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Black Friday deals LIVE: Save up to 50% off from Amazon, Walmart, Target, PlayStation and more

Your guide to the best Black Friday sales happening now

Best Early Black Friday Deals 2025

Black Friday is the biggest retail holiday of the year. I should know: I've been covering Black Friday deals for 18 years. However, there's a catch. Alongside those excellent deals you see advertised, retailers also tend to mix in a lot of mediocre deals. Every retailer does it because their goal is to have you spend more money than you intended. But that's where I can help.

Today, I'm most excited about the latest batch of Apple deals. As a Apple user myself, I've noticed that Amazon has Apple devices on sale from $79. This includes record-low prices on AirPods, the M4 MacBook Air, iPads, the Apple Watch 11, and more.

For the first time ever, Lululemon has a Black Friday sale with deals from $9. Lululemon is my go-to for workout apparel and many of my favorite shorts are currently on sale.

So whether you want to treat yourself to a special gift or you're shopping for someone else, you'll want to bookmark this page and check back often to find our favorite Black Friday picks. (For more deals, check out our ultimate Black Friday guide).

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Louis Ramirez
Louis Ramirez

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Black Friday for over a decade. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best deals this holiday season.

My Favorite Deals

Amazon Basics: deals from $3 @ Amazon
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Amazon Basics: deals from $3 @ Amazon
The Amazon Basics store offers discounts on everything from batteries to Amazon's own line of kitchen gear. A lot of these items are no frills devices, but they perform whatever task you need at a very affordable price point. For example, you can get this 12-Pack of Rechargeable AA Batteries for $9.

Hoka sale: sneaker deals from $99 @ Hoka
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Hoka sale: sneaker deals from $99 @ Hoka
If you've been eyeing a pair of Hoka's popular running shoes, now's the time to act. Hoka is rolling out tons of deals on select sneakers. Perfect for walking, running and exercising, Hoka not only makes super comfortable kicks, but they're also stylish. You can shop the sale now with deals from $99.

Carhartt apparel sale: deals from $14 @ Amazon
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Carhartt apparel sale: deals from $14 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. We're seeing great deals on long sleeve tees, work pants, boots, hoodies and more.

TV sale: deals from $49 @ Best BuyPrice check: from $49 @ Amazon
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TV sale: deals from $49 @ Best Buy
Best Buy has smart TVs on sale for as low as $49. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale.
Price check: from $49 @ Amazon

Skechers shoes/apparel: from $17 @ Amazon
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Skechers shoes/apparel: from $17 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children from $17.

T-Mobile phone deals: free w/ unlimited @ T-Mobile
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T-Mobile phone deals: free w/ unlimited @ T-Mobile
From the Editor's Choice Pixel 10 to the powerful iPhone 17 Pro, T-Mobile's Black Friday sale is offering some of our favorite phones of 2025 for free with a new line and/or eligible data plan. Freebie deals include the iPhone 17 Pro, Pixel 10, Galaxy S25, Motorola Razer Ultra 2025, and more. Plus, get the new Apple Watch SE 3 for just $99 or the Pixel Watch 4 for free with select data plans.

Birkenstock sale: deals from $34 @ Nordstrom
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Birkenstock sale: deals from $34 @ Nordstrom
Birkenstock makes the perfect shoes for fall. And right now, Nordstrom is knocking up to 60% off select styles of sandals, clogs, and sneakers. Not only is the footwear super comfortable, they also come in a variety of colors and materials to suit every season and climate.

YETI sale: up to 30% off @ Amazon
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!

Ninja appliances: deals from $49 @ Amazon
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Ninja appliances: deals from $49 @ Amazon
I'm a huge Ninja appliance fan. In addition to an air fryer, I also own a Ninja coffee maker. Right now, Amazon is offering up to 40% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.

Lego sale: deals from $7 @ Amazon
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Lego sale: deals from $7 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.

Dell: laptops from $299 @ Dell
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Dell: laptops from $299 @ Dell
Dell's holiday preview is here. Right now, Dell has monitors on sale from $69 and laptops on sale from $299. Those are some of the lowest starting prices I've seen all year. The sale includes some of our favorite XPS and Alienware systems.

Walmart patio and garden event: up to 50% off @ Walmart
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Walmart patio and garden event: up to 50% off @ Walmart
From upgrading your outdoor furniture to warming up those cool fall evenings with a fire pit, Walmart can be your one-stop shop for all things outdoor living. In fact, Walmart is hosting a huge outdoor sale as we speak! The retailer is knocking up to 50% off a wide variety of outdoor items, including string lights, fire pits, pizza ovens, rocking chairs and more. 

Under $50

Toy Shop: deals from $6 @ Amazon
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Toy Shop: deals from $6 @ Amazon
I normally recommend shopping toys during the month of December. However, Amazon has plenty of live toy deals with prices from $6. This includes Lego, Transformers, Hasbro, and more.

Thanksgiving dinner savings: deals from $1 @ Amazon
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Thanksgiving dinner savings: deals from $1 @ Amazon
Amazon is making the holidays affordable by rolling out deals on tons of ingredients that you'll likely need for Thanksgiving Day. For instance, you can shop Butterball Turkeys for $0.69 a pound, ready-to-heat sides for just $2, and Thanksgiving staples for just $4.

Clear Christmas String Lights 100 Count
Clear Christmas String Lights 100 Count: was $12 now $8 at Amazon
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You can always use an extra set of string lights when doing your holiday decorating — and snagging this 100 count set for just $8 is a no-brainer. Trust me, even if you think you have enough lights, chances are you'll find a use for them over the holiday season! They can be used both indoors and outdoors and boast an average life of 2,500 hours.

Blink  Mini 2
Blink Mini 2: was $39 now $17 at Amazon
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.

Cosori Electric Kettle
Cosori Electric Kettle: was $27 now $21 at Amazon
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This high-quality kettle made by Cosori features a blue LED indicator light to let you know when your water is ready. It also boils your water in 3-7 minutes — so you can also make your morning coffee, tea and oatmeal in no time.

