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Black Friday TV deals 2021: best early sales and what to expect

black friday tv deal best buy
(Image credit: TCL/Best Buy)

Black Friday TV deals are rapidly coming in. Sure, you can score some excellent TV deals any month of the year, but Black Friday TV deals are the creme de la creme of TV sales with epic prices you simply don't see any other time of the year. 

For example, one of last year's most memorable Black Friday deals knocked the Vizio 55-inch 4K OLED TV to just $899. That remains one of the best Black Friday TV deals of all time. Not only did we give that TV a good rating, but a 55-inch OLED for $899 is just unheard of. Even a $999 OLED is extremely rare.  

That same Vizio TV has been on sale multiple times in 2021, but it's normally sold for $1,199 ($100 off) and only once did it hit $999 for a brief weekend sale. However, early Black Friday TV sales are already kicking in as we march closer to November. So what kind of early deals have we found so far? Here's a quick rundown of what's available right now. 

Early Black Friday TV deals — best sales now

Samsung 70" 4K TV: was $749 now $599 @ Best Buy
Coming Oct. 19: Looking for a big-screen TV for under $600? Best Buy has confirmed it will offer this 70-inch 4K TV for $599 starting on October 19. (It's part of Best Buy's early Black Friday TV deals event). The entry-level TV features HDR support, built-in Bixby support (voice assistant), and uses Samsung's Tizen operating system to bring you access to apps like Apple TV Plus, Netflix, Hulu, Prime Video, Sling TV, Disney Plus, and more. View Deal

TV sale: deals from $119 @ Best Buy
Best Buy currently has one of the most epic TV sales of all time. The retailer has smart TVs on sale for as low as $119. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These same TVs will likely be $20 to $30 cheaper when Black Friday TV deals officially start. View Deal

Insignia 55" F30 4K Fire TV: was $549 now $389 @ Amazon
If you want a big-screen TV on the cheap, Amazon has the Insignia 55-inch F30 4K Fire TV on sale. The TV offers HDR10 support, DTS Studio Sound, and it comes with a voice remote, which lets you control it with the sound of your voice. Best Buy offers the same price.View Deal

Insignia 70" F30 4K Fire TV: was $749 now $599 @ Best Buy
Best Buy currently has the new Insignia 70-inch F30 4K Fire TV on sale for $549. The TV offers HDR10 support and comes with a voice remote with Alexa, which lets you control it with the sound of your voice. It's part of Insignia's 2021 line of Fire TVs and one of the best early Black Friday TV deals we've seen for a screen this big. View Deal

Vizio MQ7 55" 4K QLED TV: was $799 now $579 @ Best Buy
Lowest price! Early Black Friday TV deals don't get better than this. The Vizio MQ7 is part of Vizio's 2021 lineup of TVs and it's now on sale. It features Dolby Vision/HDR10/HDR10+/HLG support, full array local dimming, DTS Virtual X audio, HDMI 2.1 connectivity, built-in AirPlay and Chromecast support, and an auto game mode, which optimizes the TV for console gamers. This is TV's lowest price to date. View Deal

TCL 55" 6-Series 4K QLED TV: was $949 now $699 @ Amazon
Editor's Choice deal: We named TCL's 6-Series line of TVs one of the top TVs we've reviewed. We especially like the mini-LED backlighting and QLED enhancement. The result is impressive color and brightness, with some of the best HDR performance we've seen on anything this side of an OLED display. The new 2021 models continue that unbeatable value and feature Dolby Vision/HDR10/HLG support, full array local dimming, THX Certified Game Mode, Siri/Alexa/Google Assistant support, and a 120Hz refresh rate. TCL's list price is $949, but Amazon has it on sale for $699. Best Buy offers the same priceView Deal

Vizio MQ7 70" 4K QLED TV: was $1,199 now $1,099 @ Best Buy
Want a bigger screen? Best Buy also has the Vizio 70-inch MQ7 TV on sale for $1,099. That's $100 off and the second-best price we've seen for this TV. (It hit $799 earlier in the month, which is a price we expect to see again on Black Friday). View Deal

Vizio MQ7 75" 4K QLED TV: was $1,399 now $1,199 @ Best Buy
For the ultimate splurge, Best Buy has the Vizio 75-inch MQ7 4K TV on sale for $1,199. That's $200 off and one of the best early Black Friday TV deals we've seen. View Deal

Sony 65" X85J 4K TV: was $1,599 now $1,099 @ Best Buy
This killer deal saves you $500 on one of the best 65-inch 4K TVs on the market. This model features a massive 65-inch 4K LED Ultra HD display, Dolby Vision/HDR10 support and compatibility with AI home assistants. View Deal

Samsung 55" QN90A Neo 4K QLED TV: was $1,799 now $1,297 @ Amazon
Best QLED TV of 2021! The Samsung QN90A is the king of QLED TVs. This 2021 TV uses mini-LED backlighting for unmatched picture brightness. With its 1-inch thin profile, it's also one of the best-looking sets you can buy. It features HDR10/HDR10+/HLG support, 120Hz refresh rate, Samsung's Tizen OS, and a voice remote. It's now at its lowest price ever and one of the best early Black Friday TV deals you can buy. View Deal

65" LG C1 OLED TV: was $2,499 now $1,796 @ Amazon
This Amazon deal takes a generous 28% off the original price. The LG C1 is one of the best OLED TVs on the market right now, packing a powerful a9 4th gen AI processor, a massive 65-inch 4K display with an OLED panel and support for AI voice assistants.View Deal

Black Friday TV deals — what to expect in 2021

As we said earlier,  you can find good TV sales any time of the year. However, Black Friday TV deals tend to break all price records and 2021 will be no exception. 

