Live
Black Friday deals 2025 LIVE from $7 — 95 best early sales at Amazon, Walmart and more
November is kicking off with a deluge of great deals
Staff picked deals:
1. Quick Links
2. My favorite early deals
3. Apparel
4. TVs
5. Sneakers
6. Laptops
7. Mattresses
8. Smart Home
9. Appliances
10. Phones
11. Toys
12. LIVE: latest updates
November is starting with a bang. Retailers are unveiling their Black Friday deals and there's a lot of great discounts happening today. Whether you're shopping for a new 4K TV or comfy winter boots, I'm highlighting all of this week's best sales.
I've been covering Black Friday deals for over 15 years and the next few weeks is when I make all of my major purchases. It's hands-down the best time of the year for deals. So on this live blog, I'll be picking out the items I'm most excited about — and my Tom's Guide colleagues are pitching in with their picks, too.
Whether it's our favorite coffee machine of 2025 or the best affordable running shoes, these are the items we're recommending to our friends and family. If you're not quite sure where to begin, my favorite early Black Friday sale comes from Amazon.
Right now, Amazon is taking up to 50% off Ring, Ninja, Under Armour, and more. It's a very broad sale, but I think it's worth browsing everyday because Amazon is constantly adding new deals. If you need to refresh your winter wardrobe, REI is taking up to 50% off Patagonia, Arc'teryx, The North Face, and more. It's part of their end-of-season clearance sale. I like this sale because it includes dozens of deals on premium brands.
If you're reluctant to shop early, remember that Black Friday encompasses the entire month of November. With a few exceptions (which we'll highlight below), the deals you see now will be the same discounts you'll see come Thanksgiving week. So bookmark this page and check back often for the best early deals. (Also, check out our hand-picked Black Friday deals roundup).
Quick Links
- Amazon: 50% off Ring, Ninja, Under Armour and more
- REI: half-off Arc'teryx, Patagonia and more
- Walmart: holiday gifts from $15
- Dell: monitors from $69, laptops from $299
- Nectar: 50% off mattresses + 66% off bundles
- Best Buy: laptops from $149
- Lenovo: doorbuster laptop deals from $319
- Wayfair: up to 80% off home decor
- Nike: apparel/sneakers from $7
- Lululemon: top picks from $9
- Birkenstock: deals from $20 @ Nordstrom
- Saatva: luxury mattresses from $1,099

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best deals this holiday season.
My favorite early deals
Read moreRead less▼
YETI sale: deals from $8 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $8. So don't wait — snag a new cooler or water bottle before these discounts disappear!
Read moreRead less▼
Skechers shoes/apparel: from $17 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children from $17.
Read moreRead less▼
Lego sale: deals from $7 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
Read moreRead less▼
TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $69 @ Amazon
Read moreRead less▼
Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
Read moreRead less▼
Dell: laptops from $299 @ Dell
Dell's holiday preview is here. Right now, Dell has monitors on sale from $69 and laptops on sale from $299. Those are some of the lowest starting prices I've seen all year. The sale includes some of our favorite XPS and Alienware systems. For example, right now you can get the XPS 13 for $949 (was $1,299). The configuration on sale includes a 13.4-inch 2K 120Hz display, Core Ultra 7-256V CPU, 16GB of RAM, and a 512GB SSD.
Read moreRead less▼
End-of-Season sale: 50% off @ REI
From Arc'teryx to Patagonia, REI is taking up to 50% off select brand name apparel during its End-of-Season sale. For example, you can get this The North Face Alta Vista Rain Jacket for $69. It’s breathable, practical, and full of easy-access pockets. Plus, it looks great outdoors and just as good when completing chores around town.
Read moreRead less▼
Nectar: 50% off mattresses @ Nectar
I've slept on plenty of mattresses, but my Nectar mattress is hands-down my favorite. These budget-friendly mattresses are on sale and up to 50% off. Plus, you can save up to 66% off mattress and bedding bundles. I'm a fan of the Nectar Premier line on sale from $549.
Read moreRead less▼
iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. Plus, you'll get a free iPad A16 and six months of Apple One. (Apple One is a subscription service that bundles iCloud+, Apple TV+, Apple Music, and Apple Arcade. After your six months are over, you can cancel or pay a discounted price of $15/mo). The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.
