Amazon Prime Day October 2022 — all the best UK deals

Prime Day sales
(Image credit: Future)

Amazon's second Prime Day of the year, officially dubbed Amazon Prime Early Access Sale, is in the seconds part of is 48-hour run. So today is the day to score yourself a bargain on the latest tech and more. 

Right now there are a range of deals on Amazon's own devices. But you'll also  find some bargains for other brands, such as grabbing these excellent Bose QuietComfort wireless earbuds for £139 (opens in new tab) and this Google Pixel 6a bundle for just £349 (opens in new tab).

To take advantage of the Amazon Prime Early Access Sale you'll need to be a member of Amazon Prime. Given the subscription throws in next-day deliveries, Amazon Prime Video access and more, it's well worth getting, even outside of the sales season. 

With that in mind, take a look at some of the best Amazon Prime Early Access Sale deals we've see in the U.K. so far. 

Today's best sales at Amazon

Best October Prime Day deals

Smart TVs: deals from £129 @ Amazon (opens in new tab)

Smart TVs: deals from £129 @ Amazon (opens in new tab)
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as £129. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.

Fire TV Stick 4K Max: £54 (opens in new tab)

Fire TV Stick 4K Max: £54 £39 @ Amazon (opens in new tab)
The Fire TV Stick 4K is one of the best streaming devices available. It offers snappy performance, 4K Ultra HD streaming at 60fps with HDR, WiFi 6 support and includes an Alexa Voice Remote. 

Fire HD 8 (2020): £89 (opens in new tab)

Fire HD 8 (2020): £89 £39 @ Amazon (opens in new tab)
The 2020 Fire HD 8 brings better battery life (almost 14 hours) and USB-C charging to Amazon's family of tablets. For casual TV watching and music listening, the Fire HD 8 is a solid device, even more so if you're a Prime subscriber. It's now at an epic price low. 

Fire HD 8 Plus: £109 (opens in new tab)

Fire HD 8 Plus: £109 £59 @ Amazon (opens in new tab)
The Fire HD 8 Plus (2020) packs all the same features of the Fire HD 8, but houses 3GB of RAM (instead of 2GB), which means you'll get much snappier performance. It also supports wireless charging. This tablet is now at its second-lowest price ever, which makes this Prime Early Access deal extra tempting. 

Echo Dot (4th Generation): £49 (opens in new tab)

Echo Dot (4th Generation): £49 £19 @ Amazon (opens in new tab)
Turn your home into a smart home with an Amazon Echo Dot for just $19, which is the cheapest price tag we've ever seen. Play music, control smart devices and appliances and use Alexa as your virtual butler. You can even call friends and family who also have Echo devices.

TV deals

Smart TVs: deals from £129 @ Amazon (opens in new tab)

Smart TVs: deals from £129 @ Amazon (opens in new tab)
Amazon currently has one of the most epic TV deals of all time. The retailer has smart TVs on sale for as low as £129. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TV deals we've ever seen from Amazon.

LG 50" 4K LED TV: £599 (opens in new tab)

LG 50" 4K LED TV: £599 £379 @ Amazon (opens in new tab)
Amazon is slashing the price of this 50-inch LG 4K TV by more than 35% ahead of the Prime Day Early Access Sale. This LED display offers 4K Ultra HD resolution, excellent sound, access to all the streaming services you could want and Google Assistant/Alexa support for convenient voice control. 

Hisense 55" Smart 4K TV: £749 (opens in new tab)

Hisense 55" Smart 4K TV: £749 £667 @ Amazon (opens in new tab)
This 4K set a 60Hz refresh rate with Dolby Vision and Dolby Atmos support for the perfect picture. Thanks to the Hisense OS, you'll also have access to apps like Youtube, Netflix and Freeview Play.

Apple deals

£549 (opens in new tab)

Apple AirPods Max:  £549 £374 @ Amazon (opens in new tab)
The AirPods Max are Apple's premium, retro-style headphones. They feature large, over-ear cushions, active noise cancellation, Spatial Audio, and 20-hour battery life to enable you to listen all day.

11" iPad Pro (128GB/2021): £749 (opens in new tab)

11" iPad Pro (128GB/2021): £749 £719 @ Amazon (opens in new tab)
The 11-inch iPad Pro houses Apple's M1 CPU, which means it offers record-breaking performance. It features a stunning 11-inch Liquid Retina display with 120Hz Pro Motion, TrueTone, and P3 wide color. You also get 12MP wide and 10MP ultra-wide cameras along with Wi-Fi 6 support.

AirPods Pro: £239 (opens in new tab)

AirPods Pro: £239 £189 @ Amazon (opens in new tab)
The Apple AirPods Pro pack active noise canceling, transparency mode, spatial audio support, 24-hours of battery life and a more customizable fit compared to standard AirPods. Plus, they're sweat and water-resistant making them ideal for working out. This deal is just $10 off the AirPod Pro lowest ever price.

iPhone 13 Pro Max: £1,149 (opens in new tab)

iPhone 13 Pro Max: £1,149 £1,069 @ Amazon (opens in new tab)
It's not the latest iPhone, but the iPhone 13 Pro Max is still a brilliant smartphone, with a huge about of power, killer cameras and a loverly large screen. This model comes with 256GB of storage and is now £80 cheaper. 

More deals

Google Pixel 6a with Pixel Buds A-Series: £498 (opens in new tab)

Google Pixel 6a with Pixel Buds A-Series: £498 £349 @ Amazon (opens in new tab)
Now this is a GOOD phone deal. We love the Pixel 6a and a rather fond of the Pixel Buds-A; this deal bundles the two together for just £349. Not that's a good price just for the phone let alone the earbuds too. Don't miss this one. 

