a smart display that shows real-time power distribution for each port. Note: Click the on-page digital coupon code (blue button) to get this price at final checkout.

EcoFlow RAPID Pro Power Bank 27,650 mAh
EcoFlow RAPID Pro Power Bank 27,650 mAh: was $219 now $159 at Amazon
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Stop carrying multiple power adapters and cables wherever you go with the EcoFlow RAPID Pro Power Bank, featuring 27,650 mAh. Not only is it a massive battery that can charge your phone multiple times, but it also features a maximum 140W charging speed, which is powerful enough to charge larger electronics, such as laptops, cameras, drones, and more.
Price check: $159 @ EcoFlow

Black Friday apparel deals

Carhartt sale: deals from $10 @ Amazon
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Carhartt sale: deals from $10 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.

Amazon Essentials apparel: deals from $10 @ Amazon
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Amazon Essentials apparel: deals from $10 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes shorts, sweatshirts, jogger pants, t-shirts, socks and more.

Patagonia sale: deals from $11 @ Patagonia
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Patagonia sale: deals from $11 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts.

Adidas sale: deals from $12 @ AmazonPrice check: deals from $8 @ Adidas
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Adidas sale: deals from $12 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $8 @ Adidas

Skechers shoes/apparel: from $24 @ Amazon
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Skechers shoes/apparel: from $24 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $24.

Crocs sale: Crocs from $24 @ Amazon
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Crocs sale: Crocs from $24 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more.

New Balance sale: up to 50% off @ Amazon
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New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.

New Balance Dynasoft Tektrel V1 Trail Running Shoe
New Balance Dynasoft Tektrel V1 Trail Running Shoe: was $94 now $69 at Amazon
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Take on the trails in comfort with the Dynasoft Tektrel V1 Trail Running Shoe. The DynaSoft midsole offers a cushioned, responsive feel to help keep your miles smooth, while the rugged outsole provides dependable grip on uneven ground. This is a practical, good-value pick.

Timberland sale: deals from $9 @ Amazon
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Timberland sale: deals from $9 @ Amazon
Amazon is hosting a huge Timberland sale with up to 60% off. Timberland has tons of rugged and fashionable footwear and apparel to boost your style.

Allbirds: up to 30% off @ Allbirds
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Allbirds: up to 30% off @ Allbirds
Right now you can save on some of our favorite sustainable footwear from Allbirds. Their waterproof shoes will be especially good for the cold and wet months ahead!

Black Friday TV deals

Toshiba 43" C350 4K Fire TV
Toshiba 43" C350 4K Fire TV: was $299 now $149 at Best Buy
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.

Insignia 55" F50 4K Fire TV
Insignia 55" F50 4K Fire TV: was $199 now $149 at Amazon
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Who says TVs have to cost a fortune? This 55-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

LG 48" B5 4K OLED TV
LG 48" B5 4K OLED TV: was $1,299 now $699 at Best Buy
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The B5 is LG's newest entry-level OLED TV for 2025, and the 48-inch version is a Best Buy exclusive. We love this TV because it brings the many benefits of OLED TVs down to a more manageable price point. Read more about it in our full LG B5 review.

Hisense 75U65QF 75" Class U6 Series Mini-LED TV
Hisense 75U65QF 75" Class U6 Series Mini-LED TV: was $1,299 now $777 at Amazon
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This is one of the best prices we've seen for the Hisense 75" Class U6 Series Mini-LED 4K UHD Smart Fire TV. It's a newer TV (a 2025 model, in fact), which means you'll have all the most current technology and features. Between the Native 144Hz, HDR10+ support, Dolby Vision IQ and Dolby Atmos, you have everything you need for a great entertainment experience.

TCL 75" QM6K 4K Mini-LED TV
TCL 75" QM6K 4K Mini-LED TV: was $999 now $848 at Amazon
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The TCL QM6K has been one of our go-to recommendations in 2025. The QM6K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also an especially good TV for gamers on a budget, thanks to an above-average set of enhancements.

Hisense 55" U8QG 4K Mini-LED TV
Hisense 55" U8QG 4K Mini-LED TV: was $997 now $898 at Amazon
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The U8QG is one of the most value-forward Mini-LED TVs of the year, as well as one of the brightest. It comes with plenty of gaming-friendly features and Google TV built right in.

