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I'm tracking Amazon's best Black Friday deals LIVE: 74+ savings on Apple, Ninja, Ring, Yeti and more
All the best Amazon Black Friday deals, with prices starting at $1
Staff picked deals:
1. Quick Links
2. My Favorite Deals
3. Prime Video
4. Apparel
5. Running shoes
6. Kindles & Tablets
7. Laptops
8. Appliances
9. TVs
10. Apple
11. Smart Home
12. Sleep
13. LIVE: latest updates
Amazon is a reliable one-stop shop for all the best deals Black Friday has to offer, and now the big day is upon us. If you're shopping for Apple tech or Ninja air fryers, Amazon is the place to be. But with so many savings to scroll through, it can be tricky to know where to start!
That's where I come in: a Deal Writer with five years of experience tracking down all the greatest savings, I'm sorting through the very best Amazon Black Friday deals available, and bringing you my selected top picks live throughout the day.
So far, one of Black Friday 2025's best deals is on the newly-released Apple AirPods Pro 3, discounted to just $219 at Amazon. There are also killer deals across the entire Kindle line, with prices starting at $79 for Amazon's latest model.
Amazon might not be the first place you go to shop apparel, but there are some awesome deals on brands like Crocs and Skechers, with discounts of up to 45% on top-selling footwear.
I always use Black Friday as an excuse to stock up on essentials—everything from spare batteries to cleaning supplies. You can pick up household essentials for as little as $1 at Amazon this Black Friday, leaving you one less thing to think about when you next run low.
Quick Links
- shop all Amazon Black Friday deals
- Basics: home/kitchen from $3
- Top 100 Gifts: from $6
- Essentials: apparel from $9
- YETI sale: up to 30% off
- Adidas: deals from $10
- Carhartt: deals from $10
- Lego sale: deals from $10
- Ninja sale: up to 50% off
- Columbia: deals from $15
- Apple: save on MacBooks, iPads, more
- Amazon devices: from $17
- Skechers: apparel/sneakers from $21
- Crocs: footwear from $29
- TV sale: from $59

I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last five years tracking deals on everything from the latest Apple products to the comfiest Crocs. I'll help you find the best deals this holiday season by highlighting the biggest discounts on the devices we've reviewed, tested, and recommend.
My Favorite Deals
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Amazon Basics: deals from $3 @ Amazon
The Amazon Basics store offers discounts on everything from yoga mats to Amazon's own line of dutch ovens. A lot of these items are no frills devices, but they perform whatever task you need at a very affordable price point.
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Prime Video add-on subscriptions: deals from $1.99/month @ Amazon
Prime Video’s Black Friday streaming deals are officially live, and they’re too good to miss. Whether you’re looking to bundle multiple channels or grab a standalone add-on subscription, there’s something for everyone, including HBO Max, Apple TV and MGM Plus. With over 20 options available, you can enjoy blockbuster movies, hit shows, and exclusive content for a fraction of the usual price.
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Do you want video games for your kids that don't involve just sitting on the couch? The Nex Playground is kind of like a modern Xbox Kinect with games for kids ranging from the popular mobile game Fruit Ninja to a fun soccer goalie game. With the subscription, you can get even more games, keeping your kids active and busy for hours.
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The Oura Ring 4 remains one of the most advanced sleep-tracking wearables you can buy. When it comes to sleep, it records heart rate variability, sleep stages, sleep latency, time in bed and time actually asleep with impressive accuracy. Aside from our all-important sleep, it also monitors daytime heart rate, activity levels, recovery, temperature trends, stress patterns and cycle insights for people who track their period.
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YETI sale: up to 34% off @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals. So don't wait — snag a new cooler or water bottle before these discounts disappear!
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Carhartt apparel sale: deals from $14 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long. We're seeing great deals on long sleeve tees, work pants, boots, hoodies and more.
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Lego sale: deals from $12 @ Amazon
Amazon is offering some epic Lego deals! You can get everything from Disney to Star Wars as well as generic sets in this sale.
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Skechers shoes/apparel: from $21 @ Amazon
I've been a Skechers fan for years. In addition to being super comfortable, there's a Skechers sneaker for pretty much any style. Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children.
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Ninja appliances: up to 47% off @ Amazon
Right now, Amazon is offering up to 47% off select Ninja appliances. The sale includes air fryers, blenders, grills and more.
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Holiday Shop: deals from $6 @ Amazon
The holidays are approaching quickly. That's why now is the perfect time to purchase a new Christmas tree, holiday decor, or even small stocking stuffers with deals from just $6.
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If you're in the market for a rangefinder, you can't go wrong with this Callaway Golf 300 model for $124. It usually sells for $199, so this price is quite a steal. With slope support, you can see elevation changes and determine the angle of incline/decline to know precisely how far the pin is. It even makes it easy to lock onto the pin, so you can still get an accurate reading if you don't have steady hands.