Samsung Galaxy A53 5G (128GB): £399 (opens in new tab)

Samsung Galaxy A53 5G (128GB): £399 £249 @ Amazon (opens in new tab)
You can get this cheap but powerful Samsung phone for an incredibly low price if you buy it in Peach or White. It comes with a beautiful 6.5-inch 120Hz display, four rear cameras and a long-lasting battery.

OnePlus Nord CE 2: £299 (opens in new tab)

OnePlus Nord CE 2: £299 £199 @ Amazon (opens in new tab)
Want to save even more on a new phone? Then take a look at this OnePlus Nord CE 2 deal, as you can get what we dubbed as the "best value Android phone" for £199.  

Razer Blade 15 Advanced Gaming Laptop: £2,499 (opens in new tab)

Razer Blade 15 Advanced Gaming Laptop: £2,499 £1,769 @ Amazon (opens in new tab)
It's not Prime Day without a Razer gaming laptop deal, and this one is great. You can get the Razer Blade 15 Advanced with an Intel Core i7-11800H, 16GB or RAM, a 1TB SSD and, most importantly, the Nvidia GeForce RTX 3070 for under £2,000. 

Asus Vivobook 15.6" Laptop: £493 (opens in new tab)

Asus Vivobook 15.6" Laptop: £493 £349 @ Amazon (opens in new tab)
This Asus Vivobook with a 15.6-inch FHD display has dropped to £349 ahead of the Prime Day Early Access Sale. This laptop packs a Intel i3-1115G4 processor, 8GB of RAM, 256GB SSD for storage and comes with Windows 11 pre-installed. It's a great pick for everyday use, schoolwork or even working from home. 

Bose QuietComfort wireless earbuds: £249 (opens in new tab)

Bose QuietComfort wireless earbuds: £249 £139 @ Amazon (opens in new tab)
With impressive active noise cancellation and excellent audio quality these wireless earbuds from Bose are well worth checking out. And with Amazon slicing £100 off the price, they are now an absolute bargain. 

£389 (opens in new tab)

Sony WH-1000XM5: £389 £295 @ Amazon (opens in new tab)
The XM5 are Sony's premium noise-cancelling headphones. They feature large, over-ear cushions, excellent active noise cancellation, and up to 40 hours of battery life, or up to 30 hours with ANC enabled.

Fire TV Stick 4K: £49 (opens in new tab)

Fire TV Stick 4K: £49 £29 @ Amazon (opens in new tab)
The Fire TV Stick 4K is less powerful than the Max, but also has 4K Ultra HD streaming and includes an Alexa Voice Remote at a lower price.

WD_BLACK SN850 500GB NVMe SSD w/Heatsink: £86 (opens in new tab)

WD_BLACK SN850 500GB NVMe SSD w/Heatsink: £86 £66 @ Amazon (opens in new tab)
Western Digital has confirmed the SN850 NVMe SSD range is compatible with the PS5. The 500GB model with an included heatsink is currently £18 off at Amazon. 

WD_BLACK SN850 1TB NVMe SSD w/Heatsink: £257 (opens in new tab)

WD_BLACK SN850 1TB NVMe SSD w/Heatsink: £257 £104 @ Amazon (opens in new tab)
500GB not enough for you? Then opt for this 1TB SSD for your PS5 and you'll not only double your storage but also save a massive £153. That's not a deal to miss.

Microsoft Surface Laptop Go 2 (8GB RAM/256GB SSD): £729 (opens in new tab)

Microsoft Surface Laptop Go 2 (8GB RAM/256GB SSD): £729 £579 @ Amazon (opens in new tab)
The baby of the Surface Laptop family is a compact but capable device, featuring an Intel Core i5 processor, Windows 11 and one of the best keyboards on any laptop.

Sage Bambino espresso machine: £329 (opens in new tab)

Sage Bambino espresso machine: £329 £199 @ Amazon (opens in new tab)
Looking to get your caffeine fix for less? Then the Sage Bambino espresso machine has got a hefty £130 sliced off its price. That's the type of saving to perk anyone up. 

Shark Rocket Corded Stick: £319 (opens in new tab)

Shark Rocket Corded Stick: £319 £179 @ Amazon (opens in new tab)
You'll want to suck up this super-lightweight stick vacuum that can reach the ceiling, yet can be easily converted to a handheld to get under the sofa. It comes with a dust brush, an upholstery tool, a crevice tool and a 5-year warranty.

Tips for finding the best Prime Day deals

Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel (opens in new tab). This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer (opens in new tab), which you can install and click on whenever you want to look at a product's price history. 

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices. 

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, there are some great Prime Day deals available now that give you Amazon credit for Prime Day instead. For instance, if you spend £10 with small businesses on Amazon, you'll get a free £10 Amazon credit to use on Prime Day (opens in new tab)

Prime Day

(Image credit: Amazon)

Avoid buying junk: The pandemic completely changed how we shop. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items such as wipes and face masks. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it. 

Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.

What is the Amazon Prime Early Access Sale?

The Amazon Prime Early Access sale is the fall version of Prime Day. Although full details of the deals we'll see at the event aren't known, Amazon has confirmed we'll see sitewide deals on consumer electronics, apparel, kitchen appliances, toys and more. 

Can I get a free Amazon Prime membership?

Prime Day deals are exclusive for Amazon Prime members only. 

However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial (opens in new tab) or a free 6-month trial if you're a student (opens in new tab)

Roland Moore-Colyer

Roland Moore-Colyer a Managing Editor at Tom’s Guide with a focus on news, features and opinion articles. He often writes about gaming, phones, laptops and other bits of hardware; he’s also got an interest in cars. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face.