Best Black Friday coupons 2023 — save at Amazon, Walmart, Best Buy and more

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Attention, shoppers! Black Friday is officially here. As one of the biggest retail holidays of the year, Black Friday is an excellent time to buy just about anything. For every great Black Friday deal, there's usually a Black Friday coupon that can be used to save even more. 

I've been covering retail holidays like Black Friday for 16 years. On this page I'm rounding up the best tips, Black Friday coupons, and hints to make sure you get the deals you want at a price you can afford this holiday season. So whether you're buying your first OLED TV or replacing an old coffee maker, here are the best Black Friday coupons to use right now. 

Computing

Lenovo

Lenovo is a leading player in the computing & electronics market, with a wide range of devices including laptops, monitors & peripherals. Lenovo products feature on our list of best laptops for college students, and we've even ranked the best Lenovo laptops

This year, you can save on pre-built and custom PCs, as well as popular picks such as the Lenovo Slim Pro 7 RTX 3050, ThinkCentre Neo 50s Gen 4 Desktops, and ThinkCentre M90a All-in-Ones. You can also get money off orders over a certain spend threshold, with exclusive Black Friday codes available for spends over $500, $1000 and $1500. 

Netgear

Netgear specializes in computer networking tech, and the brand makes some of the best Wi-Fi 6 routersbest W-i-Fi routersbest gaming routersbest mesh Wi-Fi systems, and best cable modems. If you're looking to get connected for less, the code below can get you up to $100 off your next order.

E-Bikes

Aventon

Aventon bikes are amongst the best electric bikes we've reviewed, with the Aventon Soltera taking the top spot in our best budget electric bike guide. Anyone in the market for a new e-bike this Black Friday can add the following code to their order for $75 off selected models.

Radio Flyer

E-bike brand Radio Flyer makes some of the best electric bikes models we've reviewed here on Tom's Guide. If you're looking to pick up a new ride, use the code below to get 15% off a range of e-bikes.

Home & Kitchen

Arlo

Arlo sells some of the the best video doorbellsbest outdoor security cameras and best home security cameras we've reviewed on Tom's Guide. The brand are offering 10% off sitewide for Black Friday, making it a great time to pick up some new home security tech.

KitchenAid

KitchenAid makes a wide range of household & kitchen appliances, with the brand's products ranked amongst the best stand mixersbest toaster ovens and best electric kettles for tea we've reviewed. The brand is offering 15% off selected appliances and water filters with the Black Friday code listed below.

Nike

The world-renowned sportswear brand is offering Nike Members 25% off selected products, helping you save on trainers, accessories & more. Joining the membership scheme is free of charge, and you can sign up through the brand's website to get in on this discount.

Ninja

Ninja makes a range of popular home & kitchen appliances, with products appearing on our lists of the best air fryersbest food processors, and best toaster ovens around. This year, the brand is discounting its Woodfire 8-in-1 Outdoor Oven Basic and Pizza bundles, its NeverDull 14-piece knife set (which also comes with a free cookware set), and a number of other selected bundles with the codes below.

Shark

Shark is a leading producer of vacuums, hair stylers, air purifiers, and other home devices. We've previously rated Shark vacuums as some of the best vacuum cleaners, and this Black Friday is a prime time to save on selected models including the Shark RV2310AEB, the Matrix Self Empty Robot Vacuum, Flexstyle Models, and the Stratos Cordless Vacuum. You'll also find deals on air purifiers, and plenty of freebies thrown in for good measure!

Mattresses

Avocado Mattress

Avocado Mattress makes some of the best mattressesbest organic mattresses, and best pillows around, and all their products are proudly environmentally-friendly & organic. Customers can pick up 10% off sitewide with the brand's exclusive Black Friday coupon.

Awara

Another leading mattress brand that featured in our best mattress and best organic mattresses lists, Awara Sleep is offering customers up to 50% off products across their site this year with a Tom's Guide exclusive code.

Exclusive
Exclusive up to 50% off orders by entering this Awara Sleep promo code
Offer now expired

Brentwood Home

Brentwood Home mattresses are also amongst the best mattresses we've reviewed, but the brand also sells bed frames, pillows, and even yoga accessories. Use the code below to get 10% off purchases across their site.

Exclusive
Enjoy 10% off sitewide with this Brentwood Home Discount code
Offer now expired

DreamCloud

Another placeholder in our best mattress guide, DreamCloud makes a range of hybrid mattresses using memory foam & supportive spring technology. The brand is currently offering 40% across its site for Black Friday.

Emma Mattress

Emma Mattress also features on our best mattress list, and sells Tom's Guide's best mattress for heavy people, as well as a range of other bedding products like pillows, frames & bedding. The code below can net you an additional 5% off on items across their site.