LG 42" C5 4K OLED TV
LG 42" C5 4K OLED TV: was $1,046 now $996 at Amazon
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In our five-star LG C5 review, we showered this OLED TV with praise for its sensational performance, its class-leading selection of features and its approachable price point. The C5 delivers all of the benefits we've come to expect from OLED displays, but its design, software and overall experience is the result of LG's excellent engineering.

Samsung 85" QN80F Neo QLED 4K TV
Samsung 85" QN80F Neo QLED 4K TV: was $2,999 now $1,797 at Amazon
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Built on Tizen OS, offering access to cloud gaming services, the QN80F is an incredible Mini-LED, especially given this discount. According to our measurements, the QN80F hits 9.8ms of input latency, and can spit out great luminance in both SDR and HDR. If you're willing to sacrifice Dolby Vision for incredible color performance, the QN80F should be your go-to TV upgrade.

LG 65" G5 4K OLED TV
LG 65" G5 4K OLED TV: was $2,499 now $1,996 at Amazon
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You can read all about this marvel of engineering in our full LG G5 OLED review, but here's the basic gist: This is one of the best TVs ever made. We were huge fans of its bright, colorful picture and incredibly thin design.

Samsung 65" S95F OLED TV
Samsung 65" S95F OLED TV: was $2,997 now $2,597 at Amazon
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The Samsung S95F OLED TV is the top Samsung OLED in 2025, offering 165Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S95F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.

Sony 75" Bravia 9 Mini-LED 4K TV
Sony 75" Bravia 9 Mini-LED 4K TV: was $3,499 now $2,798 at Amazon
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If you're ready to splash out on a truly special TV, the Bravia 9 is worth the cost. It's one of the brightest TVs we've tested this year, making it a great pick for folks who watch their fair share of daytime sports. While not as robust a gaming TV, you're still getting a pair of HDMI 2.1 inputs that support 4K gaming at 120Hz.

Black Friday mattress deals

Saatva Classic:  was $2,139 now $1,819 at Saatva
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Saatva Classic: queen was $2,139 now $1,819 at Saatva
This is our top mattress recommendation for all sleepers and the best hybrid mattress we've tested. The Saatva Classic comes in three firmness levels and two different heights (11.5" or 14.5"), so you can tailor the mattress to your preferences. It earned a perfect score in our Saatva Classic mattress review for its exceptional pressure relief, targeted lumbar support, and breathable build.

DreamCloud Classic (queen)
DreamCloud Classic (queen): was $1,698 now $699 at DreamCloud
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When it comes to sheer value for money, the DreamCloud Classic is unbeatable. This 12" hotel-style hybrid mattress in a box delivers excellent support and comfort. We recently retested it from cover to base and found it hard to fault for the price. If you want a hotel-style mattress that's affordable, suits most sleeping positions and is safe for hot sleepers, this is the best choice for you.

Bear Elite Hybrid mattress with Celliant Infused Cover: was $2,284now $1,370.40 with TOMS40 code at Bear
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Bear Elite Hybrid mattress with Celliant Infused Cover: twin was $2,284 now $1,370.40 with TOMS40 code at Bear
In our Bear Elite Hybrid mattress review, our expert testing panel found the medium-firm 14" Bear Elite with a Celliant Infused Cover to be an exceptionally cooling, comfortable and supportive mattress. Bear mattress sales usually hover around 30%-35% off so 40% off with our TOMS40 code is an outstanding saving. We don't expect to see the price to get any lower the closer we get to Black Friday and Cyber Monday, though there is the possibility of two free pillows being thrown into the deal (a classic Bear offer). But if you're stocked up on bedding, there's no need to wait to buy your new cooling mattress. It comes with a lifetime warranty and 120-night sleep trial, too.

Black Friday phone deals

iPhone 17: free w/ trade-in + unlimited @ T-Mobile
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iPhone 17: free w/ trade-in + unlimited @ T-Mobile
T-Mobile is offering the iPhone 17 for free with trade-in and select data plans. The base iPhone 17 includes a multitude of upgrades like a larger and brighter 6.3-inch OLED display with 120Hz refresh rate. You also get an A19 processor, upgraded 256GB of storage, 48MP main camera, and a new 48MP ultrawide camera. There's also a new Center Stage 18MP front camera. Finally, battery life is improved and there's now 25W Qi 2.2 charging support. In our iPhone 17 review, we said it offers one of the best bang-for-the-buck deals in recent memory. 

Motorola Moto G Power 2025
Motorola Moto G Power 2025: was $299 now $248 at Amazon
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If battery life is your priority, this is one of the best cheap phones you can buy. Our testing in our Motorola Moto G Power 2025 review found that its 5,000 mAh battery lasted an impressive 17 hours and 13 minutes. You also get wireless charging support, which is rare at this price range.

