Amazon's two-day Prime Day 2023 event is over, but as sure as day follows night, there are still deals available. So I've rounded up the ones worth your attention; just bear in mind these can suddnely dissapear.
You may be looking to finally upgrade your laptop and fancy saving yourself a few hundred pounds or, with the cost of living still an issue, just happy with a fiver off an everyday essential. This isn't a comprehensive list of all the deals out there, but what you'll find below are my recommendations and those from the wider Tom's Guide team. So read on and good hunting!
Prime Day 2023 — Quick links
- TVs: save on Samsung, LG and more
- Prime Video: movies and TV shows from £1.99
- Xbox Series X: games and accessory deals from £18
- Headphones: save on Samsung Galaxy Buds2
- Lightning deals: score a limited-time bargain right now
- Kitchen appliances: Ninja Foodi Max with £70 discount
- Car accessories: save on in-car kit right now
- Roomba robot vacuums: save hundreds on robot vacuums
- Ninja Foodi: big deals on air fryers, blenders and more
- Shark: loads of vacuum cleaner deals that suck in a good way
- Electric toothbrushes: score a deal on Oral-B and Philips Sonicare
Best Prime Day deals 2023 that are still active
Editor's Picks
TVs
Laptops and Tablets
Headphones
Phones
Gaming
Home appliances
What is Amazon Prime Day?
Amazon Prime Day is an annual sales event run by online shopping giant Amazon. It's a chance to save on pretty much everything Amazon sells including consumer electronics, apparel, kitchen appliances, toys and more. The deals are typically exclusively available to Amazon Prime subscribers.
When is Prime Day 2023?
Amazon Prime Day 2023 started July 11 and runs through Wednesday, July 12. But the deals started a good week before Prime Day itself, though some of the best deals can be found on the day.
How long does Prime Day 2023 last?
Prime Day will basically run for two days, meaning its name doesn't reflect its length. But regardless, Amazon is sure to have deals that'll run for a good few days, if not longer than Prime Day itself.
Can I get a free Amazon Prime membership?
As mentioned, Prime Day deals are almost always exclusively for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student.
Will there be another Prime Day in 2023?
Last year we saw two major retail events from Amazon. There was Prime Day during the summer and the Prime Early Access sale in October. The latter wasn't quite as good as a full Prime Day branded event, but it was still a worthwhile introduction to the holiday shopping season. Amazon hasn't confirmed if there will be another event in October, but the possibility exists for an added sales event.
Tips for finding the best Prime Day deals
Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel. This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer, which you can install and click on whenever you want to look at a product's price history.
Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices.
Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, in previous years we've seen Amazon offer free credits in the lead up to Prime Day. Make sure to follow this page for the best early deals/credits.
Avoid buying junk: The pandemic completely changed how we shop. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items such as wipes and face masks. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it.
Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.