Electric toothbrushes might not spark joy when you're shopping, but choosing the right one makes a genuine difference to your dental routine. While the basic function remains the same (they all vibrate or rotate to clean teeth),the variations in performance, comfort, and features can impact how well you maintain your oral health.
This guide covers electric toothbrushes for different priorities and lifestyles. Whether you’re looking for something lightweight and travel-friendly, a powerful option for deep cleaning, a simple brush for kids or beginners, or a model with smart features, there’s something here to suit you.
How to choose the right electric toothbrush
When shopping for an electric toothbrush, it's easy to get overwhelmed by technical jargon and marketing claims about brushing modes and battery life. But selecting the right one should actually be fairly straightforward.
Here's some straight talk about what really matters when choosing an electric toothbrush, and what features you can safely ignore.
Brush head size and shape
The size and shape of the brush head affect both comfort and coverage. Smaller heads are easier to maneuver around back teeth and tight spaces, while larger ones can clean more surface area but may feel bulky in smaller mouths.
Bristle design also matters — some offer tapered bristles for better reach between teeth, while others use uniform layouts for general cleaning.
Vibration frequency
Electric toothbrushes vary widely in speed, typically measured in movements per minute. Higher frequencies usually provide a deeper clean, but may be too harsh for sensitive gums. Sonic models often exceed 30,000 movements per minute, delivering a deeper clean than standard models, which typically operate at lower speeds.
Smart features: helpful or hype?
Smart features like pressure sensors and built-in timers can genuinely improve brushing technique and prevent over-brushing. However, app connectivity and detailed brushing data can go unused. If you're not likely to engage with these features regularly, a simpler model may offer better long-term value.
Battery life
Battery performance has a big impact on convenience, especially for travel. Some brushes last weeks on a single charge, while others may need recharging every few days. The harging method is also worth noting, for example, USB-C offers more flexibility than docks that require wall outlets.
Best overall
The Suri 2.0 takes everything that made its predecessor exceptional and addresses the gaps. This updated B-Corp certified brush maintains the brand's commitment to sustainability while introducing features that make it a more complete package.
The standout addition is the pressure sensor: two pulses and gentle vibration reduction when you're brushing too hard, rather than jarring beeps and flashing lights. The charging base has been redesigned for stability, eliminating the tipping issue that plagued the original.
Perhaps the most impressive upgrade is the UV travel case. Unlike the original's case that required constant plugging in, this version cleans your brush head with UV light while simultaneously charging. The 40-day battery life means you'll rarely need to charge it anyway, outlasting most competitors by weeks.
At 33,000 strokes per minute with a wider motor sweep, cleaning performance remains excellent. The aluminum body and plant-based recyclable heads prove premium performance doesn't require plastic. Brush head replacements include prepaid return labels, and the repair program means this could genuinely be your final toothbrush purchase.
While it sits around $10 more than the original, the added features make it the smarter investment.
Read our full Suri 2.0 electric toothbrush review.
Best teeth whitening
The Quip Ultra represents a significant departure from traditional oscillating electric toothbrushes, using sonic vibrations to deliver surprisingly effective cleaning and whitening. During testing, we were initially skeptical about the manufacturer's claim of "2x whiter teeth in one week", but the results were undeniable.
The brush stands out for its thoughtful design elements. Its sleek profile and color options create a stylish bathroom accessory rather than a clinical device. The touch-sensitive intensity slider offers over 10 vibration settings, allowing for personalized cleaning that adapts to sensitivity levels. The automatic shut-off after two minutes prevents over-brushing, a common issue with many other brushes.
Battery performance is exceptional, with up to 30 days of use between charges, outperforming most competitors. The included accessories are comprehensive, offering both a substantial stand and a lightweight travel case. While the companion app tracks brushing habits, we found little value in these "smart" features compared to simply using the brush on its own.