OnePlus 13R
OnePlus 13R: was $599 now $534 at Amazon
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If you're looking for a budget-friendly phone with the best possible battery life, the OnePlus 13R is definitely the right choice. The phone managed to last 18 hours and 49 minutes in our exhaustive battery life test, beating the likes of the iPhone 17 Pro Max in the process. Pair that with super fast charging, strong performance and solid camera quality, and this phone feels like a flagship without the price tag.

Google Pixel 10
Google Pixel 10: was $799 now $599 at Amazon
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The Pixel 10 is one of our favorite budget phones. It features a 6.3-inch Actua Display OLED (2424 x 1080) 120Hz display, Tensor G5 chipset, 12GB of RAM, and 128GB of storage. Rear cameras include a 48MP (f/1.7) main, 13MP (f/2.2) ultrawide, and 10.8MP (f/3.1) telephoto. On the front there's a 10.5MP (f/2.2) lens. In our Pixel 10 review we called it a massive upgrade over the Pixel 9 gaining a telephoto camera, larger battery, and access to nearly the same set of AI features on the Pixel 10 Pro and 10 Pro XL.

OnePlus 13
OnePlus 13: was $999 now $849 at Amazon
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We love the OnePlus 13. We rank it as one of the best phones you can buy and our OnePlus 13 review called it "the best Android flagship for the money." With a 6.82-inch OLED 120Hz display, speedy Snapdragon 8 Elite chip, 13-hour battery life and excellent cameras, it's excellent value and even better with this discount.

Google Pixel 10 Pro XL
Google Pixel 10 Pro XL: was $1,199 now $899 at Amazon
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If you want all the benefits of a Pixel 10 Pro, but with a bigger screen and battery, then the Pixel 10 Pro XL is the phone for you. Specs-wise, these phones function identically. Albeit in a larger form factor, and with a longer-lasting battery.
Price check: $899 @ Google

Samsung Galaxy S25 Ultra
Samsung Galaxy S25 Ultra: was $1,299 now $949 at Amazon
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The Galaxy S25 Ultra is our pick for the best Android phone, and with good reason. Not only does it have a gorgeous screen and excellent battery life, but it can also produce some of the best photos of any phone currently on sale. Add in the collection of Galaxy and Gemini AI features, the built-in S Pen stylus and the fastest chipset of any Android phone, and this is a deal you can't afford to miss.

Black Friday laptop deals

Lenovo IdeaPad 1
Lenovo IdeaPad 1: was $249 now $199 at Best Buy
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If you just need something for basic productivity by day and watching YouTube by night, the IdeaPad 1 will do the job at a super low price. The Intel Celeron processor is enough for your basic typing and spreadsheet work, and multitasking is handled by 4GB of RAM. Plus, for binge watching, the 15.6-inch HD display is decent.

HP 15.6" Laptop
HP 15.6" Laptop: was $439 now $319 at Amazon
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The HP 15 Laptop is mainstream machine that can handle a variety of tasks. It features a 15.6-inch HD display, AMD Ryzen 3 7320U CPU, 8GB of RAM, and a 256GB SSD. It also packs Intel Graphics, which should be enough for everything from light gaming to HD Netflix binges.

Acemagic Gaming laptop
Acemagic Gaming laptop: was $1,699 now $498 at Amazon
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It's hard to believe that Acemagic are selling this high-spec laptop for under $500, but that's exactly what they are doing. The spec includes a 16-inch display, an AMD Ryzen 7 CPU, Radeon RX Vega 8 graphics, 16GB of RAM and a 512GB SSD. That's a whole lot of power for not a lot of money.

Apple MacBook Air 13" (M4/256GB)
Apple MacBook Air 13" (M4/256GB): was $999 now $799 at Amazon
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The 13-inch MacBook Air M4 is one of the best laptops you can buy. The Apple M4 chip gives it remarkable speed and battery life, and the 13" Liquid Retina display looks gorgeous. Expect 16GB of unified memory and a 256GB SSD in the base model.

Apple MacBook Air 15" (M4/256GB)
Apple MacBook Air 15" (M4/256GB): was $1,199 now $999 at Amazon
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Prefer a large screen? The 15-inch MacBook Air M4 is now on sale. It's a fantastic laptop that packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD. We rank the 13-inch version as the best laptop you can buy right now.

