Black Friday smartwatch deals LIVE — the best deals on Apple, Garmin, Samsung and more

The best Apple Watch to buy this Black Friday

Apple launched a trio of new smartwatches in September and two of them are already reduced in the sales, with the Apple Watch Series 11 and Apple Watch SE 3 both at their lowest ever price.

It's the Apple Watch SE 3 I want to highlight in particular though, because even at full price its the best value smartwatch out there, so to get the 40mm model for just $199 at Amazon right now is an incredible deal.

• Apple Watch SE 3 (40mm): was $249 now $199 @ Amazon

Two top Garmins get their biggest discounts ever

There have been discounts available on almost all of Garmin's smartwatches for the last couple of weeks, but two new deals have just hit the sales, and I'm extremely excited about them.

That's because this is the first time the Garmin Forerunner 970 and Garmin Forerunner 570 have been reduced, and since they're new models I wasn't sure they'd be reduced this year at all. The Garmin Forerunner 970 is my favorite sports watch overall and brilliant option for runners and triathletes. You can get the Forerunner 970 for $649 at Amazon right now.

• Garmin Forerunner 570: was $549 now $449 @ Amazon
• Garmin Forerunner 970: was $749 now $649 @ Amazon

Save $100 on the Google Pixel Watch 4

The Google Pixel Watch 4 has dropped in the Black Friday sales! The LTE model of Google’s flagship smartwatch is reduced by $100 in the Black Friday sale, with both sizes and all colors included in the deal. We rate the Pixel Watch 4 as the best Android smartwatch available, with a sleek design, boosted battery life, and genuinely useful AI features.

If you don’t need LTE connectivity on your watch, then both sizes of the cheaper Wi-Fi model are also included in the sale, with the price dropping below $300 on the 41mm watch for the first time. Note that you lose the satellite messaging feature if you don’t have an LTE version of the watch, and with both models, you pay $50 more for the larger 45mm watch.

• Google Pixel Watch 4 LTE: was $449 now $349 @ Amazon
• Google Pixel Watch 4 WiFi: was $349 now $299 @ Amazon

I test Garmin's for a living, and my favorite Garmin Watch of 2025 just dropped in the Black Friday sales

I'm Jane McGuire, Tom's Guide's fitness editor, and I review Garmin watches for a living. My favorite watch of 2025 is the Garmin Venu 4, and for good reason: This feels like a premium smartwatch, but it’s packed with Garmin’s most advanced health and training features. If you’re upgrading from an older model, you’re getting a lot for your money here. Sure, it’s more expensive than the Venu 3, but it has the newest features built into the watch, as well as the ability to take ECG readings and use the flashlight.

Considering the watch only launched months ago, I'm surprised to see it in the Black Friday sales already. It's not a huge saving, but it's easily Garmin's best smartwatch, so grab it while you can.

• Garmin Venu 4 41mm: was $549 now $499 @ Amazon
• Garmin Venu 4 45mm: was $549 now $499 @ Amazon

Don't wait for the Apple Watch Ultra 3 discount, buy the Ultra 2 instead

While it's always tempting to wait for the newest watches to go on sale, it's not always the best deal. Right now, the Apple Watch Ultra 2 has a whopping $180 discount in the Black Friday deals, making it a great option for those looking to upgrade to the top-of-the-line adventure watch.

Apple didn't change all that much between the two watches, and side-by-side, you'd probably struggle to tell them apart. Sure, the screen on the Ultra 3 is slightly larger, and the chip means the watch runs a little faster, but thanks to the watchOS 26 updates that Apple rolls out to all its older watches, the Ultra 2 gets the same hypertension alerts and Sleep Score as the newer model.

• Apple Watch Ultra 2: was $779 now $599 @ Amazon

Should you buy the Apple Watch 11 or Garmin Venu 4 this Black Friday?

Right now, there are deals on the Apple Watch 11 and Garmin Venu 4, but which should you buy? Both watches are packed with sensors and trackers to help you live a healthier life. Both have HRM, ECG, SpO2 and Skin Temperature sensors.

Both have multiple sports modes, as well as sleep tracking features. I’d say the Garmin Venu 4 is more advanced than the Apple Watch when it comes to tracking your training; however, the Apple Watch 11 is streets ahead in terms of smartwatch capabilities.

