Amazon Prime Day 2026 — 43 top deals on Apple, Kindle, TVs, running shoes and more

Amazon Prime Day box
(Image credit: Amazon)

Prime Day is go! Amazon's biggest shopping event starts today and will run through June 26. That means four days of huge summer savings for Amazon Prime members.

Make sure to sign up for a Prime membership to make sure you can get the best deals. You could also be eligible to get a 30-day free trial.

Excited to see some trending deals? Right now you can get the Honeywell TurboForce Power Fan on sale for £28, which will definitely help you beat the heat. You can also upgrade your TV with fast 4K streaming with the Fire TV Stick 4K Plus on sale for £24.

Keep scrolling to see all my favorite Prime Day deals. For more ways to save, see our Amazon promo codes guide. Plus, don't forget to check back as I'll be keeping this page updated with the best deals.

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My favourite deals

Lego sale: deals from £10 @ Amazon

Lego sale: deals from £10 @ Amazon
Amazon has a great sale running on Lego sets. Prices start from £10 on themed and licensed sets, including Star Wars, Botanicals and more. Get them while you can!

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Anker Soundcore P20i
Anker Soundcore P20i: was £29 now £17 at Amazon

Anker may be best known for power banks and accessories, but the company's earbuds are great too — and you can save on these which include 22 EQ presets and a tight in-ear fit.

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TV sale: deals from £119 @ AmazonPrice check: from £99 @ Currys | from £108 @ Argos

TV sale: deals from £119 @ Amazon
Amazon has smart TVs on sale for as low as £119. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen. Note that Currys and Argos are holding similar sales.
Price check: from £99 @ Currys | from £108 @ Argos

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Kindle Paperwhite (16GB)
Kindle Paperwhite (16GB): was £169 now £134 at Amazon

The Kindle Paperwhite is our choice for the best Kindle you can buy. It delivers 16GB storage (around 15,000 books), 12 weeks of battery life, an IPX8 waterproof rating (meaning it'll survive being dropped in the bath), and a fantastic anti-glare screen.

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Kindle  Colorsoft (16 GB)
Kindle Colorsoft (16 GB): was £239 now £154 at Amazon

The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.

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Shark sale: up to 50% off @ Amazon

Shark sale: up to 50% off @ Amazon
Amazon is taking up to 50% off shark vacuum cleaners, fans, air purifiers and more. This is a huge chance to save on top-rated appliances!

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Iniu 10,000 mAh Portable Charger
Iniu 10,000 mAh Portable Charger: was £29 now £13 at Amazon

It has since lost its spot to a newer model, but the INIU 10000mAh Portable Charger is a previous winner on our list of the best power banks. It offers two USB-A ports, fast device charging and a sizable battery that can keep your smartphone powered all day long.

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Anker Soundcore 3
Anker Soundcore 3: was £55 now £32 at Amazon

The Anker Soundcore 3 is one of the best cheap Bluetooth speakers around. It delivers loud, well-balanced sound within an IPX7-rated design that can survive water and dust, as well as up to 24 hours of battery. The Soundcore 3's dual tweeter drivers, central mid/bass woofer and BassUp technology ensure you'll get powerful sound in any setting. Plus, SharePlay allows multiple Soundcore speakers to be synced for an even bigger sound.

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Apple AirPods 4
Apple AirPods 4: was £129 now £79 at Amazon

The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

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Sony PS5 DualSense Controller
Sony PS5 DualSense Controller: was £64 now £59 at Amazon

The current PS5 DualSense is one of the best high-tech wireless controllers on the market, featuring immersive haptic feedback, dynamic adaptive triggers, and a built-in microphone — all packed in a sleek design.

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Alexa devices: deals from £24 @ Amazon

Alexa devices: deals from £24 @ Amazon
I always recommend upgrading or buying new Alexa devices on Prime Day. Outside of Black Friday, it's when I see the lowest prices on Amazon hardware. Right now, Amazon has its smart home devices on sale from £24.

