Best Apple Watch deals in September 2023

Apple Watch 8
(Image credit: Future)

The release of the Apple Watch 9 has triggered a new wave of Apple Watch deals. Amazon and Best Buy are leading the charge and we expect to see more deals in the coming days. If you're looking for deals on Apple's new watches, we haven't seen that many sales other than a modest $10 discount at Amazon. That said, deals will ramp up as we enter the holiday season.

So whether you're searching for deals on the Apple Watch SE or the new Apple Watch 9, here are the best sales right now. Plus, make sure to read our Apple Watch 9 vs Apple Watch 8 comparison.  

Editor's Tip: Amazon tends to offer the best Apple Watch deals of all the retailers. However, the deals change rapidly and they vary based on size/color and connectivity. Your best bet is to check the Apple Watch/Amazon homepage, which lists every model of the Apple Watch (along with any price drops). Remember to click through the model you want because at times Amazon will offer hidden coupons/discounts that you can only see on the product page. Active promos will be applied during the final checkout stage. 

Best Apple Watch deals right now 

Apple Watch 9 deals

Apple Watch 9 (GPS/41mm): was $399 now $389 @ Amazon

Apple Watch 9 (GPS/41mm): was $399 now $389 @ Amazon
Apple Watch 9 deals are live and Amazon is taking a modest $10 off. The new watch features a faster S9 chip for better performance, 4-core neural engine, and an 18-hour battery life. It also supports Apple Double Tap, a new gesture that can be used to answer/end a call, stop a timer, play/pause music, or dismiss an alarm. Note it may show up as out of stock, but you can still buy it at this price and Amazon will notify you when it ships.
Price check: $399 @ Best Buy

Apple Watch Ultra 2: was $799 now $779 @ Amazon

Apple Watch Ultra 2: was $799 now $779 @ Amazon
The Apple Watch Ultra 2 sports plenty of big upgrades from its predecessor. Updates include a new S9 SiP processor with 5.6 billion transistors, 30% faster GPU, and 4-core neural engines that can power machine learning two times faster than Apple Watch Series 8. It also boasts a brighter (3,000 nits) display. It's a modest discount, but Amazon has it on sale for $779.
Price check: $799 @ Best Buy

Apple Watch deals (previous-gen)

Apple Watch 8 (41mm/GPS): was $399 now $279 @ Best Buy

Apple Watch 8 (41mm/GPS): was $399 now $279 @ Best Buy
The Apple Watch 8 sports a new skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch hands down. This price is valid on the Starlight color only.
Price check: $299 @ Amazon | $329 @ Walmart

Apple Watch 8 (45mm/GPS): was $429 now $349 @ Amazon

Apple Watch 8 (45mm/GPS): was $429 now $349 @ Amazon
Want a bigger size? The 45mm model is also on sale for $349 at Amazon. 

Apple Watch 8 (41mm/LTE): was $499 now $379 @ Best Buy

Apple Watch 8 (41mm/LTE): was $499 now $379 @ Best Buy
If you need always-on connectivity, Amazon has the Apple Watch 8 with LTE on sale for $429. That's the one of the best prices we've seen for the LTE model. (It dropped to $389 last Black Friday and briefly hit $399 in June). This is still a good price for a watch we named one of the best smartwatches.
Price check: $419 @ Amazon

Apple Watch Ultra: was $799 now $698 @ Amazon

Apple Watch Ultra: was $799 now $698 @ Amazon
The Apple Watch Ultra is a sports watch for adventure seekers. It has a huge 49-millimeter display, 60-hour battery life, and a host of outdoor sports features to make the watch feel at home on the wrist of a runner, hiker, or ironman athlete. In our Apple Watch Ultra review, we called it the best Apple Watch for anyone doing serious running, swimming, or biking. If you don't see this price, try checking a different color.
Price check: $799 @ Best Buy

Apple Watch 8 sale: buy two, get $300 off @ AT&T

Apple Watch 8 sale: buy two, get $300 off @ AT&T
AT&T is offering a huge sale on select Apple Watches. Buy two watches and you'll get $300 off your total price. You'll need to purchase your watch via an installment plan and activate both watches on your wireless plan. You'll then get bill credits over the span of 36 months. The sale includes the Apple Watch 8, Apple Watch SE 2022, and Apple Watch Ultra. 