Both also have very similar bright displays, although the Garmin Venu 4’s is circular — which you prefer will be a personal preference. That said, if you are considering the two, the battery life of the Venu 4 is better than the Apple Watch 11 — with Garmin, we’re talking about 10 days of battery life in smartwatch mode, not 24 hours.

Buy the Garmin Venu 4 if: you want all of Garmin's best health and fitness features, and care about battery life.

Buy the Apple Watch 11 if: you're on a budget, you're already used to Apple's ecosystem, or you want an extension of your iPhone on your wrist.

• Apple Watch 11: was $399 now $339 @ Amazon
• Garmin Venu 4: was $549 now $499 @ Amazon

This is the best Apple Watch deal for most people today

The Apple Watch SE 3 sometimes flies under the radar compared to its pricier siblings, the Apple Watch 11 and Apple Watch Ultra 3, but we rate it as the best affordable smartwatch and right now it’s certainly better value than the other Apple Watches thanks to a Black Friday discount.

You can currently get the Apple Watch SE 3 for just $199 at Amazon, which is a $50 saving on its full price and the cheapest it’s ever been.

For the first time on an SE model, the SE 3 has an always-on screen, and it also has a more durable design and a much faster processor than its predecessor. In fact the SE 3 uses the same S10 chip that powers the pricier Apple Watch Series 11 and Apple Watch Ultra 3 watches.

It also offers 5G connectivity and on-device Siri and while there are some reasons people might want to upgrade to the Apple Watch Series 11, such as ECG measurements and its larger, brighter display, the Apple Watch SE 3 is so packed with features it’s the best Apple option for most people even at its full price, so it’s certainly worth looking at in the sales.

• Apple Watch SE 3 (40mm): was $249 now $199 @ Amazon

Save on the Galaxy Watch 8 today, but which should you buy?

The Galaxy Watch 8 is one of our favorite smartwatches for Android. It features Google's Gemini voice assistant built in, which blows the Siri experience on the Apple Watch out of the water.

If you want a premium experience, the Galaxy 8 Watch Classic is the way to go. The Samsung Galaxy Watch 8 Classic is our favorite Android smartwatch, thanks to more detailed/actionable holistic insights and a more engaging tactile interface. It also adds ten hours to the overall battery life performance, along with a rotating bezel and an extra custom button.

Meanwhile, the Galaxy Watch 8 is a great smartwatch of you're on a budget. We like that it offers a small smattering of new wellness tools, a brighter screen, and Google’s Gemini AI assistant built in. Make sure to read our Galaxy Watch 8 review for our full thoughts on Samsung's watches.

• Samsung Galaxy Watch 8: was $349 now $279 @ Amazon
• Samsung Galaxy Watch 8 Classic: was $499 now $399 @ Amazon

Not a smartwatch, but still a great deal!

I've tested a ton of fitness trackers at Tom's Guide, and the Oura Ring 4 is the best smart ring yet. It gives you a slim and sleek alternative to bulky smartwatches, letting you track your sleep, exercise, recovery and more from your finger. Thanks to Black Friday deals, you can scoop up one for a heck of a discount.

Right now you can grab the silver and black versions of the Oura Ring 4 for just $249 on Amazon. That's $100 off and the lowest price ever for this smart ring.

What is the Oura Ring 4? The Oura Ring 4 is a smart ring packed with small health-tracking sensors and an accelerometer. It can count steps, read your heart rate, track your sleep, predict your cycle, gauge your stress, and offer actionable insights based on your body's readiness and resilience.

Who is the Oura Ring 4 for? The Oura Ring 4 is for people who want to be better informed about their health and wellness, but don't necessarily want to wear a traditional smartwatch or activity band. It's screen-free and discreet.

• Oura Ring 4: was $349 now $249 @ Amazon

Save up to 25% off Garmin's longest-lasting smartwatch

Our resident smartwatch tester and adventurer, Dan Bracaglia hails the Garmin Instinct 3 Solar as his top Garmin of 2025. It's also impressively well-built, with 100 meters of water resistance, a metal-reinforced bezel, and a shock-resistant design. Fitness and adventure tracking tools are plentiful, GPS and elevation data are precise, and an onboard LED flashlight proves extremely handy.

