Amazon Prime Day 2023 — the best deals you can still get

Amazon Prime Day
(Image credit: Future)

Amazon's two-day Prime Day 2023 event is over, but as sure as day follows night, there are still deals available.  So I've rounded up the ones worth your attention; just bear in mind these can suddnely dissapear. 

You may be looking to finally upgrade your laptop and fancy saving yourself a few hundred pounds or, with the cost of living still an issue, just happy with a fiver off an everyday essential. This isn't a comprehensive list of all the deals out there, but what you'll find below are my recommendations and those from the wider Tom's Guide team. So read on and good hunting!

Best Prime Day deals 2023 that are still active

Editor's Picks

Samsung Galaxy S23 Ultra: was £1,698 now £1,249 @ Amazon

Samsung Galaxy S23 Ultra: was £1,698 now £1,249 @ Amazon
What better place to start than with an incredible deal on The Samsung Galaxy S23 Ultra — which we've named the best phone of the year at the Tom's Guide Awards 2023. You don't need us to tell you the 6.8-inch dynamic AMOLED display, 512GB of storage and S Pen accessory make this a great upgrade. But what you may be interested to hear is Amazon is throwing in an 11-inch Samsung Chromebook Go in alongside it absolutely free. That's right: buy the phone and get the computer for nothing. Not a bad deal to get started with, all things considered.    

Google Pixel Watch: was £379 now £269 @ Amazon

Google Pixel Watch: was £379 now £269 @ Amazon
The Google Pixel Watch features an AMOLED screen, Wear OS by Google, and Fitbit fitness tracking. It's also water and scratch-resistant and can measure your heart rate, monitor your sleep, and track your heart rhythm with ECG. In our Google Pixel Watch review, we said its good looks, smart software, and Fitbit-based fitness tracking features make it a strong first-generation device.

PS5 God of War Ragnarök Bundle:  was £539 now £444 @ Amazon

PS5 God of War Ragnarök Bundle: was £539 now £444 @ Amazon
The PS5 God of War Ragnarök bundle comes with a PS5 Disc console, a digital voucher for the full God of War Ragnarök game, and £453, which is £86 off and the best PS5 bundle deal we've seen to date. Keep in mind this deal sells out fast. 

Meta Quest 2: was £399 now £299 @ Amazon

Meta Quest 2: was £399 now £299 @ Amazon
Amazon is offering the Meta Quest 2 for £100 off its normal price. In our Meta Quest 2 review, we said the headset has an impressive game library, intuitive controls, and good built-in audio, making this one of the best overall virtual reality headsets to date. 

Seagate 2TB Storage Expansion Card: was £457 now £269 @ Amazon

Seagate 2TB Storage Expansion Card: was £457 now £269 @ Amazon
Check stock:
The Seagate 2TB Storage Expansion Card has dropped to £269 on Amazon this is an excellent discount on an almost essential Xbox Series X accessory. 

SanDisk 1TB Extreme Pro Portable SSD: was £139 now £124 at Amazon

SanDisk 1TB Extreme Pro Portable SSD: was £139 now £124 at Amazon
This particular SSD is a monster. Not only does it provide 4TB of storage, if offers read/write speeds up to 2,000 MB/s. Speedy file transfer is the order of the day with this SSD, and we also love its small, sturdy shell, which makes it ideal for stuffing into pockets.

Alienware 34" QD-OLED Gaming Monitor: was £929 now £789 @ Dell

Alienware 34" QD-OLED Gaming Monitor: was £929 now £789 @ Dell
Lowest price!
This amazing display is one of the best gaming monitors you can buy today. Its 21:9 aspect ratio gives you a wider field of view in games — particularly useful for first-person shooters — and ultrawides remain great for productivity tasks, too. In our Alienware AW3423DWF gaming monitor review, we said contrast, color reproduction and screen uniformity on this Alienware are all first class, and you really can't beat OLED when it comes to black levels. Just bear in mind you're going to need a pretty big desk to accommodate this sensational screen. 

TVs

Smart TVs: deals from £105 @ Amazon

Smart TVs: deals from £105 @ Amazon
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as £105. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.

