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The best pillow in 2021 for all sleeping styles and budgets

Included in this guide:

Best Pillow Coop Home Goods Adjustable Pillow Lifestyle
(Image credit: Coop Home Goods)

The best pillow for sleeping is not only cozy, it will properly support your head and neck. This means your spine will be in a neutral position and you should wake without any soreness. As when picking the best mattress, it pays to choose a bed pillow that suits your individual needs. For instance, hot sleepers should pick a cooling pillow, while side sleepers would be better off with a deeper or adjustable pillow (where you can add extra fill).

All our recommended best pillows are of the highest quality and are made by trusted brands including Coop Home, Purple, Layla and Casper. We’ve covered all budgets here and have included different fills such as down and microfiber. When choosing the right pillow for you, consider your sleeping position and any health needs. If you have back pain, for example, then getting the right pillow is even more crucial. The EPABO contoured memory foam pillow (see below) is a good choice - this Amazon best-seller not only supports your head and neck properly, it’s affordable too.

Many of the options in our best pillow guide can be washed, while some come with a removable cover for machine washing. Apart from sweat and accidental spills, keeping your bed pillow clean helps protect you against dust mites and a build-up of allergens. You can buy protective covers to help, which function in the same way as the best mattress protectors for keeping bugs at bay. And don’t worry if you're prone to allergies as we have included plenty of hypoallergenic pillows for you to choose from.

The best pillows in 2021

Best pillow: Coop Home Goods Adjustable Loft Pillow

(Image credit: Coop Home Goods)

1. Coop Home Goods Original Adjustable Pillow

The best pillow overall is fully adjustable and reasonably priced

Fill: Memory foam and microfiber blend
Firmness: Medium
Dimensions: 30x20 inches or 30x26 inches
Care: Machine wash (without fill)
Warranty: 5 years
Trial: 100 nights
MSRP: $59.99 or $64.99
Reasons to buy
+Easy to adjust height and density +5-year warranty and 100-night trial+Hypoallergenic and cruelty-free
Reasons to avoid
-Too dense for smaller-framed people-Off-gassing smell can be potent

The best-selling Coop Home Goods Original adjustable pillow is the answer for anyone who wants to create their ideal pillow without spending a premium. This medium-firm pillow is packed with cross-cut memory foam and microfiber that you can add or remove to achieve the perfect loft and density. (An extra half-pound bag of fill is included.) It also features a removable cover made from bamboo-derived viscose-rayon to help keep you cool at night.

For peace of mind, Coop Home Goods throws in a five-year warranty, plus a 100-night trial so you can decide whether or not it's right for you. Those are very nice perks to include with a mid-priced pillow. 

It's rated 4.5 out of 5 stars from over 27,000 Amazon customers, while the score on Coop Home Goods' site shows 4.6 out of 5 stars from 13,000 user reviews. The company recommends its Original adjustable pillow for side sleepers, but it's received a lot of praise for being easy to adjust to support any sleep style. 

best pillow: Purple Harmony Pillow

(Image credit: Purple)

2. Purple Harmony Pillow

The best luxury pillow money can buy

Fill: Talalay latex and hyper-elastic polymer
Firmness: Medium-soft
Dimensions: 26x17 inches, with either 6.5-inch or 7.5-inch loft
Care: Spot-treat
Warranty: 1 year
Trial : 100 nights
MSRP: $159
Reasons to buy
+Extremely soft and supportive+Breeze mesh cover great for cooling+Customer service is excellent
Reasons to avoid
-May be too soft for some-Several sleepers claim it loses shape

Purple's top-of-the-line Harmony Pillow may not fit the conventional description of the best luxury pillow, but we say it's deserving of the distinction. Like the company's well-reviewed Purple mattress, the Purple Harmony pillow features the company's signature Purple Grid to provide tailored support for your head and neck. At the core of the pillow is Talalay latex, which is ventilated to enhance the airflow of the Purple Grid. All of that is enveloped by a moisture-wicking breeze mesh cover.

You can choose between a standard loft (6.5 inches) and a tall loft (7.5 inches). The standard loft is suited for back, stomach, and side sleepers with smaller frames. The tall loft is designed for average to large-framed side sleepers.

