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Black Friday mattress deals 2025: Last chance to buy, deals from Saatva, Helix, Tempur-Pedic and more

The Saatva Classic Mattress on a bed frame in a bedroom, a Tom's Guide Black Friday mattress deals graphic (right)
(Image credit: Future)

Black Friday is done and dusted, but you can still save on a new bed. That's because the Cyber Monday is in full effect, and we're busy checking out all the latest deals to see if there are any increased savings to be had over Black Friday.

It's been a good year for Black Friday mattress deals across the board, especially if you've had your heart set on our best mattress pick, the Saatva Classic. All through the Black Friday sales you've been able to get $400 off the Saatva Classic in all sizes, which is the best deal you're ever likely to see on this impressive bed. The deal's still live – for now – so don't waste any time if you're keen to add a bit of hotel luxury to your bedroom.

Below you'll find all the best deals we've spotted over the Black Friday season. Most of them are still live, and it's possible that some of them have been improved for Cyber Monday, so don't worry if you're thinking you might have missed out on a mighty mattress discount — there's still time to save.

If you want even more mattress deal content, be sure to check out our Cyber Monday Mattress Deals Live for the most up-to-date news and deals.

Today's best Black Friday mattress deals

Black Friday mattress deals 2025: The best sales

1. Saatva Classic:  was $2,139 now $1,739 at SaatvaOur review: ★★★★★User score: ★★★★★ 
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1. Saatva Classic: queen was $2,139 now $1,739 at Saatva
Our top recommendation for all sleepers, the Saatva Classic comes in three firmness levels and two heights (11.5" or 14.5"), so you can tailor the feel to your preferences. Super-luxurious and with enhanced lumbar support, we ran out of superlatives in our Saatva Classic mattress review. The only people we don't recommend it for are couples who weigh over 600lbs — check out the best mattresses for heavy people instead. Saatva's Black Friday mattress sale continues to cut $400 off all sizes, reducing a queen Classic to $1,739 (was $2,139). That matches this year's Memorial Day and Labor Day Saatva mattress sales, making now the time to buy. A 365-night trial, lifetime warranty, and free white glove delivery are included.

Our review: ★★★★
User score: ★★★★★ (4.600+ reviews)

2. Siena 10" Signature Mattress: was $349 now $244 at Amazon
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2. Siena 10" Signature Mattress: queen was $349 now $244 at Amazon
Amazon's Black Friday sale still features a mega price drop on our favorite cheap mattress — up to 30% off reduces a queen 10" Siena to a new low price of $244. We recently re-reviewed the Siena Mattress and it aced our Sleep Lab tests, delivering better motion isolation and support than even some of our favorite luxury mattresses (you can read all about it in our Siena Mattress review.) It's a favorite among stomach and back sleepers but side sleepers should consider something softer, like the EGOHOME below.

Our review: ★★★★
User score: ★★★★½ (700+ reviews)

3. DreamCloud Classic Hybrid mattress:$699 + free bedding at DreamCloud
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3. DreamCloud Classic Hybrid mattress: queen $699 + free bedding at DreamCloud
DreamCloud's Black Friday sale is a dream for anyone who needs a full bed refresh on a tighter budget; you can get a queen mattress and a free bedding bundle for just $699. We've seen this DreamCloud mattress sale a few times this year but the price still impresses us, particularly as the DreamCloud is the best mattress in a box we've tested. Our DreamCloud Classic Hybrid Mattress review calls it a 'fantastic mid-range option for most people,' but especially for side sleepers who want plush cushioning without massive sinkage. It comes with a 365-night trial, lifetime warranty... and a touch of luxury.

Our review: ★★★★
User score: ★★★★½ (9,300+ reviews)

4. Nectar Classic Memory Foam Mattress: $649 at Nectar
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4. Nectar Classic Memory Foam Mattress: queen $649 at Nectar
The Nectar Classic Memory Foam mattress offers gentle contouring and head-to-toe support, delivering comfort to most sleep styles — and it's only $649 for a queen. A Black Friday deal in name only, this Nectar mattress sale has been running throughout 2025, but with prices this good, we can't complain. In our Nectar Classic Memory Foam Mattress review our testing team agrees it's an excellent choice for adults and growing teens, although for a plusher foam feel, upgrade to the Nectar Premier Memory Foam Mattress. Benefits like a 365-night trial and lifetime warranty are the cherry on top.

