Black Friday TV deals 2023 — save big on OLED TVs and QLED TVs from Samsung, LG, Sony and more

A woman pointing a remote at the LG C3 OLED
(Image credit: LG)

Black Friday is officially here, and we're seeing some of the best Black Friday TV deals ever this year. Some of the best OLED TVs and best smart TVs we've tested are taking heavy discounts, so if you've been meaning to upgrade your TV, now's your chance to grab a bargain. 

We've cherry-picked the best Black Friday TV deal, and it's on sale right now at Best Buy. Right now Best Buy has the LG 48-inch 4K OLED TV on sale for $549. That's the least expensive OLED TV we've ever seen and it beats last year's Black Friday price for this TV by $20. Meanwhile, Amazon has smart TVs on sale from $79. It's a good starting point if you're shopping for an entry-level 4K TV or smaller 1080p set. 

Looking for a mid-range 4K TV, but at a bargain price? We've listed some great deals below from Hisense and TCL. For instance, the TCL 55-inch Q5 4K QLED TV is now $229 at Best Buy.

For more discounts, check out our Black Friday deals coverage — we've covered deals across all brands and categories. 

Top Black Friday TV deals now (US)

Best Black Friday TV deals

Editor's Choice

TCL 55" Q5 4K QLED TV: was $449 now $229 @ Best Buy

TCL 55" Q5 4K QLED TV: was $449 now $229 @ Best Buy
The new TCL Q5 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get a bright QLED display for well under $500. The Q5 is a Best Buy exclusive.

Samsung 55" 4K TV: was $349 now $297 @ Best Buy

Price check: $298 @ Walmart

Samsung 55" 4K TV: was $349 now $297 @ Best Buy
If you want to upgrade from 43-inches, but don't have the budget for a massive TV, this 55-inch Samsung set is definitely worth a look. It's an older Samsung, but it has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you'd expect.
Price check:
$298 @ Walmart

Roku TV 55" Plus Series 4K QLED TV: was $499 now $379 @ Best BuyEditor's Choice!65" for $549 ($100 off)
75" for $799 ($200 off)

Roku TV 55" Plus Series 4K QLED TV: was $499 now $379 @ Best Buy
Editor's Choice! The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support.
65" for $549 ($100 off)
75" for $799 ($200 off)

LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best BuyEditor's Choice!

LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best Buy
Editor's Choice! The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. The 48-inch model is a Best Buy exclusive. It's now at its lowest price ever and the least-expensive OLED TV we've ever seen. 

LG 55" B3 OLED 4K TV: was $1,296 now $996 @ AmazonPrice check: $999 @ Best Buy

LG 55" B3 OLED 4K TV: was $1,296 now $996 @ Amazon
Released in 2023, the LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included.
Price check: $999 @ Best Buy

Sony 4K TV + PS5 bundle: up to $2,000 off @ Amazon

Sony 4K TV + PS5 bundle: up to $2,000 off @ Amazon
This is one of the most unique Black Friday TV deals I've seen so far. For a limited time, Amazon is taking from $100 to $2,000 off select Sony 4K TVs bundled with a PS5 Disc console. The sale includes Sony TVs ranging from 55-inches to 98-inches. Models include the Sony X90L Full-Array LCD series, Mini LED X93L, and the Bravia XR A80L OLED. Prices start at $1,497 after discount.

65-inch TVs

Roku 65" Select Series 4K TV: was $449 now $399 @ Best Buy

Roku 65" Select Series 4K TV: was $449 now $399 @ Best Buy
The Roku Select is part of Roku's new line of TVs made in-house. It features HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant compatibility, and four HDMI ports. It also comes with Roku's platform for all your streaming needs. Sold exclusively at Best Buy, it's on sale for $399. Note: Unlike the Roku Plus Series, the Select Series does not feature a QLED panel. 

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon

Amazon 65" Omni 4K QLED TV: was $799 now $589 @ Amazon
Released in October, Amazon's new Omni 4K QLED Fire TV is on sale. Unlike the 2021 model which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Samsung 65" Crystal 4K TV: was $627 now $577 @ AmazonPrice check: was $579 @ Best Buy

Samsung 65" Crystal 4K TV: was $627 now $577 @ Amazon
The CU8000 is one of Samsung's budget 4K TVs. However, despite its price it packs a lot of modern features including HDR10+/HLG support and Alexa/Google Assistant/SmartThings compatibility. It also uses Samsung's own Tizen operating system.
Price check: was $579 @ Best Buy

Sony 65" X80K 4K TV: was $899 now $698 @ Amazon

Sony 65" X80K 4K TV: was $899 now $698 @ Amazon
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's at its lowest price to date. 