Exclusive
Exclusive 5% off everything by entering this Emma Sleep promo code
Ends: Wed, Jan 1, 2025
View Terms & Conditions
Including onsite promotions

Layla Sleep

Layla Sleep is another brand that offers products featured on our lists of best mattresses in a boxbest comfortersbest mattress toppers, and best pillows. The brand's mattresses are flippable, with each side offering different firmness, letting you change things up. Right now, you can get an additional $10 off products across their site with this Black Friday code.

Exclusive
Exclusive $10 off everything including sale and other promotions using this Layla Sleep Promo Code
Ends: Wed, Jan 1, 2025
View Terms & Conditions
For an additional $10 off the cart and be stackable with onsite discount/sales

Nectar Sleep

Nectar Sleep mattresses have also appeared in our our best mattress guide, and provide a strong mix of comfort, support, and affordability to anyone looking to upgrade their night's sleep. Customers can net 40% off sitewide with the coupon code listed below.

Exclusive
Exclusive 40% off mattresses when entering this Nectar Sleep Coupon Code
Offer now expired

Nolah Sleep

Nolah Sleep products appear on our lists of best mattressesbest organic mattressbest mattresses under $1,000, and best mattress for side sleepers too. If you're looking to pick up one of their hybrid or memory foam models, you can get an extra $50 off their range this year with the brand's exclusive Black Friday code.

Exclusive
Enjoy an exclusive additional $50 off all mattresses with this Nolah Mattress Promo Code
Ends: Wed, Jan 1, 2025
View Terms & Conditions
This promotion is: only valid on the retailer’s website; subject to availability; must be used before the expiration date; cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; may not apply to taxes or any other fees; and not transferable or redeemable for cash or credit. Some products may be excluded. There may be exclusions based on location. The price and discount displayed was correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions. For further details, please check the retailer’s website.

Purple

Yet another brand on our list of best mattresses, Purple helped popularize the bed-in-a-box concept and is known for its GelFlex Grid technology, designed to be soft and pressure-relieving. Right now, when you spend more than $1500, you can get $150 off with the code below.

Sealy

Sealy is another top mattress brand, and you'll see Sealy products rated as some of the best mattressesbest mattresses in a box and best mattresses under $1,000. The code below can be used for 28% off Posturepedic Hybrid mattresses, so add this to your order if you're after better body support.

Siena Sleep

Siena Sleep is another entrant on our list of best mattresses around, with a range of comfortable and affordable models to choose from. Black Friday makes these models even more affordable this year, with 50% off mattresses when you use the code below.

Exclusive
Exclusive 50% off by entering this Siena Sleep promo code
Ends: Wed, Jan 1, 2025
View Terms & Conditions
This promotion is: only valid on the retailer’s website; subject to availability; must be used before the expiration date; cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; may not apply to taxes or any other fees; and not transferable or redeemable for cash or credit. Some products may be excluded. There may be exclusions based on location. The price and discount displayed was correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions. For further details, please check the retailer’s website.

Tempur Pedic

Tempur-Pedic is known for its luxury mattresses, which Tom's Guide ranks as some of the best mattresses you can buy. The brand is offering savings across their range for Black Friday, with 30% off mattresses, 40% off mattress toppers, and 15% off Lumbar Support Office Charis.

Tuft & Needle

Tuft & Needle mattresses are also featured in our best mattress guide, as well as our best mattress under $1,000 guide. The brand sells mattresses and bedding made with responsibly crafted materials. If you're thinking of placing an order this Black Friday, use this code for 15% off qualifying orders.

Mobile

AT&T

AT&T are one of the biggest mobile carriers in the US, offering a range of plans and handsets to customers. They also provide internet for homes & offices, and this Black Friday, they're offering $150 reward cards with the purchase of AT&T Fiber plans.

Visible

Visible is a Verizon MVNO that offers strong coverage across the US and a range of affordable plans and handsets. The brand is offering two Black Friday codes this year, letting you save $10 per month on Visible+ plans for the first 6 months, plus you can get get $10 off Visible+ for 6 months when you switch networks and bring your own phone.

Software & VPNs

AtlasVPN

AtlasVPN ranks as one of the fastest VPNs on the market, and stands out for anyone looking to stream HD and 4K content whilst keeping their connection private. This year, the brand is offering 85% off plans, with 3 months extra included for free, with this exclusive code.

Autodesk

Autodesk produces a range of design software for professionals & creatives to help enhance collaboration, streamline workflows, and facilitate creativity. Right now, the brand is offering 15% off its AutoCAD design software when you bundle 3 subscriptions into one.

Bitdefender

Bitdefender offers some of the best antivirus software we've reviewed on Tom's Guide, with options for antivirus software, device security for Mac and mobile, VPNs, and all-in-one packages. This Black Friday, you can get 67% off the brand's antivirus software with the code below.