Purple shoppers rate the Harmony pillow 4.4 stars overall, with more than 5,000 of the 7,600 total reviews boasting 5 stars. Customers say it’s cooling and offers an equal amount of plushness and support. If that doesn't sound luxurious, we don't know what does.

best pillow: Utopia Bedding Gusseted Pillows

(Image credit: Utopia Bedding)

3. Utopia Bedding Gusseted Pillow Duo

The best pillows for under $30

Fill: Polyester
Firmness: Plush
Dimensions: 18x26 inches or 18x36 inches with 2-inch gusset
Care: Spot clean or hand-wash
Warranty: 1 year
Trial : n/a
MSRP: $29.99
Reasons to buy
+Great-value quality and comfort+Available in different colors+Versatile for combo sleepers
Reasons to avoid
-Can't buy pillows individually -Need time to fluff after unpacking

The Utopia Bedding gusseted pillows prove you don't have to sacrifice quality when buying pillows on a budget. For less than $30, you can bring home a pair of these well-rated pillows. These plush down alternative pillows are stuffed with 950 to 1,250 grams of poly fiber fill. They feature a poly-cotton outer fabric and a two-inch quilted gusset edge in your choice of six colors if you opt to skip the pillow covers.

The Utopia Bedding gusseted pillows come vacuum-sealed and take up to 72 hours to fully expand. Once they fully puff up, they're a far cry from the flattened shape they arrive in.

These pillows are among Amazon's best sellers with 4.5 out of 5 stars from 41,000 customers. Sleepers of all styles praise the support, comfort, and longevity they offer. Between the stellar reviews and affordable price tag, you might as well give these Utopia Bedding pillows a try.

best pillow: Layla Kapok

(Image credit: Layla)

4. Layla Kapok Pillow

The best pillow for natural odor control

Fill: Kapok fiber and memory foam
Firmness: Medium
Dimensions: 18.5x28.5 inches or 18.5x36 inches
Care: Machine wash (without fill)
Warranty: 5 years
Trial: : 120 nights
MSRP: $99 - $119
Reasons to buy
+120-night trial+Adjustable fill for the perfect loft+Cooling and comfortable
Reasons to avoid
-Pricier than rivals-Stomach sleepers may not like it

Copper bedding purportedly wicks away body heat and stops the growth of bacteria on your skin, among other benefits. If you're keen to try a copper-infused pillow to help keep you comfortable and fresh, look no further than Layla's best-selling Kapok pillow.

The outer cover of the pillow features a polyester/viscose blend with copper fibers woven in for cooling and antimicrobial properties. The inner fill is a blend of reactive memory foam and lightweight Kapok fibers. It yields a high loft ideal for most side sleepers but you can remove and adjust the fill to your liking.

The Layla Kapok pillow comes with a five-year warranty, but that's not all. Layla also includes a longer-than-average 120-night trial with a 100% money-back guarantee. However, with 4.5 out of 5 stars from over 2,000 reviews at Layla, you may not need to worry about making returns. Customers say the Layla Kapok pillow provides excellent neck support. Plus, its copper-woven outer cover is soft, cool and adept at keeping allergens away, and odors under control.

best pillow: EPABO Contoured Memory Foam Pillow

(Image credit: EPABO)

5. EPABO Contoured Memory Foam Pillow

No need to spend a lot for the best orthopedic pillow

Fill: Memory foam
Firmness: Medium
Dimensions: 21x13x3.9 inches, 24x15x4.6 inches, 24x15x4.8 inches
Care: Machine wash (without fill)
Warranty: 30 days
Trial: N/A
MSRP: $39.99 - $49.99
Reasons to buy
+Proper alignment for all sleep styles+Adjustable loft+Cheaper than similar pillows
Reasons to avoid
-Takes times to adjust to it-Warranty is only 30 days

If you suffer from sleep-related neck pain, you could benefit from an orthopedic pillow. The EPABO contoured memory foam pillow is an Amazon best-seller among neck and cervical pillows.

Unlike traditional pillows, this contoured pillow features a dip in the center to cradle your head and keep your neck, shoulders, and back aligned no matter your position. It's densely-packed with memory foam and includes a removable foam insert should the loft be too high. The pillow is ensconced in a hypoallergenic rayon and polyester case.