Jlab Go Air Pop
Jlab Go Air Pop: was $29 now $24 at Walmart
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Wireless earbuds have come a long way, and now, you can get a solid-sounding pair of buds for under $25. While not all budget earbuds are up to par, the JLab Go Air Pop True Wireless Bluetooth Earbuds are an ace pick. They got a 4-star rating in our Jlab Go Air Pop review for their satisfying sound, 7-hour battery life and IPX4 water resistance rating.

Ring Indoor Cam
Ring Indoor Cam: was $49 now $24 at Amazon
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The Ring Indoor Cam (2023) can record 1080p video, scare off intruders with a built-in siren, and detect motion in specified zones. It is more compact than the previous model with the addition of a new privacy shutter and upgraded mount. This is the lowest price we've seen to date.

Magic Bullet Blender Set, 7-piece
Magic Bullet Blender Set, 7-piece : was $44 now $24 at Amazon
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This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.

Streaming

Hulu with Live TV
Over 25% off!
Save $25
Hulu with Live TV: was $89.99 now $64.99 at Hulu
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No need to wait around for the next big streaming sale. Hulu + Live TV (with ads) is now available for just $64 a month for the first three months. That’s a limited-time deal on one of the best streaming bundles out there, giving you access to over 95 live channels plus Hulu’s massive on-demand library. This package comes with a big library, Hulu originals and next-day streaming of new shows. Most importantly, you get ESPN, Univision, ABC and other Disney channels that are currently unavailable on rival YouTube TV.

Sling TV: 50% off off your first month @ Sling
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Sling TV: 50% off off your first month @ Sling
Sling TV is an affordable live TV service that offers flexibility and lots of customization. Currently, new Sling subscribers can get 50% off their first month of Sling Orange + Blue, which offers a mix of entertainment, sports, and news. You'll pay just $33 for your first month and $65.99/month thereafter. In our Sling TV review, we called the Editor's Choice service a cheap and flexible option for cord-cutters.

Frndly TV (3-month): was $6.99/month now $0.99/ month @ Frndly TV
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Frndly TV (3-month): was $6.99/month now $0.99/ month @ Frndly TV
Frndly TV might not have the most name recognition, but it offers more than 50 channels with live TV and on-demand content. The channels include History, Hallmark, Lifetime, A&E and more. At less than a dollar per month, it's one of the cheapest Black Friday streaming deals of the seasonal sales period we've seen.

Apple TV + Peacock Premium: was $24/month now $14/month @ Peacock
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Apple TV + Peacock Premium: was $24/month now $14/month @ Peacock
This new streaming bundle is a surprisingly great deal if you’re into both prestige TV and comfort viewing. You can get Apple’s acclaimed originals like “Silo” and “Slow Horses” alongside Peacock’s lineup of reality shows, live sports, and NBC hits, all under one subscription. Plus, you can save up to 37% compared to paying separately, which makes it an easy option for anyone who streams daily. Don't like ads? You can get the ads-free tier for $19.99/month.

YouTube TV
Free 21-day trial!
YouTube TV: was $82 now $72 at tv.youtube.com
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YouTube TV is our top live TV streaming service. It has the channels and features you want, and it's the best live TV viewing experience for sports fans. Sign up now and your first 21 days are free. You'll then pay just $72.99/month for your first 3 months. (It's regularly $82.99/month). Check out our YouTube TV review to get the full rundown on why we like it. Note: Due to negotiation disputes, YouTube TV recently dropped access to 20 Disney-owned channels (ABC/ESPN) and Univision.

Apparel

Adidas sale: deals from $15 @ Amazon
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Adidas sale: deals from $15 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as $15.

Lululemon: apparel from $9 @ Lululemon
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Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.

The North Face sale: up to 40% off @ The North Face
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The North Face sale: up to 40% off @ The North Face
Planning on hitting the trails or wandering the great outdoors this fall and winter? Now is the perfect time to update your wardrobe for the new season — especially with all the great apparel deals we're seeing from The North Face. The outdoor retailer is knocking up to 40% off hoodies, lightweight jackets, fleeces and more.

Holiday sale: 50% off @ REI
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Holiday sale: 50% off @ REI
From Arc'teryx to Patagonia, REI is taking up to 50% off select brand name apparel during its holiday sale. You can find everything you need for your next adventure or the perfect gift for the outdoor enthusiast in your life.

Columbia: deals from $12 @ Amazon
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Columbia: deals from $12 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $12. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale.

Timberland sale: up to 30% off @ Timberland
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Timberland sale: up to 30% off @ Timberland
If you're interested in adding a pair of high-quality workwear boots or trail-ready kicks to your shoe game, look no further than Timberland. The footwear brand is currently hosting a fall sale with deals on hiking boots, sneakers and more that will help transition you into the new season, help you hit the trails comfortably and protect you from the elements.

Phones

Pixel 10: free w/ new line + unlimited @ T-Mobile
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Pixel 10: free w/ new line + unlimited @ T-Mobile
T-Mobile is offering the Pixel 10 for free with a qualifying data plan. The Pixel 10 features a 6.3-inch Actua Display OLED (2424 x 1080) 120Hz display, Tensor G5 chipset, 12GB of RAM and 128GB of storage. Rear cameras include a 48MP (f/1.7) main, 13MP (f/2.2) ultrawide and 10.8MP (f/3.1) telephoto. On the front there's a 10.5MP (f/2.2) lens. In our Pixel 10 review we called it a massive upgrade over the Pixel 9 gaining a telephoto camera, larger battery and access to nearly the same set of AI features on the Pixel 10 Pro and 10 Pro XL.

