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Best UK Black Friday deals LIVE: I'm handpicking the top 57+ deals at Apple, Dyson, Samsung and more
The top Black Friday deals that I'm adding to my cart today
Staff picked deals:
1. Quick links
2. My favourite Black Friday deals
3. Apparel
4. TVs
5. Laptops
6. Appliances
7. Smartwatches
8. LIVE: latest updates
Black Friday has officially landed, and if you've been watching prices all week, now is the time to buy. The truth is, many of the best Black Friday deals in the UK have been available for a few days, and some have even sold out ahead of the big day itself. So if you see a saving that's too good to miss, my advice is to snap it up while you can.
A brief look at Amazon's top Black Friday deals will show savings of up to 61% on beauty, tech and gifting, with standout savings on the new Apple AirPods 4, down to £99, and a 60% discount on Ring's Video Doorbell.
Right now, AO is running some mammoth deals on must-have tech, with a price-match promise through to December 2nd. Currys is also running a lowest price guarantee on all of its Black Friday sales. With so many products at their lowest ever price, it's the ideal time to pick up a bargain.
As Tom's Guide's Deals Editor, I've been diligently price-checking for five years to ensure that our readers get the most out of their money. Whether you're doing some savvy Christmas shopping or merely stocking up on household essentials, I'll be I’ll be by your side making sure you can tick everything off your shopping list without breaking your budget.
Quick Links
- shop all deals at Amazon
- Adidas sale: deals from £9
- Apple sale: lowest price ever on select items
- Lululemon: apparel from £12
- Lego sale: deals from £14
- Winter appliance sale: deals from £14
- Carhartt: deals from £15
- Crocs sale: deals from £17
- Alexa devices: deals from £18
- YETI sale: deals from £20
- PS5 Game Sale: deals from £17
- Skechers: deals from £32
- TV sale: deals from £99
- Hisense 43" A6Q 4K TV: was £429 now £209

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.
My favourite Black Friday deals
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Adidas sale: deals from £6 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas
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Lululemon: apparel from £12 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from £12. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
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Winter appliance sale: deals from £14 @ Currys
Currys' Winter Warmers section is full of discounts on appliance deals for the colder months of the year, like heaters, cooking appliances and electric blankets.
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In our AirPods 4 review we praised these earbuds for offering "pro-level features for less." This includes effective noise cancellation when you're on the go, as well as Conversational Awareness. So if someone starts talking to you you'll be able to hear them without touch the AirPods.
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Lego sale: deals from £14 @ Amazon
Amazon has a great sale on Lego sets. Prices start from £14 on advent calendars, themed and licensed sets. Get them while you can.
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Alexa devices: deals from £18 @ Amazon
Prices are dropping on Amazon hardware! Right now, devices are on sale from £18. The sale includes Blink, Fire Tablets more.
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YETI sale: deals from £20 @ Amazon
Amazon is offering epic deals on YETI cups, coolers, ice buckets and more starting from £20. There are plenty of deals to help you sip in style this fall and beyond.
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TV sale: deals from £99 @ Amazon
Amazon has smart TVs on sale for as low as £99. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £99 @ Argos
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Apple sale: lowest price ever on select items @ Argos
Argos is slashing select Apple products to their lowest price ever. You can score deals on sim-free iPhones, tablets, laptops and more.
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Shark sale: up to 50% off @ Amazon
Amazon is taking up to 50% off shark vacuum cleaners, fans, air purifiers and more. This is a huge chance to save on top-rated appliances!
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Surface Laptop sale: up to £300 off @ Microsoft
Microsoft is offering up to £300 off Surface Laptops this Black Friday. You can nab a new machine with prices starting from just £599.
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The Samsung Galaxy Fit3 may be the best fitness tracker for the buck in 2025 thanks to its sizable and bright AMOLED touchscreen, thin case, 100-plus workout tracking modes, fall detection and comprehensive sleep reports. However, this tracker is Android only.
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The Garmin Forerunner 165 is now available. This sporty mid-range watch is a great training companion with a bright AMOLED display, onboard GPS, advanced heart health monitoring, sleep tracking and tons of tools for training. It also has a SpO2 sensor, 11-day battery life and water resistance up to 50 meters. Check out our Garmin Forerunner 165 hands-on review for the full lowdown.