Dan says, "I’ve worn my Garmin Instinct 3 to track my adventures snowboarding in the U.S. Pacific Northwest Cascade Mountains and British Columbia’s Fitzsimmons Range. It's also joined me on backcountry snowmobile missions in the same regions, dozens of urban and forested bike rides, and countless hikes, including an epic trek to New York's highest waterfall."

Right now, it has $100 off!

• Garmin Instinct 3 Solar: was $399 now $299 @ Amazon

At $69, the Fitbit Inspire 3 is still my favorite cheap fitness tracker

If you're not worried about checking your emails on the go, or making calls from your wrist, the Fitbit Inspire 3 is a pretty-perfect fitness tracker. It's perfect for beginners, or those returning to fitness after a break, and right now, it's cheaper than ever.

The Inspire 3 is small, lightweight and comfortable. Don’t let the small footprint fool you, the Inspire 3 is jam-packed with sensors and can capture a bevy of health data, including distance, steps, active minutes, heart rate, calories burned, Sp02, stress, and sleep quality. That’s a lot of bang for not too much buck.

• Fitbit Inspire 3: was $99 now $69 @ Amazon

Should you buy the Garmin Forerunner 570 or Garmin Venu 4 today?

This is a tricky one to answer, as the two watches are extremely similar, and with the Forerunner 570 ever so slightly cheaper today, it might be even more difficult to decide.

Luckily for you, our resident Garmin-expert (and 2:25 marathon runner) Nick Harris-Fry has put the Garmin Forerunner 570 vs Garmin Venu 4 head-to-head. Here's his verdict: "While the Forerunner name and five-button design will ensure the 570 still has a lot of appeal for keen athletes, I do think the Venu 4 is the better buy of these two watches, even as a marathoner myself.

I love having a flashlight on my watch, and while having to use a touchscreen instead of buttons was an occasional annoyance for me during workouts, it’s worth it for the flashlight.

The other key deciding factor will be which design you prefer in terms of aesthetics. I’m undecided on this one because I like the bright colors you get on the Forerunner 570 range, but the Venu 4 does have a more premium look, and is slightly smaller and lighter."

• Garmin Forerunner 570: was $549 now $449 @ Amazon
• Garmin Venu 4 41mm: was $549 now $499 @ Amazon

Should you buy the Garmin Fenix 8 or the Garmin Forerunner 970 on Black Friday?

The Garmin Fenix 8 and Garmin Forerunner 970 are, in my opinion, the two best Garmin watches available, and I love testing both of them during my marathon training.

They are laden with the same features to help you track and improve your training, and also boast best-in-class navigation tools as well as useful smart and activity tracking features.

For me, the lighter, slimmer design and lower price of the Garmin Forerunner 970 makes it the better option, and it’s the one I’d get, especially as I don’t need the extra battery life you get on the Fenix. Read my Garmin Fenix 8 vs Garmin Forerunner 970 face-off here.

• Garmin Forerunner 970: was $749 now $649 @ Amazon
• Garmin Fenix 8: was $999 now $749 @ Amazon

One of the best cheap smartwatches of 2025 is now just $79

The Amazfit Active 2 is one of the best bang-for-the-buck smartwatches of 2025, and that's at full price ($99). However, ahead of the holidays, you can get one on your wrist for just $79 or 20% off.

What makes this smartwatch such a stunner? From our Amazfit Active 2 review: "The Amazfit Active 2 boasts more than 160 sports tracking profiles, an attractive and comfortable design and onboard tech normally reserved for far higher-end models. That list includes a Sp02 sensor, body temp sensor, GPS and altimeter. You also get support for offline maps, on-wrist calls, NFC payments and an AI voice assistant."

• Amazfit Active 2 smartwatch: was $99 now $79 @ Amazon

This Garmin has nearly everything I want in a smartwatch, and it's $50 off

The Garmin Vivoactive 6 is a comfortable and stylish smartwatch for fitness enthusiasts with plenty of holistic insights, detailed sleep reports, lots of training tools, and just the right amount of smart features. These include Garmin Pay and onboard music storage. You also get loads of safety tools and up to a week of battery life.

Launched earlier this year, the Vivoactive 6 is finally on sale for $50 via Amazon.

