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We thought Prime Day 2026 would land in mid-July like last year, but Amazon announced today that the big sale is actually happening sometime in June — at least for shoppers in the US.
We're expecting this year's Prime Day sale to bring stacks of bargains, with prices slashed on everything from power banks and earbuds to smartphones and laptops. Although it’s still a little early to know exactly what will be on sale, we anticipate seeing deals similar to those currently featured on our best Amazon AU deals page.
As many of the deals will be Prime-exclusive, it's recommended that you sign up for an Amazon Prime subscription in order to nab the best bargains — especially if you like the sound of free expedited shipping on thousands of items. If you've never been a member before, you're in luck: Amazon Prime is free for the first 30 days.
Frequently asked questions
If you've never taken part in an Amazon sale event before, you can read all about it below. We've also taken the liberty of offering some advice on finding the best deals during the sale period.
When is Prime Day in 2026?
After years of covering Amazon sales, we expect Prime Day 2026 to happen mid-year. While past events have typically been in July, this year it could arrive earlier in June to line up with the US sale. We’ll share confirmed dates as soon as they’re available.
Can I get a free Amazon Prime membership?
Yes, Amazon offers a free 30-day trial to Amazon Prime for new members, allowing you to score some bargains in the Prime Big Deal Days sale without paying for a subscription up front. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.
Tips for finding the best Prime Day deals
Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.
Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.
Watch out for shady reviews:
While Amazon has gotten better at spotting and removing fake reviews, the massive number of products on the site makes it tough to ensure every review is genuine. For that reason, it’s best to stick to reviews marked with a “verified purchase” label so you know the person actually bought the product they’re reviewing.
Alexa and Prime Day deal alerts
Alexa shopping has been around for quite some time. During Prime Day and other Amazon sales, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.
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