You're not dreaming — the Black Friday mattress deals are here and we're spying big price drops from our top-rated sleep brands, including Saatva, Helix, Tempur-Pedic and DreamCloud.
And of course the retailers are getting in on the fun, with Black Friday discounts from Amazon, Walmart, MattressFirm and more. That includes a new lowest price on the Siena, our favorite cheap mattress...
Today's best early Black Friday mattress deals
- Saatva: save $400 on our favorite mattress
- DreamCloud Mattress: Up to 60% off + free bedding
- Amazon: guest room mattresses from $63
- Nectar Mattress: up to 50% off + up to 66% off bundles
- Bear: 40% off our no. 1 cooling mattress with code TOMS40 + free bedding
- Helix Sleep: 27% off sitewide with code TOMS27
- Tempur-Pedic: 30% off pain-relieving mattresses
- Brooklyn Bedding: 30% off sitewide
- Nolah Mattress: 35% off sitewide
- Casper Mattress: save up to 30% on mattresses + 35% on bundles
- Marriott Hotel: luxury hotel beds now 35% off
- Purple: up to $800 off mattresses with base
- Tuft & Needle: 30% off all-foam and hybrid beds sitewide
Black Friday mattress deals 2025: The best sales
Should you wait for the Black Friday mattress deals?
Short answer: no, the Black Friday mattress deals are here so you can start shopping without worrying you'll miss out on the mega savings. Shopping now also gets you ahead of the delivery queues, so you'll be snoozing soundly even sooner.
Longer answer: Research shows that in 2024, the biggest price drops on furniture occurred over Cyber Monday and in select cases, we think the best deals are yet to come. (Purple usually hosts a better offer on Cyber Monday, for example, while Casper and Tempur-Pedic have yet to match the big deals we saw over Memorial Day.)
And for bargain shoppers who don't mind a risk, Amazon's mattress deals are rarely static. Delaying your purchase might mean a further drop on a budget-friendly bed... or a missed opportunity and your guests sleeping on the couch.
Because waiting can sometimes lead to disappointment. For example, a few weeks ago, we saw a price jump on the Cocoon by Sealy Chill mattress. A queen went from $699 to $919 — but at least the free bedding bundle has remained intact!
Black Friday mattress deals 2025: Analysis
We track mattress deals year-round and in 2025 we've observed several trends that are influencing how the Black Friday mattress sales play out. These are some of the major trends we've observed... and some we're still expecting:
The discounts will be as good as last year — but the prices will be higher
Bain predicted tariffs would hit the furniture industry hardest, and we have seen price hikes on mattresses across 2025. In real terms, that means the Saatva Classic cost $1,695 for a queen in the President’s Day sale and $1,739 during Labor Day — even though it was $400 off on both occasions.
Retailers in home goods ... likely face the most gross margin pressure due to their heavy exposure to foreign products
Bain
But shopping now can help you save in the long run
Prices on mattresses, particularly luxury mattresses, have risen during the course of the year and that’s not a trend we expect to reverse any time soon. In the Black Friday mattress sales you’re likely to see the lowest prices for the foreseeable future.
Amazon and Walmart are fighting for the cheap mattress crown
Pre-Memorial Day, Amazon reduced a Siena Mattress to just $279 for a queen — it's now only $244. But Amazon faces tough competition from Walmart, with big savings on NapQueen, Zinus and Allswell mattresses. If your budget is tight, these are the places to look.
Blanket discounts on luxury hotel mattresses
Mattresses used in hotels are known for crowd-pleasing luxury comfort... and a high price. Last year, 30% off the Westin Heavenly Bed was among our favorite Black Friday mattress sales. This year, Marriott bought its sleep brands under one roof. As a result, we're seeing 35% off all mattress — including Ritz-Carlton and Westin — resulting in some of the lowest prices we've recorded.
Almost 90% of buyers [are] prioritizing sleep quality over quantity
US Pillows and Mattress Market Report
Sales will reflect the trend towards luxury
The US Pillows and Mattress Market Report found consumers are prioritizing personalized, quality sleep, with eco-friendly materials also driving demand. To accommodate this, we predict we’ll see sales tailored towards luxury, smart, and eco-sleep solutions; typically the most expensive mattress types.
Free gifts and perks are enhancing the deals
Earlier this year Helix, Nolah and Bear ended their long-running free pillow offer, while Cocoon by Sealy’s once-standard free bedding bundle now alternates with a $50 instant credit gift. But these perks are slowly trickling in with the Black Friday sales, including a free bedding bundle at Bear and free white glove delivery with select purchases at Nolah.