Google Pixel 10 Pro: free w/ new line + unlimited @ T-Mobile
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Google Pixel 10 Pro: free w/ new line + unlimited @ T-Mobile
T-Mobile has a few Pixel 10 Pro deals it's offering. For example, you can get it for free with trade-in and most data plans. Or get it free with a new line of service. It features a 6.3-inch Super Actua OLED display (1280 x 2856) 120Hz display, Tensor G5 chipset, 16GB of RAM and 128GB of storage. Rear cameras include a 50MP (f/1.68) main, 48MP (f/1.7) ultrawide, and a 48MP (f/2.8) 5x telephoto. On the front there's a 42MP (f/2.2) lens. In our Pixel 10 Pro review we called the new phone a leap forward for AI that widens the gap between Google and the competition.

Samsung Galaxy S25: free w/ new line + unlimited @ T-Mobile
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Samsung Galaxy S25: free w/ new line + unlimited @ T-Mobile
The Galaxy S25 is no slouch. Right now you can get it for free with a new line and select T-Mobile unlimited data plans. The phone features a 6.2-inch FHD+ Dynamic AMOLED display w/ 120Hz refresh, Snapdragon 8 Elite CPU, 12GB of RAM and 128GB of storage. You also get a 50MP wide, 12MP Ultrawide, 10MP 3x telephoto lens and a 12MP front camera. In our Samsung Galaxy S25 review, we said the performance and battery life boosts alone make this year's upgrade worthwhile.

TVs

Toshiba 43" C350 4K Fire TV
Toshiba 43" C350 4K Fire TV: was $299 now $129 at Amazon
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.

Roku 55" Select 4K TV
Roku 55" Select 4K TV: was $349 now $298 at Amazon
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.

Insignia 70" F50 4K Fire TV
Insignia 70" F50 4K Fire TV: was $499 now $299 at Amazon
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Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

TCL 65" QM5K 4K Mini-LED TV
TCL 65" QM5K 4K Mini-LED TV: was $1,199 now $599 at Best Buy
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This Best Buy-exclusive TV is one of the most affordable ways to secure Mini-LED backlighting. It isn't as bright and packed with features as higher-end Mini-LED TVs from TCL, but as far as bargains go, it's tough to beat.

TCL 75" QM6K Mini-LED TV
TCL 75" QM6K Mini-LED TV: was $999 now $697 at Amazon
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The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 75-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing. It also comes with a handful of useful gaming features.

Hisense 55" U8QG Mini-LED TV
Hisense 55" U8QG Mini-LED TV: was $999 now $697 at Amazon
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It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

LG 55" B4 4K OLED TV
LG 55" B4 4K OLED TV: was $1,099 now $698 at Walmart
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Looking for an incredible OLED picture without the high price? The LG B4 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and pixel-level dimming will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B4's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.

Hisense 75" U6QF Mini-LED TV
Hisense 75" U6QF Mini-LED TV: was $1,299 now $747 at Amazon
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Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, the Hisense U6QF has everything you need for a great entertainment experience. We gave it a 4.5-star rating in our Hisense U6QF 4K Mini-LED TV review and called it "a terrific budget TV pick."

LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,999 now $1,199 at Best Buy
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Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.

Apple

Apple  AirTag
Apple AirTag: was $29 now $17 at Amazon
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for?

Apple USB-C to USB-C Woven Charging Cable (2m)
Apple USB-C to USB-C Woven Charging Cable (2m): was $29 now $18 at Amazon
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It's always good to have an extra charging cable, and it's even better to pick one up while it's on sale. This Apple USB-C to USB-C cable has a woven construction and a 2-meter length.

iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.

Apple AirPods 4
Apple AirPods 4: was $129 now $117 at Amazon
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The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

Apple AirPods Pro 2 (USB-C)
Apple AirPods Pro 2 (USB-C): was $249 now $139 at Walmart
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The USB-C version of the AirPods Pro 2 have the same H2 chip as the other AirPods Pro 2 earbuds. That provides 2x more noise cancellation than the original model, and this version supports Apple's lossless audio protocol. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. Just note that the newer AirPods Pro 3 are now available.

Apple Watch SE 3 (GPS/42mm)
Apple Watch SE 3 (GPS/42mm): was $249 now $199 at Amazon
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.

Apple Watch Series 11 (42mm)
Apple Watch Series 11 (42mm): was $399 now $349 at Amazon
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This is not a drill: The Apple Watch Series 11 is officially on sale for the first time since its launch in September. Save $50 off any model, including the smaller 42mm non-cellular variant shown here. The best overall Apple Watch for fitness and health tracking, the Series 11 offers a large and easy-to-view display, a sleek and comfortable case design, 24 hours of battery, and superfast charging. It's also one of the only smartwatches on the market with hypertension alerts.

Apple Mac mini M4
Apple Mac mini M4: was $599 now $499 at Amazon
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The base model Mac mini M4 is a big step up from its predecessor and provide more than enough power for most people. It comes with Apple’s powerful M4 chip, 16GB of RAM, and 256GB of storage. You also get plenty of ports in a tiny package with three Thunderbolt 4 ports, two USB-C ports, HDMI, and Ethernet.In our Apple Mac mini M4 review we said the Editor's Choice machine is as close to perfect as it gets.

Apple 13" MacBook Air (M1)
Apple 13" MacBook Air (M1): was $999 now $599 at Walmart
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The MacBook Air M1 offers fantastic performance and value. The M1 CPU never stuttered in our tests and also helped it reach over 14 hours of battery life. It features a 13.3-inch Retina display, Apple M1 CPU, 8GB of RAM, and a 256GB SSD. In our MacBook Air M1 review, we said it offers amazing endurance and shockingly good speed.
Price check: sold out @ Best Buy | sold out @ Amazon

Apple MacBook Air 13" (M2/256GB)
Apple MacBook Air 13" (M2/256GB): was $799 now $649 at Best Buy
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The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 16GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review, we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.

Apple MacBook Air 13" (M4/256GB)
Apple MacBook Air 13" (M4/256GB): was $999 now $749 at Amazon
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.