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The Suri toothbrush’s reputation precedes it: this is a viral toothbrush famous for its environmentally-friendly and sustainable materials and recyclable brush heads.
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Grabbing the Nintendo Switch 2 Mario Kart World Bundle gets you the console alongside the flagship launch game, Mario Kart World. It usually retails for £429, which is a £25 saving compared to purchasing the two items individually — but thanks to this deal, you're getting an extra £20 knocked off on top of that.
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The DJI Mini 4 Pro gains iterative improvements that give this tiny drone a robust package that caters to beginners and experienced flyers. What makes the latest in the series outstanding is its improved low-light performance, producing usable footage without the noise and grain that other mini drones deliver.
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The Samsung Galaxy S25 Ultra features a 6.9-inch QHD+ display w/ 120Hz refresh, Snapdragon 8 Elite CPU, 12GB of RAM and 256GB of storage. You also get a 200MP main (f/1.7), 50MP telephoto (5x, f/3.4), 10MP telephoto (3x, f/2.4) and 50MP ultra wide (f/1.9) lens. There's a 12MP (f/2.2) front lens and 5,000 mAh battery, which is the largest battery of all the S25 phones. In our Galaxy S25 Ultra review, we called it the ultimate Android phone.
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The PerfectDraft Phillips Machine sits on your countertop and chills a six-litre keg of beer down to a crispy 3°C. The LCD display shows the current volume and when your pint has reached the target temperature. Beer stays fresh for up to 30 says and the compact measurements (286mm width, 444mm height including the handle and 493mm depth) means it'll fit easily in your kitchen or man cave. There are more than 50 beer brands available throughout the year in compatible kegs.
Under £50
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40 batteries for £8? That's a no-brainer. This pack of 40 1.5 volt AAA alkaline batteries offers a 5-year shelf life, so you can stockpile in peace.
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The Nitrosurge device is the ideal gift for Guinness lovers. With the ability to pour a beautifully smooth Guinness wherever you are, it's a bargain at under £20.
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Get 63% off this huge value pack of dishwasher tablets at Amazon. Down to £19 for 146 tablets total, you'll be sorted until mid-2026!
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Now 58% off, you can buy the Fire TV Stick 4K and turn your TV into a streaming hub. It can also be used to control compatible devices such as cameras, lights and more.
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The AirTag is the ideal add-on to the gear you usually misplace. It's easy to set up and comes with an in-built speaker to help you track down lost items.
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Defeat pesky condensation with this window vac, which can also be used in cleaning. It's perfect for achieving a sparkling, streak-free finish and now at its lowest-ever price.
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Get 44% off this newest gen speaker tech from Amazon. The Echo Show 5 includes a 5.5" display so you can see news and weather at a glance, and can even make video calls.
Apparel
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Adidas sale: deals from £9 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas
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Carhartt: deals from £15 @ Amazon
Fill your wardrobe with high-quality winter apparel thanks to this Carhartt sale! After discount, you can get hats, jackets and more starting from £15.
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Crocs sale: deals from £17 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs as part of its latest sale. The sale is one of the biggest we've seen and includes all-terrain clogs, slip-resistant clogs, sandals and more.
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Skechers: deals from £32 @ Amazon
Skechers sneakers and apparel are on sale from £32 at Amazon. The sale includes some of the best Skechers. However, note that prices vary by your choice of size and colour.
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MyProtein activewear: up to 60% off @ MyProtein
No, they don't just sell protein powder and snacks — you can save up to 60% on MyProtein apparel this Black Friday. The sale includes tees, shorts, joggers and more from £10.
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Nike: apparel from £14 @ Nike
Nike is offering apparel starting from £14 for Black Friday. You can nab best selling running shoes, sneakers, apparel, accessories and more.
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Lululemon: apparel from £12 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from £12. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
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ALO Yoga: 30% off member sale @ ALO Yoga
Sign up for a free ALO Yoga membership and you can get 30% off sitewide. This brand doesn't just sell yoga gear — you can also score high-quality loungewear, running kit and more.
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On: up to 40% off running shoes @ On
On's Black Friday sale takes up to 40% off running shoes, apparel and accessories. The sale includes some of our favorites, like the super-cushioned On Cloudmonster 2.