Black Friday mattress sales FAQ
When is Black Friday 2025?
Black Friday 2025 falls on 28th November — yes, it's that soon. This is the Friday directly after Thanksgiving, so the holiday weekend gives you plenty of time to shop the sales.
Cyber Monday — another big mattress sales days — is the Monday following Black Friday. In 2025, that's Monday 1st December.
Those are the official dates but based on previous years, we predict the deals will start much sooner. We'll start actively looking for discounts by late October.
Is Black Friday a good time to buy a mattress?
Black Friday is an excellent time to buy a mattress as this popular sales event is likely to bring discounts from all major sleep brands, as well as large sales at retailers such as Amazon, Walmart, Macy's and Mattress Firm.
While Black Friday was once the undisputed leader of mattress sales, it now faces tough competition from Memorial Day, President's Day and Labor Day. In 2025, brands including Saatva, Helix and Tempur-Pedic announced Black Friday-rivaling price drops during these earlier sales. We'll be interested to see if Black Friday can beat them...
However, even though rival sales events have compared to Black Friday, they never been able to top it. November is still our favorite time to save on a mattress.
Black Friday vs Cyber Monday: which mattress deals are better
Cyber Monday is the Monday directly after Black Friday. This year, that's Monday 1st December. Black Friday and Cyber Monday are the big mattress sales days to mark the end of the year but which is better?
When it comes to mattress sales, there's usually little to choose between Black Friday vs Cyber Monday. Often the best mattress deals will run from Black Friday through the holiday weekend, with the same discounts continuing to Cyber Monday.
There are some deals that will end before Cyber Monday and, conversely, some sales that won't start until Cyber Monday — but these are the exception. The vast majority of mattress sales will stay steady from Black Friday on the 29th November through to Cyber Monday on December 1st.
Do stores run Black Friday mattress sales?
Mattress stores will run Black Friday mattress sales and many of these deals will be comparable to the offers we see online.
The major advantage of going to a mattress store to purchase is you get to test the bed before you buy. But shopping online often comes with a built-in testing period: the sleep trial. This allows you to use the bed at home for a set number of nights (typically 100) and return it for a full or partial refund if it doesn't meet your needs.
If you are interested in buying a mattress in-store this Black Friday, we recommend doing your research beforehand. Familiarize yourself with the MSRP of the mattress, its usual sale price and the brand's sleep trial and warranty period.
Meet the experts
We have experienced deals hunters, mattress pros, and certified sleep coaches bringing you all the best Black Friday mattress sales 2025, backed by a team of sleep experts...
Louis refuses to pay full price for anything. He has over 10 years‘ experience finding the best deals to save readers money. Louis price checks against multiple retailers and searches high and low for sales on editor-recommended mattresses, pillows, weighted blankets, mattress toppers, and everything in between. Louis knows the importance of a sleeping on a proper bed — he’s even gone hands-on with a small number of mattresses in his spare time — and will leave no stone unturned searching for the very best Black Friday mattress sales.
Claire is a Certified Sleep Science Coach at Tom's Guide and has been reviewing consumer products, including mattresses and pillows, for nearly 17 years‘. She has tested memory foam, hybrid, cooling and organic mattresses, and knows what makes a great mattress – and what they are worth. This Black Friday, Claire will be guiding guide you through the different types of mattresses you can buy in the sales and how each can help you sleep better. Like Louis, Claire has regularly tracks mattress sales and can easily spot the best from the rest.
Ruth is a mattress nerd and sleep enthusiast who is passionate about the importance of a good bed. When she hasn't been testing mattresses or trying weird sleep hacks, she has spent 2025 tracking mattress prices and sales trends; so she knows when you're getting a good deal on a bed. This is her third Black Friday following the mattress sales and she still remembers just how daunting buying a new bed can be — but she also remembers the morning back pain her old mattress gave her and she's excited to share her expertise to make mattress shopping easier for you.
Alison has been sharing buying advice and retail news for over 15 years — from back when deal sites were considered super niche. Since 2020, she's been helping Tom's Guide expand its rich library of sleep content by contributing mattress reviews, feature stories, and behind-the-scenes looks at Saatva, Casper, Sleep Number, Tempur-Pedic, and 3Z Brands. Alison is no stranger to the Black Friday grind, and she’s ready to help you navigate this year’s sales so you can find the right sleep products for your needs and budget.
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