Apple 14" M5 MacBook Pro (1 TB)
Apple 14" M5 MacBook Pro (1 TB): was $1,599 now $1,444 at Amazon
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This is a great deal on the new 14" MacBook Pro packing Apple's M5 chip, which is just a few weeks old as of publication. That's why it's amazing you can score over $100 off these cutting-edge MacBooks with their 14.2-inch Liquid Retina displays, 16GB of RAM and 1TB of SSD storage. It's nearly the same model we tested for our MacBook Pro M5 review, and you can read through it to see our hands-on photos, testing results and why we gave it our Editor's Choice award!

Mattresses

Siena 10" Signature Mattress: queen now $359 at Siena SleepOur review: ★★★★User score: ★★★★½ 
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Siena 10" Signature Mattress: queen now $359 at Siena Sleep
If you're shopping for a new bed on a tight budget, we don't think you can get better than the Siena. It's best cheap mattress we've tested. This all-foam delivers full-body support that pleased the back and stomach sleepers in our panel during our Siena Signature Mattress review. (Side sleepers won't find it soft enough for their joints.) Although this is an evergreen sale, it's an excellent value for a mattress at any time of year, especially since it comes with a 180-night trial, which is well beyond the industry average (100 nights).
Our review: ★★★★
User score: ★★★★½ (700+ reviews)

DreamCloud Classic Hybrid mattress:$699 + free bedding at DreamCloudOur review: ★★★★User score: ★★★★½ 
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DreamCloud Classic Hybrid mattress: queen now $699 + free bedding at DreamCloud
Last Black Friday, we felt confident predicting the DreamCloud mattress sale. This year, not so much. DreamCloud has played around with sales in 2025, but the current offer for its flagship model— a queen for $699 plus a free bedding bundle — is excellent value and likely to be the best DreamCloud Black Friday sale in November (or for all of 2025, for that matter). Our DreamCloud Classic Hybrid Mattress review calls it a 'fantastic mid-range option for most people,' but especially for side sleepers who want plush cushioning without massive sinkage. The best mattress in a box we've tested, the DreamCloud comes with a 365-night trial, lifetime warranty... and a touch of luxury.
Our review: ★★★★
User score: ★★★★½ (7,800+ reviews)

Bear Elite Hybrid: was $2,570now $1,542 with code TOMS40 + free accessories at BearTOMS40Our review: ★★★★User score: ★★★★½ 
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Bear Elite Hybrid: queen was $2,570 now $1,542 with code TOMS40 + free accessories at Bear
The best cooling mattress on the market today is the Bear Elite, a 14" hybrid that comes in three firmness levels to suit any sleep style. It features copper-infused memory foam and coils to help draw heat away, a combo our testers found effective in our Bear Elite Hybrid mattress review. We tested an Elite Hybrid with the optional Celliant cover, designed to boost cooling and improve recovery. If you've been debating the upgrade, now's the time to shop, as you can save 40% with code TOMS40, reducing a queen-size with a Celliant cover to just $1,627.20. Not only is that a generous upgrade, but Bear also throws in a set of sheets, pillows, and a mattress protector for a complete bedroom refresh.
Our review: ★★★★
User score: ★★★★½ (4,000+ reviews)

Helix Midnight Luxe: was $2,798 now $1,751 with code TOMS27 at Helix SleepTOMS27Our review: ★★★★½User score: ★★★★½ 
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Helix Midnight Luxe: queen was $2,798 now $1,751 with code TOMS27 at Helix Sleep
The Helix Midnight Luxe is hands-down the best mattress for side sleepers — the combination of a lush, cushioned pillow top with a zoned support base creates a balanced feel that'll soothe the joints while keeping the spine in a neutral position. However, it's quite versatile; in our Helix Midnight Luxe mattress review, we found it comfortable for back sleeping as well. Use code TOMS27 to save 27% on every bed in the Helix line-up.
Our review: ★★★★½
User score: ★★★★½ (7,800+ reviews)

Saatva Classic:  was $2,139 now $1,739 at SaatvaOur review: ★★★★★User score: ★★★★★ 
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Saatva Classic: queen was $2,139 now $1,739 at Saatva
Our top recommendation for all sleepers, the Saatva Classic comes in three firmness levels and two heights (11.5" or 14.5"), so you can tailor the feel to your preferences. Super-luxurious and with enhanced lumbar support, we ran out of superlatives in our Saatva Classic mattress review. The only people we don't recommend it for are couples who weigh over 600lbs — check out the best mattresses for heavy people instead. Saatva's Black Friday mattress sale is underway with $400 off all sizes, reducing a queen Classic to $1,739 (was $2,139). That matches this year's Memorial Day and Labor Day Saatva mattress sales, making now the time to buy. A 365-night trial, lifetime warranty, and free white glove delivery are included.
Our review: ★★★★
User score: ★★★★★ (4.600+ reviews)

Laptops

Acer Aspire 15 Slim
Acer Aspire 15 Slim: was $349 now $199 at Amazon
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The Acer Aspire 15 Slim is a downright bargain. Perfect for browsing the web, answering emails and an affordable upgrade to Windows 11, expect a 15.6-inch FHD (1920 x 1080) display, Intel Core 3 N355 CPU, 8GB of RAM and 128GB of storage. Don't be fooled by Amazon's pricing. This was originally $349, so don't miss out on this deal.

Dell 14 Plus
Dell 14 Plus: was $1,099 now $749 at Dell
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With its new Plus lineup (taking over from the Inspiron), Dell has revamped what its laptops can deliver, both in design and power. This 14 Plus features a 14-inch 2.5K display, Core Ultra 7 256V CPU, 16GB of RAM and a 1TB SSD, and it's now $350 off!