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Audible (3 months): free @ Amazon

Audible (3 months): free @ Amazon
Audible is a digital audiobook service that allows you to pick a new release every month — which is yours to keep — and also offers access to thousands of original podcasts and audio dramas. For Prime Day, you can claim a three-month membership for free, and as noted above, your chosen audiobooks will be yours to keep even if you cancel after the free period is over.

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Havaianas sale: up to 40% off @ Amazon

Havaianas sale: up to 40% off @ Amazon
Colorful, comfortable and budget-friendly, Havaianas sandals and flip flops are ideal for those summer beach trips, backyard barbecues and pool parties.

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Summer essentials

Nivea SUN Protect Caring Lip Balm SPF50
Nivea SUN Protect Caring Lip Balm SPF50: was £4 now £2 at Amazon

SPF lip balm will protect your lips from harmful UV rays in the summer. Going out in the sun for too long can lead to dryness and chapping, so smacking on some of this smooth, hydrating lip balm ensures your lips remain soft and smooth in the warmer months.

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Jsdoin USB Rechargeable Fan with 5 Speeds
Jsdoin USB Rechargeable Fan with 5 Speeds: was £16 now £15 at Amazon

The Jsdoin USB Rechargeable Fan with 5 Speeds is fantastic, and it's powerful enough that when you hold it to your face, the sweat evaporates and you feel refreshed. It can also be angled on a desk for when you're eating food at a table, for example.

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BBQ sale: deals from £21 @ Currys

BBQ sale: deals from £21 @ Currys
Currys is offering some big savings on BBQs and grills right now. Brands on sale include Salter, Ninja, George Foreman and more. Prices start from just £21.

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Owala FreeSip
Owala FreeSip: was £31 now £24 at Amazon

The Owala FreeSip's lid makes it one of the best bottles out there. It flips open smoothly every time and gets you access to both a straw and a chug opening, suiting your needs on the go.

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Bedsure Cooling Blanket
Bedsure Cooling Blanket: was £36 now £29 at Amazon

Made from a super thin rayon derived from bamboo fabric, this blanket is cool to touch and moisture wicking. In fact, Bedsure claim it is 10 times more breathable and absorbent than cotton. It's the perfect layer to snuggle under without overheating.

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Crocs Classic Clog
Crocs Classic Clog: was £49 now £29 at Amazon

Whether you’re hanging out casually at the pool or heading to a swimming workout, the Crocs Classic Clog is the best shoe to wear. It’s waterproof and buoyant, plus extremely breathable and easy to clean.

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Apparel

Amazon Haul: deals from £5 @ Amazon

Amazon Haul: deals from £5 @ Amazon
Amazon Haul is a storefront featuring inexpensive deals on fashion, home, lifestyle, and more. It features over 300 million products across more than 35 product categories including brands like Columbia, Under Armour, Adidas, and more. As part of their latest sale, you can get name-brand apparel from £5.

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Adidas sale: deals from £15 @ AmazonPrice check: deals from £6 @ Adidas

Adidas sale: deals from £15 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas

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Crocs sale: deals from £24 @ Amazon

Crocs sale: deals from £24 @ Amazon
It's officially Crocs season! From clogs to sandals, Amazon is discounting a wide range of Crocs shoes that are perfect for the warmer weather months. We're seeing markdowns of up to 50% off stylish and functional Crocs for the entire family.

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Skechers: deals from £25 @ Amazon

Skechers: deals from £25 @ Amazon
Skechers sneakers and apparel are on sale from £25 at Amazon. The sale includes some of the best Skechers. However, note that prices vary by your choice of size and colour.

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Apple

Apple AirPods 4
Apple AirPods 4: was £129 now £79 at Amazon

The AirPods 4 boast a new design, which Apple has refined with "50 million data points" to create the most comfortable AirPods ever. They also feature Apple's H2 chip, which delivers clearer calls with Voice Isolation, and a new, hands-free way to interact with Siri. The AirPods 4 also have USB-C charging and include up to 30 hours of listening time. In our AirPods 4 review, we said the Editor's Choice earbuds bring Apple's wireless earbuds lineup into the modern day with Pro-level features for less.

