I'd never buy a memory foam mattress — here's what I'm actually looking for instead
I want a bed that's built to last, so I'll be shopping for this kind of mattress in the final-call Labor Day sales

As someone who's spent five years providing advice on buying the best mattresses at the lowest prices, it's basically my job to direct you to the ideal bed for your sleep preferences and budget.
I'll pick out the leading options, tell you what makes them good choices (and why you might want to avoid them), and let you know whether the current price is worth paying. However, as memory foam beds tend to be the cheapest, a lot of shoppers may want to know my advice on whether these affordable mattresses are a false economy.
Everyone has their own preferences, though, and if there's one kind of bed I wouldn't shop for in the extended Labor Day mattress sales, it's a memory foam model. In fact I'd go further than that: when it comes to choosing a bed that I'll be sleeping on for the next 10 (or hopefully more) years, I'll accept nothing less than one type of mattress — here's why.
Why I avoid all-foam mattresses
Look, I don't have anything against memory foam per se. As I write this, I'm sitting on a memory foam cushion that helps soften up the creaky old office chair. So yeah, I appreciate memory foam's effectiveness when it comes to boosting comfort.
What I can't get behind, though, is the feel of a bed that's entirely made from foam. The thought of sinking into a memory foam mattress sounds uncomfortable for me, simply because I'm used to lying on top of a mattress and not lying in it. I tend to change position a lot in the night, too, and being restricted in my nocturnal movement really isn't for me.
Beyond that memory foam sinking feeling, there's also that big warm elephant in the room: temperature regulation, or a lack thereof. While some of the best memory foam mattresses on the market have cooling features to offset the heat-trapping tendencies of memory foam, a lot other all-foam models can still retain body heat and cause a stuffy night's sleep.
I've also tested memory foam mattress toppers and they really did retain heat. I hate being in a bed that's too warm; I'll take a bed that's slightly too cold over one that's a bit too hot any time.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Here's the type of mattress I'd actually buy
I take a long-term view when I'm buying a mattress. I want one that's going to last me a really long time, and that means it has have a high-quality design. For me, that means I'll be shopping for a hybrid mattress.
Yes, hybrids tend to cost more than all-foam beds, but I think that's worth it because I'll be getting a bed that lasts much longer and keeps delivering in terms of comfort and support, and that in turn means it'll be a very long time until I have to think about shopping for a new mattress again, which is a definite plus.
The best hybrid mattresses we've tested generally featured thin layers of memory foam in combination with other foams on top of a airflow-enhancing sprung layer, and only did I not sink into them, they also didn't get too hot in the night.
While I don't completely discount memory foam as an element in a mattress' construction, paying more money for the best luxury mattress with a hybrid design means I'll reap the benefits of high-quality materials such as high-density foam and sturdy supportive springs.
The best organic mattresses (which are usually hybrid) also use naturally durable latex foam, organic wool and cotton, and recycled steel coils — all eco-friendly, naturally breathable ingredients.
The addition of airflow-boosting springs mean hybrids sleep more temperature-neutral, so they won't trap heat. My current mattress is made with multiple layers of wool and microcoils on top of a sprung core, and it never once got too warm over a summer of extended heatwaves.
The top 3 hybrid mattress deals I'd buy
1. Saatva Classic Mattress: twin was $1,399 now $999 at Saatva
It shouldn't really be a surprise to see the Saatva Classic at the top of this list. All in all it's the best mattress you can buy in terms of comfort, support, build quality and price, and it comes in a choice of three firmness levels and two heights, so you'll be able to find a version that's just right for you. If you're quick you can still get $400 off the Classic in all sizes, bringing a queen down to $1,739 (was $2,139). You'll be getting a luxury innerspring hybrid that's made with natural materials and just the merest hint of memory foam to add lumbar support without compromising temperature regulation; our Saatva Classic mattress review has all the facts. You'll also get a lifetime warranty for peace of mind, plus a 365-night trial and free white glove delivery. If I had to buy a luxury mattress today, I'd be on this like a shot.
2. Avocado Green Mattress: twin was $1,499 now $1,274 at Avocado
An organic mattress is the way to go if you want a comfortable and supportive mattress without any memory foam, and the Avocado Green is an attractive and quite affordable option. It's made with organic latex, wool and cotton as well as recycled steel coils, and our Avocado Green mattress review found it to be an excellent quality bed that was particularly well suited to back sleepers and heavier sleepers; it's a little on the firm side, though, and side sleepers might do well to pay extra for a pillow top. In the Avocado sale right now there's 15% off, so a queen will cost you $1,784, reduced from $2,099. There's a one-year sleep trial and a reassuringly long 25-year warranty, with free shipping included too.
3. Birch Luxe Natural Mattress: twin was $1,624 now $1,185.52 with TOMS27 code at Birch
The Birch Luxe Natural Mattress is another excellent organic option, and it's likely to be a better choice for side and combination sleepers thanks to the cushioning provided by its Euro top. Like the Avocado it's made with organic latex, wool and cotton, and in our Birch Luxe Natural Mattress review we were impressed by how clean, cool and supportive this mattress feels for nearly all sleepers. If you catch the end of the Birch Labor Day sale you can get 27% off the Birch Luxe when you use our TOMS27 code at the checkout; that'll get you a queen for $1,915.52, reduced from $2,624. You'll also get a 100-night trial, free shipping and a lifetime warranty.

Jim is a freelance writer and performer based in Bath, UK, whose work can be found on sites including TechRadar, Tom's Guide, T3, PetsRadar and Creative Bloq. Jim started out over a quarter of a century ago, covering technology and video games, and they've been expanding their repertoire ever since. On any given week Jim's likely to be writing about design, sleep, wellness and even cats, and has learned an awful lot about the mattress industry over the past few years.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.