Our review: ★★★★½
User score: ★★★★½ (52,600+ reviews)

5. EGOHOME Black 12" Hybrid Mattress: was $439.99 now $352 with code BFCM2025 at EGOHOMEBFCM2025
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5. EGOHOME Black 12" Hybrid Mattress: queen was $439.99 now $352 with code BFCM2025 at EGOHOME
This budget hybrid from EGOHOME punches well above its price tag. It's garnered a lot of love from Amazon shoppers, and after sleeping on it for our EGOHOME Black 12" Hybrid Mattress review, we understand why — it boasts consistent edge-to-edge support and dampens movement well for a spring-based mattress. Comfort-wise, we say it's suited for average and heavier-weight side sleepers, as well as lightweight back sleepers. Code BFCM2025 now takes 20% off (instead of 15% off), bringing a queen down to $352.

Our review: ★★★½
User score: ★★★★★ (~100 reviews)

6. The WinkBed: was $2,570now $1,799 at WinkBed
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6. The WinkBed: queen was $2,570 now $1,799 at WinkBed
WinkBed's flagship mattress is a luxury handcrafted hybrid that promises exceptional back support — a promise we felt it more than delivered on during our WinkBed mattress review. A slight price hike means the WinkBed is a bit of an investment but at $1,799 for a queen it's a rival to our favorite luxury mattresses. And the WinkBed has impressive versatility, with four firmness levels (including a Plus upgrade for sleepers with bigger builds) and an optional cooling cover for $125.

Our review: ★★★★½
User score: ★★★★★ (9,100 reviews)

7. Bear Elite Hybrid: was $2,570now $1,542 with code TOMS40 + free accessories at BearTOMS40
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7. Bear Elite Hybrid: queen was $2,570 now $1,542 with code TOMS40 + free accessories at Bear
The best cooling mattress on the market today is the Bear Elite, a 14" hybrid that comes in three firmness levels to suit any sleep style. It features copper-infused memory foam and coils to help draw heat away, a combo our testers found effective in our Bear Elite Hybrid mattress review. We tested an Elite Hybrid with the optional Celliant cover, designed to boost cooling and improve recovery. If you've been debating the upgrade, now's the time to shop, as you can save 40% with code TOMS40, reducing a queen-size with a Celliant cover to just $1,627.20. Not only is that a generous upgrade, but Bear also throws in a set of sheets, pillows, and a mattress protector for a complete bedroom refresh.

Our review: ★★★★
User score: ★★★★½ (4,000+ reviews)

8. Helix Midnight Luxe: was $2,798 now $1,751 with code TOMS27 at Helix SleepTOMS27
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8. Helix Midnight Luxe: queen was $2,798 now $1,751 with code TOMS27 at Helix Sleep
The Helix Midnight Luxe is hands-down the best mattress for side sleepers — the combination of a lush, cushioned pillow top with a zoned support base creates a balanced feel that'll soothe the joints while keeping the spine in a neutral position. However, it's quite versatile; in our Helix Midnight Luxe mattress review, we found it comfortable for back sleeping as well. And we know how to beat Helix's Black Friday sale — use code TOMS27 to save 27% on every bed in the Helix line-up. (If the Midnight doesn't catch your eye, we love the Dusk Luxe for stomach sleeping.) Helix does sometimes add a free bedding bundle, so stay glued to this page for the latest sale updates.

Our review: ★★★★½
User score: ★★★★½ (7,800+ reviews)

9. Tempur-Pedic Tempur-Cloud Mattress: was $1,999now $1,399.30 at Tempur-Pedic
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9. Tempur-Pedic Tempur-Cloud Mattress: queen was $1,999 now $1,399.30 at Tempur-Pedic
The entry-level mattress in Tempur-Pedic's line-up, the Tempur-Cloud, still features signature Tempur Material foams for oodles of cushioning. And with 30% off in the Tempur-Pedic mattress sales, a queen is $1,399.30. We gave it top marks for motion isolation in our Tempur-Pedic Tempur-Cloud mattress review and if you want that classic Tempur-Pedic full-body 'hug', this is the most affordable way to get it. While the current sale is nothing new, we did see up to 40% off the Tempur-Cloud mattress when purchased with an adjustable base over Memorial Day, and we hope that deal will return for Cyber Monday.

