Black Friday sales 2025 in Australia — when it's happening and what to expect

Get ready, Australia! Black Friday 2025 is fast approaching and is set to bring some of the biggest discounts of the year. We're already making preparations to help you make the most of it.

While Thanksgiving isn't celebrated here, the US holiday dictates the global timing for Black Friday sales. This year, the sales officially kick off on the Friday after Thanksgiving, November 28, and continue through to Cyber Monday, concluding on December 1.

In Australia, almost all major retailers, including The Good Guys, Myer, Amazon, and eBay, will launch highly competitive and appealing sales throughout this weekend. It's also worth noting that many Australian stores often start slashing prices as early as the beginning of November.

This is the perfect time to snag great deals on big-ticket items such as phones, laptops, and TVs, alongside popular impulse purchases like small appliances, headphones, PC peripherals, and fitness trackers. Furthermore, with typical shipping times of around a week, you can potentially wrap up your Christmas shopping early and bypass the holiday rush, which is a major bonus.

As always, we'll be ready to help you find and secure the best deals available. You can check out our Black Friday LIVE blog to find the best deals as they appear.

Black Friday sales 2025: retailer quicklinks

• Amazon: record-low prices across all categories, including tech items
• Bose: our exclusive codes will save you 10% on items over AU$200
• Breville: save an additional 10% sitewide with our exclusive codes
• Dell: 13% off select Alienware and XPS laptops with exclusive code FUTURE13%
• Dyson: up to AU$650 off selected vacuums, hair tools and purifiers
• Emma Sleep: sleep easy with 45% off mattresses at Emma Sleep, plus score an extra 10% off with our code FUTURE10
• HP: get 5% off all purchases with our exclusive FUTURE5 code
• KitchenAid: save up to 30% on select KitchenAid appliances
• Koala: score up to 30% off everything storewide
• Kogan: shop and save up to 70% off during Kogan's Black Friday sale
• Lenovo: score an additional 3% off with code TECHRADARBFCM
• Lovehoney: shop up to 70% off during Lovehoney's sale
• Meta: up to AU$110 off the Quest 3S, and score 20% off accessories
• Myer: save 20% off kitchen and home appliances
• Ninja Kitchen: up to 50% off blenders, grills and air fryers
• Onebed: up to 60% off current mattresses during Onebed's Black Friday sale
• Optus: save up to 50% off phones, tablets and more
• Origin: up to 50% off sitewide + free pillows with every mattress
• Samsung: score big savings on TVs, phones, tablets, appliances and more
• Shark: knock up to 53% off select vacuum cleaners
• The Good Guys: save on home and kitchen appliances, TVs, and more

Black Friday: what to expect

Even in Australia, Black Friday and Cyber Monday are arguably best times of the year to make major purchases. Whether you're shopping for a new TV or replacing your mattress, Australian retailers tend to save their biggest discounts and best deals for this end-of-year sales event.

While we can't predict every deal during the sale, there are some safe bets to consider. For instance, Amazon Australia is likely to lead with some fantastic offers — especially on Amazon devices and Kindle ereaders, where you can expect significant discounts.

JB Hi-Fi and eBay are expected to have some amazing deals, so if you're looking for a new laptop or desktop computer, it might be worth waiting to snag an incredible bargain.

Black Friday: FAQs

Why is it called Black Friday? 

Originating in the United States, the term "Black Friday" in relation to shopping dates back to 1961. It was first used in Philadelphia to describe the heavy pedestrian and vehicle traffic that followed the Thanksgiving holiday.

The term gained popularity and spread nationwide by 1975. Over time, Black Friday took on a new meaning for retailers, signifying the point in the year when businesses went "in the black," finally turning a profit. This allowed them to offer major discounts on leftover stock, resulting in massive deals leading up to the holiday season.

Although the timing differs from one country to another, the Black Friday sales event has become a global phenomenon, which is why Australia now participates.