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47+ best Amazon Black Friday deals LIVE: The sales actually worth adding to your cart now
The best Amazon deals start at just $1
Staff picked deals:
1. Quick Links
2. My Favorite Deals
3. Apparel
4. Running shoes
5. Laptops
6. Appliances
7. TVs
8. Apple
9. Smart Home
10. Sleep
11. LIVE: latest updates
Amazon is where it's at for Black Friday deals. This is the biggest online retailer, after all, and there are price drops on pretty much everything. It feels like it's harder to find things that aren't on sale at Amazon this week.
That said, not all the Amazon discounts are actually good. That's where I come in, with five years of expertise sorting the best Amazon Black Friday deals from the bad.
Today you can get everything from Crocs on sale from $26 at Amazon to the MacBook Air M4 on sale for $749. You'll also find apparel like Skechers on sale from $21. However, my favorite deal of the day is the AirPods 4 on sale for just $69.
I picked up an e-reader a few months ago, and it has upped my reading time by a ton. So I have to shout out that the Kindle is on sale for $79 at Amazon. It's the latest entry-level model from Amazon, and the best yet. It's even waterproof, meaning it'll survive if it takes an unexpected dip.
Start scrolling now and remember to check back later, as I'll be keeping this page updated with the best deals as they appear right up until Black Friday is over.
Quick Links
- shop all Amazon Black Friday deals
- Thanksgiving dinner: deals from $1
- Basics: home/kitchen from $3
- Top 100 Gifts: from $6
- Essentials: apparel from $9
- YETI sale: up to 30% off
- Adidas: deals from $10
- Carhartt: deals from $10
- Lego sale: deals from $12
- Columbia: deals from $15
- Apple: save on MacBooks, iPads, more
- Amazon devices: from $17
- Skechers: apparel/sneakers from $21
- Crocs: footwear from $29
- TV sale: from $59

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last four years tracking deals on everything from the latest Apple products to the comfiest Crocs. I'll help you find the best deals this holiday season by highlighting the biggest discounts on the devices we've reviewed, tested, and recommend.
My Favorite Deals
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Amazon Basics: deals from $3 @ Amazon
The Amazon Basics store offers discounts on everything from yoga mats to Amazon's own line of dutch ovens. A lot of these items are no frills devices, but they perform whatever task you need at a very affordable price point.
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Prime Video add-on subscriptions: deals from $1.99/month @ Amazon
Prime Video’s Black Friday streaming deals are officially live, and they’re too good to miss. Whether you’re looking to bundle multiple channels or grab a standalone add-on subscription, there’s something for everyone, including HBO Max, Apple TV and MGM Plus. With over 20 options available, you can enjoy blockbuster movies, hit shows, and exclusive content for a fraction of the usual price.
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Do you want video games for your kids that don't involve just sitting on the couch? The Nex Playground is kind of like a modern Xbox Kinect with games for kids ranging from the popular mobile game Fruit Ninja to a fun soccer goalie game. With the subscription, you can get even more games, keeping your kids active and busy for hours.
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The Oura Ring 4 remains one of the most advanced sleep-tracking wearables you can buy. When it comes to sleep, it records heart rate variability, sleep stages, sleep latency, time in bed and time actually asleep with impressive accuracy. Aside from our all-important sleep, it also monitors daytime heart rate, activity levels, recovery, temperature trends, stress patterns and cycle insights for people who track their period.
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YETI sale: up to 30% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Carhartt apparel sale: deals from $14 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. We're seeing great deals on long sleeve tees, work pants, boots, hoodies and more.
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Lego sale: deals from $12 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
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Skechers shoes/apparel: from $21 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children.
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Ninja appliances: up to 47% off @ Amazon
Right now, Amazon is offering up to 47% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.
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Holiday Shop: deals from $6 @ Amazon
The holidays are approaching quickly. That's why now is the perfect time to purchase a new Christmas tree, holiday decor, or even small stocking stuffers with deals from just $6.
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Thanksgiving dinner savings: deals from $1 @ Amazon
Amazon is making the holidays affordable by rolling out deals on tons of ingredients that you'll likely need for Thanksgiving Day. For instance, you can shop Butterball Turkeys for $0.69 a pound, ready-to-heat sides for just $2, and Thanksgiving staples for just $4.