The standard pillow measures 21 inches with a 3.9-inch loft. You can also choose from two queen-size pillows with either a 4.6 or 4.8-inch height. The EPABO contoured memory foam pillow has 4.1 stars out of 5 from over 5,600 Amazon customer reviews. Happy sleepers say after a brief adjustment period, this pillow has helped improve their sleep quality and reduce neck pain. Best of all, it won't put a massive dent in your wallet, like most orthopedic pillows.

Best pillow: Brooklinen down pillow

(Image credit: Brooklinen)

6. Brooklinen Down Pillow

The best down pillow comes in various firmness levels

Fill: Down clusters and feathers
Firmness: Plush, mid-plush, or firm
Dimensions: 20x26 inches or 20x36 inches
Care: Spot treat or dry clean
Warranty: 2 years
Trial: 1 year
MSRP: $69 - $119
Reasons to buy
+Two sizes and three firmness levels+Free returns for up to one year +Great for side and stomach sleepers
Reasons to avoid
-Not ideal for back sleepers-Possible unpleasant outgassing smell

The Brooklinen down pillow is branded as the company's softest and fluffiest. However, don't expect to rest your head on a saggy bag of clusters. Brooklinen constructed its best-selling down pillow to provide support and plush comfort.

Choose from two sizes (standard or king) and three firmness levels: plus, mid-plush, and firm. The plush pillow is completely filled with down clusters and ideal for stomach sleepers. Meanwhile, side sleepers can either opt for the mid-plush pillow with equal parts feathers and down, or the firm pillow with a higher ratio of feathers to down. 

Brooklinen offers an impressive 365-day return window, with shipping fees included plus a full refund. And if that's not enough, Brooklinen tacks on an additional one-year warranty beyond that.

This down pillow rated 4.7 out of 5 stars from over 1,800 Brooklinen customers. Many sleepers find it so comfortable that they boldly declare that it's the only pillow they'll ever need. Of course, with three levels of firmness, it's easy for shoppers to find the right Brooklinen down pillow for their needs.

Best pillow: Casper Sleep

(Image credit: Casper)

7. Casper Original Sleep Pillow

The best down alternative pillow is highly adaptive

Fill: Microfiber
Firmness: Medium
Dimensions: 18x26 inches or 18x34 inches with 2-inch gusset
Care: Machine wash (without fill)
Warranty: 1 year
Trial: 30 days
MSRP: $65 - $85
Reasons to buy
+Balance of softness and support+Adapts to all sleep styles +Machine-washable
Reasons to avoid
-Frequent fluffing may be required-Only comes with a 30-day trial

If you want to enjoy the plushness of a down pillow but without the allergies and animal-sourced fill, check out Casper's most-popular Original Sleep down alternative pillow. It's filled with "billions" of hypoallergenic microfibers that make it as soft as most authentic down pillows.

Much like its best-selling mattresses, Casper's down alternative pillow is designed for people who shift positions in their sleep. Its soft outer layer and adaptive inner layer work together to keep you comfortable and supported with every movement. (By the way: both layers are machine-washable and dryable.)

Meanwhile, the pillow's two-inch gusset simultaneously provides stable neck alignment and keeps the fill evenly distributed. Its 100% cotton outer cover has a breathable percale weave to help you sleep cool.

The Casper Original Sleep down alternative pillow is rated 4.5 stars out of 5 from over 4,000 Amazon reviews. (It also has a 4-out-of-5 star rating from 7,000-plus Casper customers.) Satisfied sleepers find it comfortable, and several reviewers credit the pillow for relieving their neck pain. 

Best pillow: Tempur-Cloud Cooling Pillow

(Image credit: TEMPUR-Pedic)

8. Tempur-Cloud Breeze Dual Cooling Pillow

The best cooling pillow for hot sleepers

Fill: Memory foam and cooling gel
Firmness: Medium
Dimensions: 27x19x 6.4 inches or 35x19x6.4 inches
Care: Machine washable (without fill)
Warranty: 5 years
Trial: N/A
MSRP: $169 - $209
Reasons to buy
+Great five-year warranty+Dual-layer of proprietary cooling gel+Excellent pressure relief 
Reasons to avoid
-Premium price tag-No trial period or returns

If its high price tag doesn't cause you to break a sweat, the Tempur-Pedic Tempur-Cloud Breeze dual cooling pillow could be a worthwhile investment for perpetually warm sleepers. Both sides of this cooling pillow feature a layer of Tempur-Breeze Gel, so you're guaranteed soothing comfort no matter how you flip it. It wouldn't be a Tempur-Pedic pillow without the brand's renowned Tempur material, a memory foam that adapts to your shape and provides pressure relief.