• Garmin Vivoactive 6: was $299 now $249 @ Amazon

Get your 'Move' on with this slick G-Shock smartwatch bargain

The G-Shock Move DWH5600 looks like a classic 1980s Casio watch with a touch of modern flair. Of course, it tells the time, but it also monitors your heart rate and blood oxygen saturation levels; tracks basic workouts and physical activities; keeps tabs on sleep quality; and features solar charging. Plus, 200 meters of water resistance is best-in-class.

• G-Shock Move DWH5600: was $299 now $191 @ Amazon

Hey Android folks, 'the big one' is $100 off right now

That's right, the Samsung Galaxy Watch Ultra is officially marked down $100, dropping the price to $549 for the toughest-built and longest-lasting full-featured Android smartwatch available today. Better yet, the discount applies to the new funky-fresh titanium blue model, which I'm personally obsessed with.

In addition to its longevity and toughness, the Samsung Galaxy Watch Ultra also boasts a wealth of AI-powered wellness tools, safety features, fitness training tech, and much more, with a massive and bright AMOLED screen to boot.

• Samsung Galaxy Watch Ultra: was $649 now $549 @ Best Buy

The best Garmin for new runners is just $139

The Garmin Forerunner 55 is one of the best smartwatches for newbie runners and best budget-friendly Garmins on the market today, thanks to a rugged build, long-lasting battery, sporty design, and plenty of high-tech training tools and wellness insights borrowed from pricier models. Normally $200, you can score the Forerunner 55 from BJ's for just $139 right now.

• Garmin Forerunner 55: was $199 now $139 @ BJ's

A good budget fitness tracker just got even cheaper

The Amazfit Bip 6 is one of the best fitness trackers under $100 and one of my favorite alternatives to the Fitbit Charge 6. Normally $79, Amazon is selling the Bip 6 for just $64.

What makes it such a compelling tracker? From our Amazfit Bip 6 review: "It tracks 140 different types of workouts. The sleep tracking features also work incredibly well. It is definitely one to consider if you’re a fitness fanatic who doesn’t mind sacrificing a few connectivity features."

• Amazfit Bip 6: was $79 now $64 @ Amazon

Whoop Whoop! The Whoop 5.0 is on sale

Those seeking pro-athlete-level fitness and recovery insights from a discreet and modern-looking wearable should check out the Whoop 5.0. With no screen to distract you, two weeks of battery, and more holistic insights than you'll probably know what to do with, it's one powerful little piece of tech. And right now, the Whoop 5.0 is $40 off via Amazon. Better yet, this deal includes a one-year Whoop subscription on the house.

• Whoop 5.0: was $239 now $199 @ Amazon

Should you buy the Garmin Fenix 8 or the Garmin Fenix 8 Pro?

The Garmin Fenix 8 Pro is reduced for the first time this Black Friday, with the 47mm and 51mm models of the AMOLED version of the watch both reduced by $100. That's a surprise discount for such a new watch, especially as it's Garmin flagship, which offers LTE and satellite connectivity as its key upgrade on the standard Garmin Fenix 8.

However, if you don't need those connectivity features, I'd go for the standard Garmin Fenix 8 in the sales myself. It's at its lowest price ever and $350 cheaper than the Fenix 8 Pro, and it's a little thinner and lighter than the Pro model of the watch while having all the same key features aside from connectivity.

I've run marathons with both watches and overall prefer the looks and feel of the standard Fenix 8 on my wrist, so unless you are regularly heading for the wilderness where the extra connectivity on the Pro will be invaluable, I'd get the Fenix 8.

• Garmin Fenix 8: was $999 now $749 @ Amazon
• Garmin Fenix 8 Pro: was $1199 now $1099 @ Amazon

Do you need the latest Google Pixel Watch?

While the Google Pixel Watch 4 has made a surprise appearance in the Black Friday sales, just a few weeks after its launch, the Pixel Watch 3 is still considerably cheaper thanks to the discounts available on the older model in the sales.

There are some key upgrades on the Pixel Watch 4, like a brighter screen, longer battery life, emergency messaging via satellites and a handy new gesture control to activate Gemini.

However, the Pixel Watch 3 remains an excellent Android smartwatch itself with a similar design to the latest model and most of the same health and activity tracking features, so you might want to make the $150 saving.

For a more comprehensive rundown of the two models, check out my colleague Dan Bracaglia's Google Pixel Watch 3 vs Google Pixel Watch 4 comparison.