Our review: ★★★½
User score: ★★★★½ (2,200+ reviews)

10. PurplePlus Mattress: was $1,899now $1,519 at Purple
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10. PurplePlus Mattress: queen was $1,899 now $1,519 at Purple
The PurplePlus mattress is an upgrade to the standard Purple mattress that offers the same pressure relief but with even more support. In our Purple Plus mattress review, we found that while it's not hugely luxurious, it provides plenty of cushioning and cradling support. Purple doesn't run sales the whole year round, and we thought it had settled on its Black Friday deals, but it rolled out some flash savings that bring its entire mattress range down to the lowest prices we've seen in ages. A queen PurplePlus is usually reduced to $1,599, but right now you can buy it for just $1,519. That's a better price than last year's Black Friday deal, so don't waste any time making the most of this.

Our review: ★★★★½ 
User score: ★★★★½ (29,800+ reviews)

11. Westin Heavenly Bed Mattress: was $2,495now $1,621 at Shop Marriott
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11. Westin Heavenly Bed Mattress: queen was $2,495 now $1,621 at Shop Marriott
Dreaming of a holiday getaway? With Marriott Hotels' Black Friday mattress sale, you can enjoy vacation-level sleep year-round. The Westin Heavenly Bed is a plush hybrid mattress that promises to be your "personal sleep sanctuary" — we described it as "supportive, luxurious" when we got hands-on with the Heavenly Bed. The mattresses used in hotels are typically premium designs and the Westin Heavenly Bed is no different, but 35% off is the best deal we've seen in a long time and means you can nab a queen-size for $1,621 on sale. That's a price comparable to the best luxury mattresses, but note that a box spring is recommended and sold separately. Delivery is also not included.

12. Avocado Green Mattress: was $2,099now $1,679 at Avocado GreenOur review: ★★★★½User score: ★★★★½ 
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12. Avocado Green Mattress: queen was $2,099 now $1,679 at Avocado Green
The brand's flagship model is our best organic mattress overall. It comes in a firm feel by default — a great fit for back sleepers as we discovered in our Avocado Green Mattress review — but upgrade to a medium pillow-top or plush box-top if you're a side sleeper or on the lighter side. Just know that these upgrades will add substantially to the final cost. Either way, you'll score 20% off. Standard Avocado mattress sales tend to max out at 15% off, so this Black Friday saving is better than usual. A queen is $1,679, and you get a year's trial and a 25-year warranty.

Our review: ★★★★½
User score: ★★★★½ (19K+ reviews)

13. Eight Sleep Pod 5 Ultra: was $5,049now $4,349 at Eight Sleep
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13. Eight Sleep Pod 5 Ultra: queen was $5,049 now $4,349 at Eight Sleep
The Eight Sleep Pod 5 launched in May at an introductory price of $4,899 for a queen. We saw it go for $4,699 around Memorial Day, then drop $4,649 in early November. But now at $700 off, this is the very best deal we've seen for this AI-powered sleep system that's loaded with advanced tech to help you hack your rest. This includes the Eight Sleep smart cover, hub, and an adjustable base. Note that you do have to pay a subscription fee to access all features, starting at $17 per month for two users (billed annually). Benefits include a 30-night sleep trial, a 2-year (or 5-year) limited warranty, and free shipping.

14. CopperFlex Pro Hybrid: was $1,332 now $932 at Brooklyn Bedding
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14. CopperFlex Pro Hybrid: queen was $1,332 now $932 at Brooklyn Bedding
The CopperFlex Pro Hybrid impressed us with its advanced cooling and luxury feel, all at a mid-range price. Our CopperFlex Pro Hybrid Mattress review team found the plush pillow-top cushioning for side sleepers, and we awarded it a near-perfect score for temperature regulation. Brooklyn Bedding's Black Friday sale is still going, and it matches the 30% off we saw during Veterans Day weekend (as we expected). A queen CopperFlex Pro is on sale for $932.40 (was $1,332), and while it's a great value, we did see 32% off at Brooklyn Bedding for a brief period over Labor Day. Perhaps we'll see a return of that year's-best saving for Cyber Monday?

Our review: ★★★★½
User score: ★★★★½ (600+ reviews)

Black Friday mattress deals 2025: Best under $200

1. EGOHOME 12" Memory Foam: was $249.99now $191.24 at Amazon
Lowest price
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1. EGOHOME 12" Memory Foam: queen was $249.99 now $191.24 at Amazon
This is the lowest price we've tracked for the EGOHOME 12" Memory Foam Mattress, with a queen-size going for $191 (was $249). It's rated as a medium mattress, and like Zinus, EGOHOME uses a layer of green tea-infused foam for pressure relief and antimicrobial properties. Better yet, it's fiberglass-free, which is becoming more common throughout the sleep industry at large.

