Flash sale alert: I've picked the best TV deals right now from $399

Collage of TV deals from Hisense, Sony, Roku, and Samsung
(Image credit: Amazon)

As exciting as the Consumer Electronics Show may be, there don't appear to be many deals happening at CES 2026. However, the show is driving retailers to offer some pretty sweet TV deals back home. That means if you didn't get the TV you wanted last year, now is a great time to upgrade your set.

For example, Amazon has smart TVs on sale from $69. The sale includes some of my personal favorites like the Editor's Choice Hisense 55-inch U7 4K QLED TV for $649 and the Roku 65-inch 4K TV for $399. If it's an OLED TV you're after, Best Buy has OLED TVs on sale from $699. Below I've rounded up some of the best deals you can get right now.

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Best TV deals

Roku 65" Select Series 4K TV
Roku 65" Select Series 4K TV: was $449 now $399 at Amazon
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The Roku Select Series 2025 model bumps the resolution up to 4K and adds support for Apple AirPlay, and Apple HomeKit, Amazon Alexa and Google Assistant. It comes with two HDMI ports for consoles or other devices. This set is beloved by the Tom's Guide team, with multiple members adding it to their homes.

Samsung 75" Crystal 4K TV
Samsung 75" Crystal 4K TV: was $649 now $449 at Best Buy
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Samsung's Crystal TVs are known for offering top-rated performance at a budget-friendly price. The U7900 is no exception. This 2025 TV includes HDR10+ support, built-in Alexa/Bixby, and two HDMI ports.

Insignia 75" QF 4K Fire TV
Insignia 75" QF 4K Fire TV: was $649 now $449 at Amazon
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Who says TVs have to cost a fortune? This 75-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

Hisense 55" U7QG Mini-LED 4K QLED TV
Hisense 55" U7QG Mini-LED 4K QLED TV: was $913 now $649 at Amazon
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This Mini-LED TV brings several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

TCL 75" QM6K 4K Mini-LED TV
TCL 75" QM6K 4K Mini-LED TV: was $999 now $798 at Amazon
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The TCL QM6K is the perfect deal for a display upgrade. It offers a VRR feature that can push the TV refresh rate to 288Hz and leverages Dolby Vision IQ for sophisticated HDR support. It's a great TV for gamers and comes in a wide range of sizes at incredible prices. We gave it an excellent 4-star rating in our TCL QM6K Mini-LED TV review.

Samsung 55" S85F 4K OLED TV
Samsung 55" S85F 4K OLED TV: was $1,499 now $999 at Best Buy
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Samsung's most affordable OLED TV of 2025 is the S85F, and right now, the 55-inch version of this TV is just $999. It doesn't offer the blisteringly bright HDR performance you'll get with Samsung's flagship-level, quantum dot-equipped OLED TVs, but there's still plenty to love, including a full slate of HDMI 2.1-compatible inputs for Xbox Series X and PS5.

Sony 55" Bravia 8 4K OLED TV
Sony 55" Bravia 8 4K OLED TV: was $1,699 now $1,199 at Best Buy
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The Bravia 8 was launched in 2024 and while it may not produce the most impressive performance metrics, it does offer incredible color coverage in HDR and superb upscaling. It also comes with an ATSC 3.0 tuner, netting access to Nextgen TV and 4K broadcasts.

LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,999 now $1,299 at Best Buy
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The LG C5 OLED is one of our favorite value TVs and a brilliant OLED for those looking to save a little on the more advanced screen. With the C5, you get tons of gaming features, including a 144Hz refresh rate built on four total HDMI 2.1 ports. LG's webOS platform also has a slew of free channels to dive into as well as cloud gaming platforms.

Samsung 98" Crystal 4K TV
Samsung 98" Crystal 4K TV: was $2,999 now $1,899 at Best Buy
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Samsung's 98-inch TV is around the same price as brands known for affordable models. That means buyers of this TV can get the quality for which Samsung is known at a price that rivals just about any of the affordable brands. Between its 4K support, 120Hz, and other features, Samsung doesn't appear to have skimped on this TV.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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