Black Friday sales 2025 in Australia — when it's happening and what to expect
The year's Black Friday Sales are coming up fast
1. Black Friday phone deals
2. Black Friday Amazon deals
3. Black Friday TV deals
4. Black Friday mattress deals
5. Black Friday Myer deals
Get ready, Australia! Black Friday 2025 is fast approaching and is set to bring some of the biggest discounts of the year. We're already making preparations to help you make the most of it.
While Thanksgiving isn't celebrated here, the US holiday dictates the global timing for Black Friday sales. This year, the sales officially kick off on the Friday after Thanksgiving, November 28, and continue through to Cyber Monday, concluding on December 1.
In Australia, almost all major retailers, including The Good Guys, Myer, Amazon, and eBay, will launch highly competitive and appealing sales throughout this weekend. It's also worth noting that many Australian stores often start slashing prices as early as the beginning of November.
This is the perfect time to snag great deals on big-ticket items such as phones, laptops, and TVs, alongside popular impulse purchases like small appliances, headphones, PC peripherals, and fitness trackers. Furthermore, with typical shipping times of around a week, you can potentially wrap up your Christmas shopping early and bypass the holiday rush, which is a major bonus.
As always, we'll be ready to help you find and secure the best deals available. Keep this page handy, as we will link to our Black Friday LIVE blog as soon as it goes live on the big day.
Black Friday sales: last year's retailer quicklinks
- Apple: get up to AU$320 gift card with eligible Apple purchases
- Amazon: big savings on thousands of items across a variety of categories
- Bose: price reductions on select headphones, soundbars and speakers
- Breville: 10% off code (BREVFUTURE10) for everything site-wide
- Dell: save on your next computer, laptop or PC peripherals
- Dyson: savings on cordless vacuums, purifiers and hairstyling tech
- Google Store: discounts on all Pixel and Nest products
- HP Australia: prices slashed on laptops, desktops and printers
- JB Hi-Fi: discounts on laptops, phones, TVs and more
- Kogan: up to 65% off across a wide variety of items
- Lenovo: save up to 49% off during Lenovo's Black Friday sale
- Razer: nab a Razer mystery freebie with orders over AU$349
- Samsung: discounts on phones, tablets, monitors, appliances and more
- Sonos: score bargain prices on soundbars, speakers and more
- Secretlab: huge savings on gaming chairs
- Sony: price matching on cameras, TVs, headphones, speakers and more
- The Good Guys: save big on electronics, appliances and more
Black Friday sales 2025 in Australia
Black Friday sales: best early deals
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Elevate your home entertainment experience with the 4K Fire TV Stick 4K. This nifty gadget plugs into any TV's HDMI port and allows you to stream Netflix, Binge, Prime Video and more, all from an Alexa-enabled remote.
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The Kindle Paperwhite Signature Edition doubles the storage of the standard model and features wireless charging. It is available in two shiny colourways: Metallic Jade and Metallic Black. Even better, this is the lowest price we have seen for the Paperwhite.
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It's only right to start this roundup with a classic! Knocking up to 53% off, these clogs are extremely versatile, breathable and dry fast when wet, making them perfect for almost every activity. Available in a range of colours under the same listing.
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Samsung's alternative to Apple's AirTag was redesigned in 2023 and has been reasonably well received, making it a good Bluetooth tracker for non-Apple users. It'll let you keep tabs on the location of whatever you attach it to and, critically, it works with Android. It costs a little more than a single AirTag at full price, but this discount makes it easy to recommend.
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With a 20,000mAh capacity and 20W power delivery, this option from Vrurc is ideal for those who need to extend their phone's battery life well beyond what it's typically capable of, and who don't want to lug around a bulky bank.
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Street Fighter 6 was awesome when it first came out a couple of years ago, and it's even better now in 2025 —seriously, it's a must-have launch title for your Nintendo Switch 2. At just AU$59, it's a total bargain compared to other games on the console, and honestly, it's the best fighting game you'll find for your new system.
