Amazon Prime Day 2024: second big Prime sale confirmed for October
Amazon's Prime Big Deal Days sale is back
1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals
Amazon's Prime Day 2024 has come and gone, but the online retail giant is holding a second Prime-exclusive sale event in the lead-up to Black Friday.
That's right — the Prime Big Deal Days sale will return this October, and we're expecting some incredible discounts on a wide variety of products, including Kindle ereaders, streaming devices, headphones, robot vacuums, coffee makers, security cameras and much more.
While we don't have exact dates for the upcoming sale, Amazon has confirmed that Australia will be taking part in the event, along with Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey, and the US.
As the Big Deal Days sale is exclusive to Prime members, you will need to have an active Amazon Prime subscription during the sale period. If you've never been a member before, you're in luck — an Amazon Prime is free for the first 30 days.
As always, we'll keep you updated on the event's start and end dates once they're officially confirmed by Amazon. In the meantime, you can read all about Amazon's Prime Day and Prime Big Deal Days sales below. We've also taken the liberty of offering some advice on finding the best deals during the upcoming sale period.
Frequently asked questions
When is Prime Day 2024?
In Australia, Prime Day 2024 will last for six days, starting on Tuesday, July 16 and ending on Sunday, July 21, making it the longest Prime Day sales period to date.
What is Prime Big Deal Days and when is it?
Amazon's Prime Big Deal Days is the second Prime-exclusive sales event of the year, previously known as the Big Smile Sale. Prime Big Deal Days typically takes place over a 48-hour period in the middle of October.
Can I get a free Amazon Prime membership?
As the name implies, Prime Day deals are exclusive for Amazon Prime members only. That said, those who aren't already members can still take part in Prime Day sales by signing up to Amazon AU's free 30-day trial. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.
Tips for finding the best Prime Day deals
Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.
Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.
Watch out for shady reviews:
While Amazon has gotten good at picking out and removing bogus reviews from product listings, the vast number of items sold on the site makes it difficult to ensure that every review is legitimate.
Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake.
Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.
Alexa and Prime Day deal alerts
Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.
Sign up to get the BEST of Tom's Guide direct to your inbox.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.