Bear mattress sales for January 2026: Bring home the best cooling bed on the market at 40% off
Save big on Bear's entire lineup of mattresses with our exclusive code
The Bear mattress sale for January is a repeat of its Black Friday offer (and its largest discount ever). Right now, use code TOMS40 for 40% off sitewide at Bear Mattress. That includes savings on our no. 1-ranked cooling mattress, the Bear Elite Hybrid with Celliant, which is down to $1,456.20 in a queen after coupon.
While the percent-off discount matches what we saw during Black Friday, it no longer includes a bedding bundle, as it did last month. Still, these are strong deals on some of the best mattresses for restorative sleep.
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Bear Mattress sale: 40% off all beds with code TOMS40
There's 35% off Bear's entire lineup of foam and hybrid mattresses, but use our exclusive code to override that and save even more. Unfortunately, there's no more free bedding included, but it's tied as the biggest markdown we've seen from the brand.
All Bear mattresses still come with a 120-night trial, a lifetime warranty, and free shipping. Bear's extensive range of mattresses has something for every need and budget, so no matter what you're looking for, you'll find it here on sale.
Head below for our expert picks from this month's Bear mattress deals — and if you're waiting to buy, bookmark our Presidents' Day mattress sales hub, which we'll be updating regularly as those offers go live.
This month's Bear mattress sales: Top 5 deals
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The 14" tall Elite sits at the top of Bear's range, and we rate it as the best cooling mattress on the market today. It's also the only Bear model where you can choose your firmness preference (soft, medium, or firm), so you can tailor it to your sleep style. In our Bear Elite Hybrid mattress review, we tested the medium tension and found it comfortable in any position. Use code TOMS40 for a 40% discount, which matches what we saw over Black Friday, but without the free bedding. For the most cooling, add the Celliant-infused cover, which claims to use infrared technology to absorb heat (our testers found it effective). With the cover, a queen is $1,456 after coupon.
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The Original is the cheapest of the Bear lineup, with a pared-back, all-foam design. In our Bear Original mattress review, we praised the motion isolation and value for money. At 7/10 on the firmness scale, it's a good choice for anyone who likes a bit more support from their mattress, including stomach or back sleepers who want to ensure their spine stays correctly aligned. We found this bed sleeps a little warm, so check out one of the other options if you're already prone to overheating at night (or add a Celiant cover upgrade for a boost in temp regulation). After 40% off with code TOMS40, this is tied as the lowest price we've tracked for it in months.
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The 13" Star mattress is a medium-firm hybrid with a plush pillow featuring multiple layers of foam to enhance pressure relief. It's not as supportive as the pricier Elite Hybrid (above), but we suspect this medium-firm mattress is a good all-rounder with the kind of luxury feel we expect from the mattresses used in hotels. While cooling materials are included in the standard build (including a layer of breathable gel memory foam), you can also add the Celliant-infused cover for an additional charge to improve the temperature regulation. Use code TOMS40 to override the 35% off sale price and enjoy 40% off instead..
User score: ★★★★½ (1,400+ reviews)
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The second-cheapest, second-firmest model in Bear's lineup is the Bear Pro Hybrid. This 10" tall model promises durable support and contouring. The encased coils promote airflow through the mattress, but overall, the cooling tech isn't as good as you'll find in the pricier Star and Elite models. In the current Bear mattress sale, you'll receive 40% off when you use our code TOMS40. That's a competitive deal for a quality hybrid, and your purchase includes a 120-night sleep trial, a lifetime warranty, and free shipping.
User score: ★★★★½ (77 reviews)
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Released in February 2025, the latest addition to the Bear lineup features a natural latex comfort layer and a quilted organic cotton cover. Like the best organic mattresses, it boasts certifications for safety and sustainability, including eco-INSTITUT and GREENGUARD Gold. A queen-size falls to $1,456 (reg. $2,427) after 40% off with our special code, TOMS40.
User score: ★★★★½ (10 reviews)
Which Bear mattress should you buy?
There are currently five adult Bear mattresses to choose from:
The Bear Original is the brand's entry-level option. It retails for between $641 and $1,424, although you'll seldom ever pay full price thanks to regular sales. It features three layers of memory foam and suits any sleep position.
For extra edge support and a more traditional spring feel, the Bear Pro Hybrid offers a more "luxury hotel mattress feel". While it costs far more than Bear's full-foam options, it's roughly what you'd expect to pay for an upper-mid-range hybrid mattress. (A queen retails for $1,284 before discounts.)
The Bear Elite Hybrid is the brand's premium option, offering three varying levels of firmness, a cool-to-the-touch phase-change top cover and 5-zoned ergonomic support. Prices start at $1,998 for a twin before any coupons.
The 13" Bear Star Hybrid pillow top mattress combines gel foam and individually-encased coils to provide pressure-relieving support. This mattress comes in a bit cheaper than the Elite, starting at $1,712.