2. Zinus 10" Green Tea Memory Foam: was $233.99 now $178 at Amazon
Side sleepers
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2. Zinus 10" Green Tea Memory Foam: queen was $233.99 now $178 at Amazon
In our Zinus Green Tea Memory Mattress review, we found that it is best suited to side sleepers for its high levels of pressure relief. It also scored highly in its motion isolation, meaning you are unlikely to be disturbed by your partner's movements. Buy one of the best cheap mattresses for just $178 in a queen-size (was $233.99). It's within $4 of the Amazon all-time price low.

3. NapQueen Victoria 10" Hybrid: was $228 now $138 at Walmart
Value hybrid
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3. NapQueen Victoria 10" Hybrid: queen was $228 now $138 at Walmart
The NapQueen Victoria Hybrid Mattress promises a balanced medium bed feel to suit most types of sleepers. The Euro top gives it an elevated appearance, but in Walmart's extended Black Friday sale, you'll only be paying $138 for a queen (was $228) — that's a $10 drop in the previous sale price. It boasts over 19,000 customer ratings, with the majority of Walmart shoppers praising its comfort and overall value for money.

Black Friday mattress deals 2025: Best Memory foam

1. Wayfair Sleep 10" Memory Foam: was $279.99 now $179.99 at Wayfair
Under $200 for queen
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1. Wayfair Sleep 10" Memory Foam: queen was $279.99 now $179.99 at Wayfair
This 10" all-foam mattress promises a plush feel and full-body support. Each foam layer is infused with green tea gel to prevent odors, and there's a breathable quilted cover on top. The sale price has dropped nearly $20 since Thanksgiving, now at $179.99 ($100 off MSRP). This is a solid pickup for a guest room or even as a temporary bed. It has 4.6/5 stars from over 4,000 Wayfair customers, who praise it for being comfortable and supportive.

2. DreamCloud Classic Memory Foam: queen now $799 + free accessories at DreamCloud
Best value
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2. DreamCloud Classic Memory Foam: queen now $799 + free accessories at DreamCloud
We slept on this mattress for a month and found it supportive for back and stomach sleepers in our DreamCloud Classic Memory Foam review. A twin is $299, while a queen-size goes for $799 in DreamCloud's Black Friday sale. (Overall, you'll be paying more for this model than the popular hybrid version.) It also comes with a free bundle that includes two cooling pillows, a mattress protector, and a sheet set — useful if you're adding a bed to your home or sizing up/down.

Black Friday mattress deals 2025: Best hybrid

1. Nectar Classic Hybrid Mattress: queen now $799 at Nectar
Great value for money
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1. Nectar Classic Hybrid Mattress: queen now $799 at Nectar
This is the hybrid version of the mid-range memory foam mattress we said had "great value support for kids, teens, and adults." With the addition of springs here, expect a boost in airflow. During Nectar's Black Friday sale (which is otherwise a relabelling of its evergreen offer), you can get a queen-size for $799, which is still a remarkable value for a hybrid — especially one that comes with a full year's trial and a forever warranty.

2. Helix Dusk Luxe: was $2,398now $1,751 with code TOMS27 at Helix SleepTOMS27
Best for stomach sleepers
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2. Helix Dusk Luxe: queen was $2,398 now $1,751 with code TOMS27 at Helix Sleep
While the Midnight Luxe is geared toward side sleepers, the Dusk Luxe is designed for stomach sleepers who want that support without an ultra-firm feel. Our Helix Dusk Luxe mattress review team praised how the zoned support keeps the hips lifted while the quilted cushioning adds pressure relief. Shop this weekend's Black Friday sale and a you can get 27% off with our code TOMS27. It's among the best deals we've seen for one of our favorite mattresses for stomach sleepers.

Black Friday mattress deals 2025: Best hotel mattresses

1. Marriott Foam Mattress: was $1,995 now $1,296 at Shop Marriott
Indulgent foam
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1. Marriott Foam Mattress: queen was $1,995 now $1,296 at Shop Marriott
Turn your bedroom into a suite at the Marriott by bringing home its luxury memory foam mattress for 35% off in the Black Friday sales. That puts the price of a queen at $1,296 (was $1,995). This 12" mattress has a medium-firm feel and features gel-infused memory foam plus a water-resistant cover to keep heat and moisture at bay. A 10-year warranty applies, but shipping (via FedEx) is not included.