LG C2 65" OLED 4K TV: was £2,699 now £1,499 @ Amazon

LG C2 65" OLED 4K TV: was £2,699 now £1,499 @ Amazon
If I didn't already own the LG C1 OLED, I'd be going for this deal. The LG C2 offers a few small improvements over its predecessor but is nevertheless a fantastic TV with a whole range of features, especially low latency and 120Hz refresh rate for gaming. 

LG 50" 4K LED TV: was £499 now £424 @ Amazon

LG 50" 4K LED TV: was £499 now £424 @ Amazon
Amazon is slashing the price of this 50-inch LG 4K TV ahead of Prime Day 2023. This LED display offers 4K Ultra HD resolution, excellent sound, access to all the streaming services you could want and Google Assistant/Alexa support for convenient voice control. 

Laptops and Tablets

MacBook Air 13 (M2/256GB): was £1,399 now £1,289 @ Amazon

MacBook Air 13 (M2/256GB): was £1,399 now £1,289 @ Amazon
The MacBook Air M2 boasts a load of great features. It includes a larger 13.6-inch Liquid Retina display (2560 x 1664), Apple's M2 chip w/ 8-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air M2 review, we called the Editor's Choice laptop an unbeatable combo of performance, design, and battery life. 

MacBook Air (M1) 256GB: was £999 now £723 @ Amazon

MacBook Air (M1) 256GB: was £999 now £723 @ Amazon
The M1 MacBook Air still offers fantastic performance thanks to its Apple Silicon. The M1 chip also helped the MacBook Air reach over 14 hours on our battery test. For a limited time, Amazon has it on sale for £723, which is a fantastic price. It features a 13.3-inch Retina display, 8GB of RAM, and a 256GB SSD.

Dell XPS 13 Plus: was £1,619 now £1,300 at Amazon

Dell XPS 13 Plus: was £1,619 now £1,300 at Amazon
This Dell XPS comes with a 12th Gen Evo i7, 16GB of RAM and a 512GB SSD. That's plenty of power for most everyday tasks. Add in a great display and an interesting design and this is a laptop well worth checking out. 

Asus Vivobook 15.6" Laptop: was £499 now £334 @ Amazon

Asus Vivobook 15.6" Laptop: was £499 now £334 @ Amazon
This Asus Vivobook with a 15.6-inch FHD display has dropped to £339 ahead of the Prime Day 2023 sale. This laptop packs an Intel i3-1115G4 processor, 8GB of RAM, 256GB SSD for storage and comes with Windows 11 pre-installed. It's a great pick for everyday use, schoolwork or even working from home. 

Asus VivoBook 15: was £599 now £449 @ Amazon

Asus VivoBook 15: was £599 now £449 @ Amazon
Ideal for students or basic work, the Asus VivoBook 15 is a budget machine that won't break the bank. It features a 15.6-inch 1080p IPS LCD, Core i3-1115G4 CPU, 4GB of RAM, and a 128GB SSD. It's a little too underpowered for demanding work, but can pass when you just need to surf the web or watch some videos.

Microsoft Surface Laptop Go 2 (8GB RAM/256GB SSD): was £739 now £629 @ Amazon

Microsoft Surface Laptop Go 2 (8GB RAM/256GB SSD): was £739 now £629 @ Amazon
The baby of the Surface Laptop family is a compact but capable device, featuring an Intel Core i5 processor, Windows 11 and one of the best keyboards on any laptop.

Asus ROG Zephyrus G14: was £1,799 now £1,549 @ Amazon

Asus ROG Zephyrus G14: was £1,799 now £1,549 @ Amazon
For our money, last year's Asus ROG Zephyrus G14 is one of the best gaming laptops you can buy today. We love its sleek design and high portability. Plus, we appreciate its generous selection of ports and strong gaming performance credentials. This model comes packing an AMD Ryzen 9 CPU, AMD Radeon RX 6800S GPU, 16GB of RAM and a 1TB SSD.

Razer Blade 15 Advanced Gaming Laptop: was £2,499 now £2,089 @ Amazon

Razer Blade 15 Advanced Gaming Laptop: was £2,499 now £2,089 @ Amazon
It's not Prime Day without a Razer gaming laptop deal, and this one is great. You can get the Razer Blade 15 Advanced with an Intel Core i7-11800H, 16GB or RAM, a 1TB SSD and, most importantly, the Nvidia GeForce RTX 3070 for under £2,000. 