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If you're in the market for a rangefinder, you can't go wrong with this Callaway Golf 300 model for $124. It usually sells for $199, so this price is quite a steal. With slope support, you can see elevation changes and determine the angle of incline/decline to know precisely how far the pin is. It even makes it easy to lock onto the pin, so you can still get an accurate reading if you don't have steady hands.
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Sony's budget on-ear cans are inexpensive, but they bring the sound where it counts. They earned a 4.5-star rating in our Sony WH-CH520 review, thanks to their top-notch sound, intuitive controls, and lengthy battery life of 50 hours. 3 minutes of charge nets you 1.5 hours of use as well, if you run out and need a quick boost.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
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The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.
Apparel
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Hanes: deals from $8 @ Amazon
If you need to restock your essentials, the latest Hane's sale at Amazon has some of the cheapest apparel deals I've seen. You can restock tees, hoodies, socks and more at super low prices.
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Adidas sale: deals from $10 @ Amazon
Get ready for winter. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Prices start as low as $10.
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Columbia: deals from $14 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale.
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Levi's apparel: save up to 55% @ Amazon
The Levi's sale is going strong with some epic deals on jeans, jackets, and more. The sale includes baggy jeans, wide leg, relaxed, and more. Many best sellers are over 50% off right now, which makes this one of the best Levi's sales of 2025.
Running Shoes
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The Brooks Ghost range is hugely popular, and our resident runners at Tom's Guide gave this shoe 4 stars upon testing. It features Brooks’ nitrogen-infused DNA Loft v3 midsole foam, and suits neutral-gait runners and beginners. The high drop won't suit everyone, but it's a durable shoe that is lighter than the Brooks Ghost 15.
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The New Balance Fresh Foam X More V5 is basically a marshmallow for your feet that actually makes you want to run. It's thick Fresh Foam midsole soaks up every step, keeping long runs and recovery days comfy, while the wide base keeps you stable and the breathable upper keeps your feet cool.
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This plush stability shoe delivers serious comfort and support, so your feet feel protected on long runs. The broader base adds extra stability, helping prevent rolling or wobbling, which makes it ideal for longer distances or recovery days. In our Saucony Hurricane 24 review, we called it 'one of the most comfortable running shoes available,' and it truly lives up to that reputation.
Laptops
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Now down to just $199, the Acer Aspire 15 Slim is a downright bargain. Perfect for browsing the web, answering emails and an affordable upgrade to Windows 11, expect a 15.6-inch FHD (1920 x 1080) display, Intel Core 3 N355 CPU, 8GB of RAM and 128GB of storage. While it will feel a bit sluggish, this is a killer price for a full Windows laptop, and it's great as a kid's first laptop or as a basic web browser.
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Yes there are cheap Chromebooks, but I'll always tell people to go for Chromebook Plus for the additional performance packed inside and access to all the Gemini AI features of ChromeOS. The Chromebook Plus 515 is my personal favorite, and the cheapest too.
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.
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Now this is one sleek (and strong) 2-in-1 laptop. This Asus Zenbook 14 OLED with a 14-inch WUXGA (1920 x 1200) OLED touchscreen delivers an AMD Ryzen 7 8840HS CPU, 16GB of DDR5X RAM and a whopping 2TB SSD. Now down by $330, you'll get a lot out of this machine.
Appliances
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This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life.
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The Q7 M5+ tackles everyday cleaning with ease, pulling out dust deep from carpets. Plus, its Dual Anti-Tangle System keeps hair clogs at bay, while its 10,000 Pa HyperForce Suction makes sure no dust survives on your floors.
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This KitchenAid stand mixer has a tilt-head design and 10 speed settings, to knead, whisk and beat your ingredients. It also comes with a dough hook, beater and whisk, and a pouring shield to stop mixture escaping the 5-quart bowl.
TVs
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
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Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
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Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.