Black Friday smartwatch deals

Apple Watch SE 3 (GPS/42mm)
Apple Watch SE 3 (GPS/42mm): was $249 now $199 at Amazon
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around.

Apple Watch 10 (GPS/42mm)
Apple Watch 10 (GPS/42mm): was $399 now $279 at Amazon
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The Apple Watch 10 boasts a thinner/lighter design, faster charging, and an FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile and make this the Apple Watch to get for most people. Note: the newer Apple Watch 11 is now available.

Garmin Epix Pro
Garmin Epix Pro: was $1,099 now $499 at Amazon
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This deal reduces the 47mm Epix Pro to its lowest ever price, and for $499 you’re getting an incredible AMOLED sports watch that has best-in-class navigation tools on top of the tracking and training analysis it offers. This deal is on the Epix Pro model with a titanium case and sapphire crystal screen, which means that it’s light and durable too.

Black Friday headphone deals

Anker Soundcore P20i
Anker Soundcore P20i: was $39 now $19 at Amazon
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If you're willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customisation, which is great for this price.

JBL Vibe Beam
JBL Vibe Beam: was $49 now $34 at Amazon
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JBL has released numerous low-priced earbuds over the past few years and the Vibe Beam are the best of the group. You get access to a huge range of useful features, including adjustable EQ, IP54 dust/water resistance, 8-hour battery life and transparency modes to help you stay aware of your surroundings while you enjoy your music.

Soundcore Q20i
Soundcore Q20i: was $69 now $39 at Best Buy
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This pair of cut-price ANC headphones bring the goods for a lower cost. They're light, comfortable, and offer 40 hours of battery life for some truly epic staying power. This deal brings them down close to half price — that's a massive saving.

1More Sonoflow SE
1More Sonoflow SE: $49 at Amazon
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They may cost less than $50, but the 1More SonoFlow SE are still an incredible pair of headphones. Packing 50-hour battery life, robust sound, great ANC and excellent sound quality, these 'phones delivery pretty much everything you could want for a very low price. In our 1More SonoFlow SE review, we rated them 4/5 stars.

CMF by Nothing Headphone Pro
CMF by Nothing Headphone Pro: was $99 now $89 at Amazon
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CMF's headphone Pro bring some top class specs to a $100 price point. 50 hours of battery life is better than some flagship models, and Bluetooth 5.4 makes sure they're forward thinking. This deal is limited time, so you'll want to be quick off the mark.

Skullcandy Method 360 ANC
Skullcandy Method 360 ANC: was $129 now $92 at Amazon
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The Method 360 ANC pack in some slick features for a not-horrible price. There's 40 hours of battery to keep them going for hours and hours, and a comfortable fit to make sure you can wear them that long. They sound good too, thanks to that Bose collaboration. This is a very solid deal on some very solid earbuds.

Apple AirPods 4 w/ ANC
Apple AirPods 4 w/ ANC: was $179 now $149 at Amazon
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Our AirPods 4 review said it best: "it's time to upgrade your old AirPods." The Apple AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature deliver clearer calls with Voice Isolation, and a have new, hands-free way to interact with Siri. You also get USB-C charging and up to 30 hours of listening time. The ANC model also gets you access to Active Noise Cancellation, Adaptive Audio and Transparency mode, helping you stay immersed in what you're listening to.

Soundcore Space One Pro
Soundcore Space One Pro: was $199 now $149 at Amazon
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The Soundcore Space One Pro perform exceptionally well for their price. Not only do they have fantastic sound quality, they are comfortable to wear for long periods, the battery lasts 60 hours and there’s a range of premium features in the app.

Sony WH-1000XM5
Sony WH-1000XM5: was $399 now $284 at Walmart
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We rate the XM5 as the absolute best headphones on the market. The premium noise-cancelling headphones feature large, over-ear cushions, excellent active noise cancellation, and up to 40 hours of battery life, or up to 30 hours with ANC enabled.
Price check: $344 @ Amazon

Black Friday appliance deals

Crock-Pot 7 Quart Oval Manual Slow Cooker
Crock-Pot 7 Quart Oval Manual Slow Cooker: was $59 now $35 at Amazon
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This 7-quart slow cooker can help you serve a delicious meal that feeds up to 9 people and fits a 7 pound roast. Its "set it and forget it" feature makes it super helpful on an every day basis, enabling you to cook while at work or when you're doing other tasks around the house. One-pot cooking also reduces having to do multiple dishes and you can also toss its lid and the removable stoneware in the dish washer.