Lenovo Yoga 7i 2-in-1
Lenovo Yoga 7i 2-in-1: was $1,049 now $798 at Best Buy
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The Lenovo Yoga 7i 2-in-1 makes for an excellent work laptop and at-home PC, with its Intel Core Ultra 7 155U CPU, 16GB of RAM and 1TB SSD. Now that it's well under its $1,000 price, you can expect plenty of bang for your buck with its impressive performance, which is fine-tuned for work and even some light gaming. We gave the similar Lenovo Slim 7 a strong 4.5-star review, and it's hard to go wrong with its 16-inch WUXGA (1920 x 1200) IPS touchscreen for even more ways to use it.

MSI Prestige 13 AI Evo
Save $300
MSI Prestige 13 AI Evo: was $1,299 now $999 at BHPhoto
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What might be the lightest laptop we've tested, the MSI Prestige 13 AI Evo is a great MacBook Air alternative, and beats it to the punch with its glorious 3.5K (2880 x 1800) OLED screen. This model comes with an Intel Core Ultra 7 155H CPU, 32GB of DDR5 RAM and 1TB SSD, and it even comes with a microSD card reader for good measure. Now just under $1,000, this is a deal worth checking out.

MSI Venture Pro (RTX 5050)
MSI Venture Pro (RTX 5050): was $1,299 now $1,199 at Newegg
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The MSI Venture Pro is a solid PC for casual gamers. You get a 15.6-inch touchscreen 1080p display, AMD Ryzen AI 7 350 CPU, 16GB of RAM, 1TB SSD and an RTX 5050 GPU. You won't break gaming records with those specs, but they're ideal for gamers who value price over bleeding edge performance.

Smartwatches

Garmin Forerunner 55
Garmin Forerunner 55: was $199 now $149 at Amazon
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Garmin's most affordable running watch is almost always reduced, so this isn't the most exciting discount available right now, but still a good price for a capable tracker that's great for beginners.

Fitbit Versa 4
Fitbit Versa 4: was $199 now $119 at Amazon
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With three bands to choose from, GPS, heart rate monitoring, activity tracking and Bluetooth connectivity, the Fitbit Versa 4 is a favorite for a reason. You can also access features like workout intensity maps, 40+ exercise modes, automated tracking, stress management and menstrual health tracking. Upon purchase, access 6 months of Premium membership, which provides advanced analytics and recovery.

Garmin Venu Sq 2
Garmin Venu Sq 2: was $249 now $149 at Amazon
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The Garmin Venu Sq 2 is the cheapest AMOLED model in the Garmin range, and has a smartwatch-style square design that offers an alternative to the sportier Forerunner 55. It's reduced by $100 in the Black Friday sales.

Fitbit Sense 2
Fitbit Sense 2: was $249 now $179 at Amazon
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The Fitbit Sense 2 is the brand's flagship smartwatch. Despite Google confirming that it will be the final model in the Sense line, the Fitbit Sense 2 remains a comfortable, accurate, long-lasting, and holistic feature-packed wearable well worth the money. Bonus? advanced heart features like the ECG app and atrial fibrillation assessment.

Samsung  Galaxy Watch 7
Samsung Galaxy Watch 7: was $249 now $129 at Best Buy
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Despite being recently replaced by the newer Galaxy Watch 8, the Samsung Galaxy Watch 7 remains the best budget Android smartwatch out there, with similarly impressive health and fitness tracking tools to its younger sibling. It even supports Google's Gemini AI voice assistant and comes in an arguably sleeker case design than the newer model.

Garmin Forerunner 165 Music
Garmin Forerunner 165 Music: was $299 now $249 at Amazon
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This is Garmin's entry-level AMOLED running watch, and I think it's worth the upgrade on the Forerunner 55 for most people, as it has a brighter display and more features. Both the standard and music model of the Forerunner 165 are reduced by $50, so if you don't need the music storage feature you can get the cheaper watch for $199.

Garmin Vivoactive 6
Garmin Vivoactive 6: was $299 now $249 at Amazon
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Five colors of the Garmin Vivoactive 6 are reduced by $50 on Amazon right now, matching its lowest ever price of $249. The Vivoactive 6 couples useful smart features with Garmin’s reliable sports tracking, and is actually one of the newer device's in the brand's line-up.

Garmin Lily 2 Active
Garmin Lily 2 Active: was $299 now $249 at Amazon
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The Lily 2 Active stands out from other Garmin smartwatches thanks to its jewelry-inspired design, but it still packs plenty of activity tracking features into its stylish frame, including built-in GPS to record your outdoor workouts.

Samsung Galaxy Watch 8 Classic
Samsung Galaxy Watch 8 Classic: was $499 now $399 at Best Buy
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The Samsung Galaxy Watch 8 Classic sees a discount ahead of Black Friday. It features a longer-lasting battery, an additional customizable button, and a fan-favorite bi-directional rotating bezel. All of this adds up to one of the best smartwatches for Android users in 2025.

Smart home

Blink  Mini 2
Blink Mini 2: was $39 now $17 at Amazon
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.

Ring Battery Doorbell
Ring Battery Doorbell: was $99 now $49 at Amazon
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At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.

Blink Video Doorbell + Outdoor 4 XR
Blink Video Doorbell + Outdoor 4 XR: was $179 now $51 at Amazon
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This bundle deal gets you the second-generation Video Doorbell and fourth-generation Outdoor cam for just $51. You'll be able to answer your door from anywhere protect your home inside and out with these devices. It also comes with Sync Module XR which is the system hub that helps you build out your Blink whole-home system, supporting up to 10 devices. You don't want to miss out on this bundle that will save you $128.

Amazon Fire HD 8 Kids Pro
Amazon Fire HD 8 Kids Pro: was $139 now $64 at Amazon
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The Fire HD 8 Kids Pro is also heavily discounted to $69 for slightly older kids who want a bit more from their tablet. With an all-time low price, this deal is not to be missed for the tablet with a larger screen and more power than the Fire 7.

Amazon Fire HD 10 Tablet
Amazon Fire HD 10 Tablet: was $139 now $69 at Amazon
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The Fire HD 10 offers a good-looking 10-inch screen that's perfect for watching movies and videos thanks to its 1080p display. We called the tablet a "white-hot deal" in our Fire HD 10 review at the $139 price. At $69, it's a deal not to be missed.

