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Black Friday sales 2025 in Australia — when it's happening and what to expect

Black Friday sales: jump menu

Get ready, Australia! Black Friday 2025 is fast approaching and is set to bring some of the biggest discounts of the year. We're already making preparations to help you make the most of it.

Black Friday sales 2025 in Australia

Black Friday sales: best early deals

Fire TV Stick 4K
Save 40% (AU$40)
Fire TV Stick 4K: was AU$99 now AU$59 at Amazon
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Elevate your home entertainment experience with the 4K Fire TV Stick 4K. This nifty gadget plugs into any TV's HDMI port and allows you to stream Netflix, Binge, Prime Video and more, all from an Alexa-enabled remote.

Amazon Kindle Paperwhite (2024)
Save 23% (AU$70)
Amazon Kindle Paperwhite (2024): was AU$299 now AU$229 at Amazon
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The Kindle Paperwhite Signature Edition doubles the storage of the standard model and features wireless charging. It is available in two shiny colourways: Metallic Jade and Metallic Black. Even better, this is the lowest price we have seen for the Paperwhite.

Crocs Classic Clog
Save 53% (AU$42)
Crocs Classic Clog: was AU$79.99 now AU$37.99 at Amazon
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It's only right to start this roundup with a classic! Knocking up to 53% off, these clogs are extremely versatile, breathable and dry fast when wet, making them perfect for almost every activity. Available in a range of colours under the same listing.

Samsung Galaxy SmartTag 2 (1 pack)
Save 47% (AU$26)
Samsung Galaxy SmartTag 2 (1 pack): was AU$55 now AU$29 at Amazon
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Samsung's alternative to Apple's AirTag was redesigned in 2023 and has been reasonably well received, making it a good Bluetooth tracker for non-Apple users. It'll let you keep tabs on the location of whatever you attach it to and, critically, it works with Android. It costs a little more than a single AirTag at full price, but this discount makes it easy to recommend.

Vrurc T2055 20,000mAh 20W power bank
Save 28% (AU$14)
Vrurc T2055 20,000mAh 20W power bank: was AU$49.99 now AU$35.99 at Amazon
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With a 20,000mAh capacity and 20W power delivery, this option from Vrurc is ideal for those who need to extend their phone's battery life well beyond what it's typically capable of, and who don't want to lug around a bulky bank.

  Street Fighter 6 Years 1-2 Fighters Edition
Save 26% (AU$20.95)
Street Fighter 6 Years 1-2 Fighters Edition: was AU$79.95 now AU$59 at Amazon
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Street Fighter 6 was awesome when it first came out a couple of years ago, and it's even better now in 2025 —seriously, it's a must-have launch title for your Nintendo Switch 2. At just AU$59, it's a total bargain compared to other games on the console, and honestly, it's the best fighting game you'll find for your new system.

Corsair HS80 Max Wireless Gaming Headset
Save 29% (AU$80)
Corsair HS80 Max Wireless Gaming Headset: was AU$279 now AU$199 at Amazon
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Compatible with PC, Mac, PS5, PS4 and mobile, the Corsair HS80 Max Wireless Gaming Headset offers low-latency 2.4Ghz wireless audio and Bluetooth connectivity, along with high-fidelity 24bit/96kHz sound and support for Dolby Atmos Spatial Audio. Now discounted by 29% in Steel Grey and White.

Logitech Lift (Black; PC)
Save 39% (AU$50.95)
Logitech Lift (Black; PC): was AU$129.95 now AU$79 at Amazon
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Although it’s not the lowest price ever (that was AU$69), this ergonomic vertical mouse is great for small hands and promotes better posture, helping to reduce wrist, shoulder, and shoulder blade pain. Just keep in mind, this deal only applies to the black model for PCs, and unfortunately, there’s no good discount for the Mac version right now.