Hoto Handheld Cordless Vacuum Cleaner
Hoto Handheld Cordless Vacuum Cleaner: was $99 now $69 at Amazon
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The Hoto Handheld Cordless Vacuum Cleaner is a great 4-in-1 device that can be used in both the car and around the home. With a powerful 20000Pa suction, it comes with five accessories to tackle every task and is light to use and carry.

Keurig K-Express Single Serve K-Cup Pod Coffee Maker
Keurig K-Express Single Serve K-Cup Pod Coffee Maker: was $109 now $79 at Amazon
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The Keurig K-Express Single-Serve K-Cup Pod Coffee Maker comes in five different colors and has a 42-oz removable reservoir that makes refilling super easy. It offers 3 different drink sizes and is one of Keurig's most compact models.

Bissell Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner
Bissell Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner: was $123 now $99 at Amazon
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For a multi-purposeful, portable cleaner, nothing beats Bissell's internet-famous Little Green Machine. It will spray, scrub and lift away smaller messes, like dirt and stains, from all types of surfaces. Thanks to its powerful suction, it can even remove dirty paw prints from carpets, stairs and car interiors. The small-but-mighty machine boasts a 48-ounce tank capacity that gives you several cleanings between refills.

Bissell Little Green HydroSteam Pet Portable Deep Cleaner
Bissell Little Green HydroSteam Pet Portable Deep Cleaner: was $229 now $189 at Best Buy
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If you hope to get your home and furniture in pristine shape, you'll want to get your hands on this appliance. The Little Green HydroSteam machine combines steam, powerful suction and OXY formula to remove ground-in stains and tough, stuck-on messes from carpets, upholstery and other surfaces. It offers three cleaning modes — SteamWash for tough, oily messes; Steam for refreshing upholstery and cleaning tile grout; and Wash for enzyme-based stains like pet accidents.

Ninja Woodfire Outdoor Oven
Ninja Woodfire Outdoor Oven: was $399 now $299 at Amazon
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Our editor Kate Kozuch tested this outdoor electric oven, and loved it for its versatility and ease of use (check out her Ninja Woodfire Outdoor Oven review). Not only can it make great pizzas, but its internal size and temperature controls also make the Ninja Woodfire Outdoor Oven ideal for smoking wings and many things in between.

Dyson Vis Nav
Dyson Vis Nav: was $999 now $499 at Amazon
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This robot vacuum is pricy, but seriously effective. In our Dyson 360 Vis Nav review, we found that it was easy to control and delivered incredible suction power. It cleaned away cereal, dog hair and kitty litter with ease on both hardwood floors and carpets. It lacks self-emptying or mopping features, but if you don't mind that, get this deal while you can.

Black Friday gaming deals

amFilm Switch 2 OneTouch Screen Protector
amFilm Switch 2 OneTouch Screen Protector: was $9 now $8 at Amazon
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Adding a screen protector to your Switch 2 is a must, especially if you plan to play in portable mode regularly. This one comes with an installation tray to make the installation process much easier. Plus, you get two screen protectors in the pack, so you can share one with a friend or have a second try if your first attempt isn't successful.

Logitech G305 Lightspeed Wireless Mouse
Logitech G305 Lightspeed Wireless Mouse: was $49 now $29 at Amazon
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This Logitech gaming mouse is a popular buy on Amazon; we just had a few issues with when we checked it out in our Logitech G305 Lightspeed review. It feels great to use and is one of the cheapest gaming mouses with Logitech's useful ‘Hero’ sensor. However, it's wireless-only and requires AA batteries, meaning it's not the most versatile. If it meets your requirements, make sure to nab it while it's on sale.

Microsoft Xbox Wireless Controller
Microsoft Xbox Wireless Controller: was $59 now $49 at Walmart
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Upgrade your gaming setup with this official Xbox Wireless Controller. This controller is also compatible with PC and mobile if you prefer to game on multiple platforms.

Xbox Elite Wireless Controller Series 2 Core
Xbox Elite Wireless Controller Series 2 Core: was $199 now $143 at Amazon
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All the great features of the original Xbox Elite Series 2 controller, without such a high price tag. You may skip out on all the extra components, but the Xbox Elite Series 2 Core controller offers the same level of customization and adaptability, complete with an internal battery and rubberized grip.