Blink Whole Home Bundle
Blink Whole Home Bundle: was $179 now $74 at Amazon
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This bundle gets you a lot, including a Blink Outdoor 4 camera, which earned our Editor’s Choice award and is one of the best home security cameras we’ve tested. It also features a Mini 2 camera, Video Doorbell (2nd Generation) and Sync Module Core. This bundle is ideal for keeping an eye on the surroundings of your home. You save $105 on the entire package.

Appliances

Crock-Pot  7-Quart Slow Cooker
Crock-Pot 7-Quart Slow Cooker: was $59 now $35 at Amazon
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This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.

Ninja Blast Portable Blender
Ninja Blast Portable Blender: was $69 now $58 at Amazon
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Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.

Nespresso Vertuo Pop+
Nespresso Vertuo Pop+: was $129 now $89 at Amazon
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.

Ninja Air Fryer Pro 6-in-1
Ninja Air Fryer Pro 6-in-1: was $179 now $109 at Amazon
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The Ninja Air Fryer Pro 6-in-1 is awarded the top spot in our Air Fryer Buying Guide, and right now you can save big on Amazon. We think that's a pretty good deal on an exceptional product that has a 6.5 qt basket and a lot of capability.

Dyson V9 Motorbar Cordless Vacuum Cleaner
Dyson V9 Motorbar Cordless Vacuum Cleaner: was $599 now $269 at Amazon
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Like the name suggests, the Dyson V9 is a mid-range entry from Dyson, sitting between the Dyson V8 and V11 in terms of power. However, with 55% off for Black Friday, it's priced more like a budget-friendly model. It delivers 40 minutes of cleaning power on a charge, and can switch between a stick and handheld mode.

Shark  AI Ultra
Shark AI Ultra: was $599 now $394 at Amazon
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The Shark AI Ultra offers a powerful performance, highly accurate room mapping, and loaded with premium features. And if you’re a pet parent, you’re in luck, it comes with self-cleaning brushroll, and self-empty system that captures pet hair, dirt, and debris with ease.

Audio

Anker Soundcore P20i
Anker Soundcore P20i: was $39 now $18 at Amazon
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If you're willing to live without active noise-cancellation, these Soundcore by Anker P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customisation, which is great for this price.

Anker Soundcore 2
Anker Soundcore 2: was $39 now $27 at Amazon
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The Soundcore 2 is a great way to take your music on the go without breaking the bank. There's some solid sound for the price, excellent 24-hour battery life and a simplistic style to make it well worth adding to your backpack.

JBL Go 4
JBL Go 4: was $49 now $39 at Walmart
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Our JBL Go 4 review determined that this is the perfect portable Bluetooth speaker for those on a budget. Small enough to take traveling, it still packs enough performance to soundtrack small gatherings while bringing useful features like IP67 water and dust protection, and multi-point connectivity. It also comes in a variety of fun colors.

JBL Tune 720BT
JBL Tune 720BT: was $89 now $44 at Amazon
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How about some inexpensive over-ears with epic battery life? The lightweight Tune 720BT are a very solid pair of headphones for the price, and offer 76 hours of battery for a good week's worth of listening (you do sleep and eat, right?). This deal brings them down to their lowest price ever.

Sony SRS-XE200 Bluetooth Speaker
Sony SRS-XE200 Bluetooth Speaker: was $129 now $79 at Walmart
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The SRS-XE200 is an IP67 certified Bluetooth speaker that's waterproof, dustproof, and shockproof. It offers up to 16 hours of battery life and includes a built-in strap that makes it easy to take on the go. There's also a buit-in mic with echo cancelling technology.

Sony WH-1000XM5
Sony WH-1000XM5: was $399 now $248 at Amazon
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The Sony WH-1000XM5 were our pick for the best headphones for a long time thanks to a lightweight, comfortable fit, excellent sound, and great ANC. There are plenty of features on board, and 30 hours of battery to ensure they'll last you through the day. This is close to their lowest price, so well worth grabbing!

Games

  Resident Evil 4
Resident Evil 4: was $59 now $17 at Amazon
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One of the most acclaimed and influential games of all time, Resident Evil 4 has been reborn in this full-scale remake. You play Leon S. Kennedy on a mission to rescue the President's kidnapped daughter in a spooky European village overrun with gruesome enemies. Featuring modernized gameplay and overhauled visuals, this is Resident Evil 4 as you've never seen it before.

Switch games: deals from $19 @ AmazonPrice check: from $19 @ Best Buy | from $19 @ Walmart
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Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart

Ratchet & Clank: Rift Apart
Ratchet & Clank: Rift Apart: was $69 now $36 at Amazon
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Ratchet & Clank: Rift Apart is the game the PS5 was born to play. In this stylish intergalactic adventure, you’ll take control of seasoned heroes Ratchet and Clank — as well as their distaff counterparts, Rivet and Kit. With 10 huge planets to explore, tons of weapons to customize and upgrade, a variety of enemies to fight and plenty of puzzles to solve, Rift Apart is an absolute joy from start to finish.

  Demon's Souls
Demon's Souls: was $69 now $38 at Amazon
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Demon's Souls was one of the first games on PS5, and it's still one of the best, almost five years later. In this ultra-difficult action/RPG, you'll create a character and set out to conquer the deadly dungeons and towering bosses of Boletaria. You may have already played this game on the PS3, but the remake is much smoother, and it's even been further enhanced to take advantage of PS5 Pro.