2. The Ritz-Carlton Mattress: was $3,440 now $2,236 at Shop Marriott
5-star comfort
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2. The Ritz-Carlton Mattress: queen was $3,440 now $2,236 at Shop Marriott
Now made by Simmons Bedding, this luxury hybrid mattress features dual comfort layers and over 900 individually wrapped pocket coils. According to feedback from The Ritz-Carlton guests, it runs medium to medium-firm. Sales are rare for this mattress — yet this happens to be the largest we've ever seen for it. A queen-size retails for $3,440, but now it's $2,236 after a 35% discount for Black Friday.

Black Friday mattress deals 2025: Best latex

1. Awara Natural Luxury Hybrid: queen now $699 at Awara
Best value
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1. Awara Natural Luxury Hybrid: queen now $699 at Awara
The best organic mattress can set you back well over a grand, but the Awara Natural Luxury Hybrid mattress is just $699 for a queen. That's the going rate, but it's still a fantastic purchase if you want cleaner sleep at a discount. Awara uses GOLS and FSC-certified organic latex plus organic wool. It also has one of the most generous sleep benefits, with a 365-night sleep trial and lifetime warranty.

2. Ethical Mattress Co 10" Hybrid: was $998 now $798 at Amazon
Eco-friendly on a budget
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2. Ethical Mattress Co 10" Hybrid: queen was $998 now $798 at Amazon
This affordable, toxin-free hybrid mattress is made of all-natural materials, including latex, cotton, and wool. It has a stretch knit cover designed to allow more airflow in and prevent overheating. Regularly $998, a queen-size is going for $798 during Amazon's Black Friday sale.

3. Saatva Latex Hybrid: queen was$2,549 now $2,149 at Saatva
Luxury organic
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3. Saatva Latex Hybrid: queen was $2,549 now $2,149 at Saatva
This is our top Saatva mattress for hot sleepers. and it scored very highly in our Saatva Latex Hybrid Mattress review. You can get $400 off all sizes with our exclusive discount, dropping the price of a queen to $2,149 from $2,549 and a twin to $1,299 (was $1,699), which is the lowest price we've seen since the summer.

Black Friday mattress deals 2025: Best Innerspring

1. Serta Queen Classic Mattress: was $2,099 now $479 at Walmart
Huge savings
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1. Serta Queen Classic Mattress: was $2,099 now $479 at Walmart
You read that right — this queen Serta Classic Mattress is on sale for $479, down from $2,099! This 13" innerspring mattress is made with 800 coils arranged in three ergonomic zones to promote proper spinal alignment and give support while you sleep. It's classified as a firm mattress, so perhaps give this one a look if you like to sleep on your stomach or back.

Should you wait for the Black Friday mattress deals?

Short answer: no, the Black Friday mattress deals are here so you can start shopping without worrying you'll miss out on the mega savings. Shopping now also gets you ahead of the delivery queues, so you'll be snoozing soundly even sooner.

Longer answer: Research shows that in 2024, the biggest price drops on furniture occurred over Cyber Monday and in select cases, we think the best deals are yet to come. (Purple usually hosts a better offer on Cyber Monday, for example, while Casper and Tempur-Pedic have yet to match the big deals we saw over Memorial Day.)

And for bargain shoppers who don't mind a risk, Amazon's mattress deals are rarely static. Delaying your purchase might mean a further drop on a budget-friendly bed... or a missed opportunity and your guests sleeping on the couch.

Because waiting can sometimes lead to disappointment. For example, a few weeks ago, we saw a price jump on the Cocoon by Sealy Chill mattress. A queen went from $699 to $919 — but at least the free bedding bundle has remained intact!

Black Friday mattress deals 2025: Analysis

We track mattress deals year-round and in 2025 we've observed several trends that are influencing how the Black Friday mattress sales play out. These are some of the major trends we've observed... and some we're still expecting:

Two members of our sleep team stand either side of a stack of the best memory foam mattresses we've tested, including the Nectar and Siena, balanced on a bed frame

(Image credit: Future)

The discounts will be as good as last year — but the prices will be higher
Bain predicted tariffs would hit the furniture industry hardest, and we have seen price hikes on mattresses across 2025. In real terms, that means the Saatva Classic cost $1,695 for a queen in the President’s Day sale and $1,739 during Labor Day — even though it was $400 off on both occasions.