Samsung 24" Odyssey G3 LED Gaming Monitor
Samsung 24" Odyssey G3 LED Gaming Monitor: was $199 now $152 at Amazon
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Or the “LS24DG302ENXZA”, to its friends. Head-spinning model numbers aside, this 24-inch Samsung monitor packs in a lot of gamer-friendly features. AMD FreeSync support, 180Hz refresh rate, a response time of only 1ms and a “Virtual Aim Point” all make this extremely affordable monitor an enticing prospect for first-person shooter fans.

PDP Victrix Pro BFG
PDP Victrix Pro BFG: was $199 now $178 at Amazon
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The PDP Victrix Pro BFG is a brilliantly modular "pro" controller that makes up for its minor shortcomings with a genuinely freeform approach to customisation. When it comes to third-party PS4 and PS5 controllers, it can rank high among the best. It has since been succeeded by the Turtle Beach Victrix Pro BFG Reloaded but if you aren't too fussed about a couple of minor upgrades, the Victrix Pro BFG is a formidable controller.

Sony Inzone H9
Sony Inzone H9: was $329 now $198 at Amazon
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The Sony Inzone H9 takes advantage of the PS5’s Tempest 3D audio technology to produce immersive sound. And because you can connect simultaneously to PS5 and Discord, you’ll be able to hear game sounds while chatting with friends. And if you like the PS5’s more black aesthetic, you’ll dig this headset’s similar design.

WD_Black 2TB SN850P NVMe M.2 SSD
WD_Black 2TB SN850P NVMe M.2 SSD: was $251 now $199 at Amazon
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If you've had your PS5 for a while now, chances are you've had to juggle which PS5 games actually get the privilege of being installed to your hard drive. But with an extra 2TB of SSD space, you can avoid that problem with this storage discount on one of our favorite PS5 internal SSDs.

Black Friday smart home deals

Kasa Smart Plug Power Strip
Kasa Smart Plug Power Strip: was $79 now $41 at Amazon
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Named one of our best smart plugs, this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant or buttons on the device itself. Plus you can monitor energy usage.

Ring Battery Doorbell
Ring Battery Doorbell: was $99 now $49 at Amazon
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At just $49, the best value Ring Video Doorbell got even better. This entry in Ring's generation of video doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.

Blink Outdoor 4 (2-pack)
Blink Outdoor 4 (2-pack): was $129 now $51 at Amazon
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The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud) and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras. The Sync Module Core is included in this bundle.

Amazon Echo Show 8
Amazon Echo Show 8 : was $149 now $99 at Amazon
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Taking the top spot in our best smart displays guide, the Echo Show 8 nails the Goldilocks principle of smart displays: not too big, not too small, just right. The 8-inch screen balances viewing comfort with counter space perfectly. The camera tracks you during calls, and speakers deliver solid audio for music or podcasts.

Amazon Fire TV Soundbar
Amazon Fire TV Soundbar: was $119 now $99 at Amazon
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The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but for this price it's not too bad.

Black Friday 2025 — what you need to know

When is Black Friday 2025? 

The actual Black Friday date changes every year, but this year's Black Friday is November 28, 2025. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 29 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Dec. 1).

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.

Sometimes Apple devices, OLED TVs, gaming laptops and more are cheaper in the runup to Black Friday than they are on the day itself, so don’t assume that waiting is always the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2025. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.

Who will offer the best Black Friday deals in 2025?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.

What is Black Friday?

Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.

How long does Black Friday last?

Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.

What is the difference between Black Friday and Cyber Monday?

In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.

Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.

Black Friday deals and games consoles

Buying consoles should be easy enough this year. Gone are the days of hunting for restock of the Xbox Series X, PS5 and Nintendo Switch 2.

On a few occasions, I've seen a couple of noteworthy PS5 deals and Xbox Series X deals. Discounts on accessories are easy to score. However, I've also seen some discounts and bundles on Sony and Microsoft's consoles over the years, so if we're lucky we could see them with about $50 off or so for Black Friday.

The Nintendo Switch 2 launched earlier this year, so I don't expect to see it discounted this Black Friday. We might see deals on the Nintendo Switch 2 in the form of bundles, like with the Nintendo Switch 2 Mario Kart World bundle that takes about $30 off compared to buying the items seperately.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.

Does Apple do Black Friday?

Retailers like Amazon, Best Buy, and Walmart offer epic discounts on Apple products on Black Friday. In the lead up to the event, I've seen Walmart sell MacBooks as low as $699 and iPads as low as $299 at Amazon. Prices could drop even further closer to Black Friday itself. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.

However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. In the past, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.

Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

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