Although it lacks a trial period, the Tempur-Cloud Breeze dual cooling pillow comes with a five-year warranty, which covers repairs or replacements. This pillow is rated 4.4 stars out of 5 from over 2,100 Tempur-Pedic customers. (It also has 4.3 stars out of 5 from 1,600 Amazon shoppers.) Positive reviews say the Tempur-Pedic pillow is worth its high cost due to the superior quality of materials and craftsmanship. Some sleepers noted that the pillow may not remain cool to the touch all night, but it still does an excellent job of wicking the heat away.

Best pillow: Avocado green pillow

(Image credit: Avocado)

9. Avocado Green Pillow

The best organic pillow is made in the USA

Fill: Organic latex and Kapok fibers
Firmness: Medium-plush
Dimensions: 19x25 inches, 19x29 inches, or 19x35 inches
Care: Machine-wash, spot clean
Warranty: 1-year warranty
Trial: 100 nights
MSRP: $89 - $109
Reasons to buy
+Adjustable loft+Bag of extra fill included+Made from vegan materials+Suitable for anyone with allergies
Reasons to avoid
-Might be too firm for some

Avocado is known for its line of organic, sustainable mattresses - which come with an impressive 25-year warranty, by the way. However, like other mattress companies Avocado also makes pillows. Its best-seller is the flagship Avocado Green pillow.

Made in California, the Avocado Green pillow is crafted from certified-organic and vegan materials. It's filled with latex shreds (upcycled from its mattresses) and Kapok fibers that can be adjusted to suit your preferences. The fill is housed in a cotton jersey liner, which is enveloped by a machine-washable quilted cotton cover.

The pillow comes in three sizes: standard, queen, and king. Every Avocado Green pillow includes a 100-night trial, 1-year warranty, and spare bag of organic fill. More than 4,000 Avocado customers have come together to rate the Avocado Green pillow 4.5 stars out of 5. Sleepers who suffer from allergies sing the Avocado pillow's praises as a comfortable, sustainable solution to achieving a good night's rest. 

Best pillow: Beckham Hotel Collection Gel Pillows

(Image credit: Beckham Hotel Collection)

10. Beckham Hotel Collection Gel Pillow

The most popular pillow on Amazon right now

Fill: Gel fiber
Firmness: Plush
Dimensions: 18x27 inches or 20x36 inches
Care: Machine-wash
Warranty: N/A
Trial: 30 days
MSRP: $39.99 - $59.99
Reasons to buy
+Hypoallergenic down alternative+Completely machine-washable+Over 60,000 Amazon 5-star reviews
Reasons to avoid
-No warranty included-Thick for stomach or back sleepers

The best-selling pillow on Amazon right now is the Beckham Hotel Collection gel pillow. It boasts over 84,000 customer reviews, and over 60,000 of those testimonials rate it 5 stars. What's so special about the Beckham Hotel Collection pillow? It features a gel fiber fill that feels as plush as genuine down. Plus, it's dust mite, mold, and mildew-resistant so there's no need to worry about waking up to a mad sneezing fit. 

A minor caveat is that you can only buy this pillow in pairs, but you can always reserve the second pillow for a guest room or a replacement down the line if you only want one. Another drawback is the lack of a warranty, but a 30-day money-back guarantee applies. 

Given the thick, sturdy build of the Beckham Hotel Collection gel pillow, it's no surprise that many of its 5-star Amazon reviews come from side sleepers who find it supportive and comfortable. Satisfied shoppers also claim that this pillow holds its shape well, even with regular use. 

How to choose the best pillow

There is no one single best pillow for every person as our bodies are different. But you can narrow down the list quickly by pinpointing your sleep style. Do you sleep on your stomach, back or side, or a combination of all three? Knowing this will help you choose a new pillow more easily. With that in mind, here are three key criteria to be aware of:

  • Pillow loft refers to the height of a bed pillow. Side sleepers receive the most support from a high loft (because it better plugs the gap between your head and shoulders). Back and stomach sleepers are usually fine with a low loft. 
  • Firmness describes a pillow's ‘give’ when weight (as in, your head) is placed on it. Soft pillows are usually best for stomach sleepers. Side sleepers often feel better supported by a firm pillow that keeps their neck and back in alignment. Back and combo sleepers do well with a medium-firm pillow. 
  • Fill dictates the loft and firmness, but there are health issues to consider here too. For instance, if you suffer from allergies, stay away from feather fills and choose a down alternative pillow instead.