Some users might experience increased tooth sensitivity at higher intensity settings, though adjusting to a lower vibration level solves this issue. The only significant drawback is the cost of replacement heads, at $12 each or $8 through subscription.
Read our full Quip Ultra electric toothbrush review.
Best budget brush
The Ordo Sonic+ presents itself as a dentist-designed electric toothbrush with an appealing aesthetic at a budget-friendly price point, at least in the UK. While it catches the eye with its sleek design and color options, we found its performance falls short of expectations, particularly when compared to similarly priced competitors.
At 40,000 sonic pulses per minute, the cleaning action should be effective, but the soft bristles and gentle vibration create a cleaning experience that feels underwhelming. The silicone polishing element in the center of the brush head, designed to remove stains, proved more distracting than helpful during brushing.
Battery performance stands out as a genuine strength, with over three weeks of use from a single charge and the accompanying color-matched charging dock complements the brush's aesthetic appeal, making it a visually pleasing bathroom accessory.
The absence of a pressure sensor is a notable oversight, especially for those concerned about gum health. We also found the control system unreliable, with the toothbrush sometimes turning off rather than switching between modes when pressing the power button.
For those prioritizing aesthetics and battery life over cleaning intensity, the Ordo Sonic+ is a solid option.
Read our full Ordo Sonic+ electric toothbrush review.
Best value sustainable brush
The Suri electric toothbrush represents a refreshing shift from the technology-packed models dominating the market. This B-Corp certified brush balances excellent cleaning performance with genuine environmental credentials that go beyond mere marketing claims.
During testing, we found its compact size (just 7 inches without the head) made it more comfortable to maneuver than bulkier competitors, especially for those with smaller hands. The brush operates at 33,000 strokes per minute, which provided thorough cleaning between teeth despite tight gaps. While the sonic vibration feels different from oscillating brushes initially, the greater control it offers is appreciated.
What truly sets the Suri apart is its sustainability approach. The brush heads are recyclable (with prepaid return labels), and the company offers both warranty and post-warranty repairs. The brush is also remarkably quiet at just 42dB, making it ideal for shared bathrooms or early-morning brushing.
While the Suri lacks pressure sensors and connectivity features found in similar-priced models, this simplicity refreshing rather than limiting. For those seeking effective cleaning with minimal environmental impact, this is the brush for you.
Read our full Suri electric toothbrush review.
Best innovative design
The Laifen Wave sets itself apart with its 60° oscillating head, offering a unique side-to-side brushing action that can be fine-tuned through the accompanying app. This high degree of customization means users can tailor their brushing experience, dialing back intensity if the default feels too aggressive.
In performance tests, the Wave delivered excellent plaque removal, especially after adjusting the swing intensity to a gentler setting. Its compact size (just 5.6 inches tall) and IPX7 waterproof rating make it a solid travel companion, though its heftier weight may feel noticeable during longer brushing sessions.
The 30-day battery life is competitive, outlasting many mainstream rivals like Oral-B and Philips, though falling slightly short of market leaders like Suri. One quirk worth noting: the Wave emits a faint high-pitched noise when idle, which some users may find distracting in quiet environments.
While the Wave's app is functional, allowing changes to swing intensity, it lacks the robust brushing reports and smart features seen in higher-end models. This could frustrate users looking for deeper integration, but will appeal to those who just want precise control over their brush’s core function.
For those prioritizing customization and open to using an app for fine-tuning, the Laifen Wave stands out as the best electric toothbrush in its class.
Read our full Laifen Wave electric toothbrush review.
Best smart brush
The Oclean X Ultra S combines a polished design with a deep suite of smart features, making it a standout in the mid-range electric toothbrush category. Equipped with a responsive touchscreen and app-based controls, it offers detailed brushing feedback — including 3D graphics that highlight missed areas — alongside a wealth of cleaning modes.
Its Maglev 3.0 motor delivers a smooth, quiet (51dB) brushing experience, and the battery life is especially impressive, easily lasting up to 40 days between charges. This outpaces many premium rivals like Oral-B and Philips, whose flagship models often top out at 14 days.