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Sony's budget on-ear cans are inexpensive, but they bring the sound where it counts. They earned a 4.5-star rating in our Sony WH-CH520 review, thanks to their top-notch sound, intuitive controls, and lengthy battery life of 50 hours. 3 minutes of charge nets you 1.5 hours of use as well, if you run out and need a quick boost.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
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The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.
Under $50
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Bring Alexa to your car with the Echo Auto. Whether you want to control your smart home devices, play music or make calls using nothing but your voice, this is the gadget for you. And it's now the lowest price it's ever been.
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If you're willing to live without active noise-cancellation, these Soundcore P20i buds are fantastic value for money. Offering 10mm drivers for impressive "big" bass, along with Bluetooth 5.3, 30-hour battery life, water-resistance, 22 preset EQs and in-app customization, which is great for this price.
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If you want the perfect desktop coffee maker the K-mini mate is a great deal. At just 4 inches wide, this is small enough to fit in compact spaces or even a suitcase! In our review, we thought it brews a decent cup of coffee quickly, and it's simple to use.
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This is a great Black Friday deal that knocks more than half off the price of this new Amazon Fire 7 Kids tablet. It comes with a free rubber case for protection and a 6-month subscription to Amazon's Kids+. These slates are great for small kids (ages 3-8) because they're simple, durable, and cheap!
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Ring's least expensive battery-powered video doorbell is now 50% off. It has head-to-toe video, connects to Wi-Fi using 5GHz as well as the 2.4GHz band, and runs on either battery power or household current. Unlike the Battery Doorbell Plus and Battery Doorbell Pro, you can't remove the battery from this model, so it's a bit harder to recharge.
Prime Video
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Prime Video add-on subscriptions: deals from $1.99/month @ Amazon
Prime Video’s Black Friday streaming deals are officially live, and they’re too good to miss. Whether you’re looking to bundle multiple channels or grab a standalone add-on subscription, there’s something for everyone, including HBO Max, Apple TV and MGM Plus. With over 20 options available, you can enjoy blockbuster movies, hit shows, and exclusive content for a fraction of the usual price.
Apparel
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Hanes: deals from $8 @ Amazon
If you need to restock your essentials, the latest Hanes sale at Amazon has some of the cheapest apparel deals I've seen. You can restock tees, hoodies, socks and more at super low prices.
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Adidas sale: deals from $10 @ Amazon
Get ready for winter. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. Prices start as low as $10.
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Columbia: deals from $14 @ Amazon
Get your wardrobe winter-ready with the latest sale from Columbia. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale.
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Levi's apparel: save up to 55% @ Amazon
The Levi's sale is going strong with some epic deals on jeans, jackets, and more. The sale includes baggy jeans, wide leg, relaxed, and more. Many best sellers are over 50% off right now, which makes this one of the best Levi's sales of 2025.
Running Shoes
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These New Balance industrial shoes have seen an impressive price drop in certain sizes. Their fresh foam cushioning makes them super comfortable even when you're on your feet all day, and they have slip-resistant outsoles to make sure you stay steady. They're billed as easy to clean, too.
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The Brooks Ghost range is hugely popular, and our resident runners at Tom's Guide gave this shoe 4 stars upon testing. It features Brooks’ nitrogen-infused DNA Loft v3 midsole foam, and suits neutral-gait runners and beginners. The high drop won't suit everyone, but it's a durable shoe that is lighter than the Brooks Ghost 15.
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The New Balance Fresh Foam X More V5 is basically a marshmallow for your feet that actually makes you want to run. It's thick Fresh Foam midsole soaks up every step, keeping long runs and recovery days comfy, while the wide base keeps you stable and the breathable upper keeps your feet cool.
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Puma Velocity Nitro 3 running shoes feature a dual-density midsole, with a soft, bouncy nitrogen-infused Nitro foam and protective EVA-based Pro foam beneath. That means it is a fun, lively shoe with plenty of grip for winter weather.
Shop the women's deal here.
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This plush stability shoe delivers serious comfort and support, so your feet feel protected on long runs. The broader base adds extra stability, helping prevent rolling or wobbling, which makes it ideal for longer distances or recovery days. In our Saucony Hurricane 24 review, we called it 'one of the most comfortable running shoes available,' and it truly lives up to that reputation.
Kindles & Tablets
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The Amazon Kindle is one of the smallest and most lightweight e-readers around. With a crisp display and 6-week battery life, this is the Kindle to buy for shoppers on a budget. Amazon is even throwing in three months of Kindle Unlimited. We wish this Kindle was waterproof, though, but you can't beat that low price.
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The Kindle Paperwhite 2024 is our choice for the best Kindle you can buy. It delivers 16GB storage (around 15,000 books), 12 weeks of battery life, an IPX8 waterproof rating (meaning it'll survive being dropped in the bath), and a fantastic anti-glare screen.
