Best Buy Drops is a new way to save money — here's how it works

Apple Watch Ultra 2 shown on edge of a boardwalk — (Image credit: Future)

Update: As of 3:50 p.m. (ET), the deal is still live via the Best Buy mobile app. According to the app, there is 38% inventory left for this deal. No other retailer has price matched Best Buy's $729 price, although Amazon has the previous-gen Apple Watch on sale for $698, it's lowest price ever.

Best Buy is kicking off the holiday season in October with the launch of its Holiday Sneak Peek. It's one of five major sales I'm keeping an eye on next month. However, you don't have to wait till then to find epic deals. The retailer just announced Best Buy Drops, a new feature within the Best Buy app that lets you score epic deals.

To celebrate the launch of Best Buy Drops, the retailer is now offering the Apple Watch Ultra 2 for $729 . (This deal is valid/viewable via the Best Buy app only). That's $70 off and one of the best Apple Watch deals of all time. Remember, you can only view the deal via the Best Buy mobile app (which you can download at Best Buy). For more ways to save, make sure to browse our Best Buy deals and Best Buy coupon codes guides.

Apple Watch Ultra 2: was $799 now $729 @ Best Buy app
Editor's Choice: Best Buy has the new Apple Watch Ultra 2 on sale for just $729. The feature (and deal) are available via the Best Buy mobile app only. The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. Updates include a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display.
Price check: $779 @ Amazon

What is Best Buy Drops?

Best Buy Drops is a new feature found in Best Buy's mobile app. It gives shoppers access to new product releases, limited runs, and exclusive deals. Each Best Buy Drop is available in limited quantities and exclusively through the Best Buy app. Think of it like Amazon's Lightning deals. Here's how to take advantage of the new deals:

download the Best Buy mobile app via this link
launch the app and create a new account or sign into your current account
after you're signed in, look for the navigation bar and tap "Drops"
you'll now see all available/forthcoming drops
click on "Notify me for drop" to be notified when the deal goes live
if the deal is already live, you can buy it via the app

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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.