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Compatible with PC, Mac, PS5, PS4 and mobile, the Corsair HS80 Max Wireless Gaming Headset offers low-latency 2.4Ghz wireless audio and Bluetooth connectivity, along with high-fidelity 24bit/96kHz sound and support for Dolby Atmos Spatial Audio. Now discounted by 29% in Steel Grey and White.
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Although it’s not the lowest price ever (that was AU$69), this ergonomic vertical mouse is great for small hands and promotes better posture, helping to reduce wrist, shoulder, and shoulder blade pain. Just keep in mind, this deal only applies to the black model for PCs, and unfortunately, there’s no good discount for the Mac version right now.
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For larger homes, Google's Wi-Fi 6e capable mesh system is a compelling option. While a single unit is currently priced at AU$244 on Amazon, the 3-pack offers significantly better value per node. With each unit strategically positioned, this system creates a consistent, blanket Wi-Fi signal across your entire home, eliminating dead spots. Keep an eye out for potential discounts, as we have previously seen this 3-pack offered at less than half its original price.
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These affordable buds still pack a mighty punch. The EarFun Air Pro 3s deliver decent noise cancellation, premium sound quality and an impressive 45-hour battery life with the charging case.
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If you're looking to save some extra pennies on a stick vac purchase, this deal is for you. Shaving a massive 61% off, this Shark IZ102 cordless vac offers powerful suction and a self-cleaning brush roll. Plus, the nozzle has LED lights that'll reveal any hidden dust and debris as you vacuum.
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We think the Ninja AF Pro is Ninja's best air fryer thanks to its quiet cooking, its small size and easy controls. But, while you'll have to deal with a slightly bigger frame, we think this huge saving on the larger 6.2L model makes it the air fryer to have. It offers all the same positives we enjoyed about the base model, with the ability to cook for one or two more people.
Black Friday: what to expect
Black Friday deals to expect in 2025
Even in Australia, Black Friday and Cyber Monday are arguably best times of the year to make major purchases. Whether you're shopping for a new TV or replacing your mattress, Australian retailers tend to save their biggest discounts and best deals for this end-of-year sales event.
While we can't predict every deal during the sale, there are some safe bets to consider. For instance, Amazon Australia is likely to lead with some fantastic offers — especially on Amazon devices and Kindle ereaders, where you can expect significant discounts.
JB Hi-Fi and eBay are expected to have some amazing deals, so if you're looking for a new laptop or desktop computer, it might be worth waiting to snag an incredible bargain.
Black Friday: FAQs
When is Black Friday 2025?
Black Friday 2025 falls on Friday, November 28, 2025, with sales extending through Cyber Monday, ending at 11:59 pm (AEST) on Monday, December 1, 2025.
With that in mind, you can anticipate deals starting well ahead of the official launch date. Retailers like Amazon, The Good Guys, Dell, and Bing Lee are known for rolling out early discounts, so be sure to watch for great offers in the weeks leading up to the big day.
Who has the best Black Friday deals in 2025?
In Australia, plenty of retailers will be vying to offer the best Black Friday deals and discounts. Which retailer has the best offers really depends on what you're looking to buy. For example, Amazon, The Good Guys, JB Hi-Fi, and Harvey Norman typically provide the biggest savings on 4K TVs, smartphones, and appliances.
If you're in the market for a new PC or laptop, it's a good idea to buy directly from brands like Dell and HP. Also, keep an eye on eBay Australia, which usually has discounts on almost everything, with even bigger savings available for eBay Plus members.
Why is it called Black Friday?
Originating in the United States, the term "Black Friday" in relation to shopping dates back to 1961. It was first used in Philadelphia to describe the heavy pedestrian and vehicle traffic that followed the Thanksgiving holiday.
The term gained popularity and spread nationwide by 1975. Over time, Black Friday took on a new meaning for retailers, signifying the point in the year when businesses went "in the black," finally turning a profit. This allowed them to offer major discounts on leftover stock, resulting in massive deals leading up to the holiday season.
Although the timing differs from one country to another, the Black Friday sales event has become a global phenomenon, which is why Australia now participates.
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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.
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