May is almost over and before you know it Prime Day 2023 will be here. Last year, Prime Day was held on Tuesday, July 12 and Wednesday, July 13. We predict that the Prime Day 2023 date will fall on Tuesday, July 11 and Wednesday, July 12. That's still weeks away, so Prime members still have a bit more waiting to do.
Prime Day is Amazon's annual sales event bringing about sitewide discounts on everything from Echo speakers to Ninja kitchen appliances. The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July.
It's worth mentioning that last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter didn't offer Prime Day deals per se, but was instead a kick-off event to the holiday shopping season.
From discounts on Alexa devices to epic sales on fashion, here's what you can expect from Prime Day 2023. For more ways to save, make sure to check out our list of the best Amazon promo codes and Amazon deals this week.
When is Prime Day 2023?
Amazon hasn't announced the Prime Day 2023 dates. However, last year Prime Day was held on Tuesday, July 12 and Wednesday, July 13. As a result, we predict Prime Day deals for 2023 are likely to begin on Tuesday, July 11 and run through Wednesday, July 12.
Can I get a free Amazon Prime membership?
Prime Day deals are exclusive for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student. Additionally, EBT and government assistance recipients can sign up for a free 30-day trial and get 50% off their membership should they keep it.
What is Amazon Prime Day?
Prime Day is an annual retail holiday celebrated by Amazon, typically during the month of July. During the 48-hour event — which is for Prime members only — Amazon offers sitewide discounts on everything from 4K TVs to kitchen appliances. However, Amazon hardware tends to receive the biggest discounts. In fact, outside of Black Friday/Cyber Monday — Prime Day is when you'll find the lowest price on Amazon tech like Echo speakers, Fire TVs, and Ring security cameras.
Prime Day deals vs Memorial Day
Memorial Day will fall on Monday, May 29. As the first major retail holiday of the year, we expect to see plenty of discounts on 4K TVs, outdoor gear, apparel, tablets, and more. Memorial Day is an annual holiday that practically every retailer participates in. As a result, Memorial Day sales will offer broader and better discounts that Prime Day. Meanwhile, Amazon's faux retail holiday will instead focus on Amazon hardware like Fire TVs, Echo speakers, and more. Both are great for consumers, but keep in mind that Memorial Day has a broader appeal with more retailer participation.
Prime Day vs Amazon Gaming Week
Amazon just kicked off Amazon Gaming Week — a 7-day event offering Prime members discounts on consoles, graphics cards, gaming accessories, storage, and more. The event, which ends on May 28, is said to offer more than 130 deals. It's the first gaming event we've seen from Amazon. That said, we expect Prime Day to offer better deals as it's a bigger and international event. You can browse all Gaming Week deals via Amazon's website.
Will Prime Day deals be any good this year?
It's hard to tell if the Amazon Prime Day will be good without actually seeing the deals. That said, Amazon is known for offering solid deals during major shopping events.
In addition to deals on Amazon hardware, the retailer is likely to offer deals on major brands like Nespresso, Philips, Samsung, iRobot, LEGO, Melissa & Doug and Hasbro. Amazon usually claims that Prime Day will feature their lowest prices of the year, and it's usually true. (Excluding Black Friday deals, which come later in the year with even lower prices).
Nevertheless, we always recommend consumers proceed with caution as every retailer has its fair share of bogus deals and/or exaggerating its deals. So we recommend that you always price check deals using a site called CamelCamelCamel. The sites lets you track the price history of select items sold out Amazon. You can also read our guide on using CamelCamelCamel to save money on Amazon. Additionally, you can rely on the Tom's Guide team to spotlight the best deals during Amazon's next event.
Best Amazon deals ahead of Prime Day 2023
Amazon Smart Plug: was $24 now $19 @ Amazon
Amazon's Smart Plug lets you turn on/off a wide list of compatible devices that have a mechanical on/off switch. Just plug it into an electrical outlet and then plug in the device you'd like to control. The included Alexa app lets you control coffee makers, lights, and more.