Finally, there's the Bear Natural, which features 100% natural latex and a quilted organic cotton cover. All standard sizes are available, with prices from $1,999 for a twin, but you'll never have to pay full price.
If you're unsure of which Bear mattress to buy, you can take the brand's sleep quiz to find out which model will best suit your needs and budget.
More of the best Bear mattress prices
1. Bear Original Mattress
The cheapest Bear mattress you can buy
Sizes: 7 (twin to split king) | Firmness (1-10): 7 (medium-firm) | Depth: 10 inches | Turn: No | Material: Foam and memory foam | Trial: 120 nights | Warranty: Lifetime
The Bear Original is a 10-inch, 3-layer foam mattress. It includes a base layer of supportive foam to prevent sagging and create a medium-firm finish, a layer of Bear Dynamic Foam to alleviate pressure and provide support, and a top layer of cooling gel-infused memory foam to help draw away heat.
In our Bear Original mattress review, we found it comfortable to sleep on regardless of whether we rested on our back, front or side. (But lighter individuals may need time to break it in as it's on the firmer side.)
Despite the gel-infused foam layer and a breathable quilt cover, it's not particularly cooling. However, the Bear Original is aces when it comes to edge support and motion isolation.
This mattress comes in six sizes, from twin to Cal king, as well as a split king option. Like most mattresses, the Bear Original has not been immune to inflation-induced cost increases, but it's still rather affordable – especially considering its frequent sales.
2. Bear Elite Hybrid Mattress deals
The best Bear mattress for custom, cooling comfort
Sizes: 7 (twin to split king) | Firmness (1-10): Soft (5), medium (6), firm (7) | Depth: 14 inches | Turn: No | Material: Foam and memory foam | Trial: 120 nights | Warranty: Lifetime
with three firmness levels to choose from, it can suit almost every type of sleeper.
But what really stood out to us was its cooling prowess. The Bear Elite comes standard with a hand-quilted cover made from phase change materials to cool the surface, but we tried it with the Celliant cover upgrade, which just eats up the heat (per our thermal imaging tests and real-world experience).
Available in twin to split king, the MSRP for this mattress runs from $1,998 to $2,284. Thankfully, regular sales bring this mattress down to as low as $1,200.
Bear Mattress Black Friday: What happened
Bear reserves its biggest discounts for major holidays and shopping events. Bear's early access Black Friday sale cut 35% off and included free bedding with purchase, but our semi-exclusive code TOMS40 instead knocked 40% off. Combined, it's the largest saving we've seen from the brand.
This month's Bear mattress sale sees a return of that 40% off discount (via the same code), but minus the free bedding.
Bear mattress sales FAQs
Do you need a Bear mattress promo code?
Most Bear mattress deals require a promo code, but they're not hard to find. Bear advertises its mattresses at the reduced price of whatever discount or deal it's running at the time, but you do still need to apply this promo code at checkout to get the best price.
Often, these promo codes will be displayed front and center on the Bear mattress website, so it's easy to know you've got the best deal at the time. However, some of these codes are exclusive to our readers, so checking out this sales hub will avail you of the best coupon discounts.
Some Bear mattress deals also include freebies such as pillows or other sleep accessories. These will be added automatically to your basket when you buy qualifying items, without the need for a promo code.
Are Bear Mattresses sold in stores?
For peace of mind, Bear includes a 120-night sleep trial with all of its mattresses, and all returns are free of charge.
However, you may feel more comfortable seeing a Bear Mattress up close before you decide to buy. That's why Bear has partnered with showrooms across the country to display and sell their beds.
Granted, there aren't a lot of locations, but if you live close to one, it's a great chance to try a Bear Mattress yourself.
How long do Bear Mattresses last?
Bear used to offer a 10-year mattress warranty with its beds, which is within the standard lifespan of a mattress-in-a-box.
But as of this year, all Bear mattresses come with a lifetime warranty, which means your mattress is covered for as long as you own it. (As with all mattress warranties, it won't transfer if you sell or donate it.)
Does that mean you can expect your Bear mattress to last longer than 10 years? That depends. A lot can influence how long you can expect your mattress to last, from proper care to the quality of the materials.
However long your Bear mattress should last you, it's always important to know the tell-tale signs of when it's time to replace a mattress.
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Ruth is an experienced Senior Staff writer at Tom’s Guide, covering all things sleep and mattresses. She writes to help people sleep better, from how-tos to the latest deals to mattress reviews, and has interviewed an array of experts who share her passion. She is also our specialist on memory foam — she’s flown around the world to see memory foam being made — and leads our hotel mattress content. She has a deep interest in the link between sleep and health, and has tried enough mattresses, from Helix to Nectar to Simba, to know the right bed really can make a difference to your wellbeing. Before joining the team at Tom’s Guide, Ruth worked as a sleep and mattress writer for our sister website, TechRadar.
- Alexis De LeaverSleep Deals Writer
- Alison BarrettaExpert mattress tester
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