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Prime Big Deal Days is official and there are tons of Amazon deals you can shop now — I've picked the best ones
The 48-hour event starts on October 7
Staff picked deals:
1. Quick Links
2. Top Deals
3. Apparel
4. Smart Home
5. TVs
6. Apple
8. Appliances
9. Audio
10. LIVE: latest updates
The 2025 holiday shopping season starts now! Yes, I know it may sound blasphemous to talk about the holidays when Halloween is still weeks out, but this morning Amazon confirmed the return of Prime Big Deal Days.
The 48-hour event will begin on Tuesday, October 7th. If you're not familiar with the event, I like to think of it as an October Prime Day designed to get you shopping early. The holiday season typically starts in November, but Amazon's event pushes the season up an entire month.
Last year's Prime Big Deal Days event included epic price lows on some of our favorite devices, including Apple Watches, Roku streamers, unlocked cell phones, apparel, and some of the best running shoes we've tested.
This year's sale will follow a similar format and Amazon is kicking things off today with a fresh batch of deals you can shop right now. For example, Amazon has a massive sale on Ring, Yeti, Samsung and more.
I've gathered some of my top picks below along with some shopping advice for the holiday season. Alternatively, make sure to check out our list of the best Amazon promo codes this week.
Quick Links
- shop today's best Amazon deals
- Lego sale: deals from $8
- Adidas sale: deals from $9
- Carhartt sale: deals from $9
- Sony headphones: from $9
- YETI sale: deals from $10
- NFL Faceplates for Ring: for $24
- Skechers: apparel/sneakers from $27
- Roku: devices from $29/TVs from $139
- TV sale: from $69
- Ring security cams: from $69

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Amazon deals since the very first Prime Day. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best Amazon deals from now through the end of Prime Big Deal Days.
Top deals now
Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, so I'm a little shocked that so many Lego sets are on sale now. You can get everything from Disney to Star Wars as well as generic sets.
Adidas sale: deals from $9 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $9.
Amazon fall shop: up to 50% off @ Amazon
Fall is technically still a few days away, but stocking up on cozy essentials and Halloween decor now is a must. Fortunately, Amazon has everything you need to satisfy all your fall cravings with deals up to 50% off. We're talking Halloween lights, candy, flannels, candles, blankets, decor and more starting at just $9.
YETI sale: deals from $10 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $10. So don't wait — snag a new cooler or water bottle before these discounts disappear!
Skechers shoes/apparel: from $27 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $27.
Ninja appliance sale: deals from $59 @ Amazon
From blenders to coffee machines, Amazon is taking up to 35% off select Ninja appliances and cookware. The sale include air fryers, personal blenders, indoor grills, and more. After discount, prices start from $59.
TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon.
Garmin sale: deals from $169 @ Amazon
I have to admit: I wasn't expecting to see a surge in Garmin deals this week. That said, Amazon has various Garmin watches and some accessories on sale from $169. It's not the biggest Garmin sale I've seen this year, but there are some generous discounts on some of our favorite models like the Editor's Choice Forerunner 55 on sale for $169.
Apparel
Under Armour: deals from $7 @ Amazon
From hoodies to workout bras, Amazon has Under Armour apparel and accessories on sale from $7. The sale includes a wide variety of deals for men, women, and children.
Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.
Timberland sale: deals from $9 @ Amazon
Amazon is hosting a huge Timberland sale with up to 60% off. Timberland has tons of rugged and fashionable footwear and apparel to boost your style.
Columbia: deals from $24 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $24. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Sweater Weather Full Zip for just $40 (pictured, was $90).
New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.
Cushionnaire sale: up to 40% off @ Amazon
If you're in the market for some Birkenstocks, but don't want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they're a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 40% off and she absolutely loves them.
When it's too hot for leggings, opt for these Adidas Techfit Training Shorts. These compression short leggings fit snugly for extra support, while wicking sweat off your body to keep you comfortable and dry.
Smart home
Amazon devices: from $24 @ Amazon
If you missed Prime Day this summer, Amazon just slashed the price of various Alexa-powered items with deals from $24. The sale includes the Amazon Fire TV Stick HD for $24 (pictured, was $34). You can also shop Ring, Kindle, Fire TVs, and other devices.
The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.
Show your NFL pride with the new NFL Faceplates for your Ring Battery Doorbell. You can purchase a faceplate for just $24 or purchase a Ring Video Doorbell Plus with the faceplate of your choice for a discounted price of $99. (This NY Giants Ring and faceplat bundle costs $99). In our Ring Battery Doorbell Plus review, we found it delivered excellent squared video that shows what's happening closer to your front door, was easy to install, and its battery lasted a good long time, too.
The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but that's understandable at this low price.
TVs
This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
Announced in November 2024, this is Amazon's first Mini-LED TV. It features a 144Hz refresh rate in tandem with AMD FreeSync Premium Pro support to give gamers ample juice for fast-paced games. The TV also has an Ambient Experience feature, so when it's powered off it displays dynamic artwork. This is also the first Amazon Fire TV to support Dolby Atmos audio.
The TCL QM7K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It features built-in Google TV with Chromecast, a slate of sought-after gaming features (such as HDMI 2.1 and 4K gaming up to 144Hz), and a bright, colorful picture worthy of movie night. In our TCL QM7K QD-Mini LED TV review we said the Editor's Choice TV is an affordable TV you can count on.
It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
Apple
The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items. This is just $5 shy of the the lowest price we've ever seen for this 4-pack.
With the AirPods Pro 3 now available for preorder, prices have fallen on the older version. The AirPods Pro 2 pack Apple's H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.
In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop's lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.
Prefer a bigger screen? The 15-inch model is also on sale. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD.
