Black Friday deals 2024 in Australia — when is it and what to expect from the year's biggest sale
Get ready to bag the best discounts with our handy guide
Black Friday 2024 is a mere two months away, but it's never too early to start planning for the best deals and bargain buys that are sure to come our way.
But before the biggest sale of the year kicks off, we can expect another mammoth six-day deal extravaganza in the form of Prime Big Deal Days from October 8-13. Following on from Amazon's week-long sale, Black Friday 2024 — typically called Cyber Weekend in Australia — will take place from Friday, November 29, 2024.
This massive sale will see almost every major retailer and top-rated brands – including Dell, Bose, JB Hi-Fi, The Good Guys, Amazon and eBay – launch highly competitive (and attractive) sales until the last hours of Monday, December 1, 2024.
Savings can be found on big-ticket items, including TVs, laptops and phones, along with a great selection of products that land squarely in impulse purchase territory, such as headphones, fitness trackers, small appliances and PC peripherals, to name just a few. Plus, with shipping times typically arriving up to a week later, you could get all of your Christmas shopping done before the big rush, which is a big win in our books.
As always, we will be on deck when the sale starts to help you score some of the best Black Friday bargains that the sale has to offer. So while we wait for the early deals to roll in, you can check out the list of retailers with ongoing discounts below and of course, we'll keep this page as up-to-date as possible, so bookmark it and come back to shop for some killer Black Friday deals.
Black Friday sales 2024 — Retailer Quicklinks
- Amazon: big savings on thousands of items across a variety of categories
- Bose: price reductions on select headphones, soundbars and speakers
- Breville: 10% off code (BREVFUTURE10) for everything site-wide
- Dyson: savings on cordless vacuums, purifiers and hairstyling tech
- Google Store: discounts on all Pixel and Nest products
- HP Australia: prices slashed on laptops, desktops and printers
- Kogan: huge savings across a wide variety of items
- Microsoft: select Surface products and Xbox games discounted
- Samsung: discounts on phones, tablets, monitors, appliances and more
- Sony: price matching on cameras, TVs, headphones, speakers and more
- The Good Guys: save big on electronics, appliances and more
Black Friday deals to expect in 2024
Even in Australia, Black Friday / Cyber Monday is arguably, the best time of year to make any major purchase. Whether you're looking to buy a new TV or replace your mattress, Australia's retailers will always save their best discounts and deals until the end of the year.
Of course, we can't necessarily predict what deals will be had throughout the sale, but we can reasonably place a few safe bets. For starters, Amazon Australia will take charge with some stellar deals, akin to that of Prime Day 2024 in July and Prime Big Deal Days in October — in particular, with huge discounts Amazon devices and Kindle ereaders.
Ebay and JB Hi-Fi will also have some killer bargains too, but you'll probably want to hold off buying a new computer or PC, as laptops typically score the biggest price drops.
When is Black Friday 2024?
Black Friday 2024 is on Friday, November 29, 2024, though the sales will continue until the end of Cyber Monday 2024, which wraps up at 11:59pm (AEST) on Monday, December 1, 2024. That said, you can expect the deals to start well before the official start date. Retailers such as Amazon, The Good Guys, Dell and Bing Lee are known to kick off the season with early deals, so make sure you keep an eye out for discounts in the weeks leading up to the official start date.
Who has the best Black Friday deals in 2024?
In Australia, there are many retailers who will be competing to bring the best deals and discounts on Black Friday. As for which retailer will have the best Black Friday deals, that will really depend on which category you plan to buy in. For instance, Amazon, The Good Guys, JB Hi-Fi and Harvey Norman usually offer the biggest savings on 4K TVs, smartphones and appliances.
That said, those after a new PC or laptop should consider buying direct from brands such as Dell and HP. Additionally, it's worth keeping an eye on eBay Australia, which will offer discounts on practically everything, with even bigger savings for eBay Plus members.
Why is it called Black Friday?
An event that began in the US, the term "Black Friday" as it relates to shopping dates back to 1961, and was used to describe the crowded pedestrian and vehicle traffic that usually came right after the holiday of Thanksgiving in Philadelphia.
The term would continue to gain traction, eventually spreading throughout the entire country by 1975. Eventually, the term Black Friday would have a different meaning for retailers, marking the point in the US calendar year when companies go "in the black," meaning they would finally begin to turn a profit. This would allow them to slash prices on their remaining stock, leading to huge deals in the lead-up to the holiday season.
While that time of year varies from country to country, the Black Friday sales event has been adopted all over the world, which is why Australia now takes part.
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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.