TVs
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This budget-friendly 32-inch HD TV offers Full HD resolution and supports HDR10 and HLG for improved picture quality. It runs on Fire OS, providing access to popular streaming apps like Netflix, Prime Video and Disney Plus.
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Hisense makes some of our favorite budget-friendly TVs on the market, and this one is tough to resist with a 49% discount. It delivers a sharp and bright 4K picture with AI-powered upscaling to make everything you watch look excellent.
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This TV from Hisense delivers a Mini-LED display with great colour and contrast at an incredible price. It comes with Dolby Vision, HDR 10+, HDR 10 and HLG support, a 60Hz refresh rate and Chromecast/Apple AirPlay. Check out our Hisense U6N Mini-LED TV review for all the info.
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Despite the Bravia 3's lack of luminance and local dimming, we appreciated the accuracy of its out-of-the-box performance in Sony's Professional picture mode in our Sony Bravia 3 TV review. It's priced higher than most budget-oriented 43-inch TVs, however, so you'll have to spend a bit more for Sony engineering.
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This Mini-LED TV launched this year, bringing with it several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC.
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It's an older model, but this is one of the best OLED TV deals you'll find for Black Friday. This TV leverages self-lit pixels for perfect black levels and incredible overall contrast.
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The entry-level model in Samsung's 2025 OLED range is the S85F. It's equipped with the NQ4 AI Gen2 processor, a 120Hz refresh rate, enhanced 4K upscaling and Colour Booster Pro. Right now, you can grab it for a discount, making it an even better value.
Laptops
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To get all the best ChromeOS features, you need Chromebook Plus. This £100 saving on the Acer Chromebook Plus 514 is huge — and you get all the Google AI features free for 12 months in that sleek and speedy Acer hardware!
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The Acer Aspire Go 15 made our list of the best laptops as the best value pick, and it's even better value now that it's on sale for a discount! You get a roomy 15.6-inch display, 10 hours of battery life and plenty of ports.
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In our MacBook Air M2 review, we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount. Note: the newer MacBook Air M4 is now available.
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The Zenbook 14 offers a gorgeous 14-inch OLED panel and surprisingly impressive speakers, encased in a whole ceraluminum body. Pack an insane 18-hour battery life (as tested by us) into the system and you’ve ticked off two of the three items on this list.
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In our M4 MacBook Pro review, we loved the over 18 hours of battery life and the optional nano-texture display. Just note the newer MacBook Pro M5 is now available.
Appliances
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This coffee machine is capable of making more than 40 different beverages using Nescafe Dolce Gusto and Starbucks pods. It also sports an adjustable drip tray and is extremely easy to clean.
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Available in several different colours, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
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You can't surpass the one-touch convenience of a Nespresso Vertuo Pop. This pod coffee machine has a small footprint, making it great for compact kitchens, and comes in a cheerful selection of colours.
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In our Cosori TurboBlaze Air Fryer review, we said the Editor's Choice appliance is affordable and gives you fast results with plenty of capacity for family cooking or entertaining.
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In our 4-star Shark StainForce review, we praised its portability and ease of use. Our reviewer said "it worked wonders on mattress stains, as well as red wine, coffee, and mud. I can see it being a welcome addition to any household with toddlers or pets, where accidental spills are guaranteed."
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Our number one best vacuum cleaner, we loved everything about the Clean & Empty when we reviewed it a year ago. It comes in at a surprisingly reasonable price for a top Shark vacuum, with a super lightweight design and an innovative brushroll that picks up in multiple directions.
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The Dyson Supersonic dries hair fast without the extreme heat damage. It works on all hair types and helps reduce frizz while boosting shine. The Origin version comes with one styling concentrator attachment instead of the full set, which keeps the price lower while still delivering Dyson's core drying technology.
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The Explorian comes with 10 variable speeds and a pulse feature for those hearty meals such as chunky, vegetable soups or salsa. The 48-ounce container is sufficient for blending medium-sized batches for the family. What’s more, it’s self-cleaning and just needs a drop of dish soap and warm water for it to clean itself in 60 seconds.
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Dyson's reputation for outstanding cleaning proceeds it, but did you know the brand also sells robot vacuums? The Dyson 360 Vis Nav has it all: immense suction, excellent edge cleaning, and a great design. In our review we rated the design and performance but thought it was a tad overpriced, making this discount even more welcome.