Retailers in home goods ... likely face the most gross margin pressure due to their heavy exposure to foreign products

Bain

But shopping now can help you save in the long run
Prices on mattresses, particularly luxury mattresses, have risen during the course of the year and that’s not a trend we expect to reverse any time soon. In the Black Friday mattress sales you’re likely to see the lowest prices for the foreseeable future.

Amazon and Walmart are fighting for the cheap mattress crown
Pre-Memorial Day, Amazon reduced a Siena Mattress to just $279 for a queen — it's now only $244. But Amazon faces tough competition from Walmart, with big savings on NapQueen, Zinus and Allswell mattresses. If your budget is tight, these are the places to look.

Blanket discounts on luxury hotel mattresses
Mattresses used in hotels are known for crowd-pleasing luxury comfort... and a high price. Last year, 30% off the Westin Heavenly Bed was among our favorite Black Friday mattress sales. This year, Marriott bought its sleep brands under one roof. As a result, we're seeing 35% off all mattress — including Ritz-Carlton and Westin — resulting in some of the lowest prices we've recorded.

Almost 90% of buyers [are] prioritizing sleep quality over quantity

US Pillows and Mattress Market Report

Sales will reflect the trend towards luxury
The US Pillows and Mattress Market Report found consumers are prioritizing personalized, quality sleep, with eco-friendly materials also driving demand. To accommodate this, we predict we’ll see sales tailored towards luxury, smart, and eco-sleep solutions; typically the most expensive mattress types.

Free gifts and perks are enhancing the deals
Earlier this year Helix, Nolah and Bear ended their long-running free pillow offer, while Cocoon by Sealy’s once-standard free bedding bundle now alternates with a $50 instant credit gift. But these perks are slowly trickling in with the Black Friday sales, including a free bedding bundle at Bear and free white glove delivery with select purchases at Nolah.

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Black Friday mattress sales FAQ

What we saw in the 2025 BF mattress deals

It's been a tricky year for the mattress industry, and the challenges of 2025 have been reflected a little in this year's Black Friday mattress deals. For much of the year the threat of mattress tariffs and price rises has been hanging over the industry, so we expected this year's Black Friday sales to be a little more muted than in previous years.

And while that's been the case to some extent – it was business as usual at some brands including DreamCloud, where a queen size Classic was the standard $699, with saw the same deals we've been seeing for months – we've seen quite a few brands pull some impressive savings out of the bag.

Perhaps the most surprising flash sale was at Purple, where it increased its discounts for the entire Black Friday weekend, delivering lower prices than in 2024's Black Friday sales across the board. And at Eight Sleep we saw the biggest ever discount on its Pod 5 Ultra smart bed system, with an epic $700 off, getting you a queen size for $4,349 (was $5,049).

Another surprise has been one that would delight anyone who's enjoyed their best ever sleep on a hotel bed and wanted to bring that experience home: at the Marriott store we saw discounts up to 35% off hotel mattresses including the Ritz-Carlton bed, which meant the lowest prices we've seen: a queen for $2,236, down from $3,440.

And besides discounts, we've seen a lot of value added in the form of bundles. Whether you wanted free bedding including pillows included with your mattress, or wanted an entire bed with an adjustable base thrown in, many brands have been more than willing to deliver extra savings along these lines.

At the lower end of the price bracket we've seen close competition between Amazon and Walmart. Amazon has been offering the lowest prices on the Siena mattress – just $244 for a queen – while we've seen strong deals on brands such as Allswell, NapQueen and Zinus at Walmart.

Finally, it's been a particularly good year for Tom's Guide readers shopping for mattresses, because we've been able to offer exclusive deals at a few brands that'll get you lower prices than in the official Black Friday sales. At Bear, Helix and Birch you could get an increased discount with our offer codes, while at Nolah you could get an extra $50 off, and of course at Saatva there was the return of our $400 discount when you spent over $1,000, getting the best prices on most of the Saatva mattress range, including the Saatva Classic for $1,739 in a queen (was $2,139).

When is Black Friday 2025?

Black Friday 2025 falls on 28th November — yes, it's that soon. This is the Friday directly after Thanksgiving, so the holiday weekend gives you plenty of time to shop the sales.

Cyber Monday — another big mattress sales days — is the Monday following Black Friday. In 2025, that's Monday 1st December.

Those are the official dates but based on previous years, we predict the deals will start much sooner. We'll start actively looking for discounts by late October.