Samsung Q80B 65" QLED 4K TV: was $1,397 now $1,110 @ Amazon

Samsung Q80B 65" QLED 4K TV: was $1,397 now $1,110 @ Amazon
The Q80B is part of Samsung's 2022 range of QLED 4K TVs. It offers the premium build quality and stunning visuals you'd expect from a Samsung QLED TV, as well as powerful speakers for immersive sound when streaming movies. There's built-in Alexa voice control, Dolby Atmos support and Quantum XDR for deep, rich colors. In our Samsung Q80B QLED TV review, we said it holds its own in terms of both picture and sound. 

Samsung 65” QN90C QLED 4K TV: was $2,797 now $1,697 @ AmazonPrice match: $1,699 @ Best Buy

Samsung 65” QN90C QLED 4K TV: was $2,797 now $1,697 @ Amazon
The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration. 
Price match: $1,699 @ Best Buy

Samsung 65" QN900C 8K QLED TV: was $4,997 now $3,297 @ Amazon

Samsung 65" QN900C 8K QLED TV: was $4,997 now $3,297 @ Amazon
The Samsung QN900C is one of the most advanced 8K TVs to date. On paper, you get HDR10+/HLG support, 120Hz refresh rate, Amazon Alexa/Google Assistant/SmartThings compatibility, built-in Alexa, four HDMI 2.1 ports and a voice remote. In our Samsung QN900C Neo QLED 8K TV review, we said the Editor's Choice TV is the most premium television Samsung has delivered to date, reaching new heights in terms of design and performance. Outside of its lack of Dolby Vision support, it has everything you could ever want in a TV. 

75-inch TVs

Onn 75" 4K Roku TV: was $578 now $498 @ Walmart

Onn 75" 4K Roku TV: was $578 now $498 @ Walmart
The Onn 75-inch 4K Roku TV merits a mention in our TV deals guide because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more. 

Toshiba 75" 4K Fire TV: was $529 now $369 @ Amazon
Price check: $499 @ Best Buy

Toshiba 75" 4K Fire TV: was $529 now $369 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 
Price check: $499 @ Best Buy

Insignia 75" F30 4K Fire TV: was $749 now $549 @ Best Buy

Insignia 75" F30 4K Fire TV: was $749 now $549 @ Best Buy
The Insignia F30 is one of the best TVs under $500. However, despite its price it still features HDR10 support, DTS Studio sound, and it comes with an Alexa-enabled voice remote, which lets you control it with the sound of your voice. This 75-inch model is slightly over $500, but a steal at its new discounted price. 

LG 75" UQ70 4K TV: was $749 now $579 @ Best Buy

LG 75" UQ70 4K TV: was $749 now $579 @ Best Buy
If you're on the hunt for a new TV on a budget then this 75-inch LG is a great pick for a game room or home office. It's a 4K TV with all the smart features you could want. Plus, it also packs HDR10 and HLG support, as well as a Game Optimizer mode. It can upscale non-UHD content thanks to its Gen5 processor, and it's now on sale for Black Friday. 

Hisense 75" U6 Mini-LED ULED 4K TV: was $748 now $648 @ Walmart
Price check: sold out @ Amazon | $649 @ Best Buy

Hisense 75" U6 Mini-LED ULED 4K TV: was $748 now $648 @ Walmart
Hisense's proprietary ULED technology is a step up from normal LED-based LCD TVs and offers enhanced color and overall better picture quality. This Mini-LED QLED TV also features Dolby Vision/HDR10+/HDR10/HLG support, and built-in Google Assistant. This is the cheapest price we've ever seen for this TV.
Price check: sold out @ Amazon | $649 @ Best Buy

Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best BuyLowest price!

Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best Buy
Lowest price! The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support. 

LG 86" 4K LED TV: was $1,249 now $899 @ Best Buy

LG 86" 4K LED TV: was $1,249 now $899 @ Best Buy
At 86 inches corner-to-corner and nearly 100 pounds, the LG UR7800 is definitely a centerpiece for your living room. It doesn't have the screen tech to outperform the latest OLED TVs, but it does support HDR10 and LG's Active HDR mode that takes SDR colors and upscales them. It also comes with LG's WebOS smart platform that has generally been one of the best for the last few years. For under $900, this is a great deal.

