Don’t wait! I found 17 Sony TV and audio Prime Day deals knocking up to 50% our favorite tech

Sony TV and audio Prime Day deals
(Image credit: Sony)

Sony TVs are notorious for commanding a high cost. While delivering exceptional picture performance, you'll have to pay for that luxury. Fortunately, Prime Day deals are making Sony TVs and audio products far more affordable, dropping some of our favorite TVs down to incredible prices — even as the sale's final day begins today (October 8).

Case in point is the Sony Bravia XR A95L OLED TV, which was released three years ago. It still holds up in 2025 and can be found on many of our best TV lineups. Even with its incredible performance and prowess in the market, the 55-inch Sony A95L costs just $1,598 right now. For a display crowned as king of TVs, that's an utter steal.

If the A95L OLED wasn't enough, some of Sony's more budget models are also being slashed in the Prime Day deals extravaganza. If you're looking for a Mini-LED TV powerhouse, the 55-inch Bravia 5 is currently $898. Pair that with the Bravia Theater System 6 for just $598 right now, and you've got a movie-theater-level upgrade that's over half the price.

If you're not seeing something that suits your fancy, don't fret. You can always check out our Amazon Prime Day deals live blog for even more amazing savings across audio, TVs, computing, and so much more before the deals dry up.

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Best Prime Day Sony audio deals

Sony ULT Wear
Sony ULT Wear: was $199 now $148 at Amazon

Sony's first ULT headphones offer bass-boosted audio at a budget price. These headphones come equipped with a 30-hour battery life, Alexa AI controls, and noise canceling. Sony also built these to mirror its XM series of headphones in terms of comfort.

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Sony Bravia Theater U
Sony Bravia Theater U: was $299 now $148 at Amazon

One of Sony's weirdest audio products sees its first major discount. Meet the Bravia Theater U, a one-of-a-kind speaker that fits around your neck. It's a bit more popular in Japan but lets you get even more immersive with your audio and gaming where necessary.

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Sony WH-1000XM4
Sony WH-1000XM4: was $348 now $188 at Amazon

Stunningly comfortable and with top-quality sound, the WH-1000XM4 might not be the current generation of Sony's XM headphones, but they're sure a wicked pair to slip on your head. The case in the box remains one of the very best as well. This is the lowest price for the XM4 we've ever spotted, making for some big savings.

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Sony WH-1000XM5
Sony WH-1000XM5: was $399 now $298 at Amazon

The XM5 are the better buy in the Prime Day sales. They block almost as much noise as the XM6, have a very similar and more spacious sound, and they look very close indeed. They're also a full $120 less than the XM6. They scored half a star more than the XM6 in their 4.5-star review.

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Sony WH-1000XM6
Lowest Price!
Sony WH-1000XM6: was $449 now $428 at Amazon

The Sony WH-1000XM6 has finally received its first discount, but it's not as deep as we might have hoped. Still, if you want the latest Sony headphones with the best ANC, a more comfortable fit and a brand-new hard case, this is the way to go — it'll just cost a bit more. We gave them a 4-star review, so you know you're getting some quality headphones either way.

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Sony BRAVIA Theater System 6
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Sony BRAVIA Theater System 6: was $799 now $598 at Amazon

Ensure you get the best audio for your home entertainment setup with this full speaker system that comes with surround sound speakers and a subwoofer. The Bravia Theater 6 is Sony's most budget soundbar, but it packs with incredible performance on its 5.1-channel system with Dolby Atmos support.

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Sony Bravia Theater Bar 9 soundbar
Sony Bravia Theater Bar 9 soundbar : was $1,499 now $998 at Amazon

The Bravia Theater Bar 8 is the pinnacle of sound performance from Sony. It's got Sony's awesome 360-degree spatial sound mapping that accurately determines the best possible sound for your environment, creating serious audio immersion where few can match.

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Sony BRAVIA Theater Quad
Sony BRAVIA Theater Quad: was $2,499 now $2,198 at Amazon

This is a state-of-the-art surround sound system by Sony that doubles as home décor. With four wireless speakers, the Sony Bravia Theater Quad brings all-around sound via a 360-degree spatial sound mapping procedure that envelops the area in Dolby audio. It's a major diligence from a typical soundbar, yet offers incredible coverage for the right environment.

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Best Prime Day Sony TV deals

Sony 43" Bravia 3 LED 4K TV
Sony 43" Bravia 3 LED 4K TV: was $499 now $448 at Amazon

The Bravia 3 isn't as impressive as the higher-end Bravia 7, but if you're in the market for a 75-inch TV for under $1,000, you can't go wrong with Sony's budget-friendly LED TV. It doesn't offer a robust set of gaming features, but the Bravia 3 comes with Google TV baked right into the software. We were also impressed with its implementation of Sony's excellent picture processing.