Is Black Friday a good time to buy a mattress?

Black Friday is an excellent time to buy a mattress as this popular sales event is likely to bring discounts from all major sleep brands, as well as large sales at retailers such as Amazon, Walmart, Macy's and Mattress Firm.

While Black Friday was once the undisputed leader of mattress sales, it now faces tough competition from Memorial Day, President's Day and Labor Day. In 2025, brands including Saatva, Helix and Tempur-Pedic announced Black Friday-rivaling price drops during these earlier sales. We'll be interested to see if Black Friday can beat them...

However, even though rival sales events have compared to Black Friday, they never been able to top it. November is still our favorite time to save on a mattress.

Black Friday vs Cyber Monday: which mattress deals are better

Cyber Monday is the Monday directly after Black Friday. This year, that's Monday 1st December. Black Friday and Cyber Monday are the big mattress sales days to mark the end of the year but which is better?

Two members of the Tom's Guide sleep team sit on the Saatva Classic mattress on a bed frame in our testing studio, discussing the comfort and support of the Saatva Classic, our number one mattress for most sleep styles

(Image credit: Future)

When it comes to mattress sales, there's usually little to choose between Black Friday vs Cyber Monday. Often the best mattress deals will run from Black Friday through the holiday weekend, with the same discounts continuing to Cyber Monday.

There are some deals that will end before Cyber Monday and, conversely, some sales that won't start until Cyber Monday — but these are the exception. The vast majority of mattress sales will stay steady from Black Friday on the 29th November through to Cyber Monday on December 1st.

Do stores run Black Friday mattress sales?

Mattress stores will run Black Friday mattress sales and many of these deals will be comparable to the offers we see online.

The major advantage of going to a mattress store to purchase is you get to test the bed before you buy. But shopping online often comes with a built-in testing period: the sleep trial. This allows you to use the bed at home for a set number of nights (typically 100) and return it for a full or partial refund if it doesn't meet your needs.

If you are interested in buying a mattress in-store this Black Friday, we recommend doing your research beforehand. Familiarize yourself with the MSRP of the mattress, its usual sale price and the brand's sleep trial and warranty period.

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Meet the experts

We have experienced deals hunters, mattress pros, and certified sleep coaches bringing you all the best Black Friday mattress sales 2025, backed by a team of sleep experts...

Louis Ramirez
Louis Ramirez

Louis refuses to pay full price for anything. He has over 10 years‘ experience finding the best deals to save readers money. Louis price checks against multiple retailers and searches high and low for sales on editor-recommended mattresses, pillows, weighted blankets, mattress toppers, and everything in between. Louis knows the importance of a sleeping on a proper bed — he’s even gone hands-on with a small number of mattresses in his spare time — and will leave no stone unturned searching for the very best Black Friday mattress sales.

Claire Davies
Claire Davies

Claire is a Certified Sleep Science Coach at Tom's Guide and has been reviewing consumer products, including mattresses and pillows, for nearly 17 years‘. She has tested memory foam, hybrid, cooling and organic mattresses, and knows what makes a great mattress – and what they are worth. This Black Friday, Claire will be guiding guide you through the different types of mattresses you can buy in the sales and how each can help you sleep better. Like Louis, Claire has regularly tracks mattress sales and can easily spot the best from the rest.

Tom's Guide mattress writer and tester Ruth Jones smiling and wearing a blue-grey baseball cap
Ruth Jones

Ruth is a mattress nerd and sleep enthusiast who is passionate about the importance of a good bed. When she hasn't been testing mattresses or trying weird sleep hacks, she has spent 2025 tracking mattress prices and sales trends; so she knows when you're getting a good deal on a bed. This is her third Black Friday following the mattress sales and she still remembers just how daunting buying a new bed can be — but she also remembers the morning back pain her old mattress gave her and she's excited to share her expertise to make mattress shopping easier for you.

Alison Barretta author bio photo 2025
Alison Barretta

Alison has been sharing buying advice and retail news for over 15 years — from back when deal sites were considered super niche. Since 2020, she's been helping Tom's Guide expand its rich library of sleep content by contributing mattress reviews, feature stories, and behind-the-scenes looks at Saatva, Casper, Sleep Number, Tempur-Pedic, and 3Z Brands. Alison is no stranger to the Black Friday grind, and she’s ready to help you navigate this year’s sales so you can find the right sleep products for your needs and budget.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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