Read moreRead less▼
Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
Read moreRead less▼
Columbia: deals from $12 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $12. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Tidal Hoodie for just $20 (pictured, was $45).
Apparel
Read moreRead less▼
This lightweight fleece half-zip is ideal for layering and will keep you warm without restricting movement. It also ensures protection from the sun thanks to Omni-Shade UPF 50, which guards against skin damage.
Read moreRead less▼
Available in several different colors, this jogger is not only super soft and stretchy, it's also moisture-wicking and comfortable. Their versatility makes them the perfect pants for training, travel, lounging and more. They also feature an elastic waistband and zip pockets to keep your valuables accessible.
Read moreRead less▼
A more streamlined take on the beloved Patagonia Houdini jacket, this pullover variant skips the hood — making it a better option for joggers and cyclists — and features a half zipper rather. Like its sibling, the Houdini Stash 1/2-Zip Pullover is treated with a Durable Water Repellant (DWR) coating to keep you dry. It's currently 50% off in three different colors, but only select sizes are still available.
Read moreRead less▼
This loose-fitting hoodie is made with a cotton-blend fleece fabric that’s simultaneously breathable and super soft. There are multiple colors to choose between, but this deep green shade is my favorite, and it’s holiday-appropriate too.
TVs
Read moreRead less▼
The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
Read moreRead less▼
This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Read moreRead less▼
Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
Read moreRead less▼
This Best Buy-exclusive TV is one of the most affordable ways to secure Mini-LED backlighting. It isn't as bright and packed with features as higher-end Mini-LED TVs from TCL, but as far as bargains go, it's tough to beat.
Read moreRead less▼
Looking for an incredible OLED picture without the high price? The LG B4 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.
Read moreRead less▼
Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, the Hisense U6QF has everything you need for a great entertainment experience. We gave it a 4.5-star rating in our Hisense U6QF 4K Mini-LED TV review and called it "a terrific budget TV pick."
Read moreRead less▼
The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 75-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing. It also comes with a handful of useful gaming features.
Read moreRead less▼
It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
Sneakers/footwear
Read moreRead less▼
Crocs: deals from $11 @ Amazon
Amazon has a wide selection of Crocs for men, women, and children on sale from $11. The sale includes their classic clogs, slides, sandals, slip-on shoes, and more. I've been wearing my Crocs around the house for about a year and find them to be comfortable, durable, and just a great all-purpose shoe.
Read moreRead less▼
These sleek, breathable sneakers are a great option for a wide range of workouts, including running, jogging and walking. They're lightweight and grippy while gel cushioning ensures a comfy ride.
Read moreRead less▼
If the classic Hunter boot design is what you're after, these are the boots for you. Comfort and quality come together in this waterproof boot that has a removable insole and ground-gripping sole. You'll feel extra sturdy and dry in the rain, puddles and slush.
Read moreRead less▼
These Birkenstocks feature just one oversized buckle for a touch of trendy. But style isn't the only thing these sandals are known for — comfort is at the forefront of this model. Their cushioned footbed absorbs shock and mimics the shape of a healthy foot, while the medial and metatarsal arches support the instep and ball of your foot.
Read moreRead less▼
The Brooks Ghost range is hugely popular, and our resident runners at Tom's Guide gave this shoe 4 stars upon testing. It features Brooks’ nitrogen-infused DNA Loft v3 midsole foam, and suits neutral-gait runners and beginners. The high drop won't suit everyone, but it's a durable shoe that is lighter than the Brooks Ghost 15.
Read moreRead less▼
This is a nice discount on the excellent 1080v14 cushioned trainer. The shoes offer reliable comfort, high performance and versatility, making it perfect from every day wear to race day.
Read moreRead less▼
For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish.
Read moreRead less▼
These classic canvas Birkenstocks just got a glamorous update! Glossy oversized buckles add a fun twist of style while the slide sandal's cushy footbed is as comfortable as ever.
Read moreRead less▼
This is one of our favorite running shoes thanks to the versatile ride of the shoe that delivers both comfort and speed for training runs, and even races. REI has both the women’s and men’s Mach 6 in its sale, with more colors and sizes of the women’s shoe still available.
Laptops
Read moreRead less▼
This laptop is an awesome pick for anyone looking for a mainstream machine that doesn't cost a fortune. It's equipped with an Intel Core i5-1334U CPU, 16GB of RAM, 512GB SSD, and a 15.6-inch FHD 120Hz display. Its specs will make multitasking a smooth experience.