10.9" iPad Air (WiFi/64GB): was £669 now £615 @ Amazon

10.9" iPad Air (WiFi/64GB): was £669 now £615 @ Amazon
The 2022 iPad Air is powered by Apple's M1 processor, which features an 8-core CPU that delivers up to 60% faster performance than the previous-gen iPad Air. Other standout features include a 12MP ultra-wide front camera that supports Center Stage and 5G support (cellular models only). The tablet features a 10.9-inch Liquid Retina display (2360 x 1640), 12MP wide (rear) camera, USB-C charging, and Magic Keyboard support. In our Apple iPad Air 2022 review, we said it sets a new standard for tablets.

Headphones

AirPods (3rd Generation): was £189 now £179 @ Amazon

AirPods (3rd Generation): was £189 now £179 @ Amazon
These AirPods (3rd Gen) have seen some small discounts since their release, but right now, Amazon has a small discount on a popular pair of earbuds, which are the in-between of AirPods Pro and regular AirPods. They have sweat resistance, spatial audio and 6 hours of battery life.

AirPods Pro: was £239 now £192 @ Amazon

AirPods Pro: was £239 now £192 @ Amazon
Check stock:
The Apple AirPods Pro pack active noise canceling, transparency mode, spatial audio support, 24-hours of battery life and a more customizable fit compared to standard AirPods. Plus, they're sweat and water-resistant making them ideal for working out.

Sony WH-1000XM5: was £380 now £317 @ Amazon

Sony WH-1000XM5: was £380 now £317 @ Amazon
The XM5 are Sony's premium noise-cancelling headphones. They feature large, over-ear cushions, excellent active noise cancellation, and up to 40 hours of battery life, or up to 30 hours with ANC enabled.

Apple AirPods Max: was £549 now £499 @ Amazon

Apple AirPods Max:  was £549 now £499 @ Amazon
The AirPods Max are Apple's premium, retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to offer a surround sound experience. Plus, with a 20-hour battery life, you can listen all day long without needing to charge. 

Phones

Samsung Galaxy A53 5G (128GB): was £399 now £263 @ Amazon

Samsung Galaxy A53 5G (128GB): was £399 now £263 @ Amazon
You can get this cheap but powerful Samsung phone for an incredibly low price if you buy it in Peach or White. It comes with a beautiful 6.5-inch 120Hz display, four rear cameras and a long-lasting battery.

Google Pixel 7a: was £449 now £399 @ Amazon

Google Pixel 7a: was £449 now £399 @ Amazon
Amazon is knocking £50 off all Pixel 7a purchases. The phone features a 6.1-inch OLED (2400 x 1080) 90Hz display, Tensor G2 CPU, 8GB of RAM, and 128GB of storage. You also get a 64MP (f/1.89) main camera lens, 13MP (f/2.2) ultrawide lens, and a 13MP (f/2.2) front camera. In our Google Pixel 7a review, we said Google's new phone offers the most premium features out of any budget phone for your money. Plus, this deal includes a 30W charger.

Galaxy S23 Plus: was £1,049 now £899 @ Amazon

Galaxy S23 Plus: was £1,049 now £899 @ Amazon
The S23 Plus features a 6.6-inch AMOLED 2340 x 1080 display, 120Hz refresh rate, Snapdragon 8 Gen 2 CPU, 8GB of RAM, and 128GB of storage. Rear cameras include a 50MP main, 12MP ultrawide, and 10MP telephoto (3x zoom) accompanied by a 12MP front camera. In our Samsung Galaxy S23 Plus review we called it one of the best Android phones under £1,000 with top-notch cameras, display, battery, and graphics performance.

Google Pixel Watch: was £379 now £269 @ Amazon

Google Pixel Watch: was £379 now £269 @ Amazon
The Google Pixel Watch features an AMOLED screen, Wear OS by Google, and Fitbit fitness tracking. It's also water and scratch-resistant and can measure your heart rate, monitor your sleep, and track your heart rhythm with ECG. In our Google Pixel Watch review, we said its good looks, smart software, and Fitbit-based fitness tracking features make it a strong first-generation device.

