Samsung Galaxy S25 launch live — all the details, Galaxy AI features and a Galaxy S25 Edge surprise
Last-minute leaks and all the big news about Samsung's new devices

Galaxy Unpacked delivered new phones, Galaxy AI updates and even a surprise or two. The focus of the event was the Galaxy S25 series, with three new models comprising Samsung's 2025 flagship lineup. The Galaxy S25 Ultra leads the charge, along with a standard S25 and S25 Plus.
All three models retain the same starting prices as their Galaxy S24 predecessors, with pre-orders underway now. The phones go on sale February 7.
Apart from the Snapdragon 8 Elite chip powering all three models, hardware changes in the Galaxy S25 lineup are modest at best. Instead, the focus is on Samsung's updated suite of Galaxy AI tools, with the focus this year on AI delivering more personalized, better contextualized responses based on your needs and preferences.
There were some hardware surprises, though. While Samsung didn't dwell much on its Project Moohan mixed reality headset, a version of the upcoming product is on display at the event in San Jose, California. The bigger teaser was reserved for the Galaxy S25 Edge, which Samsung is touting as a sleeker version of its flagship phone with "a culmination of Samsung’s most-innovative technology" coming later on.
Here's everything Samsung announced during Galaxy Unpacked today (January 22).
Samsung Galaxy Unpacked 2025: Biggest Announcements
Samsung Galaxy S25: Much of the hardware remains unchanged, but it’s sporting a thinner, lighter, and more compact design. The triple cameras on the back are not all that different from before, but new features such as Audio Eraser, Nightography, and Log Video support make it a formidable video camera phone.
Samsung Galaxy S25 Plus: The hardware is nearly identical to the Galaxy S25, with exception that it features a larger 6.7-inch AMOLED display, 4,900 mAh battery, and double the base storage. New software features like AI Agents, Now Bar, and its Personal Data Engine all lean on AI to deliver a richer experience.
Read our Galaxy S25 and Galaxy S25 Plus hands-on.
Samsung Galaxy S25 Ultra: The new Galaxy S25 Ultra delivers a thinner and lighter design, bigger 6.9-inch display and sharper 50MP ultra wide camera. But the star of the show is the new Galaxy AI features, including cross-app actions, AI select and improved Circle to Search.
Read our Galaxy S25 Ultra hands-on
One UI 7: One UI 7 will be driving these new phones. Based on Android 15, Samsung promises its new smartphone software will be even smarter, thanks to the addition of more Galaxy AI features and a new "Now Bar" for more convenient notifications.
Samsung Galaxy S25 Edge: We only caught a glimpse of the phone's components during a post-keynote teaser — and there's an Edge prototype on show at the event itself in San Jose. But the Galaxy S25 Edge (formerly the S25 Slim) figures to come out later this year, offering people a thiner version of Samsung's flagships.
Read our full Galaxy S25 Edge coverage.
How to watch Galaxy Unpacked 2025
Galaxy Unpacked ran for a little more than an hour, starting at 1 p.m. ET on January 22. But if you missed the show — or just want to rewatch it — a replay is available on the Samsung YouTube channel. We've also embedded the video below for your reference.