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Walmart Plus — Everything you need to know

Walmart Plus
(Image credit: Shutterstock)

Walmart Plus is a new membership program and direct competitor to Amazon Prime. The service offers subscribers in-store and online benefits, such as unlimited free delivery and fuel discounts from participating gas stations. 

In terms of price, Walmart Plus costs $98 a year or $12.95 a month. Even better, it includes a free 15-day trial, which you can sign up for today. The new service is bound to offer plenty of benefits as the holiday season approaches. Here's everything you need to know about Walmart Plus. 

Walmart Plus: 15-day free trial @ Walmart
Walmart Plus is a new subscription service from Walmart. Priced at $98 per year, it includes perks like unlimited free delivery on more than 160,000 items as well as fuel discounts at more than 2,000 Walmart and Murphy USA fuel stations. There's a free 15-day trial period as well as a $12.95/month option.View Deal

Walmart Plus date

Walmart Plus enrollment is now live. The service was originally supposed to launch in the spring. However, the pandemic delayed its debut to September. 

However, keep in mind that Walmart Plus is not available in all cities. (At least not at launch). For instance, the Walmart Plus homepage won't recognize our office in New York, but it will acknowledge addresses in New Jersey. 

There's a "check availability in your area" search bar toward the bottom of the Walmart Plus homepage where you can see if you're address is eligible for service.

Walmart Plus membership

Walmart Plus membership costs $98 per year or $12.95 per month. (It includes a free 15-day trial period which you can sign up for now). The membership program — which is Walmart's version of Amazon Prime — is a rebranding of Walmart's $98-per-year Grocery Unlimited service. The grocery delivery service launched last year and quickly expanded to 1,400 additional stores in September of 2019. However, Walmart Plus goes beyond groceries to also include tech, beauty, and sports products. By comparison, Amazon Prime costs $199 per year or $12.99 per month. 

Walmart Plus

This is what the Walmart Plus service should offer based on the retailer's description.   (Image credit: Walmart)

Walmart Plus perks

Walmart Plus

(Image credit: Shutterstock)

Walmart Plus is launching with a handful of benefits that will grow with time. Currently, Walmart Plus benefits include: 

  • Unlimited free delivery: Customers will receive fast, free delivery on more than 160,000 items including tech, toys, household essentials, and groceries. Delivery will occur as fast as same-day with 1-hour delivery windows. 
  • Scan & Go: This feature in the Walmart app will allow for a faster way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick and touch-free payment experience.
  • Fuel discounts: Walmart Plus members will be able to save up to 5 cents per gallon at nearly 2,000 Walmart, Murphy USA, and Murphy Express fuel stations. Sam's Club fuel stations will also be added to the lineup.

It's unclear what other perks Walmart Prime will offer in the near future. However, it's no secret that Walmart and Amazon price match each other all the time, especially on retail holidays like Amazon Prime Day. The renewed rivalry could make for excellent deals as the holiday season approaches.

Walmart Plus vs. Amazon Prime

Walmart Plus

(Image credit: Walmart)

At the start of 2020, Amazon CEO Jeff Bezos stated that there are over 150 million paid Prime members around the world. That's a number that Walmart Plus is certainly hoping to reach. 

Once the country's top retailer, Walmart has watched as its rival Amazon has dominated online sales. Amazon now accounts for roughly 38% of all online retail sales in the U.S., according to eMarketer. By comparison, Walmart is a distant second place with just over 5% of the U.S. e-commerce market. The hope is that Walmart Plus will help it take some of that market share from Amazon. 

This isn't the first time Walmart has taken on Amazon Prime. In 2015, Walmart launched ShippingPass, an unlimited online shipping service that cost $50 per year and promised deliveries in three days or less. This was Walmart's attempt to undercut Amazon Prime, which at the time cost $99 per year. Two years later, Walmart dropped its membership fee and switched to a 2-day free shipping program on orders of $35 or more. 

However, Walmart's biggest chest thump came in 2016, when it purchased Jet.com for $3 billion. The hope was that Jet.com would help Walmart establish a bigger online presence. (Walmart announced last month that it was permanently closing Jet.com). 

The Walmart vs. Amazon feud continued into 2019. Just as Amazon announced its plans to offer 1-day shipping, Walmart followed suit with its own 1-day shipping pilot. Most recently, Walmart announced 2-hour Express delivery for an additional $10 over Walmart's typical delivery fees. 

Even on big retailer days like Black Friday, Walmart has shadowed Amazon with similar sales of its own. Walmart Plus is an extension of this ongoing battle and only time will tell if it's the true knockout punch that it needs to take on Amazon and its legion of subscribers.