Emma is a popular choice in the UK mattress industry, known for its affordable yet top-quality selection of beds. Right now, you have a chance to grab savings of up to 30% in Emma's Black Friday sale, bringing down the price of a double size Emma Hybrid Airgrid mattress from £999 to £699.30 at Emma.
Emma UK recently refreshed its lineup, which also means its RRPs have undergone certain changes too. According to the brand, the current discount has reduced the prices of the Airgrid, which we rate as the best mattress for side sleepers, and the Hybrid Thermosync, to their lowest ever yet. And if you want more than just a mattress, you'll also find up to 35% off bundles and up to 30% off pillows.
Top Emma mattress sales
Which Emma mattress should I choose?
Emma's UK mattress selection has changed significantly in recent years. Once best known for super soft and contouring all-foam beds, Emma has adjusted the range to focus exclusively on hybrid mattresses. While the collection might have changed, Emma has maintained its focus on creating affordable comfort.
The Emma Original memory foam was once the flagship model of the Emma line-up, offering superb value for money and a sink-in comfort that's best for side sleepers. Now the entry-level model is the Hybrid Original, offering similar value for money but with the responsive support that comes from a spring base.
If you have slightly more room in the budget, the Emma Hybrid Premium Mattress adds an extra layer and a touch more support to create a medium-firm mattress that should be a good all-rounder. If you sleep on your side, consider the Original. Back sleeper? Check out the Premium.
The Emma Hybrid Thermosync Mattress uses an UltraDry Cover to wick away heat, while temperature regulating foams aim to provide a pressure relieving 'hug' without the associated sweaty mornings.
Finally, the Emma Hybrid AirGrid Mattress is Emma's luxury offering, an innovative hybrid bed that features an upper layer of AirGrid hyper-elastic geometric foam. Capable of contouring closely to the body, the AirGrid provides a unique weightless feel.
Emma mattress sale: today's best prices
The Emma Thermosync is a supportive hybrid with a medium-firm feel that can suit a wide range of sleep styles. With a base of 7-zoned ergonomic springs, the Emma Thermosync cradles the body from head-to-toe, with a gentle contouring feel providing full-body pressure relief. Although, reviews indicate the edge support could be improved.
As well as springs, the Emma Thermosync features three upper layers of comfort foams. Just above the springs sits a layer of dense transition foam, followed by a layer of cushioned foam, and a final layer of adaptive memory foam. While these foams will cradle your body shape, they don't have the sink-in comfort of the Emma Original. This is a firmer mattress, best suited for back and stomach sleepers, as well as heavier side sleepers.
The Emma Hybrid AirGrid is pretty different from any other mattress in the Emma range – for a start, it's more expensive. But the real defining feature of this Emma mattress is its use of AirGrid technology.
What is the Emma AirGrid? It's a comfort made from a hyper-elastic polymer material that has a highly responsive and bouncy feel. When you push into the AirGrid, it will quickly mold to your shape, adapting as you move. The grid shaping allows for super close contouring, which can provide pressure relief for aching joints and what Emma describes as a "weightless" feel.
Underneath the AirGrid layer, this is a fairly traditional hybrid. There are three layers of foam, including a MemoryAdapt foam for even better contouring. At the base is a layer of springs, offering lumbar support and stability. The Emma Hybrid AirGrid has a medium-soft feel, so it's best suited for side sleepers with aches and pains.
Do I need an Emma mattress discount code?
The best Emma mattress deals are sometimes found through a discount code. However, for current Emma mattress sales, you don't need to use a coupon.
When they are required, most Emma mattress discount codes are available via the Emma site in the form of a sale banner that appears when you add your chosen mattress to the shopping cart. And often you can just click on the banner to activate the discount without even having to type in the code yourself.
You can also sign up for newsletter updates that'll avail you of exclusive Emma discount codes or other subscriber-only offers.
Emma Black Friday and Cyber Monday mattress deals
The Black Friday mattress deals historically bring with them the lowest prices of the year. So what can we expect from Emma?
Well, it's just launched its Black Friday sale, and while the discounts don't look as impressive as last year, it's also adjusted its RRPs and changed up its line since then, and as far as we can see its Black Friday 2025 pricing looks... pretty similar to 2024. However, we have spotted slightly larger price drops at Emma over actual sales days (such as Black Friday), so it might be worth waiting for a better deal.
But due to recent clearance sales and line-up changes, it's hard to predict when the best time to buy an Emma mattress is. Still, it's unlikely Emma mattress won't drop a big sale over a peak holiday, so this remains a good time to look for a bargain.
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