I've been covering Black Friday deals for 18 years — 25 deals I'm recommending to friends and family
Black Friday is the biggest retail holiday of the year, but that doesn't mean every deal you see today merits your attention. In fact, there are probably more mediocre deals than there are actual doorbusters.
I've been covering Black Friday deals for 18 years and although the next few days are when I make the bulk of my major purchases, I always recommend doing your homework before you mash that buy button. And that's precisely what this list of deals below is. They're vetted deals that I've hand-picked as the best of the best.
As an avid Mac user, I'm beyond delighted to see so many Apple products at their all-time price low at Amazon. This includes the current-gen MacBook Air M4 ($749, all-time price low), Apple Watch 11 ($339, all-time price low), and the AirPods 4 ($69, all-time price low).
Meanwhile, my favorite brand for workout apparel is having their first ever Black Friday sale. Anyone who knows Lululemon is aware that they don't do sales. But today you can shop Lululemon Black Friday deals for men/women from $9. Below I've rounded up all of my favorite early Black Friday deals. For a bigger shopping guide, check out our Black Friday deals live blog for up to the minute hand-picked deals from the entire Tom's Guide staff.
Quick Links
- Amazon Basics: deals from $3 @ Amazon
- YETI sale: deals from $8 @ Amazon
- Street Fighter II Pocket Player: was $39 now $29 @ Best Buy
- Blink Video Doorbell Bundle: was $179 now $51 @ Amazon
- Pace Breaker Linerless Shorts: was $68 now $29 @ Lululemon
- AirPods 4: was $129 now $69 @ Amazon
- YouTube TV: was $82/month now $72/month
- Saucony Hurricane 24: was $160 now $89 @ Amazon
- LG B5 4K OLED TV: was $1,299 now $529 @ Best Buy
- MacBook Air (M4): was $999 now $749 @ Amazon

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best Black Friday deals this holiday season.
Louis' top Black Friday deals
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Amazon Basics: deals from $3 @ Amazon
The Amazon Basics store offers discounts on everything from batteries to Amazon's own line of kitchen gear. A lot of these items are no frills devices, but they perform whatever task you need at a very affordable price point.
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Bring Alexa to your car with the Echo Auto. Whether you want to control your smart home devices, play music or make calls using nothing but your voice, this is the gadget for you. And it's now the lowest price it's ever been.
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If you're willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customisation, which is great for this price.
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Who needs expensive handhelds when you have this 80s flashback. From Pac-Mac to Street Fighter II, Best Buy has retro gaming handhelds on sale from $29. The price cuts are modest (from $5 to $10 off), but they're mostly under $50 to begin with.
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At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.
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This bundle deal gets you the second-generation Video Doorbell and fourth-generation Outdoor cam for just $51. You'll be able to answer your door from anywhere protect your home inside and out with these devices. It also comes with Sync Module XR which is the system hub that helps you build out your Blink whole-home system, supporting up to 10 devices. You don't want to miss out on this bundle that will save you $128.
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If you want the perfect desktop coffee maker the K-mini mate is a great deal. At just 4 inches wide, this is small enough to fit in compact spaces or even a suitcase! In our review, we thought it brews a decent cup of coffee quickly, and it's simple to use.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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YETI sale: deals from $8 @ Amazon
I use my Yeti coffee mug every morning and you bet I'm buying another one this Black Friday. Amazon has Yeti drinkware and cooler deals starting at just $8. It's their biggest sale of the year with the widest variety of products to choose from. My personal favorite is this Yeti Mug for just $24.
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The 7-inch Lululemon Pace Breaker Linerless Shorts are my go-to shorts for my gym workouts. They're comfy and made from a quick-drying fabric so they stay dry no matter the workout I'm doing. I also like the deep side pockets where I can stash my iPhone or other small accessories. It's part of Lululemon's Black Friday sale with deals from $9.
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Skechers shoes/apparel: from $17 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children from $17.
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The AirPods 4 offer some great features for iPhone users. We liked their Spatial Audio and comfortable fit in our AirPods 4 review, and the 30 hours of case battery is plenty. 5 hours of bud battery isn't quite as good, though. This is the bud's lowest ever price.
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The Ninja CE251 is my go-to coffee maker. Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. I've been using this machine for the past year and recommend it to all coffee lovers looking to save money, but who still want a strong cup of joe.
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YouTube TV is our top live TV streaming service. It has the channels and features you want, and it's the best live TV viewing experience for sports fans. Sign up now and you'll pay just $72.99/month for your first 3 months. (It's regularly $82.99/month). Check out our YouTube TV review to get the full rundown on why we like it.
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Atlas Coffee Subscription: from $50 @ Atlas
If you drink coffee, you need to try the Atlas Coffee Club Discovery Set. I love to taste different types of coffees/blends/roasts and Atlas lets you do just that. It includes a variety of single blend coffees from places like Costa Rica, El Salvador, Peru, and Vietnam. The coffee is roasted here in the States and then shipped to you. Right now, a 3-month subscription is $49 (was $60), 6-month subscription is $93 (was $120), and a year is $183 (was $240). You'll also find Atlas Coffee deals on coffee/pods on Amazon from $47.
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Stay safe, entertained and motivated on your runs with the Shokz bone conduction running headphones. Featuring an IP67 waterproof rating, the OpenRun's are both rain and sweat-proof. They aren't suitable for swimming.
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I've been running with the Hurricane 24 sneakers since early fall and I absolutely love them. They're light, cushiony, and provide an excellent about of stability, whether I'm running on the treadmill or outdoors. The women's Hurricane 24 is also on sale for $94.
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The Apple Watch 11 features an always-on screen that's 2x more scratch resistant than its predecessor. It's powered by Apple's S10 processor and packs an improved 24-hour battery, 5G radio (cellular model only), Sleep Score, and hypertension alerts. In our Apple Watch 11 review, we said it finally cracks the 18-hour battery life mark and also introduces a first-of-its-kind high blood pressure alert feature (hypertension).
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This mattress received a near-perfect score in our Nectar Classic Memory Foam review. We found this mattress was comfortable in all sleep positions after sleeping on it for six weeks. This mattress does not have that typical 'sink-in' feeling that most memory foam mattresses are known for, and we found it to be very supportive. A queen is just $649, and a twin is $349. Plus, you'll get a 365-night sleep trial and lifetime warranty.
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The new MacBook Air is powered by Apple's latest M4 chipset. The new Mac upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.
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The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
55" for $899
65" for $999
77" for $1,499
83" for $1,999
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Crocs: deals from $11 @ Amazon
Amazon has a wide selection of Crocs for men, women, and children on sale from $11. The sale includes their classic clogs, slides, sandals, slip-on shoes, and more. I've been wearing my Crocs around the house for about a year and find them to be comfortable, durable, and just a great all-purpose shoe.
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. Plus, you'll get a free iPad A16 and Apple Watch 11. The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.
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An RTX 50-series gaming laptop for under $1,000? That's right, as the Alienware 16 Aurora is bringing strong entry-level gaming to an all-new low. Along with its RTX 5050 GPU (Nvidia's DLSS 4 excels at delivering sky-high frame rates), expect an Intel Core 7 240H CPU, 16GB of DDR5 RAM and a 16-inch WQXGA (2560 x 1600) LED display with a 120Hz refresh rate. Its 512GB storage is a tad lacking, but you can customize to add more if needed.
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The 15-inch MacBook Air is on sale at its lowest price ever. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD.
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
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