Samsung 75" Q60C 4K QLED TV: was $1,399 now $999 @ Best BuyPrice check: $997 @ Amazon

Samsung 75" Q60C 4K QLED TV: was $1,399 now $999 @ Best Buy
If you're tight on space, the Samsung Q60C is a 2023 QLED TV that's available in a 43-inch size. The edge-lit TV offers HDR10+/HLG support, built-in Amazon Alexa, voice remote, Amazon Alexa/Google Assistant/SmartThings compatibility, and an auto gaming mode. Gamers should be aware that the TV has a 60Hz panel and no HDMI 2.1 ports. Note that Amazon has it for just a few bucks less.
Price check: $997 @ Amazon

TCL 75” QM8 4K QLED TV: was $2,299 now $1,398 @ Amazon

TCL 75” QM8 4K QLED TV: was $2,299 now $1,398 @ Amazon
The TCL QM8 QLED TV packs HDR10/HRD10 Plus/Dolby Vision IQ/Dolby Atmos support, a 120Hz refresh rate, HDMI 2.1 and eARC, and Google Assistant compatibility. With 2,300 local dimming zones and TCL AIPQ Gen 3, TCL claims this TV will reach a peak brightness of 2,000 nits. We saw even better than that in our testing.

55-inch TVs

Onn 55" 4K Roku TV: was $298 now $248 @ Walmart

Onn 55" 4K Roku TV: was $298 now $248 @ Walmart
The Onn 55-inch 4K Roku TV merits a mention in our TV deals guide because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more. 

Insignia 55" F30 4K Fire TV: was $349 now $229 @ Best Buy
Price check: sold out @ Amazon

Insignia 55" F30 4K Fire TV: was $349 now $229 @ Best Buy
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.
Price check: sold out @ Amazon

TCL 55" S4 S-Class 4K TV: was $299 now $259 @ Best BuyPrice check: sold out @ Amazon

TCL 55" S4 S-Class 4K TV: was $299 now $259 @ Best Buy
The S4 S-Class is one of TCL's new budget TVs. Yet despite its budget friendly price, it packs Dolby Vision/HDR10/HLG support, DTS Virtual:X audio, built-in Chromecast, and Google TV Smart OS. You also get three HDMI ports, including one with eARC support. 
Price check: sold out @ Amazon

Samsung 50" 4K TV: was $379 now $277 @ Best Buy

Samsung 50" 4K TV: was $379 now $277 @ Best Buy
If you want to upgrade from 43-inches, but don't have the room for a massive TV, this 50-inch Samsung set is definitely worth a look. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you'd expect.

LG 55" UQ70 4K TV: was $499 now $299 @ Best Buy

LG 55" UQ70 4K TV: was $499 now $299 @ Best Buy
If you're on the hunt for a new TV on a budget then this 55-inch LG is a great pick for a game room or home office. It's a 4K TV with all the smart features you could want. Plus, it also packs HDR10 and HLG support, as well as a Game Optimizer mode. It can upscale non-UHD content thanks to its Gen5 processor, and it's now on sale in this epic TV deal.

Amazon 4-Series 55" Fire 4K TV: was $519 now $339 @ Amazon

Amazon 4-Series 55" Fire 4K TV: was $519 now $339 @ Amazon
Amazon's 4-Series of Fire TVs are now on sale. The Amazon Fire TV 4-Series are a less expensive option to the Omni Series. However, they still offer perks like HDR support (HDR10/HLG) and Alexa integration (via the remote control). 

TCL 55" Q6 4K QLED TV: was $499 now $348 @ AmazonPrice check: $348 @ Walmart | $349 @ Best Buy

TCL 55" Q6 4K QLED TV: was $499 now $348 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $348 @ Walmart | $349 @ Best Buy

LG 50" 4K TV: was $429 now $386 @ AmazonPrice check: $389 @ Best Buy

LG 50" 4K TV: was $429 now $386 @ Amazon
The LG UR900 features LG's a5 AI Processor Gen 6, which upscales content to 4K and detects room lighting to adjust color and picture contrast to optimal settings. It also features HDR10/HLG support, Alexa/Google/HomeKit compatibility, and Dolby Digital surround sound.
Price check: $389 @ Best Buy

Samsung 55" The Frame QLED 4K TV: was $1,497 now $977 @ Amazon

Samsung 55" The Frame QLED 4K TV: was $1,497 now $977 @ Amazon
Don't miss these excellent Black Friday deals on Samsung's lineup of The Frame QLED 4K TVs. Equal parts style and function, these QLED TVs feature an art mode that displays your favorite artwork, shows, movies and more. They also feature HLG/HDR10 Plus support, built-in Google Assistant/Alexa, auto gaming mode, and Samsung's Tizen operating system. 