Google Nest Wifi Pro Home Mesh Wi-Fi 6E System (3-pack)
Save 36% (AU$249)
Google Nest Wifi Pro Home Mesh Wi-Fi 6E System (3-pack): was AU$699 now AU$450 at Amazon
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For larger homes, Google's Wi-Fi 6e capable mesh system is a compelling option. While a single unit is currently priced at AU$244 on Amazon, the 3-pack offers significantly better value per node. With each unit strategically positioned, this system creates a consistent, blanket Wi-Fi signal across your entire home, eliminating dead spots. Keep an eye out for potential discounts, as we have previously seen this 3-pack offered at less than half its original price.

Earfun Air Pro 3 (black)
Save 46% (AU$59.08)
Earfun Air Pro 3 (black): was AU$129.07 now AU$69.99 at Amazon
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These affordable buds still pack a mighty punch. The EarFun Air Pro 3s deliver decent noise cancellation, premium sound quality and an impressive 45-hour battery life with the charging case.

Shark IZ102 Cordless Vacuum
Save 61% (AU$332.99)
Shark IZ102 Cordless Vacuum: was AU$549.99 now AU$217 at Amazon
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If you're looking to save some extra pennies on a stick vac purchase, this deal is for you. Shaving a massive 61% off, this Shark IZ102 cordless vac offers powerful suction and a self-cleaning brush roll. Plus, the nozzle has LED lights that'll reveal any hidden dust and debris as you vacuum.

Ninja Air Fryer Pro XL (6.2L)
Save AU$110.99
Ninja Air Fryer Pro XL (6.2L): was AU$299.99 now AU$189 at Amazon
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We think the Ninja AF Pro is Ninja's best air fryer thanks to its quiet cooking, its small size and easy controls. But, while you'll have to deal with a slightly bigger frame, we think this huge saving on the larger 6.2L model makes it the air fryer to have. It offers all the same positives we enjoyed about the base model, with the ability to cook for one or two more people.

Black Friday: what to expect

Black Friday deals to expect in 2025

Even in Australia, Black Friday and Cyber Monday are arguably best times of the year to make major purchases. Whether you're shopping for a new TV or replacing your mattress, Australian retailers tend to save their biggest discounts and best deals for this end-of-year sales event.

While we can't predict every deal during the sale, there are some safe bets to consider. For instance, Amazon Australia is likely to lead with some fantastic offers — especially on Amazon devices and Kindle ereaders, where you can expect significant discounts.

JB Hi-Fi and eBay are expected to have some amazing deals, so if you're looking for a new laptop or desktop computer, it might be worth waiting to snag an incredible bargain.

Black Friday: FAQs

When is Black Friday 2025?

Black Friday 2025 falls on Friday, November 28, 2025, with sales extending through Cyber Monday, ending at 11:59 pm (AEST) on Monday, December 1, 2025.

With that in mind, you can anticipate deals starting well ahead of the official launch date. Retailers like Amazon, The Good Guys, Dell, and Bing Lee are known for rolling out early discounts, so be sure to watch for great offers in the weeks leading up to the big day.

Who has the best Black Friday deals in 2025?

In Australia, plenty of retailers will be vying to offer the best Black Friday deals and discounts. Which retailer has the best offers really depends on what you're looking to buy. For example, Amazon, The Good Guys, JB Hi-Fi, and Harvey Norman typically provide the biggest savings on 4K TVs, smartphones, and appliances.

If you're in the market for a new PC or laptop, it's a good idea to buy directly from brands like Dell and HP. Also, keep an eye on eBay Australia, which usually has discounts on almost everything, with even bigger savings available for eBay Plus members.

Why is it called Black Friday? 

Originating in the United States, the term "Black Friday" in relation to shopping dates back to 1961. It was first used in Philadelphia to describe the heavy pedestrian and vehicle traffic that followed the Thanksgiving holiday.

The term gained popularity and spread nationwide by 1975. Over time, Black Friday took on a new meaning for retailers, signifying the point in the year when businesses went "in the black," finally turning a profit. This allowed them to offer major discounts on leftover stock, resulting in massive deals leading up to the holiday season.

Although the timing differs from one country to another, the Black Friday sales event has become a global phenomenon, which is why Australia now participates.

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.

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