Read moreRead less▼
This Samsung Galaxy Book 5 model comes with a 15.6-inch FHD display, Intel Core Ultra 7 (Series 2) CPU, 16GB RAM, and a 512GB SSD. It's a stylish laptop with a touch of MacBook finesse, but 100% Windows 11 Home under the cover.
Read moreRead less▼
The Lenovo Yoga 7i 2-in-1 makes for an excellent work laptop and at-home PC, with its Intel Core Ultra 7 155U CPU, 16GB of RAM, and 1TB SSD. Now that it's well under its $1,000 price, you can expect plenty of bang for your buck with its impressive performance, which is fine-tuned for work and even some light gaming. We gave the similar Lenovo Slim 7 a strong 4.5-star review, and it's hard to go wrong with its 16-inch WUXGA (1920 x 1200) IPS touchscreen for even more ways to use it.
Read moreRead less▼
One of the best deals I've seen on an Alienware gaming laptop all year, the Alienware 16 Aurora is now $100 off, and it only recently launched. Along with its RTX 4050 GPU, expect an Intel Core 7-240H CPU, 16GB of RAM, 512GB for storage, and a 16-inch WQXGA (2560 x 1600) LED display with a 120Hz refresh rate.
Read moreRead less▼
At $899, this is the one of the best Copilot+ PC deals available! This 15-inch thin and light laptop features a Snapdragon X Elite for impressive performance and power efficiency, complemented by 16GB of RAM and 512GB of storage. There's also a 14-inch AMOLED 2880 x 1800 display.
Mattresses
Read moreRead less▼
This mattress received a near-perfect score in our Nectar Classic Memory Foam review. We found this mattress was comfortable in all sleep positions after sleeping on it for six weeks. This mattress does not have that typical 'sink-in' feeling that most memory foam mattresses are known for, and we found it to be very supportive. A queen is just $649, and a twin is $349. Plus, you'll get a 365-night sleep trial and lifetime warranty.
Read moreRead less▼
The current DreamCloud sale promises to take up to 60% off mattresses, and while we take this with a large pinch of salt because you never see the DreamCloud at full price, there's no denying that the price you'll actually pay is excellent value. With this deal a queen size DreamCloud Classic will cost you $699, which is an impressive price whichever way you look at it, and you'll get a mattress protector, sheet set and pillows included.
Read moreRead less▼
In our Saatva Classic Mattress review, we awarded this luxury hybrid five out of five stars, making it our top-rated mattress of this year. Our sleep Editor, Claire Davies, slept on this mattress for nine months and reported that it revolutionized her sleep, thanks to its incredible full-body support. This month's sale takes up to $300 off the Classic, which isn't as strong as the flat $400 off we saw during Labor Day weekend. (A queen-size is now $1,839.) On the other hand, it remains an overall excellent value for a luxury mattress that also includes free White Glove delivery, a lifetime warranty, and a 365-night trial.
Read moreRead less▼
We think the Tempur-Pedic Tempur-Adapt is the best memory foam mattress for back pain. Made with Tempur-Pedic's unique Tempur-Foam, this mattress provides excellent lumbar support, supports front and back sleeping, and offers plenty of pressure relief. While supplies last, you can get a queen-size Tempur-Adapt Mattress (previous generation) for $1,539, saving $650. Bear in mind that that this is a final sale; there are no returns, exchanges, or sleep trials. (You do still get the ten-year warranty and white glove delivery.)
Smart home
Read moreRead less▼
The Echo Spot offers a different take on the smart screen format. As well as playing your music and podcasts hands-free, it's also great for quick glances at weather, time and notifications, with a design that fits nicely on any surface.
Read moreRead less▼
Taking the top spot in our best smart displays guide, the Echo Show 8 nails the Goldilocks principle of smart displays: not too big, not too small, just right. The 8-inch screen balances viewing comfort with counter space perfectly. The camera tracks you during calls, and speakers deliver solid audio for music or podcasts.
Read moreRead less▼
The Shark AI Ultra offers a powerful performance, highly accurate room mapping, and loaded with premium features. And if you’re a pet parent, you’re in luck, it comes with self-cleaning brushroll, and self-empty system that captures pet hair, dirt, and debris with ease. Best of all, it’s half price, making it a great deal not to be missed!