Gaming

Meta Quest 2: was £399 now £299 @ Amazon

Meta Quest 2: was £399 now £299 @ Amazon
Amazon is offering the Meta Quest 2 for £100 off its normal price. In our Meta Quest 2 review, we said the headset has an impressive game library, intuitive controls, and good built-in audio, making this one of the best overall virtual reality headsets to date. 

PS5 God of War Ragnarök Bundle:  was £539 now £444 @ Amazon

PS5 God of War Ragnarök Bundle: was £539 now £444 @ Amazon
The PS5 God of War Ragnarök bundle comes with a PS5 Disc console, a digital voucher for the full God of War Ragnarök game, and £444 this is the best PS5 bundle deal we've seen to date. Keep in mind this deal sells out fast. 

WD_Black 1TB SN850 NVMe SSD w/ heatsink: was £179 now £115 @ Amazon

WD_Black 1TB SN850 NVMe SSD w/ heatsink: was £179 now £115 @ Amazon
The WD_Black SN850 SSD hits all of Sony's specifications and fits perfectly into the PS5's internal expansion slot, and it's recently been named an officially-licensed PS5 accessory. This 1TB model includes a heatsink so it works right out of the box. 

Xbox Wireless Controller: was £54 now £49 @ Amazon

Xbox Wireless Controller: was £54 now £49 @ Amazon
One of our picks for the best controller around, the Xbox Wireless Controller is an excellent gamepad for use with the current Xbox consoles and the PC. This package throws in a lengthy USB-C cable so you can game from your couch and still charge your controller. 

Logitech G920 Driving Force Racing Wheel: was £349 now £199 @ Amazon

Logitech G920 Driving Force Racing Wheel: was £349 now £199 @ Amazon
If you want a little more immersion in your racing games, you need to invest in a good wheel. The Logitech G920 packs in dual-motor force feedback, easy-to-access game controls, a full set of pedals and a solid construction that should prove pretty durable.

HyperX CloudX Flight: was £129 now £99 @ Amazon

HyperX CloudX Flight: was £129 now £99 @ Amazon
Officially licensed by Microsoft, with guaranteed Xbox One and Xbox Series X|S compatibility, the HyperX CloudX Flight also aims for comfort with leatherette and memory foam cups. Rated to last up to 30 hours, and stay strong through your next marathon sessions. Make sure to check the coupon box for the full discount. 

Alienware 34" QD-OLED Gaming Monitor: was £929 now £789 @ Dell

Alienware 34" QD-OLED Gaming Monitor: was £929 now £789 @ Dell
Lowest price!
This amazing display is one of the best gaming monitors you can buy today. Its 21:9 aspect ratio gives you a wider field of view in games — particularly useful for first-person shooters — and ultrawides remain great for productivity tasks, too. In our Alienware AW3423DWF gaming monitor review, we said contrast, color reproduction and screen uniformity on this Alienware are all first class, and you really can't beat OLED when it comes to black levels. Just bear in mind you're going to need a pretty big desk to accommodate this sensational screen. 

Halo Infinite: was £54 now £21 @ Amazon

Halo Infinite: was £54 now £21 @ Amazon
Halo Infinite marked a fresh new chapter for the storied first-person shooter franchise. It abandoned the linear story format for an open world, and the multiplayer was free to play at launch (still is). 

Horizon Forbidden West: was £69 now £42 @ Amazon

Horizon Forbidden West: was £69 now £42 @ Amazon
A sequel to Horizon Zero Dawn on the PS4, Horizon Forbidden West takes everything that was great about its predecessor and expands upon it. In this open-world action/adventure game, you take control of Aloy: an archer in the post-apocalyptic United States that has been reclaimed by nature. There, she must contend with dinosaur-like robots, as well as cunning human foes.

God of War Ragnarök: was £69 now £54 @ Amazon

God of War Ragnarök: was £69 now £54 @ Amazon
The sequel to one of the most acclaimed PlayStation games of all time, God of War Ragnarök sees father and son duo Kratos and Atreus embark on another epic journey as they travel across all Nine Realms of Norse mythology. Enjoy visceral combat against a multitude of foes, as well as rewarding exploration and a highly cinematic story that culminates in a stunning finale that you won't soon forget. Our pick for Game of the Year 2022, God of War Ragnarök is an essential PS5 game.  