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Sony 65" Bravia 2 II TV
Sony 65" Bravia 2 II TV: was $699 now $568 at Amazon

Sony's Bravia 2 II (read as "mark two") launched this year, offering budget pricing on a serious LED screen. While it may not boast sophisticated display technology, it does come equipped with special PS5 features that enhance visuals for gaming, and it's kitted with Google TV, so you have access to all your favorite content, plus tons of free channels.

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Sony 65" Bravia XR X90L 4K TV
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Sony 65" Bravia XR X90L 4K TV: was $1,199 now $898 at Amazon

In our Sony Bravia X90L review, we hailed its HDR performance, anti-glare properties, and black levels, making it the ideal choice for movie lovers. The Sony X90L also uses full array local dimming to give you clear and concise contrast. And there are also PS5 exclusive features like Auto Genre Picture Mode and Auto HDR Tone Mapping, which means you can expect to get the best performance from your gaming console.

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Sony 55" Bravia 5 II
Sony 55" Bravia 5 II : was $1,399 now $898 at Amazon

The Bravia 5 is Sony's cheapest Mini-LED TV, offering stellar 120Hz visuals with some incredible motion processing thanks to Sony's XR processor. It's built with AI, so expect some upscaling chops and serious performance in color. As with all Sony TVs, the Bravia 5 also has some exclusive PS5 features that make it a surefire bet if you're a PlayStation gamer.

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Sony 65" Bravia 8 OLED TV
Lowest price in 30 days!
Sony 65" Bravia 8 OLED TV: was $1,999 now $1,298 at Amazon

The Bravia 8 was launched in 2024, bringing Sony's eye for cinematic expression to a whole new platform. It may not yield the most impressive performance metrics, but it does offer incredible color coverage in HDR. It also comes with an ATSC 3.0 tuner, meaning you have access to Nextgen TV and 4K broadcasts.

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Sony 55" Bravia A95L 4K OLED TV
Lowest price!
Sony 55" Bravia A95L 4K OLED TV: was $2,799 now $1,598 at Amazon

The Sony Bravia A95L is a QD-OLED TV that combines two display technologies: quantum dots for vibrant colors/expanded brightness and OLED for perfect blacks/infinite contrast. That results in a picture that isn't merely good, it's sumptuous with every type of content, every time. In our Sony Bravia XR A95L QD-OLED TV review, we said the Editor's Choice TV offers superlative picture and top-notch sound, mated with the outstanding Google TV interface and a cornucopia of other useful options.

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Sony 75" Bravia 7 Mini-LED 4K TV
Sony 75" Bravia 7 Mini-LED 4K TV: was $2,399 now $1,799 at Amazon

The Sony Bravia 7 Mini-LED TV takes the best of what makes Sony displays so sought-after and makes it value-intensive. It's the cheapest Mini-LED in Sony's 2024 TV lineup, which makes it perfect for some incredible savings. The Bravia 7 comes kitted with an ATSC 3.0 tuner for NextGen TV access, plus support for almost all of the HDR formats, including Dolby Vision, HDR10, and HLG.

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Sony 65" Bravia A95K OLED TV
Limited time deal!
Sony 65" Bravia A95K OLED TV: was $3,499 now $2,399 at Amazon

Providing incredible visuals, sound, and 4K upscaling, the Sony Bravia XR A95K OLED is a truly impressive TV. There's support for HDR10, HLG, Dolby Vision, a 120Hz refresh rate and 2 HDMI 2.1 ports. The included Bravia Cam also opens up a variety of useful smart features.

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Sony 65" Bravia 8 II OLED TV
Sony 65" Bravia 8 II OLED TV: was $3,499 now $2,798 at Amazon

Launched in 2025, the Sony Bravia 8 II takes up after the Sony A95L OLED TV, one of the most beloved OLED TVs from three years past. The Bravia 8 II takes up several upgrades, like increased contrasts and improved motion handling. It's also set to have some of the widest color coverage in OLEDs of the year, which is a stellar get for an already incredible display.
65" for $2,998

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Ryan Epps
Staff Writer

Ryan Epps is a Staff Writer under the TV/AV section at Tom's Guide focusing on TVs and projectors. When not researching PHOLEDs and writing about the next major innovation in the projector space, he's consuming random anime from the 90's, playing Dark Souls 3 again, or reading yet another Haruki Murakami novel. 

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