Appliances
Read moreRead less▼
This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
Read moreRead less▼
The Ninja Air Fryer Pro 6-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save $90 at Amazon. We think that's a pretty good deal on an exceptional product that has a 6.5 qt basket and a lot of capability.
Read moreRead less▼
I actually own this powerful, high speed hand vac and can confirm that it is a total game changer. It’s ultra lightweight at just 1.4 lbs, yet boasts powerful suction for quick pick-ups around my home. It also has a tapered nozzle to reach tight spots, two accessories for tackling pet hair and upholstery and a charging dock for fast recharging. I definitely recommend this deal for those who want something compact and super convenient.
Read moreRead less▼
This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
Read moreRead less▼
This stylish Ninja coffee maker comes in a gorgeous Sage colorway and is now on sale for $30 off. Whether you prefer pods or grounds, this device makes tasty brews in 7 sizes (6-oz. to 24-oz) and has a built-in, fold-away milk frother!
Read moreRead less▼
The Barista Express has a built-in grinder, tamper, and bean hopper so you can do everything in one. In our 4.5-star review of the Barista Express, we praised its delicious espresso and its superior performance. If you're a coffee enthusiast, this is the ideal machine to get started.
Phones
Read moreRead less▼
iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ T-Mobile
T-Mobile is taking up to $1,100 off the iPhone 17 Pro Max when you trade-in an old device in any condition and sign up for an eligible unlimited data plan. The iPhone 17 Pro Max features a 6.9-inch OLED 120Hz display, A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro Max review, we said it's the phone to get if you love iOS and you want a big screen and the longest battery life (17 hours and 54 minutes) possible.
Read moreRead less▼
Pixel 9a: free w/ new line + unlimited @ T-Mobile
The Pixel 9a is quite possibly the best budget phone around. It features a 6.3-inch Actua pOLED (2424 x 1080) 120Hz display, Tensor G4 chipset, 8GB of RAM, and 128GB of storage. Rear cameras include a 48MP (f/1.7) main and 13MP (f/2.2) ultrawide, whereas on the front there's a 13MP (f/2.2) lens. In our Pixel 9a review we said it's the most well-rounded phone you can buy at under $500.
Read moreRead less▼
Galaxy Z Flip 7: up to $600 off w/ trade-in @ Samsung
Samsung is knocking up to $600 off its Galaxy Z Flip 7 when you trade-in an older phone. The phone features a 6.9-inch AMOLED (2520 x 1080) inner display w/ 120Hz refresh, 4.1-inch AMOLED (948 x 1048) outer display w/ 120Hz refresh, Exynos 2500 CPU, 12GB of RAM, and 256GB of storage. You also get 50MP f/1.8 main and 12MP f/2.2 ultra-wide rear cameras and a 10MP f2.2 selfie cam. In our Galaxy Z Flip 7 review, we called it flip phone perfection thanks to the phone's biggest upgrade in years.
Read moreRead less▼
Galaxy S25 Edge: up to $530 off w/ trade-in @ Samsung
Samsung is taking up to $530 off the S25 Edge with trade-in. You'll also get 6 months of Google AI Pro for free. The Galaxy S25 Edge sports a 5.8mm profile, which is 31% thinner than the Galaxy S25 Ultra. It features a 6.7-inch AMOLED QHD+ 120Hz display, Snapdragon 8 Elite chipset, 12GB of RAM, and 256GB of storage. It also has a 200MP main camera with 10x digital zoom and a 12MP front camera with 85-degree FOV. In our Galaxy S25 Edge review, we called it a svelte phone that offers the same One UI 7 experience and Galaxy AI features found on the S25 Ultra. If you don't have a trade-in, Amazon is offering it for $689 unlocked.
Price check: $689 @ Amazon
Toys
Read moreRead less▼
For just $11, you can make as many PEEPS-shaped waffles as your heart desires. This mini waffle maker makes 4-inch snack-sized waffles with a ready-to-decorate PEEPS Brand Bunny pattern. All you have to do is plug the compact machine in and start pouring your waffle mix to get started!
Read moreRead less▼
Conquer the world by controlling armies and engaging in battles with up to five players to capture territories. Risk can get messy and chaotic, but it's always fun. You can attack players' territories and they must defend, and the outcome is ultimately decided by dice rolls. You can form temporary alliances with others too, but at the end of the day, only one person can rule the world. Combining luck, strategy and diplomacy, each round is unpredictable and intense.