Hostinger

Hostinger offers a range of web-building and hosting services, featuring on our lists of best web hosting servicesbest unlimited web hosting services and best VPS web hosting services. This Black Friday, we have an exclusive code that lets you save 78% off Business plans, with an 3 extra months thrown in with 48 months plans.

LastPass

We rated LastPass one of the best password managers on the market, standing out from its competition thanks to full-featured browser extensions and a consistent design. If you're looking to sign up, use the code below to save 25% on Premium and Family plans.

NordPass

NordPass is the password manager produced by leading VPN provider NordVPN, and it earned itself a spot in our best password managers guide for its clean & consistent design. This year, the brand is offering 58% off Personal Premium 2-year plans, with 4 months' membership thrown in free.

NordVPN

NordVPN is one of the best VPN services market and arguably one the most well-known. If you're looking to sign up this Black Friday, use the code below for 68% off 2-year standard plans with an additional 3 months free, taking the monthly price down to $2.99 per month.

Squarespace

Squarespace is known first are foremost as one of the best website builders around, but the brand also offers domain & hosting management as well as e-commerce support and a range of packages to suit all needs. If you're looking to set up a website, you can save 10% sitewide with this Black Friday Squarespace coupon.

Surfshark

We rank Surfshark as one of the best VPN services and the best cheap VPN you can buy, and Black Friday makes the brand's plans even cheaper with a range of codes including 86% off Surfshark Starter (with 3 months free included), 85% off Surfshark One (with 4 months free thrown in), and 80% off Surfshark One+ (which comes with a whopping 5 months free).

Streaming

Paramount Plus

If you're looking to save on Paramount Plus subscriptions, now is the time. The brand is offering 67% off subscriptions with the following Black Friday code, with plans starting at $1.99 for 3 months.

Peacock TV

A contender on our best streaming services list, Peacock TV has proved a popular platform since it launched in 2020. Black Friday this year offers some significant savings for new sign-ups, with 1-year plans up for grabs for just $19.99.


Black Friday coupons and Amazon

Amazon Black Friday deals

(Image credit: Amazon)

Amazon is one of the biggest retailers in the world. With over 200 million Amazon Prime members, the e-comm giant is known for its Black Friday coupons and deals. In 2022, Amazon launched its Prime Early Access Sale as a way to get consumers to start their holiday shopping before November. For 2023, Amazon replaced Prime Early Access with Prime Big Deal Days. The 48-hour event started on October 11 and offered Prime members exclusive access to deals on Dyson, Apple, LG, and more. 

Does Amazon offer Black Friday coupons: Amazon offers coupons year round and the retailer tends to offer some of the best Black Friday coupons I've seen. Coupons are offered on everything from consumer electronics to groceries. 

How to find Amazon Black Friday coupons: Although Amazon has a dedicated coupons page, most of the retailer's coupons can be found on product pages. The coupon is usually found below the sale price and in most cases you'll need to check a small radio box to ensure the coupon is activated. Any percentage or dollar-off discounts will show during the final checkout stage. (Make sure to check our Amazon promo codes page for today's best coupons).

Black Friday coupons and Best Buy

Front of Best Buy store showing sign

(Image credit: Shutterstock)

From 4K TVs to Apple gear, Best Buy is one of my go-to stores for tech deals. Generally speaking, the retailer doesn't offer many coupon codes. However, there are other ways to save on your Best Buy purchases. One of the easiest ways to save is via its My Best Buy membership tiers. My Best Buy is the retailer's answer to Amazon Prime. 

My Best Buy is the free tier that offers free shipping (no minimum required). My Best Buy Plus ($49.99 per year) includes access to member only deals and new launches, free 2-day shipping, and an extended 60-day return/exchange window. My Best Buy Total ($179.99 per year) includes all of the above-mentioned perks plus 24/7 Geek Squad support, two years of product protection (AppleCare+) on most new purchases, 20% off repairs, and discounted services (in-home installations/haul away). 

In addition to its membership program, the retailer also announced Best Buy Drops. The new feature can be found via the Best Buy mobile app and it gives shoppers access to new product releases, limited runs, and exclusive deals. Each Best Buy Drop is available in limited quantities and exclusively through the Best Buy app. The feature launched on September 27 with a deal that took $70 off the newly announced Apple Watch Ultra 2.

Does Best Buy offer Black Friday coupons: Best Buy doesn't typically offer a lot of coupon codes. As a result, I don't expect to see many Best Buy Black Friday coupons. That said, it could be worth joining My Best Buy as the  retailer has been offering aggressive member-only deals including a $549 OLED TV and $100 off Apple's new M3 MacBook Pro laptops. 