  Animal Crossing New Horizons
Animal Crossing New Horizons: was $59 now $44 at Woot!
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This is one of the games that helped get many people through a tough couple of years, letting you jet off to an untamed island courtesy of business raccoon Tom Nook. It's up to you to bring civilization to that island, and turn into a villager's paradise.
Price check: $50 @ Amazon

  The Legend of Zelda Tears of the Kingdom
The Legend of Zelda Tears of the Kingdom: was $69 now $57 at Amazon
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The Legend of Zelda: Tears of the Kingdom is the highly-anticipated sequel to Breath of the Wild, and it doesn't disappoint. Step back into the world of Hyrule, and embark on Link's most perilous quest to date. You'll need to master new abilities such as Ultrahand and Fuse in order to unravel the mystery of what happened to Princess Zelda and defeat the sinister Ganondorf.
Price check: $69 @ Best Buy

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Snag this killer streaming device for under $20

TiVo Stream 4K review

(Image credit: TiVo)

TiVo may not be the streaming giant it once was, but it’s still quietly producing its signature DVRs and a handful of budget-friendly streaming gadgets. My favorite is the TiVo Stream 4K, a compact dongle packed with the same core features you’d get from a Roku Streaming Stick 4K or an Amazon Fire TV Stick. If you prefer Google’s clean, customizable interface over Roku’s simplicity or Amazon’s ad-heavy layout, the Stream 4K is a solid option, especially now that it's 50% off its usual MSRP.

Hooray! Lululemon's first Black Friday sale...

Lululemon Deals

(Image credit: Lululemon)

Lululemon doesn't do Black Friday. However, this year they've gone ahead and launched their very first Black Friday sale. It has deals for men and women from just $9. Lululemon makes some of my favorite workout apparel. Their Pace Breaker shorts are my go-to for the gym and for running. Tom's Guide deals editor Olivia Halevy rounded up all the best deals in her Lululemon Black Friday deals guide.

Today's best coffee machine deals...

De'Longhi Magnifica Plus and Ninja Coffee Brewer

(Image credit: Amazon)

Speaking of coffee...Black Friday is a great time to grab a new coffee machine. Practically every machine is on sale right now — from the trusty moka pot to the fanciest Nespresso machines. Here's a look at some of today's best deals, along with my personal rec.

Bialetti Moka Pot
Bialetti Moka Pot: was $43 now $29 at Amazon
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The Bialetti Moka Pot is the gold standard when it comes to stovetop coffee makers. It's easy to use and brews a strong cup of coffee (similar to an espresso). Available in many sizes and suitable for gas, electric, or propane cooktops, multiple sizes are now on sale at Amazon from $29.

Keurig K-Express Single Serve K-Cup Pod Coffee Maker
Keurig K-Express Single Serve K-Cup Pod Coffee Maker: was $109 now $59 at Amazon
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The Keurig K-Express Single-Serve K-Cup Pod Coffee Maker comes in five different colors and has a 42-oz removable reservoir that makes refilling super easy. It offers 3 different drink sizes and is one of Keurig's most compact models. It's one of the cheapest Keurigs you can buy right now.

Melitta Aroma Enhance
Melitta Aroma Enhance: was $129 now $89 at wabilogic.com
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The Aroma Enhance lets you customize your coffee strength so that you can brew the perfect cup of coffee each time. The stylish machine includes a glass carafe and has a 24-hour programmable timer.

Ninja 12-Cup Coffee Brewer
Ninja 12-Cup Coffee Brewer: was $89 now $69 at Amazon
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The Ninja CE251 is my current go-to machine. Compact and easy to use, the Ninja CE251 Coffee Machine is a no-fuss, 12-cup coffee brewer with a removable 60-ounce water reservoir and adjustable warming plate that can keep your coffee hot for up to 4 hours. The machine lets you pick from classic or rich brew settings and it can also be programmed up to 24 hours in advance. I've been using this machine for the past year and recommend it to all coffee lovers looking to save money, but who still want a strong cup of joe.

Nespresso Vertuo Pop+ by Breville
Nespresso Vertuo Pop+ by Breville: was $139 now $99 at Amazon
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The most affordable Nespresso machine on this list, the Vertuo Pop+ is also a sight to behold. I adore the pistachio green and cream color scheme; this would look so cute on my kitchen countertop. It's 8 inches wide, so a little larger than the Next machines below, but it looks too cute to pass up. This machine is the cheapest way to get Nespresso coffee.

Keurig K-Elite Single Serve K-Cup Pod Coffee Maker
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker: was $209 now $134 at Amazon
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The Keurig K-Elite Single-Serve K-Cup Pod Coffee Maker is one of Keurig's most popular machines. In our K-Elite review, it scored 4.5 stars and used to sit at the top of our buying guide due to its speedy brew times and handy brew-ahead setting, which allows you to schedule the machine ahead of time.

De'Longhi Magnifica Plus
Save $300
De'Longhi Magnifica Plus: was $1,299 now $999 at Amazon
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The Magnifica Plus is a premium machine, but it's been reduced significantly in Amazon's latest sale. It offers 18-one ouch recipes for sspresso, latte macchiatos, cappuccinos, Americanos, iced coffee, and more — all at the touch of a button. Plus, with 4 drink sizes and 5 intensity options, you can easily adjust your drinks to fit your preference.

Nespresso Vertuo Lattissima by De'Longhi
Nespresso Vertuo Lattissima by De'Longhi: was $499 now $299 at Amazon
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In our Lattissima Vertuo review, we called Nespresso's machine our favorite espresso machine. What makes it so premium? The Lattissima has a built-in milk system. This milk system froths and heats milk for you, so you don't need to get a separate milk frother or microwave your milk. The milk carafe can even be stored in the fridge between uses. This is by far the best option for serious coffee lovers who don't want to deal with the hassle of an espresso machine.

Hurry! 50% off Stanley at Amazon starts now...

a photo of the Stanley Quencher 2.0

(Image credit: Future)

Good news! Stanley's holiday sale just dropped with up to 50% off the brand's popular water bottles. Personally, I've never seen Stanley water bottles discounted this deeply. And since the brand's sales are few and far between, we recommend jumping on these deals ASAP.

For coffee lovers seeking new flavors...