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Apple Pencil Pro
Apple Pencil Pro: was £129 now £99 at Amazon

The Apple Pencil Pro is Apple's premium iPad stylus. Its gestures and haptics allow you to seamlessly create without missing a beat. It features pixel-perfect precision, tilt and pressure sensitivity, and low latency. It attaches to your iPad magnetically for wireless pairing and charging.

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Apple Watch SE 3 (GPS/41mm)
Apple Watch SE 3 (GPS/41mm): was £229 now £189 at Amazon

The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around.

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Apple AirPods Max
Apple AirPods Max: was £499 now £369 at Amazon

The new AirPods Max 2 are out now, but the original model is still tempting. The AirPods Max are Apple's premium, retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to offer a surround sound experience. In our AirPods Max review, we said the 'phones offer exceptional noise-cancelling, a luxurious design, and sophisticated soundstage.

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Running Shoes

Under Armour Charged Surge 4 Sneaker (Men's)
Save 30%
Under Armour Charged Surge 4 Sneaker (Men's): was £50 now £35 at Amazon

The Under Armour Charged Surge 4 are a super popular buy on Amazon, and with this price drop, it's easy to see why. They provide comfortable cushioning to support your feet and propel you forwards, as well as a breathable mesh upper. It's tough to beat this price for a pair of running shoes.

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Adidas Galaxy 7 Running Shoes (Men's)
Adidas Galaxy 7 Running Shoes (Men's): was £45 now £27 at Amazon

The Adidas Galaxy 7 Running Shoes are a great shoe for first time runners looking to build mileage. They feature a Cloudfoam midsole that cushions your stride to keep you comfortable as you build endurance. Meanwhile, a durable textile upper offers a supportive feel that lasts from your first few laps to your first 5K races.

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Asics Novablast 5
Save 25%
Asics Novablast 5: was £135 now £101 at ASICS UK

The Novablast 6 has just come out, making the time ripe for deal-hunting on the Novablast 5. This 25% saving isn't the biggest, but still worth considering as the Novablast 5 is an excellent cushioned running shoe I regularly recommend to new runners in particular.

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Nike Vaporfly 4 Road Racing Shoes (Women's)
Nike Vaporfly 4 Road Racing Shoes (Women's): was £244 now £171 at Nike UK

The latest version of Nike's standard-setting super-shoe is reduced right now. As well as having an extremely lightweight design, carbon-fibre Flyplate and a ZoomX foam midsole, this shoe comes in an incredibly stylish colorway that resembles a sunset.

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Adidas Adizero Adios Pro 4 Shoes
Adidas Adizero Adios Pro 4 Shoes: was £220 now £154 at Adidas UK

The Adizero Adios Pro 4 is aimed at runners who want to go fast. The carbon-infused ENERGYRODS 2.0 act like stiff plates inside the shoe, helping the foot roll smoothly from heel to toe. The shoe also features a rocker point in the midsole to help make each stride more efficient.

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Smart Home

Amazon Fire TV Stick 4K Plus
Amazon Fire TV Stick 4K Plus : was £59 now £24 at Amazon

The Fire TV Stick 4K Plus sits in the middle of the Fire TV range, above the HD and 4K Select, but below the 4K Max and Cube. You get 4K video, Dolby Vision/HDR10/HDR10+/HLG support, Dolby Atmos audio, and most importantly, full support for almost all VPNs. For less than £25, though, it's a cheap way into true 4K TV.

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Ring Battery Doorbell
Save 51%
Ring Battery Doorbell: was £79 now £39 at Amazon

The Ring Video Doorbell (2nd Gen) now comes in a slimmer shell, and new colorways — speckled gray, speckled white or matte mocha. You get Retinal 2K video, 6x zoom and two-way talk.

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TVs

Hisense 55" U7QG Mini-LED TV
Hisense 55" U7QG Mini-LED TV: was £699 now £499 at Amazon

This Mini-LED TV offers major upgrades for streamers and gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house. Add to that one serious sound system in its 2.1.2-channel speaker, and you've got a powerhouse of a TV with tons of flair.
Price check: £599 @ Argos

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LG 42" C5 4K OLED TV
LG 42" C5 4K OLED TV: was £1,049 now £623 at Amazon

The LG C5 OLED is built on an illustrious design that offers stellar brightness and color metrics. Self-emitting pixels allow it to spit out gorgeous contrast, and it offers a slew of features for gamers to enjoy their favorite experiences at breakneck speeds. We rank it as the best TV you can buy right now.