Apple Watch SE (GPS/40mm): was $249 now $129 @ Walmart

Apple Watch SE (GPS/40mm): was $249 now $129 @ Walmart
Lowest price! The Apple Watch SE is Apple's budget smartwatch. It features the same chip found in the Apple Watch 5, but sports a bigger screen than the Apple Watch 3. It supports Emergency SOS calling, fall detection, and features a built-in compass and always-on altimeter. 

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Apple Watch deals history
ModelApple Store (MSRP)Lowest price
Apple Watch 9 (GPS/41mm)$399$389
Apple Watch Ultra 2$799N/A
Apple Watch 8 (GPS/41mm)$399$279
Apple Watch 8 (GPS/45mm)$429$309
Apple Watch SE (GPS/40mm)$249$199
Apple Watch SE (GPS/44mm)$279$239
Apple Watch Ultra$799$698
2020 Apple Watch SE (GPS/40mm)$279$149

Apple Watch Series 8 shown on wrist

(Image credit: Tom's Guide)

Apple Watch Series 8 deals

Apple's new flagship

Specifications

Display: 41mm and 45mm OLED Retina
Processor: S8 dual-core
Onboard storage: 32GB
Battery: 18 hours
OS: watchOS 9
Water resistant: Yes
Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Reasons to buy

+
Larger display
+
Comes with USB-C magnetic charger

Reasons to avoid

-
Same 18-hour battery life

The Apple Watch 8 is the best smartwatch overall. In our Apple Watch 8 review, we called the Editor's Choice watch a solid upgrade for anyone using the Series 4 or Series 5. The new watch has a built-in skin temperature sensor and low power mode, which can extend the latest Apple Watch's battery life to 36 hours. The Apple Watch 8 also has a new crash detection feature, leveraging improved motion sensors for instant help when you might need it most.

Whether you want a smartwatch for working out, answering calls from your wrist, or using the best Apple Watch apps, this is the best smartwatch on the market, as long as you have an iPhone, of course.

Apple Watch 8 deals have crashed as low as $329. The best retailers for deals include Amazon and Best Buy. It can be frequently found on sale for $369 at Amazon, but discounts tend to expire rapidly and they often vary based on band color. 

Apple Watch SE (2022) shown on wrist

(Image credit: Tom's Guide)

Apple Watch SE (2022) deals

Apple's new flagship

Specifications

Display: 40mm and 44mm OLED Retina
Processor: S8 dual-core
Onboard storage: 16GB
Battery: 18 hours
OS: watchOS 9
Water resistant: Yes
Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Reasons to buy

+
New, lower price
+
Same chipset as Apple Watch 8

Reasons to avoid

-
No always-on display

The Apple Watch SE (2022) is Apple's new mid-tier watch. It packs the same chipset found in the Apple Watch Series 8, but for a lower price. Priced at $249, it's even $30 cheaper than the previous-gen Apple Watch SE. In our Apple Watch SE 2022 review, we called it the best Apple Watch value you'll find. 

In terms of design, the new Apple Watch SE (2022) looks like a resurrected Apple Watch Series 4, with thicker bezels than those on the Apple Watch Series 8 and Apple Watch Series 7. The the bottom casing is now made of nylon composite materials that are color-matched to the bezel. You can't see it when it's on your wrist, but it's a subtle change that we like. Performance-wise, it's noticeably more sharp the original original Apple Watch SE's since it went from using theS5 chipset to the S8 chipset.

In terms of Apple Watch SE deals — Amazon is already offering a modest $10 discount on the larger 44mm Apple Watch SE 2022 model. 

