We know: Black Friday 2020 is the last thing on your mind right now. However, Black Friday deals will be here before you know it and the 2020 holiday season promises to be dramatically different.
Not only are we living through a pandemic, but there's also high unemployment and a stagnant economy. Not to mention a little something called social distancing. In fast, Target, Best Buy, and Walmart have announced their stores will be closed on Thanksgiving Day. Gone will be the ritual of lining up outside brick-and-mortar stores in an effort to score those killer TV deals.
All of this means that Black Friday 2020 will be completely online this year. That means online sales will likely break records (yet again). The rise in online sales isn't too surprising — it's something we've seen in previous years — but will be different is how consumers will shop. Last year, shoppers spent $7.4B on Black Friday alone, reports Adobe Analytics. That's a 19.6% increase from the previous year.
The most popular items purchased last Black Friday included Frozen 2 toys, FIFA 20, Madden 20, and the Nintendo Switch. With new consoles slated to debut by year's end, it's likely video games will once again be in high demand (and low supply).
So what does that mean for Black Friday 2020? Well, for starters you can expect the Black Friday date to begin earlier than ever. It's safe to say that most consoles — especially new ones — will be extremely hard to find.
Regardless of what happens, the entire Tom's Guide team will be here to bring you the best Black Friday deals from the moment it starts. So sit back as we take a look at last year's best deals and predict what we expect from Black Friday 2020.
Best Black Friday Deals We Saw Last Year
HP Pavilion 15z: was $1,299 now $399 @ HP
Last year, HP's 15z hit an all-time price low of $399. It was particularly noteworthy because it packed a 10th-gen Core i7 CPU, 12GB of RAM, and 256GB of SSD storage. We predict more epic laptop deals this year, since they're the bread and butter of most Black Friday sales. View Deal
Expedia: Up to 67% off travel deals
The holidays are the best time of year for travel deals. With the pandemic still in full effect, we expect to see absolutely epic travel deals for those comfortable enough boarding a plane.View Deal
Hulu: was $5.99 per month now just $1.99 per month
This top streaming service offers network shows in addition to popular originals including The Handmaid's Tale, and is available for next to nothing for Black Friday.View Deal
Google Home Mini: was $49 now $19 @ Walmart
By now, everyone who wants a smart speaker probably has a smart speaker. However, we still expect retailers like Walmart and Amazon to discount smart speaker to all-time price lows as they did last year. View Deal
MacBook Air 13" (128GB): was $1,099 now $799 @ Amazon
We don't expect to see the 2020 MacBook Air to get a $300 discount like last year's model, but we do think it'll break the $899 barrier ($100 off) we've seen so far. A $799 or $749 MacBook Air 2020 sounds very tempting if you ask us. View Deal
Sony PS4 Pro Call of Duty Bundle: was $399 now $299
One of the best Black Friday deals we saw last year got you the PS4 Pro Call of Duty Bundle for just $299. This may drop even lower as new consoles make their debut in 2020. View Deal
Xbox One S All Digital Console: was $249 now $149
A sub $149 Xbox One S console sounds like a pipe dream, but once again — new consoles will make their debut during Black Friday 2020, so anything is possible. View Deal
Vizio 55" Quantum 4K TV: was $498 now $398
55-inch 4K TVs are the new standard for gamers and tech enthusiasts. We predict we'll see plenty of cheap TVs in this price range with many retailers making larger 75-inch TVs cheaper than ever. View Deal
Apple 10.2" iPad (32GB): was $329 now $229
Apple's most popular iPad hit an all-time low of $229 ($100 off) last Black Friday. (A price we haven't seen so far in 2020). Expect to see equally impressive Black Friday deals from retailers like Amazon and Best Buy once again this year. View Deal
Apple Watch S3 (GPS/38mm): was $199 now $169 @ Walmart
The Apple Watch 3 may not make it to the holiday season. Instead, we expect to see a generous price cut on the Apple Watch 5 as the Series 3 moves deeper into bargain bin territory. View Deal
AirPods Pro: was $249 now $199 @ Staples
The AirPods Pro saw modest discounts during Black Friday. However, so far in 2020 they've dropped as low as $199 at Staples. We don't see them selling for less, but we expect to see that $199 price point again from Staples, Amazon, or Verizon. View Deal
Nintendo Switch w/ Minecraft: was $329 now $298 @ Walmart
Don't expect to see any massive price cuts on the Nintendo Switch. In fact, the best Switch deals will be the act of finding a Switch in stock at list price. Nintendo's popular console has been near-impossible to find all year. View Deal
When is Black Friday 2020
The Black Friday 2020 date is Friday, November 27. The Black Friday date varies by year, but it's always the day after Thanksgiving. However, most savvy consumers know that Black Friday is more than just a 24-hour event. Thanksgiving Day, Black Friday, and the weekend preceding Cyber Monday are all excellent days for scoring deals. This year, the pandemic will likely blur the lines and we predict we'll see official Black Friday deals way in advance of Thanksgiving Day.
Black Friday ads
You can't have Black Friday without proper Black Friday ads. These digital circulars are a way of teasing consumers with holiday deals. They're also great for building up hype. The earliest Black Friday ads we've seen usually debut mid-to-late October. However, Black Friday 2020 is going to be a whole different beast.
Black Friday 2020 ads could appear as early as September. In fact, we think they could even start right after Labor Day. Keep in mind, these are Black Friday ads and not actual Black Friday deals, but the momentum will definitely start earlier than ever this year.