• Google Pixel Watch 3: was $299 now $199 @ Amazon
• Google Pixel Watch 4: was $399 now $349 @ Amazon

A budget Garmin rival gets even cheaper

Garmin reducing all of its watches has stolen the sports watch headlines for most of Black Friday, but those seeking the absolute best value might be more tempted by the Suunto Run, which is down to $199 in the Amazon sale right now.

This is a lightweight AMOLED running watch that proved accurate for me throughout testing, and it has all the key features you need as either a beginner or an experienced runner.

One key feature the Suunto Run has that you don't get on Garmin watches at this price is dual-band GPS, which is the most accurate option for outdoor activity tracking, especially in environments like city centers or under tree cover when its harder to get a reliable GPS signal.

• Suunto Run: was $249 now $199 @ Amazon

The best smartwatch under $100 is now under $80

The Amazfit Active 2 is a brilliant budget smartwatch with a great design, long battery life, and impressive sports and health tracking features. It's terrific value at its full price of $99, and right now you can pay just $79 for the Amazfit Active 2 in the Amazon Black Friday sale.

While it lacks the smart features you get on an Apple or Android watch, the Amazfit Active 2 does at least look the part thanks to its elegant design and bright display, and does have some useful smarts like offline maps.

In general there are some great bargains to be found in the Amazfit range during the Black Friday sales, and as entry-level smartwatches go, you can't top the Active 2.

• Amazfit Active 2: was $99 now $79 @ Amazon

OnePlus Watch 3 hits its lowest ever price

The OnePlus Watch 3 is a durable Android smartwatch that has a titanium case and a sapphire crystal screen, and along with being one of the more affordable Wear OS options, it also has above-average battery life, lasting several days on a charge.

It's been reduced by $100 in the Amazon sale, bringing it down to just $249, which makes for a tempting alternative to the likes of the Pixel Watch 4 and Samsung Galaxy Watch 8, which are a lot more expensive even with their own Black Friday discounts.

• OnePlus Watch 3: was $349 now $249 @ Amazon

Should you get the Apple Watch 10 or Apple Watch 11 in the sales?

It's great to see the Apple Watch Series 11 reduced this Black Friday, less than two months after it launched, but since it's only a minor update on the Apple Watch Series 10 I was keen to see what deals are available on the older watch.

Walmart has reduced the 42mm Apple Watch Series 10 to $249, which is a very attractive offer given that even in the sales the Series 11 will cost you $339 right now.

The Apple Watch Series 10 has the same design as the Series 11 for the most part, only lacking a few upgrades like a tougher screen and longer battery life. For me, the smart money is spent on the Series 10 this Black Friday, especially given that Apple has a good track record of bringing new software features to older models.

• Apple Watch Series 10: was $399 now $249 @ Walmart
• Apple Watch Series 11: was $399 now $339 @ Amazon

My favorite sports watch is reduced for the first time

The Garmin Forerunner 970 came out earlier this year and immediately established itself as my favorite sports watch. It has all the key sports tracking, training analysis and navigation features you get on the Garmin Fenix 8 and Fenix 8 Pro, in a much lighter and slimmer design that sits more comfortably on my thin wrists.

It's still a durable watch too, with a titanium bezel and sapphire crystal screen, and it has a built-in LED flashlight that's very handy. The Forerunner 970 is my go-to watch for marathon training, and it's also a great general activity tracker with useful smarts features like NFC payments.

The $100 saving on the Forerunner 970 available this Black Friday is the first notable discount on the watch yet, and while it's still an expensive option, it lives up to its price tag by offering best-in-class performance.

• Garmin Forerunner 970: was $749 now $649 @ Amazon

A great gift for runners

If you're hunting for a gift for a new runner this Black Friday, and they've asked for a watch in particular, I'd opt for the Garmin Forerunner 165. It's the entry-level AMOLED watch in Garmin's Forerunner line-up, and offers fantastic features for new runners like suggested workouts to follow each day.

It's also a reliably accurate watch, and small and lightweight too, so it's comfortable to wear 24/7. There are two models in the sale, the more expensive one has music storage and can link up with Spotify, Amazon Music and Deezer for offline playback. If that feature isn't needed, I'd opt for the cheaper Garmin Forerunner 165 for $199 at Amazon.

