Amazon Prime Day 2024: When it's happening and what you can expect

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Brace yourself, because Prime Day 2024 will be here before you know. While the start date has yet to be announced, our many years covering the sale event make us fairly confident it will once again happen sometime in July. 

If that does prove to be the case, that means we're only a couple of months away from Prime Day 2024. Believe us when we say there's no harm in being prepared for what will surely be Amazon AU's biggest sale of the year — and we also have EOFY sales to look forward to throughout June.

Of course, it's safe to assume that the upcoming Prime Day 2023 event will offer massive deals on a wider range of items — Amazon products like Kindle e-readersFire TV Stick devices and Echo Dot smart speakers are a given, but you should also expect huge reductions on smartphones, tablets, laptops, headphones, game consoles, games, monitors, vacuums, coffee machines and more.

With that in mind, we recommend bookmarking this page and checking back regularly for more details about the upcoming sales. OK, enough waffling on — here's everything we know about Amazon's Prime Day 2024 sales event in Australia.

Best Prime Big Deal Days deals still available

EXPIRED: Samsung Galaxy Z Flip 4 (256GB) AU$1,649AU$1,049

EXPIRED: Samsung Galaxy Z Flip 4 (256GB) | AU$1,649 AU$1,049 (save AU$600)

You might have missed the Prime Day discount where the Samsung Galaxy Z Flip 4 (256GB) dropped all the way down to AU$799, but if you're still keen on the phone there is a discount available on the black one. Unfortunately, it only comes down to AU$1,049 this time around, and while that's still a 36% discount, we recommend waiting until Black Friday to see if it gets the massive $850 discount once again.

EXPIRED: Sony Pulse 3D Wireless headset for PS5AU$159.95starting from AU$119.95

EXPIRED: Sony Pulse 3D Wireless headset for PS5 | AU$159.95 starting from AU$119.95 (save up to AU$40)

Sony's official Pulse 3D Wireless headset for PS5 is discounted for Amazon's Big Deal Days. Taking advantage of the console's 3D audio, this headset offers excellent immersion and connectivity. The white set is now AU$119.95, black is now AU$129.95, while camo is now AU$139.95.

EXPIRED: Apple MacBook Air 13-inch (2020)M1 / 8GB RAM / 256GB SSDAU$1,499AU$1,347

EXPIRED: Apple MacBook Air 13-inch (2020) | M1 / 8GB RAM / 256GB SSD | AU$1,499 AU$1,347 (save AU$152)

Apple's products rarely see much of a discount, but you can still save a decent 10% off 2020’s MacBook Air, although we'd note these were 15% off earlier on during this sale. Still, this is a worthwhile saving for those want a slick Apple machine without paying full MacBook prices. Discounted now in grey, silver and gold.

EXPIRED: Apple AirPods 2 |AU$219AU$164

EXPIRED: Apple AirPods 2 | AU$219 AU$164 (save AU$55)

Apple's extremely popular AirPods (2nd Gen) have received a nice AU$55 discount post Prime Day. Please note, these don't offer noise cancellation like the AirPods Pro 2, but are far cheaper and still deliver excellent audio and battery life.

EXPIRED: Ecovacs Deebot X1 OmniAU$2,499AU$1,999

EXPIRED: Ecovacs Deebot X1 Omni | AU$2,499 AU$1,999 (save AU$500)

You might have missed the whopping AU$1,000 discount delivered by Prime Big Deal Days, by the Ecovacs Deebot X1 Omni still has a saving of AU$500 if you desperately can't wait to pick one up. This robot vacuums, mops and empties its own dust bin and dirty water after cleaning.

EXPIRED: Apple Watch 7 (41mm, GPS + Cellular) |AU$900.90AU$602.11

EXPIRED: Apple Watch 7 (41mm, GPS + Cellular) | AU$900.90 AU$602.11 (save AU$289.79)

Apple may have moved on from the Watch 7, but you can still pick up one on Amazon with a nice discount. Currently reduced by 22%, this stylish gold-coloured stainless steel LTE model with the dark cherry sports band is now only a hair over AU$600, which is even cheaper than the refurbished models Apple sells.

EXPIRED: Samsung Galaxy S23 Ultra (512GB) |AU$2,249AU$1,769

EXPIRED: Samsung Galaxy S23 Ultra (512GB) | AU$2,249 AU$1,769 (save AU$480)

Still our pick for the best Android phones money can buy right now, Samsung's Galaxy S23 Ultra is a powerhouse device that's built for productivity. It's got a built-in S Pen for note-taking and remote functionality, an incredible 200MP camera, excellent great battery life and the best display on any smartphone. Right now, the S23 Ultra in the 512GB storage is discounted by 21% in all four colour options.

EXPIRED: Apple iPhone 14 Pro (1TB) | AU$2,599AU$1,949

EXPIRED: Apple iPhone 14 Pro (1TB) | AU$2,599 AU$1,949 (save AU$650)

Save some money by opting for last year's iPhone 14 Pro instead of the newest model. Right now, you can get the 1TB model at a nice 25% discount for Prime Big Deal days. So far, only the 1TB storage version has seen its price drop, making its deal price cheaper than the 512GB model on Amazon. Discount applies to all colours.

EXPIRED: AlienwareAW3423DW34-inch QD-OLED 175Hz QHD Gaming MonitorAU$2.098  AU$1,499

EXPIRED: Alienware AW3423DW 34-inch QD-OLED 175Hz QHD Gaming Monitor | AU$2.098  AU$1,499 (save AU$599)

This stunning QD-OLED monitor from Alienware provides awesome color reproduction and ultra-low response times at a 1440p resolution, which means you won't need the most top-end graphics card. Note that this is the G-Sync Ultimate version, which gives you a maximum refresh rate of 175Hz.

EXPIRED: Sony Bravia 55-inch X80L TV AU$1,495 AU$999

EXPIRED: Sony Bravia 55-inch X80L TV AU$1,495 AU$999 (save AU$496)

Need a good TV that offers 4K, HDR and runs on the Google TV smart platform? Sony's impressive Bravia X80L TV offers just that, and you can pick up the 55-inch model at a whopping AU$496 discount right now.

Frequently asked questions

When is Prime Day 2024?

Last year, Amazon Prime Day took place on July 11 and Wednesday, July 12, 2023. However, access to US and UK deals saw the sale period extended beyond that to 5PM (AEST) on July 14. While we don't have an official start date for Prime Day 2024, we expect it to once again occur around mid-July.

What is Prime Big Deal Days and when is it?

Amazon's Prime Big Deal Days is the second Prime-exclusive sales event of the year, previously known as the Big Smile Sale. Prime Big Deal Days typically takes place over a 48-hour period in the middle of October.

Can I get a free Amazon Prime membership?

As the name implies, Prime Day deals are exclusive for Amazon Prime members only. That said, those who aren't already members can still take part in Prime Day sales by signing up to Amazon AU's free 30-day trial. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.

Tips for finding the best Prime Day deals

Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.

Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.

Watch out for shady reviews:
While Amazon has gotten good at picking out and removing bogus reviews from product listings, the vast number of items sold on the site makes it difficult to ensure that every review is legitimate. 

Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake. 

Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.

Alexa and Prime Day deal alerts

Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.