Furrion Aurora 55" 4K Outdoor TV: was $2,299 now $1,299 @ Best Buy
Price check: $1,299 @ Amazon

Furrion Aurora 55" 4K Outdoor TV: was $2,299 now $1,299 @ Best Buy
Like its namesake suggests, the Furrion Partial Sun Outdoor TV is designed for use in sunny outdoor living areas, such as a patio, deck, or yard. The screen is shielded with XtremeShield IK08-rated tempered glass to protect against scratches and impacts. It's also IP54-rated, which means it can withstand UV rays, rain, dust, humidity, and extreme operating temperatures.
Price check: $1,299 @ Amazon

32- and 43-inch TVs

TV sale: deals from $79 @ Best BuyPrice check: from $79 @ Amazon

TV sale: deals from $79 @ Best Buy
Best Buy has smart TVs on sale for as low as $79. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale with prices from $64.
Price check: from $79 @ Amazon

Insignia 42" F20 Fire TV: was $199 now $139 @ Best Buy

Insignia 42" F20 Fire TV: was $199 now $139 @ Best Buy
If you want a smart TV on the cheap, Best Buy has the Insignia 42-inch F20 Fire TV on sale at its lowest price ever. The TV offers DTS Studio Sound and it comes with a voice remote, which lets you control it with the sound of your voice. Multiple sizes are on sale, but this 42-inch model is the least expensive TV deal of the bunch. Note that it's a 1080p model. 

Toshiba 43" 4K Fire TV: was $279 now $189 @ Best Buy
Price check: $189 @ Amazon

Toshiba 43" 4K Fire TV: was $279 now $189 @ Best Buy
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers. 
Price check: $189 @ Amazon

Insignia 43" F30 4K Fire TV: was $269 now $169 @ Amazon

Insignia 43" F30 4K Fire TV: was $269 now $169 @ Amazon
The Insignia F30 is one of the cheapest 4K TVs you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. This is a great starter set if you're buying your first 4K TV. 

Samsung 43" Q60C 4K QLED TV: was $547 now $447 @ AmazonPrice check: $449 @ Best Buy

Samsung 43" Q60C 4K QLED TV: was $547 now $447 @ Amazon
If you're tight on space, the Samsung Q60C is a 2023 QLED TV that's available in a 43-inch size. The edge-lit TV offers HDR10+/HLG support, built-in Amazon Alexa, voice remote, Amazon Alexa/Google Assistant/SmartThings compatibility, and an auto gaming mode. (Note: This TV has a 60Hz panel and no HDMI 2.1 ports).
Price check: $449 @ Best Buy

OLED TVs

LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best Buy

LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best Buy
The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming.

LG C3 55" 4K OLED: was $1,799 now $1,296 @ AmazonPrice check: $1,296 @ Walmart | $1,299 @ Best Buy

LG C3 55" 4K OLED: was $1,799 now $1,296 @ Amazon
Released in 2023, the LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
Price check: $1,296 @ Walmart | $1,299 @ Best Buy

Sony 65" Bravia XR A80L OLED 4K TV: was $1,798 now $1,698 @ Amazon

Sony 65" Bravia XR A80L OLED 4K TV: was $1,798 now $1,698 @ Amazon
This stunning 2023 Sony OLED TV is on sale at Amazon. Of course, that's still quite an investment but in return, you'll get remarkable picture quality on the OLED panel thanks to Sony's powerful XR processor. And, naturally, this set is optimized for the PS5, making it an excellent choice for gamers. Our Sony A80L OLED review rightly says that it offers "a combination of picture quality, sound quality, and usability you can’t quite find anywhere else."

Samsung 65” S90C OLED 4K TV: was $2,599 now $1,597 @ AmazonPrice check: $1,599 @ Best Buy

Samsung 65” S90C OLED 4K TV: was $2,599 now $1,597 @ Amazon
This premium OLED TV from Samsung promises superior picture quality with stunning brightness and deep blacks. The Samsung S90C OLED packs HDR/HDR 10/HDR 10+/HLG and Dolby Atmos support with Object Sound Tracking lite, 4 HDMI 2.1 ports, ATSC 3.0 and a 120Hz refresh rate. There’s also support for Amazon Alexa, Google Assistant, SmartThings and the TV comes with a SolarCell remote.
Price check: $1,599 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,499 now $1,897 @ AmazonPrice check: $1,899 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,499 now $1,897 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is  great for movie fans, gamers, and everyone in between. It sports four  HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Price check: $1,899 @ Best Buy

LG 65" G3 OLED 4K TV:was $2,796 now $2,296 @ Amazon
Price check: $2,299 @ Best Buy

