When is Amazon Prime Day 2024 — everything you need to know

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It's that time of year again. If you're a Prime member, you're probably wondering when is Amazon Prime Day 2024? Amazon has confirmed that the Prime Day date for 2024 will be July 16 and July 17. 

This will also mark Amazon's 10th Prime Day, so I expect to see more aggressive deals than usual. That said, you don't have to wait till July 16 to start shopping. There are plenty of Prime Day deals you can get right now starting with up to 60% off Amazon devices.

Amazon Prime membership: 30-day free trial @ Amazon

Amazon Prime membership: 30-day free trial @ Amazon
Amazon Prime gives shoppers access to free shipping on over 100 million products. It also includes access to services like Prime Video, Prime Music, and Prime Gaming. Subscriptions are available for $139/year or $14.99/month. New members can also get a free 30-day trial. 

Amazon Prime UK membership: 30-day free trial @ Amazon UK

Amazon Prime UK membership: 30-day free trial @ Amazon UK
Amazon Prime gives shoppers access to free shipping on over 100 million products. It also includes access to services like Prime Video, Prime Music, and Prime Gaming. Subscriptions are available for £95/year or £8.99/month. New members can also get a free 30-day trial. 

Prime Day offers discounts on everything from Instant Pots to running shoes. However, Amazon's own hardware is what usually sees the biggest price drops on Prime Day, with terrific deals on Alexa devices, Fire tablets, and Fire Edition TVs. In fact, outside of Black Friday — Prime Day is the best time of the year to make an Amazon hardware purchase.  

Just keep in mind that Prime Day is for Amazon Prime members only, so you'll need to be a member to get access to the deals. New members can get a free 30-day trial at Amazon

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 will start on July 16 and run through July 17.The 48-hour event will offer sitewide deals on everything from Ninja appliances to Nike apparel. 

Amazon Prime Day originally started in 2015 as a way to celebrate the company's then 20th birthday. Since its inception, the event has grown into a 48-hour deals-a-thon celebrated in over 18 countries. 

In previous years, Amazon has kicked off Prime Day with a week of teaser deals leading up to the main event. Previous deals have included free Amazon credits, dollar-off discounts on Amazon Fire tablets, and deals at Amazon-owned Whole Foods. Make sure to keep it locked to Tom's Guide as we bring you all the latest news ahead of Prime Day. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.