Read moreRead less▼
Not a fan of themed Lego sets? Want to flex your own creative muscles? Grab this 484-piece assorted set and dream up your own perfect Lego build with this collection of mixed Lego bricks. It comes with parts in 35 colors and includes parts like tires, windows, and eyes, so you can bring anything you want to life.
Read moreRead less▼
Right now, you can shop Lego Star Wars deals on Amazon, including this mid-size Millennium Falcon starship that celebrates the 25th anniversary of the Lego Star Wars franchise. This 921-piece set is great for memorabilia collectors.
Read moreRead less▼
If you're an 80s kid, you no doubt remember Tamiya. The Hornet is one of Tamiya's most popular R/C cars ever released. Just like the original, this re-release is easy to assemble and fun to drive. It's a great gift for a child or someone who is new to RC cars and wants a basic car to learn how everything works.
Read moreRead less▼
Time for an 80s flashback! The Tamiya Frog is a legendary 1980s 2WD buggy. This re-release boasts the original's same eye-catching design and high-performance running.
LIVE: Latest Updates
Save big on Birkenstock, Marc Jacobs, and Le Creuset...
Nordstrom's official Black Friday sale starts on November 28. However, the retailer launched an early access sale this week with big discounts on brands like Birkenstock, Le Creuset, Carhartt, and more. Tom's Guide deals writer Olivia Halevy has rounded up her favorite Nordstrom early Black Friday deals in her roundup. Or you can check out the sale for yourself via the link below.
- Nordstrom Early Black Friday: up to 60% off @ Nordstrom
Don't buy the Apple Watch 11 (yet) — get this instead...
The Apple Watch 11 is selling for $389 right now at Amazon. That's $10 off and an ok deal. However, I'm 99.9% sure it'll be at least $50 off come Black Friday proper. This is one of those items I recommend waiting to buy.
Stuff happens and I understand maybe you need a new Apple Watch ASAP. If that's the case, I mentioned yesterday that the Apple Watch SE 3 is on sale for $199 at Amazon ($50 off) and the Apple Watch Ultra 3 is on sale for $699 at Amazon ($100 off). If you need to buy now, those are the best Apple Watch deals I've seen on Apple's new gear.
You might be wondering....what about the Apple Watch 10? Well, that's selling for $329 at Amazon. It's been much cheaper before, so if you can — I would just wait for the better deal on the Apple Watch 11.
- Apple Watch SE 3: was $249 now $199 @ Amazon
- Apple Watch Ultra 3: was $799 now $699 @ Amazon
- Apple Watch 11: was $399 now $389 @ Amazon
Wayfair's Early Access Sale is live...
Wayfair's Early Access Black Friday sale went live earlier this week. The retailer is offering huge discounts across the board with up to 50% off bedroom furniture, 55% off mirrors/decor, 70% off area rugs, and up to 40% off seasonal decor. I need to put up new holiday decorations this year, so I'll definitely browse through their holiday decor sales.
It's also worth mentioning that Wayfair is offering multiple Deals of the Day on everything from Xmas decor to office chairs and bar stools.
- Early Access Sale: up to 70% off @ Wayfair
New Balance sneakers/apparel on sale...
I'll be honest: I'm not a fan of outdoor running during the cooler months of the year. Fortunately, Amazon is slashing the price of various New Balance gear to help you brave the great outdoors. Some of our favorite running shoes and apparel are seeing generous discounts with prices starting as low as $51.
- New Balance sale: deals from $51 @ Amazon
Amazon devices on sale from $19...
It wouldn't be November without Amazon device deals! Right now you can score huge savings on some of the most popular Amazon-made hardware. For example, Fire TV Sticks are on sale from just $19 and you can score bundle deals on some of Amazon's new 2K Blink cameras.
A noteworthy bundle is the new Blink Video Doorbell with Outdoor 4 for just $37. It includes the second-generation Video Doorbell and fourth-generation Outdoor 4 cameras. That's $101 off and I'm pretty sure it won't be significantly cheaper come Thanksgiving Week.
- Amazon device sale: from $19 @ Amazon
If you need a new mattress for your guest room this holiday, you can get some super-cheap mattress deals from $118 at Walmart. These deals come from some of our favorite brands, like Allswell and Brooklyn Bedding.