Assassin's Creed Valhalla: was £57 now £23 @ Amazon

Assassin's Creed Valhalla: was £57 now £23 @ Amazon
Roam the countryside of ancient England as fierce Viking warrior in Assassin's Creed Valhalla. Build your clan and construct a new home for your tribe, in this action RPG with more than 100 hours of content. You'll still be playing this one by Christmas. 

Street Fighter 6: was £59 now £43 @ Amazon

Street Fighter 6: was £59 now £43 @ Amazon
The latest entry in the long-running Street Fighter franchise brings the series to modern hardware with stunning visuals and a refined battle system. Plus, for the first time ever, Street Fighter 6 offers an immersive storytelling experience with a roster of fan-favorite characters. This is one of the best fighting games ever. 

Persona 5 Royal: was £49 now £41 @ Amazon

Persona 5 Royal: was £49 now £41 @ Amazon
Persona 5 Royal is part turn-based RPG and part high-school simulator. You play as a new student who has recently moved to Tokyo. Soon you discover the ability to transverse a strange alternate reality and form The Phantom Thieves in an effort to fix the corrupt society around you. Just be warned, Persona 5 Royal will consume all your free time once it gets its hooks in. 

Uncharted Legacy of Thieves Collection: was £42 now £24 @ Amazon

Uncharted Legacy of Thieves Collection: was £42 now £24 @ Amazon
Uncharted Legacy of Thieves Collection packages together Uncharted 4: A Thief's End and Uncharted: The Lost Legacy. Both games have been remastered for the PS5 sporting improved framerate, boosted texture quality and faster loading times. Both games were already a must-play on PS4, but with these next-gen improvements, this collection is utterly essential. 

Nintendo Switch Sports: was £39 now £30 @ Amazon

Nintendo Switch Sports: was £39 now £30 @ Amazon
A next-gen follow-up to the iconic Wii Sports, Switch Sports offers a collection of six recreations of real-world events including tennis, bowling, sword-fighting, soccer badminton and golf. Using your Switch's Joy-Con controllers, you'll mimic the motions of playing these sports in real-life making Nintendo Switch Sports the perfect party game for gatherings of friends and family. 

Home appliances

Philips Air Fryer 3000 Series XL: was £199 now £129 @ Amazon

Philips Air Fryer 3000 Series XL: was £199 now £129 @ Amazon
If you’re after a new air fryer to make your evening meals a cinch, then this is a great offer. At £129, the Philips Air Fryer 3000 Series XL has never been cheaper on Amazon. It comes with a huge 1.2 kg capacity basket to suit a large family, plus there are 7 presets to choose from as well as dishwasher-safe parts. 

What is Amazon Prime Day?

Amazon Prime Day is an annual sales event run by online shopping giant Amazon. It's a chance to save on pretty much everything Amazon sells including consumer electronics, apparel, kitchen appliances, toys and more. The deals are typically exclusively available to Amazon Prime subscribers.  

When is Prime Day 2023?

Amazon Prime Day 2023 started  July 11 and runs through Wednesday, July 12. But the deals started a good week before Prime Day itself, though some of the best deals can be found on the day.   

How long does Prime Day 2023 last? 

Prime Day will basically run for two days, meaning its name doesn't reflect its length. But regardless, Amazon is sure to have deals that'll run for a good few days, if not longer than Prime Day itself. 

Can I get a free Amazon Prime membership?

As mentioned, Prime Day deals are almost always exclusively for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student

Will there be another Prime Day in 2023?

Last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter wasn't quite as good as a full Prime Day branded event, but it was still a worthwhile introduction to the holiday shopping season. Amazon hasn't confirmed if there will be another event in October, but the possibility exists for an added sales event. 

Tips for finding the best Prime Day deals

Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel. This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer, which you can install and click on whenever you want to look at a product's price history. 

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices. 

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, in previous years we've seen Amazon offer free credits in the lead up to  Prime Day. Make sure to follow this page for the best early deals/credits. 

Prime Day

(Image credit: Amazon)

Avoid buying junk: The pandemic completely changed how we shop. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items such as wipes and face masks. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it. 

Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.

Roland Moore-Colyer

Roland Moore-Colyer a Managing Editor at Tom’s Guide with a focus on news, features and opinion articles. He often writes about gaming, phones, laptops and other bits of hardware; he’s also got an interest in cars. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face. 

With contributions from