Amazon Prime Day October 2022 — all the best UK deals

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Amazon's second Prime Day of the year, officially dubbed Amazon Prime Early Access Sale, is in the seconds part of is 48-hour run. So today is the day to score yourself a bargain on the latest tech and more.

Right now there are a range of deals on Amazon's own devices. But you'll also find some bargains for other brands, such as grabbing these excellent Bose QuietComfort wireless earbuds for £139 (opens in new tab) and this Google Pixel 6a bundle for just £349 (opens in new tab).

To take advantage of the Amazon Prime Early Access Sale you'll need to be a member of Amazon Prime. Given the subscription throws in next-day deliveries, Amazon Prime Video access and more, it's well worth getting, even outside of the sales season.

With that in mind, take a look at some of the best Amazon Prime Early Access Sale deals we've see in the U.K. so far.

Today's best sales at Amazon

Amazon hardware: up to 60% off Echo, Kindles, 4K Fire TVs (opens in new tab)
TVs: save hundreds on big brands (opens in new tab)
Monitors: up to £180 off (opens in new tab)
Headphones: save on Sony, AirPods and more (opens in new tab)
Lightning deals: score a quick bargain right now (opens in new tab)
iPhone deals: get an iPhone 13 Max on sale (opens in new tab)
Bose QuietComfort: killer wireless earbuds for £139 (opens in new tab)
Google Pixel 6a: great bundle for just £349 (opens in new tab)
OnePlus Nord CE 2: only £199! (opens in new tab)
WD_BLACK SN850 1TB NVMe SSD: PS5 storage upgrade for £153 less (opens in new tab)
Sage Bambino espresso machine: now only £199 (opens in new tab)
Ninja kitchen appliances: big savings to be scored (opens in new tab)
Car accessories: save on in-car kit right now (opens in new tab)

Best October Prime Day deals

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Tips for finding the best Prime Day deals

Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel (opens in new tab). This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer (opens in new tab), which you can install and click on whenever you want to look at a product's price history.

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices.

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, there are some great Prime Day deals available now that give you Amazon credit for Prime Day instead. For instance, if you spend £10 with small businesses on Amazon, you'll get a free £10 Amazon credit to use on Prime Day (opens in new tab).

Avoid buying junk: The pandemic completely changed how we shop. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items such as wipes and face masks. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it.

Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.

What is the Amazon Prime Early Access Sale?

The Amazon Prime Early Access sale is the fall version of Prime Day. Although full details of the deals we'll see at the event aren't known, Amazon has confirmed we'll see sitewide deals on consumer electronics, apparel, kitchen appliances, toys and more.

Can I get a free Amazon Prime membership?

Prime Day deals are exclusive for Amazon Prime members only.

However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial (opens in new tab) or a free 6-month trial if you're a student (opens in new tab).

Roland Moore-Colyer a Managing Editor at Tom’s Guide with a focus on news, features and opinion articles. He often writes about gaming, phones, laptops and other bits of hardware; he’s also got an interest in cars. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face.

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