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Microsoft Brings Actual Live Tiles to Norwegian Street

By - Source: WPCentral | B 18 comments

Microsoft brings the 'live' to Live Tiles.

Microsoft first introduced us to its Live Tiles interface with Windows Phone 7. Sine then, Live Tiles have made the jump to Windows Phone 8 and to the company's desktop OS, Windows 8. As part of a campaign to promote Live Tiles, Microsoft decided to put a real Live Tile on an Oslo street and make it interactive.

Microsoft Norge says the video was shot on October 26 (Windows 8 launch day) to highlight Live Tiles, which it calls 'one of the key innovations of Windows 8.' Specifically, the stunt is designed to show the preview functionality of Live Tiles. Microsoft got Norwegian band Datarock and set them up on a stage behind a fake building front. When passersby stepped on the music Live Tile on the street outside the building, the fake wall came crashing down and they found themselves in the middle of a full-blown electro rock concert.

Check out the stunt for yourself in the video below:

The Live Tile Experiment

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  • 8 Hide
    contentsmayvary , November 12, 2012 12:15 PM
    "Passerby" is pretty obviously an actor...
  • 6 Hide
    mi1ez , November 12, 2012 12:17 PM
    contentsmayvary"Passerby" is pretty obviously an actor...

    Absolutely. They would never have got away with it otherwise- way too dangerous!
  • 3 Hide
    thecolorblue , November 12, 2012 12:39 PM
    clever commercial
  • Display all 18 comments.
  • 2 Hide
    nebun , November 12, 2012 12:51 PM
    lol....funny but such a waste of money
  • 5 Hide
    skaz , November 12, 2012 12:55 PM
    Definitely actors. I would have tried to run away from falling wall. Who just stands there thinking the probability of being squished is 0?
  • 3 Hide
    cats_Paw , November 12, 2012 12:56 PM
    Yeah.. cus definitly using win8 is the same expirience as that...
  • -1 Hide
    bllue , November 12, 2012 1:08 PM
  • 3 Hide
    deadlockedworld , November 12, 2012 1:17 PM
    Cats_PawYeah.. cus definitly using win8 is the same expirience as that...

    The same experience as pushing a button and the wall falling down LOL. JK - I'm sure its just as good as previous Win.

    Agree that no normal person would stand there. Clearly actors.
  • 0 Hide
    diddo , November 12, 2012 1:24 PM
    'one of the key innovations of Windows 8.'
    ... that does what active desktop was doing in1998 and MS actively worked for kill it in 2005
    ... that does what gadgets was doing in 2005, and MS actively worked for kill it in 2012
    definitely a key innovation AND a platform on which build the future of your software career, unlike the old boring Win32 that does boring things like to allow well written software to run reliably on systems released 20 years after they were compiled.
  • -1 Hide
    frank_drebin , November 12, 2012 2:04 PM
    and the point of this is...?
  • -1 Hide
    CaedenV , November 12, 2012 2:48 PM
    ... my live tiles have never caused any of the walls in my house to fall down.

    Should I sue for false advertising? Or should I wait for something to break in my home and then sue for having 'overly active live tiles' breaking my stuff?
  • 0 Hide
    jaber2 , November 12, 2012 3:04 PM
    Nicely done add, I will still keep my windows 7 ultimate for a bit longer.
  • -1 Hide
    aoneone , November 12, 2012 3:24 PM
    what if a spooked passerby jumped out of that square spot the moment the wall was falling down and got smacked? lawsuit... ^_^
  • 0 Hide
    Thomas Creel , November 12, 2012 3:58 PM
    Soooo fake...
  • 4 Hide
    Max Collodi , November 12, 2012 4:55 PM
    frank_drebinand the point of this is...?

    I believe it's called advertising. It's part of the 1.5 billion dollars Microsoft plans on spending to promote Windows 8.
  • 0 Hide
    jakes69 , November 12, 2012 5:48 PM
    of course it's fake...what advertisement isn't fake?

    they wouldn't dare do that in real life...MS could get sue big time if someone gets hurt.
  • -1 Hide
    Shin-san , November 13, 2012 12:17 AM
    This is quite a good commercial. Microsoft's ads have improved greatly
  • 0 Hide
    vertigo_2000 , November 13, 2012 4:47 PM
    Marketers can use advertising to promote their products, or they can use promotional stunts to promote them... either way, most of the time, it's all bull$hit.

    Trying to pass off an advertisement as a promotional stunt (which this is) is basically trying to hide bull$hit inside of bull$hit. It's the worst kind of marketing IMO.
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