Australia, get ready! Black Friday 2026 is just around the corner and promises some of the biggest deals of the year. Preparations are already underway to help you take full advantage of what will surely be the year's biggest sales event.
While Thanksgiving isn't celebrated here, the US holiday dictates the global timing for Black Friday sales. This year, the sales officially kick off on the Friday after Thanksgiving, November 27, and continue through to Cyber Monday, concluding on November 30.
In Australia, almost all major retailers, including The Good Guys, Myer, Amazon and eBay, will launch highly competitive and appealing sales throughout this weekend. It's also worth noting that many Australian stores often start slashing prices as early as the beginning of November.
If previous years are anything to go by, Black Friday 2026 will be the perfect time to snag great deals on big-ticket items such as phones, laptops, and TVs, alongside popular impulse purchases like small appliances, headphones, PC peripherals and fitness trackers. Plus, the timing is perfect for anyone wanting to get a head start on their Christmas shopping.
To get a sense of the deals you might find during Black Friday sales in 2026, take a look at what retailers offered last year. As you can see below, we often share exclusive discount codes that can help you save even more on top of the initial markdowns, so keep an eye out for an updated list of retailer quicklinks in the weeks ahead.
Last year's retailer quicklinks
- Amazon: record-low prices across all categories, including tech items
- Bose: our exclusive codes will save you 10% on items over AU$200
- Breville: save an additional 10% sitewide with our exclusive codes
- Dell: 13% off select Alienware and XPS laptops with exclusive code FUTURE13%
- Dyson: up to AU$650 off selected vacuums, hair tools and purifiers
- Emma Sleep: sleep easy with 45% off mattresses at Emma Sleep, plus score an extra 10% off with our code FUTURE10
- HP: get 5% off all purchases with our exclusive FUTURE5 code
- KitchenAid: save up to 30% on select KitchenAid appliances
- Koala: score up to 30% off everything storewide
- Kogan: shop and save up to 70% off during Kogan's Black Friday sale
- Lenovo: score an additional 3% off with code TECHRADARBFCM
- Lovehoney: shop up to 70% off during Lovehoney's sale
- Meta: up to AU$110 off the Quest 3S, and score 20% off accessories
- Myer: save 20% off kitchen and home appliances
- Ninja Kitchen: up to 50% off blenders, grills and air fryers
- Onebed: up to 60% off current mattresses during Onebed's Black Friday sale
- Optus: save up to 50% off phones, tablets and more
- Origin: up to 50% off sitewide + free pillows with every mattress
- Samsung: score big savings on TVs, phones, tablets, appliances and more
- Shark: knock up to 53% off select vacuum cleaners
- The Good Guys: save on home and kitchen appliances, TVs and more
Black Friday: what to expect
Black Friday and Cyber Monday have become two of the biggest shopping events on the Australian retail calendar, making them an ideal time to tackle those larger purchases you've been putting off. Whether you're upgrading your TV, replacing an ageing mattress or investing in a new appliance, many retailers reserve some of their strongest offers of the year for this end-of-year sales period.
While it's impossible to know every deal ahead of time, there are a few trends that tend to repeat each year. Amazon's usually among the top retailers offering with major discounts, particularly across its own range of devices, including Kindle ereaders, smart speakers home security products.
JB Hi-Fi and The Good Guys are also major players across popular tech categories, though buying direct from brands like Dell, Dyson and Samsung can often be the best option in terms of savings. If you've been eyeing a new laptop, desktop PC or other big-ticket electronics purchase, holding off until the sales begin could be a smart move. With competition between retailers at its peak, Black Friday is often when some of the year's most attractive tech deals appear.
Black Friday: FAQs
When is Black Friday 2026?
Black Friday 2025 falls on Friday, November 27, 2026, with sales extending through Cyber Monday, ending at 11:59 pm (AEST) on Monday, November 30, 2026.
With that in mind, you can anticipate deals starting well ahead of the official launch date. Retailers like Amazon, The Good Guys, Dell and Myer are known for rolling out early discounts, so be sure to watch for great offers in the weeks leading up to the big day.
Who has the best Black Friday deals in 2026?
In Australia, plenty of retailers will be vying to offer the best Black Friday deals and discounts. Which retailer has the best offers really depends on what you're looking to buy. For example, Amazon, The Good Guys, JB Hi-Fi, and Harvey Norman typically provide the biggest savings on 4K TVs, smartphones, and appliances.
If you're in the market for a new PC or laptop, it's a good idea to buy directly from brands like Dell and HP. Also, keep an eye on eBay Australia, which usually has discounts on almost everything, with even bigger savings available for eBay Plus members.
Why is it called Black Friday?
Originating in the United States, the term "Black Friday" in relation to shopping dates back to 1961. It was first used in Philadelphia to describe the heavy pedestrian and vehicle traffic that followed the Thanksgiving holiday.
The term gained popularity and spread nationwide by 1975. Over time, Black Friday took on a new meaning for retailers, signifying the point in the year when businesses went "in the black," finally turning a profit. This allowed them to offer major discounts on leftover stock, resulting in massive deals leading up to the holiday season.
Although the timing differs from one country to another, the Black Friday sales event has become a global phenomenon, which is why Australia now participates.