The Garmin Forerunner 55 is cheaper still and also a good buy for new runners, but it doesn't have as many features or the bright screen on the Forerunner 165, so I think the latter is worth the upgrade.

• Garmin Forerunner 165: was $249 now $199 @ Amazon
• Garmin Forerunner 165 Music: was $299 now $249 @ Amazon

The best smartwatch for kids is under $100

The Google Fitbit Ace LTE is a smartwatch kids that plays a dual role. Firstly, it encourages them to be more active through engaging games and challenges that can only be completed by moving more.

Secondly, it allows you to keep tabs on your child's location using the LTE service on the watch (which will cost you an extra $10 a month on top of the price).

The Ace LTE is billed as being appropriate for kids over seven years old, and right now you can get it for less than $100 in the Black Friday sales, which is a steal.

• Google Fitbit Ace LTE: was $179 now $99 @ Amazon

Is the Fitbit Versa 4 still worth getting in 2025?

The Fitbit Versa 4 is far from the newest smartwatch on the market, but it is one of the most affordable in the sales right now, having dropped to just $119. Google's support for the Fitbit brand is waning, however, so there is an element of risk to buying a Versa 4, which might not get a lot of support in the future.

That said, this is still a very good fitness tracker with a sleek and attractive design, and at this price it's tempting to take the risk. If you can afford to look at a Pixel Watch in the sales, they offer a more secure choice and have Fitbit's activity tracking built-in, but the Versa 4 is a viable pick if you're focus is on activity and sleep tracking over smart features.

• Fitbit Versa 4: was $199 now $119 @ Amazon

The cheapest Apple Watch we've ever seen

The previous model of the Apple Watch SE is currently on sale at Walmart, with both sizes of the watch reduced. They are flying off the shelves though, so if you want to take advantage of this deal, I'd move fast.

You can get the 40mm Apple Watch SE 2 for just $129, while the larger 44mm watch is $159, making them the cheapest Apple Watches available in the Black Friday sales.

The 2nd gen Apple Watch SE misses out on some features from the newer Apple Watch SE 3, most notably its always-on screen and faster processor, but it's still a great value pick.

• Apple Watch SE 2 (40mm): was $249 now $129 @ Walmart
• Apple Watch SE 2 (44mm): was $279 now $159 @ Walmart

Two great Coros sports watches are reduced right now

The Coros Pace 4 recently launched and it's one of the best sports watches I've tested in 2025, offering great value for money as an AMOLED watch with a very light and comfortable design.

An extra benefit to the arrival of the Pace 4 is that Coros has reduced the other watches in its Pace line-up, with the Pace 3 now going for $199, while the Pace Pro is $299. These watches are unlikely to stick around the line-up for long with the focus being on the Pace 4, so it's worth looking at them now.

The Pace 3 is a memory-in-pixel watch and a great sports tracker. I prefer the AMOLED display on the Pace 4 enough to pay the extra to get it, but the Pace Pro is an intriguing option at $299 because it has one big feature the Pace 4 does not: offline maps.

These color maps make navigation in new areas a lot easier, and the Pace Pro also has a larger display than the Pace 4, though the smaller size and extra button the Pace 3 is welcome.

I've done a full comparison of the Coros Pace Pro vs Pace 3 vs Pace 4 you can read to get your bearings on the watches, but they're all excellent options, and two of them are discounted for the first time right now.

• Coros Pace 3: was $229 now $199 @ Amazon
• Coros Pace Pro: was $349 now $299 @ Amazon

AMAZing deals FIT for a fitness fanatic

The Amazfit Bip 6 tracks 140 different types of workouts. The sleep tracking features also work incredibly well and it gives me similar results and feedback to by Oura Ring. It's definitely one to consider if you’re a fitness fanatic who doesn’t mind sacrificing a few connectivity features or paying a subscription for sleep data analysis.

It perfectly tracks sleep, readiness and workouts while giving feedback to enhance your fitness. The budget price tag says nothing about the performance of this awesome smartwatch and it's reached its lowest ever price for Black Friday. This is already a budget dream at only $79 at full price, but with this 19% saving, the Amazfit Bip 6 is currently available at Amazon for $64.