The brush ships with three different heads to suit varied dental needs and features an IPX7 waterproof rating, ensuring durability in wet environments. However, some design quirks hold it back slightly. The included travel case lacks room for the brush head, and the wall mount may not be practical for renters or those wary of adhesive fixtures.
While the AI voice alerts feel more gimmicky than essential, the overall performance and insightful app reports position the Oclean X Ultra S as a superb option for anyone serious about improving their dental hygiene with smart tech, at a far more affordable price than many premium competitors.
Read our full Oclean X Ultra S electric toothbrush review.
Best for kids
The best electric toothbrush for kids, this Oral-B device is packed with kid-friendly features such an ergonomic grip, 2-minute brushing timer, pressure sensor gum alert, and gentle vibrating, oscillating and rotating movement.
Each of the child-sized toothbrush heads (two come with the toothbrush) is designed to surround each tooth to remove dental plaque and food particles. A pressure sensor lights up when the child presses too hard on his or her teeth.
The battery lasts about eight days and the included charger works with other Oral-B electric toothbrushes, too. It even comes in Star Wars and Minnie Mouse-branded versions.
Frequently asked questions
Why invest in an electric toothbrush?
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If you’re looking to upgrade your oral care routine, an electric toothbrush can be a smart investment. While manual toothbrushes get the job done, electric models bring added precision and convenience that can make a real difference to your dental health.
Studies show that electric toothbrushes are generally more effective at removing plaque and food particles, thanks to their powered bristle movement and built-in timers that help you hit the recommended two-minute brushing mark every time. Many also feature pressure sensors to prevent overbrushing—a common problem with manual brushes that can lead to gum irritation or recession.
Electric toothbrushes also cater to a range of needs, offering multiple brushing modes for sensitive gums, whitening, or deep cleaning. Some even connect to apps that provide real-time feedback on your brushing habits, helping you improve your technique over time.
Of course, there are extra costs to consider. Electric toothbrushes are pricier upfront, and replacement heads can add to the long-term expense. Plus, with moving parts, there’s a higher risk of mechanical failure. But for many, the added benefits like better plaque control, built-in timers, and gentler brushing, make the investment well worth it.
Sonic vs. rotating toothbrushes
Typically, sonic technology emits tens of thousands of vibrations from the handle that extend to the head. This allows the bristles to vibrate back and forth, to emulate the movements of a manual toothbrush, but more thoroughly.
Rotating brushes on the other hand, are small round brush heads that produce a rotating movement of the brush. This oscillates from left to right, with rapid pulses, which can effectively remove daily plaque.
Your choice of type really depends on your dental needs. So it's important that you do your research into each type, and what is more suited to you, before making your purchase.
When to replace your toothbrush head
It's recommended that you should replace your electric toothbrush head every three months. But if you have serious dental issues such as periodontal disease, you may need to replace these more often.
Typically, the lifespan of electric toothbrushes are up to five years, before it needs replacing. However, you can preserve the battery life by charging the battery only when it is low, and not leaving it on the charging station (overcharging). In addition, avoid dropping it on the floor to avoid any internal damage.
How much should you spend?
Electric toothbrushes come in a wide range of prices, from budget-friendly basics to high-tech premium models. Generally, the more features you want, like extra brushing modes, smart connectivity, or specialty chargers, the more you’ll need to invest.
Entry-level options usually cover the essentials — reliable cleaning performance, a couple of power settings, and a straightforward charger. On the other end of the spectrum, you’ll find brushes with luxe extras, such as travel cases, water flossers, UV sanitizers, and even app integration to help fine-tune your technique.
While it’s tempting to go for the latest and greatest, it’s worth asking yourself what you really need. Not every feature will add value to your daily routine, and it’s easy to overspend on things you might rarely use. Set a budget and focus on the features that will genuinely enhance your brushing experience.