Apple Watch 7

(Image credit: Future)

Apple Watch Series 7 deals

Apple's new flagship

Specifications

Display: 41mm and 45mm OLED Retina
Processor: S7 dual-core
Onboard storage: 32GB
Battery: 18 hours
OS: watchOS 8
Water resistant: Yes
Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Reasons to buy

+
Larger display
+
Comes with USB-C magnetic charger

Reasons to avoid

-
Same 18-hour battery life

The Apple Watch 7 is Apple's current flagship. However, this smartwatch is mostly an incremental upgrade from its predecessor. It maintains the same 18-hour battery life and it adds no new health features. But the enlarged display is a game-changer and makes it difficult to return to previous-generation models. The Series 7's big screen adapts wearable computing for more everyday applications, making it practical to be productive from your wrist.

In our Apple Watch Series 7 review, we found the smartwatch to be an extension of your iPhone on your wrist, but it's clearly capable of becoming more than an accessory. It's the top smartwatch choice for anyone with an iPhone, and easily the best Apple Watch ever. The QWERTY keyboard makes a difference, and if there was finally a time to fully recommend adding Cellular support to your smartwatch, it's now.

Not sure which model to buy? Check out our Apple Watch 7 vs Apple Watch 6 guide. Also, find out how to update Apple Watch, how to screenshot on Apple Watch, and how to unpair an Apple Watch.

Apple Watch SE deals

(Image credit: Tom's Guide)

Apple Watch SE deals

Apple's budget watch

Specifications

Display: 40mm and 44mm OLED Retina
Processor: S5 dual-core
Onboard storage: 32GB
Battery: 18 hours
OS: watchOS 7
Water resistant: Yes
Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Reasons to buy

+
Huge app library
+
Repsonsive

Reasons to avoid

-
No always-on display
-
Lacks CG and blood oxygen monitoring

Priced $120 less than the Apple Watch 6, the Apple Watch SE sits comfortably in between the pricier Apple Watch 6 and cheaper Apple Watch 3. It lacks an always-on display and it doesn't include the Series 6's blood oxygen monitoring, but it's still an amazing smartwatch for the price. 

With its classic Apple Watch design, the Apple Watch SE has the same processor and screen as the Apple Watch 5. The Apple Watch SE also sports a screen that's 30% larger than the one on the Apple Watch 3. In our Apple Watch SE review, we loved how responsive the watch was. Simply put, you're not going to find a more well-rounded smartwatch for the price than the Apple Watch SE. 

In terms of Apple Watch deals — the Apple Watch SE tends to get modest price cuts of $10 to $40 off. They also tend to sell out fast, so grab them when you can. 

Apple Watch deals

(Image credit: Apple)

Apple Watch Series 3 deals

The cheapest Apple Watch deal you'll find

Specifications

Display: 38mm and 42mm OLED Retina
Processor: S3 dual-core
Onboard storage: 8GB or 16GB
Battery: 18 hours
OS: watchOS 6
Water resistant: Yes
Connectivity: Wi-Fi, Bluetooth, NFC, GPS, and LTE (optional)

Reasons to buy

+
Excellent fitness-tracking features
+
Most affordable Apple Watch you'll find

Reasons to avoid

-
Short battery life when connected to LTE

Apple has dropped the price of the Apple Watch 3 down to $199. As a result, it's become the cheapest Apple Watch you can find. 

Despite its entry-level status, the Apple Watch Series 3 is still an excellent smartwatch. It offers many of the same features found in the newer models like solid fitness tracking, a water proof design, and Apple Music streaming capabilities. The major trade-offs are that you get a slightly dated design and you don't get access to the ECG app, which measures the electrical activity of your heart.

In terms of deals, the Apple Watch 3 (38mm/GPS) hit an all-time price low of $129 on Black Friday. It was an amazing Apple Watch deal that we likely won't see again till the next major holiday. The good news is that on any given day — you can find the Apple Watch 3 on sale for $169 or $189. But act fast because these Apple Watch deals tend to sell out fast. Currently, Walmart has the Apple Watch 3 on sale for $169. Just remember that this watch won't receive the next watchOS update, so it's essentially reaching its end of life. 

Read our full Apple Watch Series 3 review

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.