Atlas Coffee packs shown against blue backdrop

(Image credit: Amazon)

I drink coffee everyday and I've found Atlas Coffee Club to be one of the best ways to mix up my morning cup of joe. Atlas curates coffees from around the word and this month they're offering the Legendary Destinations Gift Set. Even better — it's on sale right now.

This limited drop includes rare coffee from around the world including Nepal, Dominican Republic, Laos, and Haiti. You get four 4-ounce specialty coffees along with a tasting guide for $99 (was $129).

Alternatively, you can join the Atlas Coffee Club and your first 12-ounce bag is free ($17 value) via coupon code "FREECOFFEE". If you're bored with your local coffee shop or just want to try new regions, I've found this is the best way. You can choose between ground, whole bean, K-cups, or Nespresso pods.

Some of these deals are also available in Atlas' Amazon shop, which is taking 20% off at the moment.

Now is the time to upgrade your mattress...

Nectar Premium Copper mattress

(Image credit: Nectar)

Although apparel and electronics get the majority of the attention on Black Friday, the month of November is also a great time to pick up a new mattress. Sure, there's mattress deals year-round, but November is typically when you see the lowest prices.

Our sleep experts have put together a shortlist of the best Black Friday mattress sales you can get right now. They've tested dozens of mattresses, duvets, pillows, and everything bedroom related. Below are their personal recommendations to date.

Every Black Friday TV deal worth buying right now...

A collage of TVs arranged in front of a colorful background

(Image credit: LG / Hisense / TCL)

TV deals are the meat and potatoes of every Black Friday sale. Yes, you can find TV deals throughout the year, but November/December is when you'll see the lowest prices. (I personally purchased my OLED TV two Black Fridays ago).

If you want to see all the best TV deals, our TV experts have rounded them all up in their Black Friday TV deals live blog. They've found smart TVs from $49, QLED TVs starting from $279, and OLED TVs as low as $549! Here's a quick look at some of my top picks below:

I'm a diehard Apple user and these are the top deals now...

Amazon

(Image credit: Amazon)

The Apple Store has confirmed it's Black Friday sale for 2025. It starts November 28th and it'll be same "free $250 Apple gift card" with select purchases. It's nice, but as a diehard Apple user I'm more excited about the dollar-off discounts at Amazon and Best Buy.

The MacBook Air M4, Mac Mini M4, Apple Watch 11, iPhone 17 Pro, and even the MacBook Pro M5 are all seeing epic price lows. Check out our Apple Black Friday deals live coverage for the best discounts. Below are a few personal faves:

Apple AirPods 4
Apple AirPods 4: was $179 now $99 at Amazon
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Apple's least expensive wireless headphones have dropped to less than $100. In our AirPods 4 review, we found their noise cancellation surprisingly effective, and also liked that the case has Apple FindMy built in, in case they go missing. Yes, we wish battery life were longer, but this is still a great deal.

iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.

Apple iPad 11" (Wi-Fi/128GB)
Lowest Price!
Apple iPad 11" (Wi-Fi/128GB): was $349 now $279 at Amazon
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Apple's latest iPad (11th Gen) can just about do it all thanks to its upgraded A16 chip, larger 128GB base storage and longer battery at over 11 hours (it even beats the iPad Air M3 and iPad mini 7). In our 4-star iPad 11 review, we called it the Apple tablet for most. This deal matches the lowest price we've ever seen it, and we'd be surprised to see it drop any lower by Black Friday.

Apple Mac mini M4
Lowest Price!
Apple Mac mini M4: was $599 now $479 at Amazon
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The base model Mac mini M4 is a big step up from its predecessor and provide more than enough power for most people. It comes with Apple’s powerful M4 chip, 16GB of RAM, and 256GB of storage. You also get plenty of ports in a tiny package with three Thunderbolt 4 ports, two USB-C ports, HDMI, and Ethernet.In our Apple Mac mini M4 review we said the Editor's Choice machine is as close to perfect as it gets.

Apple MacBook Air 13" (M2/256GB)
Epic Value!
Apple MacBook Air 13" (M2/256GB): was $799 now $649 at Best Buy
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The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 16GB of RAM, 256GB SSD, and a great 1080p FaceTime camera. In our MacBook Air M2 review, we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.

Apple 13" MacBook Air (M4/256GB)
Lowest Price!
Save $250
Apple 13" MacBook Air (M4/256GB): was $999 now $749 at Amazon
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The new MacBook Air is powered by Apple's latest M4 chipset. The new Mac upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.

Apple Watch 11 (GPS/42mm)
Apple Watch 11 (GPS/42mm): was $399 now $349 at Amazon
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The Apple Watch 11 features an always-on screen that's 2x more scratch-resistant than its predecessor. It's powered by Apple's S10 processor and packs an improved 24-hour battery, 5G radio (cellular model only), Sleep Score and hypertension alerts. It's available in 42mm and 46mm sizes.

Apple MacBook Pro 14" (M5/512GB)
Apple MacBook Pro 14" (M5/512GB): was $1,599 now $1,441 at Amazon
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This MacBook Pro features Apple's latest M5 chipset, with a 10-core CPU and 10-core GPU. It's designed to deliver a huge boost in AI and graphics performance for everyone, from students to creatives. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M5 CPU, 16GB of RAM and a 512GB SSD. Our MacBook Pro M5 review called this "the best laptop for power users."

Black Friday is here...

Collage of early Black Friday deals

(Image credit: Amazon)

Welcome, shoppers! I'm Louis, deals editor-in-chief at Tom's Guide. I've been covering Black Friday for 18 years. Black Friday used to be a one-day event, but not anymore. If you ask me, it started last month with Amazon's October Prime Day. It's ramped up even more now that we're more than mid-way through November.

Whether you're shopping for a new laptop, new workout apparel, or just curious what's on sale — you've come to the right place. You can consider me your personal shopping assistant for the holiday season. In this blog I'll highlight all of the best deals you can get ahead of Thanksgiving. So let's get started with the deals...