How to pick the best pillow for side sleeping

Side sleeper pillows have a medium to high loft than back and stomach sleeper pillows. That’s because they need more material to plug the natural gap that forms between your head and shoulders when you sleep on your side. How far your sink into your mattress also determines how much loft you need from your pillow when sleeping on your side. Why? Because if you sink into your mattress, you may need a low-loft pillow even in a side sleeping position.

For people who switch between side sleeping and other positions (so combination sleepers), we’d advise choosing an adjustable pillow so that you can customize the loft to suit your body better. Customizing the loft means removing or adding as much ‘fill’ (the pillow’s inner material) as needed to best plug the gap between your head and shoulders. Generally speaking, the broader your shoulders, the more loft you need. An adjustable pillow will help you create the perfect loft.

Two women sleep on their sides on a white pillow while cuddling in bed

(Image credit: Getty)

How to choose the best pillow for neck pain

Neck and shoulder pain pillows are normally on the firmer side. They are designed to hold your head in a healthy position while relieving pressure on your neck, shoulders and spine. So what you don’t want is a super-firm pillow that creates new pressure points. Again, adjustable pillows come to the rescue here, as you can customize their fill to make them as close to perfect as possible for the support and comfort your neck needs.

The best pillow materials for neck pain includes memory foam, which offers a cradling, contouring feel. Buckwheat is another good choice because it naturally holds its shape well, so it won’t spread out too much inside the pillow during sleep. That means it will hold its shape well throughout the night to keep your neck properly supported.

What are the different types of pillows?

Sleep pillows aren’t that complicated really, and come in just a few different types. These include the following:

Memory foam pillows
This is probably the most popular type of pillow for sleeping as, just like the best memory foam mattresses, these pillows are designed to cradle you during sleep. Most of the best pillows for neck pain support are made using memory foam, but this material does retain heat more than other types. So if you’re a hot sleeper, choose a cooling memory foam pillow, or pick an organic pillow made with naturally cooling latex. 

Down pillows
Look away now if you have allergies, as these are not the best pillows for you. For everyone craving a soft place to lay their head at night, you’re in for a real treat here as down pillows are super-comfy, plush and luxurious. They’re commonly made with the soft fibers found under the exterior of a duck, goose or swan, and are often mixed with feathers for extra fluffiness. They best suit stomach and back sleepers, as most aren’t firm enough for side snoozers.

Latex pillows
Hands-down these are among the best cooling pillows you can buy. That’s because latex itself is naturally cooling, so heat won’t build up as much inside compared to some types of synthetic materials. Latex is an allergen for some people though, so they aren’t perfect. Plus, they’re expensive, so be prepared to pay a higher price. But if you want a non-toxic, organic pillow for healthier sleep, we’d start with latex. 

How often should you change your pillow?

Every two years. Surprised? The National Sleep Foundation goes a step further, recommending that you replace your pillow every 18-24 months. We’re not judging if you’re sleeping on a pillow that’s much older than this, but there are good reasons why you should change your pillow every couple of years. The filling can become flat and unresponsive, so you won’t be supported during sleep. That can cause neck and back pain down the line.

Changes in your body weight also impact how well a pillow supports you, and every person’s pillow requirements change the older they get; we simply need more support and comfort as we age.

Older pillows can get pretty dirty too, even with regular washing. That’s because some materials act as a mecca for dust mites, sweat and odors. We’d recommend choosing a hypoallergenic pillow that can either be machine washed (the best option), or one that comes with a removable, antimicrobial cover that’s suitable for machine washing. You can learn more about this in our feature on how to wash a pillow. To keep the rest of your bed clean, learn how to clean a mattress (and how often).

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Alison Barretta

Alison is a freelance writer and editor from Philadelphia, USA. She's been sharing buying advice and retail news for over a decade. When she isn't hunting for deals, Alison can be found teaching/training in martial arts, fawning over skincare, reviewing mattresses, and indulging in her quarantine-borne hobby: cooking.