Pixel 7a w/ $50 GC: for $499 @ Amazon
Amazon is bundling the Pixel 7a with a free $50 Amazon gift card. The phone features a 6.1-inch OLED (2400 x 1080) 90Hz display, Tensor G2 CPU, 8GB of RAM, and 128GB of storage. You also get a 64MP (f/1.89) main camera lens, 13MP (f/2.2) ultrawide lens, and a 13MP (f/2.2) front camera. In our Google Pixel 7a review, we said Google's new phone offers the most premium features out of any budget phone for your money.
MacBook Air (M2/256GB): was $1,199 now $999 @ Amazon
Editor's Choice! The MacBook Air M2 boasts a load of new features. It includes a larger 13.6-inch Liquid Retina display (2560 x 1664), Apple's new M2 w/ 8-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air M2 review, we called the Editor's Choice laptop an unbeatable combo of performance, design, and battery life. B&H Photo has it for $1,049.
Toshiba 50" 4K Fire TV: was $379 now $259 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2023 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers.
Apple Watch Ultra: was $799 now $729 @ Amazon
The Apple Watch Ultra is a sports watch for adventure seekers. It has a huge 49-millimeter display, 60-hour battery life, and a host of outdoor sports features to make the watch feel at home on the wrist of a runner, hiker, or ironman athlete. In our Apple Watch Ultra review, we called it the best Apple Watch for anyone doing serious running, swimming, or biking. It's on sale for $779, but a $50 in-cart coupon knocks it to $729 during checkout. That's the lowest price ever for this watch.
Tips for finding the best Prime Day deals
Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. Keep in mind that there might be some items CamelCamelCamel doesn't track.
Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors offering "Prime Day" sales of their own.
And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices.
Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange.
Make sure to check out our dedicated Amazon promo codes page.
Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.
Don't be afraid of refurbs: Prime Day deals typically don't highlight deals on refurbished items. However, if you're looking to save the most possible a refurbished item may be the best route to go. Amazon tends to offer solid refurbished Apple Watch deals and the retailer also has an Amazon Warehouse website where it lists deals on pre-owned, used, and open-box items.
Alexa and Prime Day deal alerts
Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.
Will Prime Day 2023 include Grubhub deals?
Prime members are able to get a year of Grubhub Plus membership for free. In addition, members can use coupon code "PRIME20" to take 20% off orders of $15 or more during the Prime Early Access Sale. The coupon can only be used once and you must be a Grubhub Plus member to take advantage of this deal.
Prime Day deals — 2022 vs 2023
Apple Watch 8 (41mm/GPS): $349 deal price @ Amazon
The Apple Watch 8 sports a new skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch you can buy. It hit $349 in 2022, but we recommend waiting for a lower price.
2023 deal price: The Apple Watch has dropped as low as $323 (GPS/41mm) and $359 (GPS/45mm) in 2023. So we recommend to buy at these or lower prices.
LG 55" B2 4K OLED TV: $976 deal price @ Amazon
The LG B2 is a 2022 OLED TV. It uses LG's a7 Gen5 AI processor and supports Dolby Vision/HDR10/HLG formats. Gamers will appreciate its 120Hz panel as well as LG's Game Optimizer and the inclusion of two HDMI 2.1 ports. It also has built-in Google Assistant and Amazon Alexa with support for Apple HomeKit.
2023 deal price: The 55-inch model has sold for as little as $949 in 2023. However, keep in mind the LG A2 55-inch OLED hit $796 this year. It's an entry-level model, but the cheapest 55-inch OLED we've ever seen.
AirPods Pro (2022): $239 deal price @ Amazon
The newly announced AirPods Pro 2 pack Apple's new H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. They're $10 off now, but were 26 off during Prime Day (and we think they'll be cheaper during Black Friday).
2023 deal price: The AirPods Pro 2 have hit $189 this year, albiet at Micro Center only. We recommend purchasing at $199 or lower.
TV sale: deals from $89 @ Amazon
Amazon Prime Day deals are kicking off with TVs for as low as $89. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've ever seen from Amazon.
Grubhub Plus: 1 year free + 20% off @ Amazon
Prime members can get a year of Grubhub Plus for free. Normally priced at $9.99/month, that's a total savings of $119. Grubhub Plus gives you access to unlimited $0 deliveries on orders of $12 or more. On October 12, you can use coupon "PRIME20" to take 20% off Grubhub orders of $15 or more. The coupon can only be used once and you must be a Grubhub Plus member to take advantage of this deal.