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If you want a top-of-the-line TV that's absolutely massive, this one is for you. It's a QLED 4K UHD Smart Fire TV with all the bells and whistles. Voice Remote with Alexa? Check. Dolby Vision and Dolby Atmos? Check. Motion Rate 240? Yup. HDR 10+? For sure.
Apple
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for?
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The AirPods 4 are about as barebones as AirPods come, but they're still packed with features. Spatial Audio is on board for example, something you'd have to pay more for on the old model. 5 hours of battery isn't the very best, but they're a great on boarding place for the AirPods line.
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The AirPods Pro 3 step it up over the previous model. 8 hours of battery, improved active noise canceling, and a new fit to make them more secure. This is their lowest price ever, and marks their first proper discount since they were released.
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Apple's latest iPad (11th Gen) can just about do it all thanks to its upgraded A16 chip, larger 128GB base storage and longer battery at over 11 hours (it even beats the iPad Air M3 and iPad mini 7). In our 4-star iPad 11 review, we called it the Apple tablet for most.
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This is not a drill: The Apple Watch Series 11 is officially on sale for the first time. As our choice for the best smartwatch overall, the Series 11 offers a large and easy-to-view display, a sleek and comfortable case design, 24 hours of battery, and superfast charging. It's also one of the only smartwatches on the market to offer hypertension alerts.
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The AirPods Max are Apple's flagship headphones, and despite a recent USB-C update they've remained mostly the same since their initial release. They're a weighty, well built pair of headphones that sound really good — earning 4 stars in our AirPods Max review.
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.
Smart home
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At this price, the Fire TV Stick HD is a bargain. If you don't have a 4K television, it's the ideal choice offering access to all your favorite streaming services and a voice-controlled remote. We'd still advise most people to opt for the 4K Max model, but if you don't have a 4K TV this is the streaming stick for you.
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.
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Amazon's compact smart speaker packs Alexa features into a space-saving design. The front-facing speaker delivers clear audio for music and podcasts, while still handling all your usual voice commands. Good for nightstands or desks where space is tight, and the semi-sphere design looks cleaner than typical smart speakers.
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This is Ring's top-end battery-powered doorbell (it can also be hardwired to your home). It has all the benefits of the Battery Doorbell Plus, but also includes better audio as well as 3D motion detection, which helps you better locate someone who walks in front of the camera.
Sleep
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Need to refresh that guest room comforter? This one from Bedsure is a great choice, thanks to its fluffy, cozy design. It has a pretty flower stitched design, too, to add some extra style.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
LIVE: Latest Updates
Upgrade your cold-weather wardrobe
Carhartt is hosting a huge sale with up to 50% off cold-weather styles for fall, winter and beyond. Whether you're looking for a new beanie, jacket, hoodie or vest, Carhartt has dozens of comfortable and durable options to choose from — and even better, they're all on sale starting at just $14.
Save big on Shark's best-selling devices
One of the most impressive early sales I've seen so far comes courtesy of Shark. If you're hoping to invest in a new vacuum, mop, air purifier or even a top-rated hair tool, you're in luck. Amazon is knocking up to 50% off Shark's cutting-edge devices ahead of Black Friday.
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The FlexBreeze HydroGo is reduced by 20% at Amazon right now. You can pick it up for $119 in shades grey when you shop this early Black Friday deal.
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If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life. And with its 50% discount, this is a great price.
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The Shark SpeedStyle delivers fast, salon-worthy results without the heat damage. Its high-velocity airflow and smart temperature control make it especially effective on coarse, curly hair, drying quickly without frizz. Lightweight and foldable, it’s ideal for travel — proof you don’t need extreme heat for a great blowout.
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The Shark HydroVac MessMaster is one of the easiest wet and dry vacuums to use. It's so much lighter and easier than lugging around a mop, and the self-cleaning roller means it won't dispense mess back onto your floors.
Echo devices for less
Amazon's Echo speakers are among the best smart speakers we've tested. The same can be said for Echo Show devices, which we consider the best smart displays on the market. Good news: Amazon's early Black Friday sale is knocking up to 55% off Echo device models. They aren't at their lowest prices ever quite yet, but they're pretty darn close.