Smartwatches
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The Samsung Galaxy Fit3 may be the best fitness tracker for the buck in 2025 thanks to its sizable and bright AMOLED touchscreen, thin case, 100-plus workout tracking modes, fall detection and comprehensive sleep reports. However, this tracker is Android only.
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The best sports watch available for under £100 is now just £84, and that’s an absolute steal given the array of features you get on the Amazfit Active 2. Along with extensive sports tracking and training analysis tools, it has offline maps and lasted us six days on a charge despite the fact it has a bright AMOLED display.
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We tested the Charge 6 and found that it was easily the best fitness tracker for most people. The on-device menus are easy to use, the screen is bright even in direct sunlight, and the tracker lasts six days between charges. It's an ideal option for keeping tabs on your daily activities and light exercise, with all the data accessible in the Fitbit app. Plus, the Charge 6 has Google Maps and Google Wallet (for contactless payments) and an ECG for keeping tabs on your heart health.
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The Apple Watch SE 3 offers a lot of valuable features including an always-on display, S10 processor and health features such as fitness tracking and Sleep Score. In our Apple Watch SE 3 review, we called it the best smartwatch value around, and for $199, that value is now even better.
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The Garmin Forerunner 165 is now available. This sporty mid-range watch is a great training companion with a bright AMOLED display, onboard GPS, advanced heart health monitoring, sleep tracking and tons of tools for training. It also has a SpO2 sensor, 11-day battery life and water resistance up to 50 meters. Check out our Garmin Forerunner 165 hands-on review for the full lowdown.
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The Apple Watch 10 boasts a thinner/lighter design, faster charging, and an FDA-authorized sleep apnea detection feature. Other new key features include 30% more screen area, rounded corners, and a first-ever wide angle OLED display. In our Apple Watch 10 review we said the optimized watchOS 11 experience and faster charging are worthwhile. Just note the newer Apple Watch 11 is now available.
LIVE: Latest Updates
Frizz, begone! Dyson's Airstrait styler is 36% off
Black Friday has brought some impressive Dyson deals along with it, and I’ve spotted a few key savings across the brand. But, right now, I’m interested in Dyson’s hair care products, as I know they make great gifts over the holiday season.
The styler was specifically designed to create a 45° angled high-pressure blade of air through the device's arms, which is forced downwards to simultaneously dry and style hair. Along the arms of the machine are two 1.5mm apertures which converge to release the air and help align strands for a shiny finish.
It's the ideal gift for those with frizz-prone or troublesome hair, and this saving is one of the top deals I've seen so far today.
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The Airstrait uses precisely controlled airflow to straighten hair from wet, eliminating the need for pre-drying. With multiple heat and airflow settings, it caters to various hair types and desired styles. When testing we found it delivered frizz-free shine in minutes.
Ninja's DoubleStack is £60 off
For smaller kitchens, the Ninja DoubleStack features two 3.8L baskets on top of one another.
It also comes with removable racks for each basket that let you cook even more food at once. We rank it as the best Ninja Air Fryer for those who want to save counter space.
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Double the cooking space without the large footprint, the DoubleStack changed the game when it first came out a couple of years ago. And now it's £70 off for Black Friday, making it ideal for those who want to upgrade their air fryer.
Save 52% on the Beats Solo 4 Wireless Headphones
The Beats Solo 4 might not feature noise canceling, but they make up for it by sounding pretty good. They're comfortable as well, thanks to Beats' new foam, and they fold up super small so that they can fit into any bag.
There's also loads of battery life — 50 hours, to be exact. We've never seen them cheaper than this so grab them while you can.
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The Beats Solo 4 are a comfortable and well-designed pair of headphones that have been my go-to fitness companion for years now. Offering up to 50 hours of battery life, they're a steal at £95.
Save over 50% in lululemon's We Made Too Much sale
Lululemon makes some of my favorite workout gear. Whether it's a HIIT day or I'm going for a long-distance run, you'll always find me sporting at least one Lululemon item — if not more.
So we've rounded up some of the best styles in Lululemon's 'We Made Too Much' storefront right now.