Appliances
This 7-quart slow cooker is the perfect size to house a big batch of chili or queso to snack on all day. Or you can plan ahead and slow cook a melt-in-your-mouth roast with some carrots and potatoes for an easy dinner.
Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
This sleek electric Kettle heats and boils your brews quickly. With six preset heating profiles to choose from, it can extract the most flavor out of your tea or morning coffee. We rank it as one of the best electric kettles you can buy.
The FlexBreeze HydroGo is selling out fast. This innovative and portable cooling solution brings the breeze both indoors and outdoors. Plus, with cutting-edge misting technology, it creates a spa-like cooling effect that will see temperatures dropping and life in the sunshine improving. With rechargeable batteries, it can last up to 12 hours, keeping you cool and comfy.
In our Airmega AP-1512HH review, we said that the air purifier is small and compact in stature, but powerful. Its eco-friendly setting also helps keep energy costs low, earning it the most energy-efficient of the bunch. Better yet, it provides a decent clean air delivery rate (CADR) of 247.5/232.3/241.3. It also offers an ionizer mode, which will disperse negative ions to improve the quality of the air it filters.
The Blue Signature is Blueair's new line of stylish and highly functional air purifiers. This large unit can clean rooms of up to 3,385 sq ft. In our Blueair Blue Signature review, we said the Editor's Choice air purifier is stylish, but also performs well thanks to Blueair’s unique four-stage odor reducing system combined with electrostatic and HEPA filtering.
Our current choice for the best blender on the market is the Vitamix Ascent X2. We called it "the king of blenders" in our Vitamix Ascent X2 review and gave it a rare 5-star rating. It's pricey, but it effortlessly blends together ingredients, has speed control options and is easy to clean.
Audio
While they aren't technically true wireless, on account of the wire that connects the buds, the Flex are a great pair of fitness earbuds. They're super comfortable thanks to their lightweight, and this $30 saving is a solid discount.
Amazon has slashed the price of the Beats Studio Buds. You get active noise canceling, sweat resistance and up to eight hours of listening time, or 24 hours when combined with the pocket-sized charging case. Our Beats Studio Buds review called these "a small but feature-stuffed set of wireless earbuds."
The AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.
The Beats Studio Pro are specifically designed to bring back that thumping bass Beats is known for. They offer improved active noise cancelation and boosted battery life (up to 40 hours with ANC turned off). There's also Spatial Audio support and Beats' signature strong brand look. However, our Beats Studio Pro review found the clamping force high, which may affect comfort levels for some wearers.
They've only just been replaced by the XM6 this year. The WH-1000XM5 were our top headphones for many years for a bunch of reasons. 30 hours of battery is plenty, they sound great, and their ANC is very good to boot. They're very light and comfortable as well. This saving isn't quite their lowest price, but it's only $20 off.
LIVE: Latest Updates
Skechers shoes & apparel from $27
Skechers deals can be found any day of the week. But this week Amazon is going all out with deals on Skechers shoes and apparel that start from $27. It's not the lowest price I've seen this year (earlier in the month they had deals from $11), but this sale packs more sneaker deals than the previous one, which was mostly apparel. You can shop the full sale below:
- Skechers shoes/apparel: from $27 @ Amazon
Halloween deals are here...
Amazon might be thinking holiday season, but let's be honest — you can't think Black Friday without talking Halloween first. This year Halloween falls on a Friday, which means you can trick or treat without having to worry about it being a school night.
I generally recommend folks buy seasonal decor after that season is over (prices are at their cheapest then), but I know it's hard to do that. So I recommend you check out Amazon's Halloween Shop which has spooky decor, treats, and costumes from $4. If you're not into costumes, you can at least check out the candy deals!
- Halloween decor: deals from $4
Don't turn your back on grilling season...
Summer ends on September 22 and I couldn't be happier. (I love cold weather). As a result, a lot of brands are discounting their grilling gear. That's a win-win scenario because here in the northeast the best grilling weather is in the fall. There's less humidity, fewer bugs, and it's just an overall more pleasant experience.
Right now Amazon has some great deals on Weber grills in particular. So whether you need a new grill for next summer or want to take advantage of the next few weeks — here are some of my top picks below:
- Weber Original Kettle 22": was $159 now $141
- Weber Q1400 Electric Grill: was $449 now $329
- Weber Lumin Outdoor Grill: was $629 now $399
- Weber Spirit E-210: was $549 now $399
- Weber 18-inch Smokey Mountain Cooker: was $519 now $419
The best MacBook sale I've seen this year...
How is it that Amazon is STILL offering the new MacBook Air for just $799. It's absolutely insane and one of the best MacBook deals of all time. I've seen it sell for $899 a few times this summer (which itself is a decent deal), but since Labor Day it's been slashed to $799 — it's lowest price ever. The 15-inch is also down to $999 — another all-time price low.
If I didn't already own a MacBook Air — I'd be all over this deal. You can also find deals on the MacBook Pros from $1,299. Check out my top picks below:
- MacBooks (M4): from $799 @ Amazon
- 13" MacBook Air (M4): was $999 now $799
- 15" MacBook Air (M4): was $1,199 now $999
- 14.2" MacBook Pro (M4): was $1,599 now $1,299
Prime Big Deals Days is back...
Welcome to our Prime Big Deal Days live blog. I'm Louis the EIC of deals at Tom's Guide. I've been covering deals for over 15 years (phew) and as a Prime member — I'm always searching for above average Amazon deals on everything from paper towels to gym apparel.
Along with today's announcement, Amazon also unveiled a huge wave of early deals you can shop now. I'm going to comb through some of my favorite deals and highlight some other deals I think are worth checking out this week. So let's get started....