Save up to 30% on YETI during Black Friday
It wouldn't be Black Friday without a YETI sale! We're just a few days out from the main event, but we're already seeing epic discounts on YETI's popular water bottles and coolers.
Amazon is currently knocking up to 30% off YETI gear, which is rare for the brand. Normally discounts are limited to just one or two colors, but right now, you'll find markdowns on a whole rainbow of hues — and the deals start at just $17.
The Bose QuietComfort Headphones are a nice find at $199. Not only do they look great, they deliver some of the best active noise canceling of any headphones we've tested. That means you can get truly immersed in whatever you're listening to with no distractions. Grab a pair while you can!
- Bose QuietComfort Headphones: was $349 now $199 @ Amazon
One of the best Keurigs is on sale for its lowest price ever this Black Friday. Right now the Keurig K-Mini Mate can be yours for just $44, and it's the best way to get a compact pod coffee maker on your desktop. Not only does it look adorable, it can make a brew in less than two minutes.
- Keurig K-Mini Mate: was $69 now $44 @ Amazon
Owala seems to be winning the Black Friday hydration game so far, with some of its bottles and tumblers in the Amazon Top 100 deals list. You can grab colorful Owala tumblers, bottles and mugs on sale from $14 right now, and these make for great gifts.
- Owala: deals from $14 @ Amazon
The Samsung Galaxy Tab A9 Plus is a super-cheap tablet, so if you're a Samsung fan, you can't really go wrong here. It has sold for $179 in the past, so you could wait and see if it hits this price again on Black Friday. However, getting a well-specced 11-inch tablet for $199 is still a good deal.
- Samsung Galaxy Tab A9 Plus: was $269 now $199 @ Amazon
This is another popular Black Friday Amazon deal I can wholeheartedly recommend! The JLab JBuds Lux ANC made our list of the best noise-canceling headphones as the best option under $100. Now, they're on sale for a lot less, meaning you can get the most out of your music while saving a bunch.
- JLab JBuds Lux ANC: was $79 now $39 @ Amazon
The Fire TV Stick HD is at the #1 spot in Amazon's Top 100 deals tab right now! To be honest, I'm not surprised, considering that this streaming stick is 49% off. If you have a 4K TV, you'll want to get a 4K streaming stick, like the Fire TV Stick 4K Max for $34. But if not, this is a super cheap way to smarten up your TV without splurging on a whole new display.
- Fire TV Stick HD: was $34 now $17 @ Amazon
A tablet for under $50? You better believe it! If you have kids you need to occupy over the holidays, this could be a great option. Sure, the performance doesn't beat that of the iPad, but you can't complain much at this price. You get a 6-month subscription to Amazon Kids Plus, which gets you access to kid-friendly videos, games and books. And there's a 2-year worry-free guarantee, which means Amazon will replace the tablet if it breaks.
- Amazon Fire 7 Kids Tablet: was $99 now $44 @ Amazon
Unfortunately, the PS5 rose in price this year, but this Black Friday deal takes the console back down to pre-tariff levels. So, now's a great time to pick one up. This bundle comes with a PS5 Slim Disc Edition console and a DualSense controller.
- PlayStation 5 Disc Edition Console (slim): was $549 now $449 @ Amazon
Another favorite deal of mine: the Kindle. Right now you can get the basic Kindle on sale for just $79. With $30 off, you'll be able to use the savings to fill it up with a bunch of e-books, or get a Kindle Unlimited subscription.
- Kindle (16GB): was $109 now $79
Time for the best Black Friday Amazon deals of the day, rapid-style! First up we have the AirPods 4. These are incredibly cheap at just $69, and the most affordable way to get a pair of Apple wireless buds in your ears this Black Friday. For iPhone users, this deal is a no brainer. And even if you're team Android, any iPhone fan in your life would love to get these as a holiday gift.
- AirPods 4: was $129 now $69 @ Amazon
Three days to go until Black Friday! I'm already seeing some of the hottest Black Friday deals sell out, so there are big benefits to shopping now instead of waiting. I'll be here keeping you updated on the sales you should grab now, so stay tuned.




















