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Amazon 75" Fire TV Omni 4K QLED TV
Amazon 75" Fire TV Omni 4K QLED TV: was £1,599 now £999 at Amazon

Amazon's Fire TV Omni QLED (AKA Amazon Ember) is on sale for £999. It comes with built-in Fire TV streaming capabilities and Alexa functionality. The Omni taps an array of LED backlights with local dimming for improved contrast over TVs with edge-lit displays, but note that some TVs at or below the Omni's price range offer more-advanced display technology.

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LG 55" B6 4K OLED TV
Save £432
LG 55" B6 4K OLED TV: was £1,299 now £867 at Amazon

The LG B6 isn't as bright and colorful as its higher-end sibling, the C6 OLED, but it's practically overflowing with value at its price point. You're still getting perfect black levels, ultra-wide viewing angles and four HDMI 2.1 inputs that support 4K games at 120Hz.

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Sony 75" Bravia 5 Mini-LED TV
Sony 75" Bravia 5 Mini-LED TV: was £1,799 now £1,499 at Amazon

The Bravia 5 is one of Sony's cheapest Mini-LED TVs, offering stellar 120Hz visuals with some incredible motion processing thanks to Sony's XR processor. It's built with AI, so expect some upscaling chops and serious performance in color. As with all Sony TVs, the Bravia 5 also has some exclusive PS5 features that make it a surefire bet if you're a PlayStation gamer.

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Appliances

Honeywell TurboForce Power Fan
Honeywell TurboForce Power Fan: was £29 now £28 at Amazon

This powerful fan lives up to its name. It can tilt to blow air at the perfect angle and has three speed settings for a cooling breeze. It can also be mounted on a wall.

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Instant Pot Rio Mini
Instant Pot Rio Mini: was £79 now £68 at Amazon

This is the best Instant Pot for small spaces, or shoppers on a budget. Despite its small size and affordable price, it comes with seven versatile cooking modes and is perfect for whipping up easy meals.

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Cuisinart Freeze Wand Ice Cream Maker
Cuisinart Freeze Wand Ice Cream Maker: was £99 now £75 at Amazon

The Cuisinart Freeze Wand Ice Cream Maker turns frozen ingredients into tasty ice cream in a flash. It really does work like magic! It has five settings, and comes with three containers to make all your favorite flavours. Click the on-page coupon for the full discount.

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Philips 3000 Dual Zone Air Fryer
Philips 3000 Dual Zone Air Fryer: was £179 now £85 at Amazon

We rank this model as one of the best air fryers. In our Philips 3000 Dual Zone Air Fryer review, we loved how well it cooked meat, and also praised its roomy capacity and versatile performance. This dual-zone air fryer has a total capacity of 9.5 liters, split between a 6 liter and 3 liter drawer. For ease of use, you can sync your cooking times and use the preset temperatures for certain foods.

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Dreame D10 Plus Gen 2
Dreame D10 Plus Gen 2: was £229 now £158 at Amazon

The Dreame D10 Plus Gen 2 is ideal for hardwood-only homes. Its 6,000Pa suction power excels on hard surfaces — but it's not so great on carpet. But that shouldn't be an issue if your home is primarily hard flooring. This sleek, minimalist vacuum easily integrates into your home and offers 90 days of hands-free cleaning via its self-emptying dock. It’s also accompanied by an intuitive app.

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Can I get a free Amazon Prime membership?

As mentioned, Prime Day deals are almost always exclusively for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student.

Tips for finding the best Prime Day deals

Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel. This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer, which you can install and click on whenever you want to look at a product's price history.

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices.

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, in previous years we've seen Amazon offer free credits for Prime Day. Make sure to follow this page for the best deals/credits.

Prime Day

(Image credit: Amazon)

Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.

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Millie Davis-Williams

Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.

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