LG 65" G3 OLED 4K TV: was $2,796 now $2,296 @ Amazon
The LG G3 OLED is the latest entry in LG’s “Gallery Series” of TVs at the very top of its 4K OLED lineup in terms of pricing and technology. In our review, we called it one of the brightest OLED TVs on the market. It boasts superlative picture quality, a gorgeous design, and LG’s thoroughly refined webOS smart platform. If you're looking to splurge on a new TV, this is the one to get.
Price check: $2,299 @ Best Buy

Samsung 77" S90C OLED TV: was $3,597 now $2,497 @ Amazon

Samsung 77" S90C OLED TV: was $3,597 now $2,497 @ Amazon
Hot off the presses, the Samsung S90C OLED is the newest OLED TV from Samsung in 2023, and it competes with the LG C3 OLED. As we said in our Samsung S90C OLED review, the TV performs well above its price, competing credibly with higher-end sets from all the major manufacturers. Its enhanced brightness and generally deft color handling craft a picture that’s almost as good as you’ll see from sets that cost $1,000 more, and its other features, including an ATSC 3.0 tuner and tons of gamer-optimized functionality, only further seal the deal. 

LG G2 77" 4K OLED TV: was $3,299 now $2,999 @ Best Buy

LG G2 77" 4K OLED TV: was $3,299 now $2,999 @ Best Buy
The previous-gen LG G2 is one of the brightest OLED TVs we've tested. In our LG G2 OLED TV review, we called it the ultimate QD-OLED TV rival. It offers about 30% higher brightness than its predecessor and boasts new gaming features, AI-boosted sound quality, and support for just about every HDR format you can think of. LG also claims this panel prevents burn-in, though we haven't put that to the test just yet. When it comes to performance, this TV is currently the king of OLED TVs. 

Black Friday TV deals — what to look for in 2023

As we said earlier,  you can find good TV sales any time of the year. However, Black Friday TV deals tend to break all price records and 2023 is looking like no exception. 

55-inch 4K TVs: Hats off to Best Buy for offering some of the best Black Friday TV deals of the season last year. It's likely the retailer will hold on to that title once again in 2023, but Walmart and Amazon won't be far behind. Best Buy offered many epic sales last year. And it already has some very attractive deals right now, especially on OLED TVs, which we can expect to get cheaper as actual Black Friday comes around. 

OLED TVs: I purchased the LG 65-inch C2 4K OLED TV last Black Friday. At the time, it was at its lowest price ever and it remains one of the best tech purchases I've made. If you're looking to purchase your first OLED, do it during Black Friday. That's when we see the lowest OLED prices. On the budget side, I expect to see the 48-inch LG A2 sell for $569 or less (that was the price it hit last Black Friday). Larger 55-inch sets could hit the $999 price range. However, if you see a great deal now, I suggest you jump on it before it sells out. 

Amazon Fire TVs: When it comes to Black Friday TV deals, Amazon Fire TVs tend to lead the charge. We already see some big discounts on Amazon's own TVs but there are also some great discounts on TVs from other brands. It's definitely one retailer to watch. Keep an eye out for Amazon's invite-only deals. This past year they offered a 50-inch Omni 4K Fire TV for $149 and a 43-inch Omni 4K Fire TV for just $99.

What's the best value-for-money TV?

Earlier this year Roku rolled out its first set of smart TVs. The Select Series HD (24-inch, 32-inch, and 40-inch); the Select Series 4K (43-inch through 75-inch); and the Plus Series 4K (55-inch, 65-inch, and 75-inch). The Select Series tops out at HD/FHD resolution, whereas the Select Series 4K and Plus Series 4K deliver better resolution and 4.1 surround sound. Meanwhile, the Plus Series 4K also adds a QLED panel to the mix. In our hands-on testing, we named the Plus Series the best budget TVs you can buy in 2023.

Who has the best TV deals on Black Friday?

LG C2 OLED TV deal

(Image credit: Future)

Who has the best Black Friday TV deals depends on the type of set you're interested in. In general, Best Buy has the best Black Friday TV deals, especially on our favorite brands like LG, Samsung, and Sony. Meanwhile, we've seen excellent sales on more affordable brands like Hisense and Onn from Walmart. Amazon typically tries to price-match both Best Buy and Walmart, so be sure to run comparisons if you tend to favor one retailer over another. 

Remember, Black Friday TV deals are designed to generate excitement around sales, so don't let the hype from every retailer confuse you. The basics of buying a great TV on sale are the same as regular priced models: Know what featu