Microsoft brings the 'live' to Live Tiles.
Microsoft first introduced us to its Live Tiles interface with Windows Phone 7. Sine then, Live Tiles have made the jump to Windows Phone 8 and to the company's desktop OS, Windows 8. As part of a campaign to promote Live Tiles, Microsoft decided to put a real Live Tile on an Oslo street and make it interactive.
Microsoft Norge says the video was shot on October 26 (Windows 8 launch day) to highlight Live Tiles, which it calls 'one of the key innovations of Windows 8.' Specifically, the stunt is designed to show the preview functionality of Live Tiles. Microsoft got Norwegian band Datarock and set them up on a stage behind a fake building front. When passersby stepped on the music Live Tile on the street outside the building, the fake wall came crashing down and they found themselves in the middle of a full-blown electro rock concert.
Check out the stunt for yourself in the video below:
Absolutely. They would never have got away with it otherwise- way too dangerous!
The same experience as pushing a button and the wall falling down LOL. JK - I'm sure its just as good as previous Win.
Agree that no normal person would stand there. Clearly actors.
... that does what active desktop was doing in1998 and MS actively worked for kill it in 2005
... that does what gadgets was doing in 2005, and MS actively worked for kill it in 2012
definitely a key innovation AND a platform on which build the future of your software career, unlike the old boring Win32 that does boring things like to allow well written software to run reliably on systems released 20 years after they were compiled.
Should I sue for false advertising? Or should I wait for something to break in my home and then sue for having 'overly active live tiles' breaking my stuff?
I believe it's called advertising. It's part of the 1.5 billion dollars Microsoft plans on spending to promote Windows 8.
they wouldn't dare do that in real life...MS could get sue big time if someone gets hurt.
Trying to pass off an advertisement as a promotional stunt (which this is) is basically trying to hide bull$hit inside of bull$hit. It's the worst kind of marketing IMO.