55-inch 4K TVs: Hats off to Best Buy for offering some of the best Black Friday TV deals of the season last year. It's likely the retailer will hold on to that title once again in 2021, but Walmart and Amazon won't be far behind.

Best Buy offered two epic sales last year. In addition to the aforementioned OLED TV deal, the retailer also had a TCL 55-inch 4K TV for just $199. It was groundbreaking then and it's a price we haven't seen once throughout all of 2021. We expect Best Buy to resurrect this deal again in 2021, likely on a newer model. We may even see a 55-inch 4K TV go for as low as $179, though don't expect it to be one of the newer models. 

For example, Walmart had an Onn 50-inch Roku 4K TV on sale for $128. Onn is an off-brand and Walmart's own line of TVs. (Similar to how Insignia is Best Buy's house brand).

OLED TVs: If you're looking for a premium TV, I think we'll see Vizio's 55-inch 4K OLED for $899 once again this year. LG's budget OLEDs may hit $999 as well, but prices won't drop lower than $899 for a 55-inch OLED TV. That said, Best Buy offered a lot of OLED TV deals last year, so expect them to offer the best discounts again in 2021. 

Amazon Fire TVs: Amazon just unveiled a new line of Omni and 4-Series Fire TVs. These new sets offer premium features and it's even possible they're made by TCL. We expect these TVs will get deep price cuts on Black Friday. Currently, you can pre-order the Amazon Omni Series 4K TV from $409 or the Fire TV 4-Series from $369. Both will release on October 27. However, that means Amazon's other Fire TVs will likely get steeper price cuts this holiday season. TVs such as the 2021 Toshiba C350 Fire TV — which is typically from $30 to $100 off on any given day — could see discounts that are significantly cheaper than their current sale price. This bodes well for anyone who wants an inexpensive 4K TV, but doesn't require premium features. In other words, if you want an inexpensive big-screen 4K TV this holiday, Amazon's Fire TVs are poised to break all sorts of price records. 

When will Black Friday TV deals begin in 2021

Black Friday falls on Friday, November 26. However, Black Friday TV deals will start way in advance of that date. You might see some faux Black Friday TV deals in late October, but the noteworthy deals will start on November 1. A quick note on these early deals: Some of these deals were very limited last year and we didn't see those prices again all month. So it's worth paying attention to these early November sales as they could be cheaper than deals we see on November 26. (We'll bring you the best deals throughout the season). 

Who has the best TV deals on Black Friday?


(Image credit: Vizio)

Who has the best Black Friday TV deals depends on the type of set you're interested in. In general, Best Buy has the best Black Friday TV deals, especially on our favorite brands like LG, Samsung and Sony. Meanwhile, we've seen excellent sales on more affordable brands like Hisense and Onn from Walmart. Amazon typically tries to price-match both Best Buy and Walmart, so be sure to run comparisons if you tend to favor one retailer over another. 

Remember, Black Friday TV deals are designed to generate excitement around sales, so don't let the hype from every retailer confuse you. The basics of buying a great TV on sale are the same as regular priced models: Know what features you should expect, what extras you may want, and read up on reviews to get a feel for what's good or bad about specific models.

Should I wait till Black Friday to buy a TV?

If you can afford to wait till November, you should absolutely avoid any TV purchases. Black Friday TV prices are unmatched and you could save from an extra $50 to $300 off current sale price. If you've been eyeing a premium QLED TV or an OLED TV, we'd also recommend you wait till November. However, things are different this year. Supply and labor shortages are causing shipping delays, which means shoppers should take advantage of any early deals they see now. 

What Black Friday TV deals can I get right now?

If possible, we recommend consumers do their Black Friday TV shopping early this year. That way you can avoid any supply shortages or shipping delays that may arise over the holiday season. Below are the best deals we recommend buying right now. 

Smart TVs: deals from $119 @ Best Buy
Insignia 55" 4K Fire TV:
was $549 now $389 @ Amazon
Vizio 55" 4K QLED TV:
was $799 now $579 @ Best Buy
TCL 55" 4K Mini-LED QLED TV:
was $949 now $699 @ Amazon
Insignia 70" F30 4K Fire TV: was $749 now $599 @ Best Buy

Black Friday cheap TVs: Bargain hunters, beware

Watch the fine print on those deals. You may see some TVs selling for $100 or less, but they all have some pretty severe limitations. Small sizes are common, and 32-inches is pretty small compared to the 65-inch models we usually review. (Check out our guide to choosing the right TV size to find the best size for your home.) 

Most are lacking smart features or rely on off-brand software with limited app selection. But the biggest gotcha you'll see on Black Friday is low resolution — some don't even offer full HD, opting for 720p resolution. While you may see TVs listed for amazingly low prices — some for less than $100 — don't expect any of the smart functions or 4K panels we see in the best TVs.

The other thing to watch for are refurbished and open box units. These can be a source of enormous savings, but they come with wear and tear before you ever set it up, and warranty coverage may not be as robust as a new model will offer. Refurbs are a good way to save a buck during the rest of the year, but as we get into the holidays, the best deals are on new units.

Just remember the old saying about things that look too good to be true. Not all Black Friday cheap TVs are great deals, even when the prices are enticing. 

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.