- Align High-Rise Pant 28: was £88 now £34
- Swiftly Tech Long-Sleeve Shirt 2.0: was £68 now £39
- Negative Split Textured Run Short: was £58 now £44
- Define Jacket Nulu: was £118 now £69
- Scuba Oversized Half-Zip Hoodie: was £108 now £69
The Apple Watch SE 3 is £20 off at Amazon
The latest Apple Watch SE 3 is packed with all sorts of meaningful upgrades, including an always-on display, robust health and fitness tracking tools, 5G connectivity, and faster charging.
Now £20 off, it's an ideal gift for health enthusiasts.
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The Apple Watch SE 3 offers a lot of valuable features including an always-on display, S10 processor and health features such as fitness tracking and Sleep Score. In our Apple Watch SE 3 review, we called it the best smartwatch value around, and for $199, that value is now even better.
This stylish toothbrush is 30% off
We loved the Suri 1.0 when we reviewed it earlier this year, and since Suri released its latest version (the 2.0), you're able to pick up the still-impressive original with a 30% discount this Black Friday.
The Suri toothbrush is ideal for people who are a little sick of ‘AI this’ and ‘smart home that’. It’s a stripped-back electric toothbrush, with the same brushing power you’d expect on premium Oral-Bs and Phillips brushes, without the fuss of apps and cleaning reports.
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The Suri toothbrush’s reputation precedes it: this is a viral toothbrush famous for its environmentally-friendly and sustainable materials and recyclable brush heads.
This MacBook competitor is £500 off
In our Asus Zenbook A14 review, we praised its size, weight and aesthetics, and it also packs a mega battery life and gorgeous OLED display.
Does it beat the MacBook Air? Not quite, but at £500 off, it's a very tempting budget option this Black Friday.
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The Zenbook 14 offers a gorgeous 14-inch OLED panel and surprisingly impressive speakers, encased in a whole ceraluminum body. Pack an insane 18-hour battery life (as tested by us) into the system and you’ve ticked off two of the three items on this list.
We loved this Shark stain cleaner, and it's 42% off
In our 4-star Shark StainForce review, we praised its portability and ease of use.
Our reviewer said "it worked wonders on mattress stains, as well as red wine, coffee, and mud. I can see it being a welcome addition to any household with toddlers or pets, where accidental spills are guaranteed."
And right now, it's at its lowest ever price at Amazon, down to £99.
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In our 4-star Shark StainForce review, we praised its portability and ease of use. Our reviewer said "it worked wonders on mattress stains, as well as red wine, coffee, and mud. I can see it being a welcome addition to any household with toddlers or pets, where accidental spills are guaranteed."
- Shark StainForce: was £169 now £99 @ Amazon
The AirPods 4 have never been cheaper this Black Friday
The AirPods 4 are a very solid earbud option if you're an iPhone user who doesn't want to spend a lot on the AirPods Pro. We loved the AirPods 4 in our review, rating them 4 stars.
We particularly like the active noise cancellation performance, comfortable fit and great Spatial Audio with Apple Music. They last for five hours on a charge but up to 30 hours with the charging case.
And right now, they've never been cheaper.
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In our AirPods 4 review we praised these earbuds for offering "pro-level features for less." This includes effective noise cancellation when you're on the go, as well as Conversational Awareness. So if someone starts talking to you you'll be able to hear them without touch the AirPods.
Struggling with condensation?
'Tis the season for putting up the tree, cracking open the mince pies, and battling mould and condensation.
I didn't appreciate just how game-changing owning a dehumidifier could be until I bought one for myself. And the one I opted for is now down to £69 this Black Friday, which is a really cracking deal.
- ProBreeze 6L Dehumidifier: was £109 now £69 @ Amazon
I'm bringing you all the best UK Black Friday deals LIVE
It's officially Black Friday, so if you've been holding off pressing 'pay' on your Amazon basket, now is the time to act.
At Tom's Guide, we spend all year testing the latest and greatest products. So who better to walk you through the best deals the UK has to offer this year?
Stay tuned as I bring you all the top savings from retailers like Amazon, John Lewis, AO, Curry's, Argos, Boots, and many many more.




























