Not every Black Friday deal is exciting, but that doesn't mean they're not important. The Laifen Wave is one of the best electric toothbrushes we've tested, and this discount makes it even better value for money. It offers a ton of customization options to get the perfect clean, and battery life lasts 30 days.
- Laifen Wave Electric Toothbrush: was $85 now $68 @ Amazon
Lego is expensive. But during Black Friday, you'll find the best prices of the year on Lego sets. That means now's the time to stock up! In Amazon's sale, you can find cheap Minecraft and Star Wars sets as low as $6. There are gorgeous Botanicals deals up for grabs too.
Do you live to stream? Some of Amazon's latest Fire TV Sticks have dropped to their lowest prices ever, so now's the time to upgrade. Right now you can get the Fire TV Stick 4K Select for $24 and the Fire TV Stick 4K Plus for $29.
Notably, the Fire TV Stick 4K Select runs on the new Vega OS, which Amazon provides super-fast streaming speeds.
- Fire TV Stick 4K Select: was $39 now $24 @ Amazon
- Fire TV Stick 4K Plus: was $49 now $29 @ Amazon
You don't need to spend a lot to get great sound quality. Right now the best cheap wireless earbuds we've tested are on sale for a discount, making them a stellar value. We called the AirFun Ear Pro 4 Plus "Airpods Pro 3 like buds for less than half the price," thanks to their excellent audio, strong active noise canceling and incredible 54-hour battery life. Remember to click the on-page 20% off coupon to get this deal.
- EarFun Air 4 Plus: was $119 now $79 @ Amazon
One of the best pre-Black Friday sales comes from Asics. Right now you can get some of the brand's most popular running shoes, sneakers and apparel starting from just $22. Check out the best savings in the article linked below.
Enjoy the holidays in ultimate comfort with Crocs! The super-popular Crocs Classic Clog is on sale for $34 right now. This is a nice chance to get an early gift for yourself or a loved one! There are a ton of different colors to choose from, with prices starting from $34.
- Crocs Classic Clog: deals from $34 @ Amazon
The Hisense U8QG is one of the best TV deals you can get ahead of Black Friday. We rank this model as the best TV you can get for under $1,000 and it's even cheaper than that right now. Its gorgeous picture quality, brightness and colors make it incredible value and it also runs on our favorite operating system, Google TV.
- Hisense 55" U8QG 4K Mini-LED TV: was $997 now $797 @ Amazon
Lowe's early Black Friday sale is live. There are a ton of deals to check out on everything from holiday decor to appliances! If you still need to get your home in shape for the holidays, now's the time to do it, and you'll be able to make some serious savings too.
Time to restock your gym wardrobe...
Need some new workout gear? San Diego-based Vuori is offering a huge sale on its activewear for men and women. Whether you're looking for buttery smooth leggings or moisture-wicking workout shorts, Vuori's current sale has something for everyone.
For a limited time, Vuori is discounting women's apparel from $14 and men's apparel from $12. The sale includes a generous mix of accessories, activewear, sweatshirts, and more.
- Women's apparel: from $14 @ Vuori
- Men's apparel: from $12 @ Vuori
My favorite Apple gear on sale this week...
From my iPhone 17 Pro to my Mac mini M4, I'm deeply invested in the Apple ecosystem. So when I see Apple deals, I can't help but get psyched. Right now there are a handful of great Apple Black Friday deals. What's extra great is that all of these deals are from $50 to $200 cheaper than last week's deals. Here are some of my top picks below:
- shop all Apple deals on Amazon
- AirTag: was $29 now $24
- AirTag 4-Pack: was $99 now $64
- iPad Mini 7 (WiFi/128GB): was $499 now $399
- Mac mini (M4): was $599 now $499
- 13" MacBook Air (M4): was $990 now $799
- 15" MacBook Air (M4): was $1,199 now $999
Save on Owala, Yeti, Stanley, and more...
The right water bottle can keep your drinks hot or cold. Here at Tom's Guide we've tested dozens of the best water bottles and Amazon has many of our favorites on sale ahead of Black Friday. Here's a few I recommend this week:
Read moreRead less▼
Sip your water in style with this lightweight and leakproof water bottle. It's perfect for everyday use or bringing along with you on hikes. It can also clip on to your backpack or a large keychain for carrying H20 on the go.
