Prime Day 2025: here's what we know about Amazon's next big sale in Australia, including confirmed dates

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The first Prime Day of the year might be over, but that doesn't mean Amazon is done with big sales. In the weeks leading up to Black Friday, there's another major event to look forward to: Prime Big Deal Days.

Amazon has revealed that the next Prime Big Deal Days event will take place from Tuesday, October 7 to Monday, October 13. The six-day sale is anticipated to offer amazing discounts on a huge range of products, featuring big deals on items like Kindle ereaders, streaming devices, headphones, robot vacuums, coffee makers, security cameras and much more.

The best Amazon AU deals this month, hand-picked by us

Similar to Prime Day, some of the top discounts during the Prime Big Deal Days sale are expected to be exclusive to Prime members, making it a smart move to have an active Amazon Prime subscription throughout the sale. If you've never been a member before, you're in luck — Amazon Prime is free for the first 30 days.

While it's too early to know what deals will be offered, these 12 examples from Amazon's recent Prime Day sale provide a glimpse of what to expect — even if they're no longer available. Additionally, you can find all the details about the Prime Big Deal Days sale below, including tips for scoring the best discounts.

Best deal from the last Prime Day sale

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Kindle Scribe (64GB)

Now at its lowest Australian price ever ahead of Prime Day, the Kindle Scribe is within reach for eager ereader enthusiasts. Both a Kindle and a note-taker all in one, the Scribe shines with a paperlike display, uniform white borders and an upgraded pen stylus.

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INIU 22.5W power bank

If you're constantly on the go, be it commuting or travelling, there's no better accessory to have than a portable power bank for your devices. Our colleagues over at TechRadar give this INIU top marks in their best power banks guide, as it can fast charge your phone or your laptop with ease, and still have extra juice left over.

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Inkbird INT-12-BW Wireless Bluetooth BBQ Thermometer

Using built-in Wi-Fi and Bluetooth compatibility, you can easily monitor your cooking progress and temperature using Inkbird's BBQ thermometer. The kit comes with two detachable probes, an LCD screen displaying temperature and a charging cord. Made out of food-grade stainless steel, the probes are waterproof, heat-resistant and wear-resistant, meaning they can be popped into the dishwasher after use for easy cleaning.

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Blink Mini 2 Indoor Camera

The Blink Mini 2 is an affordable indoor camera with a wired connection that offers high-resolution live-view footage, a built-in LED spotlight and two-way audio. The camera also detects motion, so you can put your mind at ease when away from home. You can arm, disarm or simply check on your house from anywhere using the Blink app or via the Alexa Blink smart home skill on any Echo device.

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Lego Star Wars Millenium Falcon 75375

Relive Star Wars: A New Hope with this 25th Anniversary edition of Han Solo's beloved starship at the lowest price we have seen. With 921 pieces, this build is not for the faint of heart and comes with a limited edition stand for display.

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Nespresso Vertuo Pop Bundle (Spicy Red)

While we've seen this machine for cheaper earlier in the week, you can't surpass the one-touch convenience of a Nespresso Vertuo Pop. Now available in this fun Spicy Red colourway at Amazon with a complimentary coffee pod sample kit and milk frother.

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Shokz OpenSwim Pro

If swimming is more your thing, the Shokz OpenRun Pro 2 are excellent for listening to tunes while doing laps. Apart from being IP68 water resistant, they offer 9 hours of listening time and 32GB of storage for MP3s. And thanks to Bluetooth 5.4 connectivity, they're just as good for running. To get this price, you need to apply the AU$60 coupon.

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Sennheiser Momentum 4

Sennheiser's Momentum 4 Wireless headphones are one of its finest creations to date, boasting refined audio, terrific ANC and transparency, support for hi-res streaming codecs, and an impressive 60 hours of battery life. Now discounted by 53%, which is a pretty good deal.

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Roborock Q8 Max+

Typically discounted during most sales events, there's an exclusive coupon right now on the Roborock Q8 Max+. This stellar robovac packs punches of suction power and can mop as well as vacuum (simultaneously on hard floors). To get the full discount here, make sure to click and apply the AU$80 coupon.

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KitchenAid KSM-150 Artisan Stand Mixer

Now at a new low on Amazon, this versatile kitchen appliance is within reach. The KitchenAid KM-150 Artisan Stand Mixer is more than just a whipping and mixing machine. When paired with additional attachments, you can slice veggies, grind meat or even make pasta — the options are endless.

This discount is pretty major, and you get the standard mixer with the whisk, dough hook and flat beater attachments inside the box. Available in Almond Cream, Empire Red and Matte Black under the same listing.

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Prism+ Q55 Ultra 4K QLED TV (55-inch)

Slashing a mammoth 55% off the Prism QLED TV, this deal only slightly above the lowest price we have seen, and is hard to beat. Powered by Dolby Vision and Dolby Atmos, this screen creates an entertainment experience like no other.

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Apple iPhone 14 Plus (512GB)

While Apple may no longer officially sell the iPhone 14 Plus, Amazon still has some stock on hand, which is why it’s currently offering the 512GB model at an excellent price. For Apple enthusiasts who find newer models too expensive, the iPhone 14 Plus remains an excellent and affordable option, proving there's no downside to choosing a slightly older iPhone.

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Frequently asked questions

If you've never taken part in the Prime Day sale before, you can read all about it below. We've also taken the liberty of offering some advice on finding the best deals during the sale period.

When is Prime Day 2025?

In Australia, the first Prime Day sale of 2025 occurred from Tuesday, July 8 until 11:59pm AEST on Monday, July 14. A second Prime-exclusive sale is also expected to occur in October, dubbed Prime Big Deal Days.

What is Prime Big Deal Days and when is it?

Amazon's Prime Big Deal Days is the online retailer's second Prime-exclusive sales event that's held each year, previously known as the Big Smile Sale. In 2025, the Prime Big Deal Days sale will take place from Tuesday, October 7 to Monday, October 13.

Can I get a free Amazon Prime membership?

Yes, Amazon offers a free 30-day trial to Amazon Prime for new members, allowing you to score some bargains in the Prime Big Deal Days sale without paying for a subscription up front. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.

Tips for finding the best Prime Day deals

Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.

Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.

Watch out for shady reviews:
Although Amazon has improved at identifying and removing fake reviews from product listings, the sheer volume of items available on the site makes it challenging to guarantee that every review is authentic.

Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake.

Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.

Alexa and Prime Day deal alerts

Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.

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