October Prime Day beauty deals — here are the 15 products I'd buy with my own money

BYOMA's Hydrating Milky Toner is my holy grail of skincare. I genuinely swear by this stuff. Unlike other toners that can have a drying effect, this one leaves the skin feeling calm and supple all day. Apply it to damp skin right after cleansing to lock in even more hydration. At this price point, it delivers results that rival luxury toners.

CeraVe's Skin Renewing Eye Cream tackles multiple concerns with peptides to smooth fine lines, caffeine to reduce puffiness, and niacinamide to brighten. The formula also includes ceramides to support the skin barrier, which matters more around the delicate eye area than most people realize. It's fragrance-free and ophthalmologist-tested, so it works for sensitive eyes and contact lens wearers.

Starface Hydro-Stars combine hydrocolloid patches with 1% salicylic acid to tackle active breakouts while they're still forming. The patches absorb fluid, reduce redness, and deliver targeted treatment overnight or throughout the day. The star shape adds a bit of fun to an otherwise annoying situation.

OUAI Curl Cream was developed with 150 testers over a year to work across curl types, from wavy to coily. The blend of oils defines curls, controls frizz, and adds shine without leaving residue or crunch. It's gone viral on TikTok for good reason. The formula actually delivers whether you're doing a wash-and-go or refreshing day-two curls.

This handles trimming, edging, and shaving without the irritation of traditional razors. The 360-degree flexible blade reaches tricky spots like under the jawline in fewer passes, and it works wet or dry for quick touch-ups in the shower. The 5-in-1 comb lets you dial in stubble length from 1-5mm, making it versatile enough to replace multiple grooming tools. For under $30, it's a solid pick for low-maintenance grooming.

Crest's 3D Whitestrips with LED light use the same whitening ingredient dentists do, removing years of stains in just 10 treatments. The LED light helps break down stains faster than strips alone, while Advanced Seal Technology keeps them in place so you can talk during the 60-minute treatment. At $40, it's a solid option if you want professional-level whitening at home without the dentist visit price tag.

Kiehl's Ultra Facial Cream is a mainstay from a brand that's been trusted for decades, and there's a reason it keeps showing up in dermatologists' recommendations. The formula delivers 72-hour hydration while calming redness, making it reliable for even sensitive or easily irritated skin. It's straightforward, effective, and works across skin types.

The GESKE Sonic Warm & Cool Mask combines LED light therapy with temperature control and sonic vibration to enhance your skincare routine. Heat opens pores for deeper product absorption, while the cooling function de-puffs and tightens. The app guides you through customized routines based on your skin's needs, making it easy to get spa-level treatments at home. It's worth considering if you're serious about maximizing what you get from your serums and masks.

The Waterpik Aquarius is one of those products that genuinely changes your routine once you try it. Water flossers remove up to 99.9% of plaque from treated areas and reach spots traditional floss misses, especially around braces or back molars. With 10 pressure settings and seven tips included, it works for multiple users and needs.

The Suri toothbrush's reputation precedes it, and I get the hype. Excellent cleaning power plus thoughtful extras like a UV travel case that sterilizes your brush head. The ergonomic handle feels premium, and sustainable materials are a bonus. Simply put, it's the best overall electric toothbrush you can buy.

The Oral-B iO9 is one of the best brushes I've ever used because it actually makes you better at brushing. The smart pressure sensor corrects your technique in real-time, while 3D teeth tracking ensures you hit every surface. The cleaning performance and AI-powered guidance are genuinely game-changing if you want the most advanced dental tech available.

The Shark FlexStyle has gone viral for good reason — it rivals the Dyson Airwrap at a fraction of the price. In our review, we called it "an affordable, easy to use and a versatile styler for any hair type." With attachments for blowouts, waves, straightening and diffusing, it’s a true multi-tasker.

The Braun Series 9 Pro+ isn't just an electric razor; it's a face-pampering powerhouse. Its AutoSense technology reads and adapts to beard density, while the ProLift trimmer captures flat-lying hairs. With 60 minutes of runtime and a clean and charge station included, it's a comprehensive shaving system.

Dyson's Supersonic Nural hair dryer upgrades your hair care routine with intelligent heat control. It measures air temperature 40 times per second to prevent heat damage, while its powerful digital motor speeds up drying time. This gadget transforms the often tedious task of hair drying into a quicker, gentler process, leaving your hair healthier and smoother. 

If you're forever battling frizz and hate juggling a brush and dryer, this might be your solution. The Airstrait combines straightening and drying in one tool, significantly cutting down styling time. While there's a learning curve, it's particularly effective for achieving smooth, sleek styles.