These 31 Black Friday deals make holiday shopping so much easier — my favorite finds from Apple, YETI, Columbia, Lululemon and more

Columbia sale: up to 50% off sitewide
Right now, Columbia is hosting an epic Black Friday sale with 50% off its entire site. That means everything from jackets and fleeces to vests and sweaters are on sale, with deals starting at just $17. To sweeten an already great deal, you'll also receive a $25 bonus when you spend $125 (and free shipping)! I've already loaded up my cart with fleeces I'm purchasing for my whole family.

YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $15. So don't wait — snag a new cooler or water bottle before these discounts disappear!

The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.

The Solo Stove Bonfire 2.0 is a smokeless — yes, you read that right — fire pit that will turn any backyard or patio into the ultimate destination for s'mores night. It's the best fire pit and therefore a perfect addition to your fall or winter evenings.

Although these may look identical to the popular Ugg Classic Ultra Mini Platform, their price tag says otherwise. These platform boot slippers are warm, fuzzy and perfect for wearing around the house on a chilly fall or winter day. If you're wondering if you can wear them outdoors, the answer is yes! They just so happen to be water and stain resistant, too.

In search of an easy-wearing, outrageously comfortable, classic-looking fleece? Look no further than the Patagonia Synchilla. This unfussy full-zip features three zippered pockets, an oversized collar, and a casual, yet respectable disposition.

I'm actually wearing these bootcut leggings as I write this! They are my all-time favorite legging, not only because they're comfortable, but because they're extremely flattering. I wear them literally everywhere and often pair them with either sneakers or Uggs as the temperatures get colder. They look great whether you're working out, walking or just want to put together a cute and casual weekend outfit. I definitely recommend these versatile leggings. Sign up to become an Alo member (it's free!) and enter promo code "FRIDAY" at check out to get this price.

These Birkenstocks feature just one oversized buckle for a touch of trendy. But style isn't the only thing these sandals are known for — comfort is at the forefront of this model. Their cushioned footbed absorbs shock and mimics the shape of a healthy foot, while the medial and metatarsal arches support the instep and ball of your foot. You can choose from five different colors that are all on sale now.

This half-zip scuba hoodie exudes comfortability. It's made with a plush, cotton-blend fleece fabric that's naturally breathable and insanely soft against the skin. Then, the oversized fit is perfect for throwing over a sports bra on your way to the gym or for reaching maximum coziness at home.

At just $49, the best value Ring Video Doorbell got even better. The newest of Ring's doorbells has head-to-toe video and package detection. You can't replace its battery, but it's a fantastic option at this price.

We can't forget about our furry friends this holiday season! Named the best dog bed we've tested in 2025, the Casper dog bed is made from memory foam to ensure good support for your pup. Available in three sizes, it's also rip-resistant, durable and comes with a removable and washable cover.

This plush blanket made by Ugg is like having your favorite faux fur wrapped around your entire body. Made of extremely soft material, the lightweight blanket will be a staple in your home this winter whether you're reading a book or cozying up by the fire. It's the perfect gift for a friend or loved one.

The Ember Smart Mug 2 is the second generation app-controlled mug that keeps your drink at your preferred temperature (between 120°F - 145°F) for up to 80 minutes on a full charge. You can also keep it on the charging coaster for all-day heat. We're absolutely loving its gold hue.

Give the gift of great sleep this holiday season with the Hatch Restore 2. This is the best-looking sunrise alarm clock we've ever tried. Not only does it wake you with a gradual sunrise, but it can also work as a night light and sound machine.

If there's someone on your shopping list who's notorious for losing things, kindly help them out by gifting them with the Apple AirTag. It's an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. This bundle includes four, so you can have one on multiple items.

Beats doesn't just make headphones — there's the new Beats Pill as well! It's a small speaker that can pump out surprisingly rich, spacious audio. Its champagne color makes it look pretty luxurious, too.

The Beats Solo4 might not feature noise canceling, but they make up for it by sounding pretty good. They're comfortable as well thanks to Beats new foam, and they fold up super small so that they can fit into any bag. There's also loads of battery life — 50 hours, to be exact. We've seen them cheaper, but $99 off is still a great deal.

Turn up the tunes this holiday season with a sophisticated turntable that doubles as a stereo. This Sony device is an ultra-sleek, fully automatic turntable package with Bluetooth connectivity for wireless streaming to compatible speakers or headphones. Plus, it offers a reliable way to listen to your vinyl music collection.

The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.

The PS5 Slim is the same great PlayStation console in a slimmer form factor and packs a larger 1TB SSD. The PS5 represents the pinnacle of Sony's gaming platform to date and offers a near-unbeatable library of must-play games.
Also check: Walmart | Best Buy

Keep all your essentials close by and secure with the help of this belt bag that includes several interior pockets and an outside zipper. Perfect for simply heading out of the house or your next big adventure, you can wear the bag around your waist or as a stylish crossbody bag.

For those looking for a bouncy response from their running shoe, the Dynablast 5 may be right up your alley. With FF Blast Plus cushioning in the midsole and an Ahar Lo outsole rubber, the shoes are very responsive with every step and provide cloudlike comfort from start to finish.

A good rangefinder can be a critical piece of your golf kit. Knowing how far away you are from the flag will let you pick the correct club and put the ball close to the pin. This Callaway model offers pinpoint laser measurements with a slope option for plays-like distances. At this price, it's definitely worth buying.

I hoped the Forerunner 265 would drop by $100 in the sales, so this $150 saving is an incredible deal for a fantastic AMOLED multisport watch. The 265 offers insightful training analysis and accurate tracking in an attractive and lightweight design. Both sizes of the watch are included in the sale, with the 42mm model being perfect for those with thin wrists.

The Oura Ring 4 remains one of the most advanced sleep-tracking wearables you can buy. When it comes to sleep, it records heart rate variability, sleep stages, sleep latency, time in bed and time actually asleep with impressive accuracy. Aside from our all-important sleep, it also monitors daytime heart rate, activity levels, recovery, temperature trends, stress patterns and cycle insights for people who track their period.

This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.

This compact Keurig coffee maker won't take up much space on a coffee-lovers counter, but it still delivers a cup of Joe quickly. It can brew 6-12 ounces from the press of a button, although keep in mind it only holds one cup of water, so you will need to refill the tank regularly. It's available in a variety of colors including rose, oasis, black and red — some are more discounted than others at the time of writing. Read our full Keurig K-Mini review.

The Ninja Crispi is one of Ninja's most interesting recent releases. It features a removable cooking lid and interchangeable glass containers to cook meals of a range of sizes. And while I had my doubts, it blew me away in my Ninja Crispi review. In the end, I gave it a well-deserved 4.5 stars.

The Ninja Artisan Outdoor Pizza Oven aims to offer low-maintenance cooking at a medium price point. The oven offers a sizable 12" x 12" cavity and is weather-resistant for outdoor storage.

A Tom's Guide favorite, in KitchenAid Artisan 5-Quart stand mixer review, we dubbed it the "best kitchen purchase" you can ever make. It beats, whisks, and kneads at 10 different speeds, so you don't have to, reducing recipe times. The bowl is big enough to support 9 dozen cookies or 4 loaves of bread at a time. This machine also boasts a 59-point planetary mixing action — fancy words that translate into incredibly mixed ingredients. Plus, it ships with a flat beater, coated dough hook, 6-wire whip, and 1-piece pouring shield.