• Amazfit Bip 6: was $79 now $64 @ Amazon

Workout tracking on a budget just got cheaper

Sticking with the budget theme, while the AmazFit Bip 6 effectively tracks workouts, it is more suited to wellness, readiness and sleep tracking. The AmazFit Active 2 is the one you should be looking at if you want a watch primarily to track your workouts, but the version with the premium look and a leather strap is on sale this Black Friday.

It boasts more than 160 sports tracking profiles, an attractive and comfortable design and onboard tech normally reserved for far higher-end models. You also get support for offline maps, on-wrist calls, NFC payments and an AI voice assistant. It's easily the best bang-for-the-buck new smartwatch in 2025 but you also have options for a more premium look. The Premium version of the AmazFit Active 2 is currently $99 at Amazon.

• Premium Round AmazFit Active 2: was $129 now $99 @ Amazon

Affordable Apple Watch deals

The Apple Watch SE 3 is once of the most affordable offerings from Apple's smartwatch range this Black Friday, and since it was only released earlier this year, it's a pretty good deal. It offers a lot of valuable features including an always-on display, S10 processor and health features such as fitness tracking and Sleep Score. In our Apple Watch SE 3 review, we called it the best smartwatch value around.

The Apple Watch SE 3 finally adds an Always-On display, 5G connectivity, on-device Siri, and expanded health features. It delivers nearly all the essentials of the Series 11 for significantly less, though its dated design and lack of ECG may remain drawbacks for some buyers.

• Apple Watch SE 3: was $249 now $199 @ Amazon

The best Garmin Black Friday deals, ranked

Although I'm biased as a sports watch obsessive, I'd say that the best deals from any brand this Black Friday have come from Garmin. The entire Garmin line-up has been reduced, with old favorites and new flagships all hitting their lowest ever price.

There are so many Garmin deals, in fact, it's hard to pick between them, so let me help you out. I've tested pretty much every Garmin released this year, and indeed the last five years, and I reckon these are the five best deals going.

• Garmin Forerunner 265: was $449 now $299 @ Amazon
• Garmin Forerunner 965: was $599 now $449 @ Amazon
• Garmin Fenix 8: was $999 now $749 @ Amazon
• Garmin Epix Pro: was $999 now $545 @ Amazon
• Garmin Forerunner 970: was $749 now $649 @ Amazon

The Forerunner 265 and Forerunner 965 are both older watches but still pack in all the key features you need, with the main difference between them being that the bigger Forerunner 965 has offline maps. Both are outstanding value in the sales, having hit their lowest ever prices, and you won't find better watches than them for those prices.

At the other end of the price spectrum are the Garmin Fenix 8 and Garmin Forerunner 970. These are the two best sports watches available right now, in my opinion, and both are at their lowest ever price. It's the first time we've seen a discount on the Forerunner 970, which is the watch I wear myself.

Then there's the Garmin Epix Pro, which is an old flagship model that still packs top sports tracking, training analysis and navigation features into a rugged, adventure-ready design. It's a steal in the sales right now.

Apple Watch Ultra 3 finally hits the sales

Apple launched three new smartwatches in September this year, and two of them have been on sale for several days, with the Apple Watch Series 11 and Apple Watch SE 3 hitting their lowest ever prices a while back.

Finally, the Apple Watch Ultra 3 has followed suit, dropping by $100 on Amazon to $699, the cheapest I've seen it. It's the sportiest Apple Watch you can get, with a more rugged design, longer battery life and more accurate GPS tracking than the Series 11, so it's worth the upgrade for runners and adventurers in particular.

The Apple Watch Ultra 2 is also reduced right now though, and at $599 it's still better value the Ultra 3 for me. The battery life isn't quite as good on the Ultra 2, and it lacks the satellite connectivity you get on the latest model, but its otherwise very similar to the new watch.

• Apple Watch Ultra 3: was $799 now $699 @ Amazon

My favorite Samsung fitness tracker is just $49

The Samsung Galaxy Fit3 packs an impressive amount of technology and features into a sleek and petite package with a 1.6-inch AMOLED screen, sleep coaching, blood oxygen saturation monitoring, fall detection, fitness tracking modes galore, and two weeks of battery life. Best paired with a Samsung Galaxy smartphone, the Galaxy Fit3 is just $49 for Black Friday, down from $61.

• Samsung Galaxy Fit3: was $61 now $49 @ Amazon