Read moreRead less▼
Not a fan of straws or chug lids? The Stanley All Day Slim Bottle Water Bottle has a twist lid and a slim design that you can easily sip and effortlessly slip into your bag or backpack. Like many Stanley cups, it's insulated to keep your drinks at their optimum temperature and it fits in most car cup holders.
Read moreRead less▼
Snag this 16 oz Hydro Flask for 27% off on Amazon! It features a leakproof chug cap to ensure you don't spill and a narrow chug spout that provides a convenient, controlled flow to quickly quench your thirst. It's a must-have during those long hikes, runs or workout sessions.
Read moreRead less▼
On sale for just $24, this reusable water bottle will keep your cold drinks icy cold and your hot drinks piping hot for hours. It's also durable and leakproof when closed. The sustainable bottle features a clean design and comes in many fun colors.
Read moreRead less▼
Owala deals are rare, so I'm excited to see the FreeSip on sale this month. I have the 32oz version, which helps me reach my target of 66 ounces of water every day. There's a straw inside for easy sipping.
Read moreRead less▼
This YETI tumbler is the perfect sidekick for someone who is always on the go. Its handle and cup holder-compatible design make it ideal for toting water or iced coffee on road trips, a daily commute, and work out sessions. It also comes with a straw for easy sipping.
Read moreRead less▼
This stylish, roomy tumbler is perfect for everyday adventures. Designed to fit in a car cup holder, you'll be able to take it with you everywhere and it can keep your drinks hot or cold for hours thanks to its double walled insulation. The advanced FlowState lid can move between closed to prevent splashes, straw and an opening to sip from.
Massive robot vacuum sale starts now...
The right robot vacuum can make cleaning your home a breeze. Now that Black Friday is approaching, buying a robot vacuum has become more affordable than ever. This week Amazon has various robot vacuums from Roborock, Shark, and iRobot on sale. Tom's Guide deals writer Olivia Halevy has rounded up the best early Black Friday robot vacuum deals today. Or you can check out the full sale via the link below.
- Robot vacuums: save on iRobot, Shark, Roborock, more @ Amazon
A killer deals on a PS5 headset...
Calling all PS5 owners. The Sony Inzone H9 complements Sony's console and takes advantage of the PS5’s Tempest 3D audio technology to produce immersive sound. And because you can connect simultaneously to PS5 and Discord, you'll be able to hear game sounds while chatting with friends. And if you like the PS5’s black-and-white aesthetic, you’ll dig this headset’s similar design.
- Sony Inzone H9: was $299 now $198 @ Amazon
Skechers shoes & apparel from $17
Skechers are some of the most comfortable shoes around. I've owned various pairs and I'm fighting the urge to fill my cart with a bunch of new shoes. For Black Friday, Amazon is slashing the price of Skechers shoes and apparel. There's a lot to choose from with deals starting at just $17.
- Skechers shoes/apparel: from $17 @ Amazon
Score Lego sets from just $7...
Black Friday offers some of the biggest discounts on Lego sets and toys. You can currently shop a range of Lego sets on sale for as low as $7 at Amazon. Their sale includes Lego Disney, Star Wars, Botanicals, Marvel, and more.
Read moreRead less▼
Lego sale: deals from $7 @ Amazon
The best Lego deals can usually be found in November and December. So if you're looking for Lego gifts, now is the time to shop. You can get Disney, Star Wars, and generic sets on sale from just $7.
Up to 75% off during Lowe's early Back Friday sale...
From Christmas trees to power tools, Lowe's is slashing price across the board this morning as the retailers gets into holiday mode. Our deals editor Millie Davis-Williams has gone through the sale and picked some of the best discounts in her Lowe's early Black Friday sales roundup. She's also compared prices with similar items on sale at Amazon. You can check out her picks via the link above or browse the Lowe's sale for yourself via the link below.
- Lowe's Black Friday sale: up to 75% off @ Lowe's
Huge Saucony sale just went live...
Yesterday was the NYC Marathon. As a native New Yorker — and someone who ran the marathon back in 2001 — I make it a point to watch every year. If you felt inspired by all of those runners, Saucony is having a huge sale on its running shoes and apparel.
The sale includes everything you could need for winter running like mitts, long sleeve shirts, insulated jackets, and of course — running sneakers.
