Amazon Prime Day 2025: everything we know about Amazon's next big sale event, including dates

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Amazon Prime Day sales in Australia are steadily approaching, and we now have exact dates! The next Prime-exclusive sale will start on Tuesday, July 8 and will end at 11:59pm AEST on Monday, July 14.

Of course, that likely won't be the only Prime-exclusive sale event of 2025 — the last two years have seen a second big Amazon sale arrive in the weeks leading up to Black Friday, known as Prime Big Deal Days.

As always, we expect these sale events to bring incredible discounts on a wide variety of products over multiple days, with big savings on items like Kindle ereaders, streaming devices, headphones, robot vacuums, coffee makers, security cameras and much more.

Amazon's next Prime Day sale will be exclusive to Prime members, so you'll need an active Amazon Prime subscription during the sale period. If you've never been a member before, you're in luck — Amazon Prime is free for the first 30 days.

For now, here are the 10 best early deals leading into Amazon Prime Day.

Amazon Prime Day: best early deals

Save up to AU$31.95
While it's often discounted during major sales, the Xbox Series X | S controller is now down to a new all-time Aussie low at Amazon – albeit only by AU$1 (it was AU$59 for Boxing Day last year). As always, not all colours are reduced, and those that are cost different prices: Robot White (AU$58) is the cheapest, while Shock Blue, Deep Pink and Velocity Green are all AU$64. These are also great for PC use, with Bluetooth compatibility straight out of the box.

Save AU$260
We gave this Breville compact pizza oven 4 out of 5 stars in our review, but we knocked off a mark because it was too expensive. But this Amazon discount knocks an impressive AU$260 off when you tick the 'Apply $10 coupon' box.

Emulating a traditional wood-fired pizza oven, it can reach up to 400°c and creates a direct, intense heat that ensures a perfect pie every time. Looks can be deceiving, though, as this appliance will take up a microwave-sized portion of countertop space and weighs around 15kg.

Save AU$152

Slashing 20% off RRP, the Dyson Airstrait can take your hair styling routine to a whole new level. The no-hot-plate hair straightener is also a dryer that can dry totally wet hair to a naturally straight finish in just a matter of minutes. With three temperature settings and precise airflow blades, this hair tool is ideal for those looking to reduce their drying and styling time. Also included in the box is a non-slip heat-resistant mat, which can be used to place the styler down in between sections.

This discount is also available in the Iron / Copper colourway.

Frequently asked questions

If you've never taken part in the Prime Day sale before, you can read all about it below. We've also taken the liberty of offering some advice on finding the best deals during the sale period.

When is Prime Day 2025?

In Australia, the first Prime Day sale of 2025 will take place from Tuesday, July 8 until 11:59pm AEST on Monday, July 14. A second Prime-exclusive sale is also expected to take place in October, dubbed Prime Big Deal Days.

What is Prime Big Deal Days and when is it?

Amazon's Prime Big Deal Days is the online retailer's second Prime-exclusive sales event that's held each year, previously known as the Big Smile Sale. Typically, the Prime Big Deal Days sale takes price around October just weeks out from Black Friday.

Can I get a free Amazon Prime membership?

As the name implies, Prime Day deals are exclusive for Amazon Prime members only. That said, those who aren't already members can still take part in Prime Day sales by signing up to Amazon AU's free 30-day trial. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.

Tips for finding the best Prime Day deals

Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.

Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.

Watch out for shady reviews:
While Amazon has gotten good at picking out and removing bogus reviews from product listings, the vast number of items sold on the site makes it difficult to ensure that every review is legitimate.

Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake.

Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.

Alexa and Prime Day deal alerts

Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.

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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.

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