How to find Best Buy Black Friday coupons: Best Buy coupons are rare. Instead I suggest browsing through Best Buy's Top Deals page, member-only discounts, and weekend sales. (Make sure to check our Best Buy coupon codes page for today's best sales and promotions).

Black Friday coupons and Walmart

Walmart stock image with a Tom's Guide deal tag

(Image credit: Shutterstock)

Walmart is one of the biggest retailers in country. The retailer offers a mix of tech, apparel, home decor, and more. While it's not particularly known for offering aggressive coupons, Walmart is known for its steep price cuts and deals. Like Amazon, it also has its own membership program called Walmart Plus

Priced at $98 per year (or $12.95/month), Walmart Plus gives members access to various perks like unlimited free delivery on more than 160,000 items, fuel discounts at more than 2,000 Walmart/Murphy USA fuel stations, and free access to Paramount Plus. In the past, I've also seen Walmart Plus members get early access to Walmart Black Friday deals. This is especially useful for deals on rare/recently items and items that have the potential of selling out fast. 

Does Walmart offer Black Friday coupons: While somewhat rare, Walmart coupons do tend to appear from time to time. That said, the vast majority of Walmart Black Friday deals from previous years didn't include coupon codes.  

How to find Walmart Black Friday coupons: Walmart will likely not offer a lot of Black Friday coupons this year. Instead, I recommend looking at Walmart Roll Backs and browsing Walmart's November sales. (Make sure to check out our Walmart promo codes page for today's best sales).

Black Friday coupons and Samsung

A black Samsung Galaxy S23 Ultra with a Black Friday phone deals badge

(Image credit: Tom's Guide)

From its Galaxy S23 smartphones to its award-winning 4K QLED TVs, Samsung products are among the most popular devices during Black Friday. While the manufacturer does offer coupons, they're not always easy to find.

Fortunately, there are other ways to save money at Samsung. The retailer holds various sales throughout the year and its Black Friday sales tend to be among the most aggressive with discounts on everything from home appliances to gaming monitors. Samsung also lets you trade-in older tech for credits you can used to lower the price of its phones, smartwatches, and more. 

Does Samsung offer Black Friday coupons: Samsung coupons aren't common. Instead, the retailer offers frequent deals, especially during major retail holidays.  

How to find Samsung Black Friday coupons: Samsung will likely not offer a lot of Black Friday coupons this year. Instead, I recommend looking at Samsung's annual Black Friday sale for the best discounts over the holiday season. (Make sure to check out our Samsung promo codes page for today's best sales).

Black Friday coupons and Apple

Black Friday sales event at Apple

(Image credit: CFOTO/Future Publishing via Getty Images)

The Apple Store is renown for its Black Friday sale. The annual sale, which offers modest discounts on eligible Apple gear, is one of the retailer's only sales. The sale has become somewhat predictable over the years and traditionally involves a dollar-off discount on select gear or a free Apple Store gift card.  

Unfortunately, the Apple Store doesn't offer any Black Friday coupons. In my years of looking for Apple deals, I've found the best Apple discounts will come from authorized Apple resellers, such as Best Buy, Amazon, and B&H Photo. 

Does the Apple Store offer Black Friday coupons: The Apple Store doesn't offer Black Friday promo codes. Any Apple fans looking for discounts on Apple tech can shop the Apple Store Black Friday sale or turn to authorized Apple resellers for even bigger discounts. The list includes stores like Best Buy, Amazon, and B&H Photo.

How to find Apple Black Friday coupons: Apple never offers Black Friday coupons and it's unlikely they'll do so this year. Instead, I recommend looking for Apple deals and Apple coupons from authorized Apple resellers. (Make sure to check out our Apple promo codes page for today's best sales).

Black Friday coupons and Target

Exterior of Target store showing logo in white and red

(Image credit: Shutterstock)

Clothing, electronics, toys, and household goods are just some of the items you'll typically find at Target stores. While the retailer does offer coupons on some products, they're not as prevalent. 

Fortunately, there are other ways to save money at Target. The retailer traditionally offers a weekly circular that highlights BOGO deals, aggressive discounts, and other specials. There's also the Target Circle loyalty program, which is free to join as well as the Target RedCard which offers 5% off both in-store and online. You can find the latest sales info and Target promo codes to help you save on your order on this page.

Does Target offer Black Friday coupons: Target coupons aren't common. Instead, the retailer offers weekly circulars highlighting the best deals at any given moment.  

How to find Target Black Friday coupons: Target will likely not offer a lot of Black Friday coupons this year. Instead, I recommend looking at Target's daily deals for the best discounts over the holiday season. (Make sure to check out our Target Black Friday deals guide for today's best sales).

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.