- Saucony: deals from $7 @ Saucony
Laptops plummet to $249 at Dell...
I've been covering Dell's Black Friday sale for over a decade and they tend to offer really good bargains in November. Yes, you can find Dell deals anytime of the year, but November is when they really get aggressive.
For example, their current Black Friday sale has laptops as cheap as $249. The models that jump out at me are the Dell 15 for $399 (great price for an entry-level machine), XPS 13 for $949 (a Tom's Guide-recommended laptop), and the Alienware 16 Area-51 w/ RTX 4050 (lowest price of 2025). You can check out the full sale below.
- Dell: laptop deals from $249
Nespresso machines on sale from $99...
It's almost 10am here in New York and I've yet to have my coffee. So naturally I'm looking at coffee machine deals. Right now Amazon is discounting various Nespresso machines with prices from just $99.
These are prices I tend to see on Thanksgiving week, so I'm kind of shocked to see this price so early in the month. That said, it's somewhat of a small sale. Not that many machines are discounted. But it's still a treat to see the Nespresso Pop+ for just $99.
- Nespresso machines: deals from $99 @ Amazon
Apple Watch SE 3 gets first price drop...
Happy November, everyone! Deals EIC Louis here kicking off the first week of November with some early Black Friday deals. It's taken awhile for retailers to (significantly) discount Apple's new watches, but now that November is here I'm starting to see some solid price cuts.
For example, the Apple Watch SE 3 is just $199 right now. That's a solid $50 off and the lowest price to date. In our Apple Watch SE 3 review, we said the new watch redefine's Apple's entry-level smartwatch with the addition of an Always-On display, 5G connectivity, on-device Siri, and a deeper roster of health and fitness features.
Sadly, there is no electrocardiogram feature to detect signs of atrial fibrillation and it sports a somewhat outdated design, but it's still an excellent choice as your first Apple Watch.
- Apple Watch SE 3 (GPS/40mm): was $249 now $199 @ Amazon
Who doesn't enjoy rocking out to their favorite tunes on the go? The Bose Ultra Open earbuds solve an important problem that most earbuds face; their open design means you can stay aware of your surroundings while out and about while still enjoying fantastic sound quality. They get bonus points for style, too — these look like jewelery when worn paired with earrings.
- Bose Ultra Open Earbuds: was $299 now $199 @ Amazon
Want to stay warm and dry this winter? Then you need the right gear. Right now there's a massive Patagonia sale on everything from cozy hats to weatherproof jackets! Our resident outdoorsman Dan Bracaglia has picked out the best deals you can get ahead of Black Friday.
Want one of the best phones on a budget? The Google Pixel 9a is the best cheap phone you can buy, and it's on sale for an even better price ahead of Black Friday. Right now you can get this smartphone on sale for $399. You get good performance with the Tensor G4 chip, a super bright 6.3-inch Actua display and access to Google's useful AI features. Nab this deal while you can.
- Google Pixel 9a: was $499 now $399 @ Amazon
It wouldn't really be Black Friday without an LG C-series TV deal, would it? LG's flaship OLED TVs have consistently topped our best TVs list for years and this year's C5 is no exception. Plus, it's on sale for a great price ahead of Black Friday, with the 42-inch version available for just $899. With stunning picture quality and awesome gaming features, the LG C5 OLED is one of the best values you'll find.
- LG 42" C5 4K OLED TV: was $996 now $899 @ Amazon
If you want a big-screen TV, Black Friday is the time of year to get one. Prices are already dropping on 75-inch models, including on some of the best sets we've reviewed like the LG B5 OLED. My colleague Ryan Epps has shared his favorite deals in the article linked below.
Black Friday starts now...
Love it or hate it, but Black Friday deals are officially here. Amazon, Walmart, and Best Buy are just a handful of major retailers promoting their early sales. I've been covering Black Friday sales for over a decade and while it's true that there's a lot of overhyping happening right now, there are also a lot of great deals to be had.
After all, Black Friday is no longer a 24-hour event, but rather a season — which means the deals you see now will be same ones come Thanksgiving Day. So in this live blog we'll be tracking the best deals as they go live, and we'll also offer some buying advice and tips we use to save money. So let's jump on to those early deals...


































