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The Kindle Colorsoft features all the benefits of a Kindle, only in glorious color. If you really want to get the most out of your comics, book covers and illustrations, this is the Kindle you've been waiting for. While it's decidedly expensive, it more than delivers on its premise. And now that it's on sale for this price, it's a no-brainer.
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Amazon's updated Kindle Scribe just hit an all-time low price! This e-reader comes with a Premium Pen that lets you annotate, write notes and draw on your e-books. You can also create digital notebooks and convert your handwritten notes into text. In our Kindle Scribe (2024) review, we loved this device’s large 10.2-inch 300 ppi display and found the stylus comfortable to use. Note: you can get the 32GB model for the same price as the 16GB, meaning you get extra storage at no additional cost!
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You only have a limited time to snag this deal, so act fast! Right now you can grab the Kindle Scribe Essentials bundle for $339. It comes with the excellent Kindle Scribe, 64GB storage for all your e-books, a luxurious leather folio cover and a power adaptor. You also get a Premium Pen, which lets you write and draw on the tablet's screen.
Laptops
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Now down to just $199, the Acer Aspire 15 Slim is a downright bargain. Perfect for browsing the web, answering emails and an affordable upgrade to Windows 11, expect a 15.6-inch FHD (1920 x 1080) display, Intel Core 3 N355 CPU, 8GB of RAM and 128GB of storage.
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This HP laptop doesn't have many bells and whistles, but it has enough power to handle day-to-day computing tasks. The screen is big, and it has a decent amount of RAM at 8GB. The 128GB SSD is a bit small, but if you're going to be downloading anything too massive, this will work.
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Yes there are cheap Chromebooks, but I'll always tell people to go for Chromebook Plus for the additional performance packed inside and access to all the Gemini AI features of ChromeOS. The Chromebook Plus 515 is my personal favorite, and the cheapest too.
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This is an insanely low price for a Snapdragon X Elite-armed Surface Pro! Paired with 16GB RAM and a 256GB SSD, there's a lot of horsepower in here. To get this low price, though, it's worth noting it does not come with the keyboard cover!
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MSI's dropped a seriously beasty RTX 5070 gaming system with a massive $276 saving. Alongside that mid-range GPU, you're getting a monster Intel Core i9-14900HX CPU, 32GB DDR5 RAM and a 1TB SSD.
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This 14" MacBook Pro with the cutting-edge Apple M5 chip just came out a few weeks ago, and you can already get $200 off in this killer Black Friday deal. If you have a heavy workload, this is the one to get.
Appliances
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This portable blender is great for athletes or anyone who's trying to eat healthier. The 7-piece set can be used to make a wide variety of health shakes, smoothies, dips and more. Just add your ingredients and the handy device will blend, mix, and chop your favorite foods in seconds.
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Sitting at the top of our best air fryers buying guide, the Ninja Air Fryer Pro 4-in-1 has a wide and low basket that will fit a surprisingly large amount of food. In our review, we praised its dishwasher-safe basket and speedy, even cooking. Combined with its neat, compact design, it's the perfect option for most kitchens.
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This simple espresso maker is the easiest, and most affordable, way to enjoy a Nespresso machine. This is the gift for someone who perhaps just moved into a new home, or who's aging coffee maker could use an upgrade. Bonus points if you pair it with Nespresso pods.
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If you have pets and after incredible power, this is a great deal. Recommended for all floor types, it also has a low profile design to reach under low spaces. It comes with an XL dust cup to handle all your debris and handy LED headlights to make cleaning easier. It also promises 40-minute battery life.
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The Q7 M5+ tackles everyday cleaning with ease, pulling out dust deep from carpets. Plus, its Dual Anti-Tangle System keeps hair clogs at bay, while its 10,000 Pa HyperForce Suction makes sure no dust survives on your floors.
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This KitchenAid stand mixer has a tilt-head design and 10 speed settings, to knead, whisk and beat your ingredients. It also comes with a dough hook, beater and whisk, and a pouring shield to stop mixture escaping the 5-quart bowl.
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The Ascent X3 is our top-rated blender, with the range sitting at the top of our best blender buying guide. It's got three pre-set modes for smoothies, hot soups, and frozen desserts, and pairs with the brand's range of self-detect blending containers to perform a range of functions.
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Dyson's reputation for outstanding cleaning proceeds it, but did you know the brand also sells robot vacuums? The Dyson 360 Vis Nav has it all: immense suction, excellent edge cleaning, and a great design. In our review we rated the design and performance but thought it was a tad overpriced, making this discount even more welcome.
TVs
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The Toshiba C350 4K Fire TV may seem inexpensive, but it packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.
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This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
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,Who says TVs have to cost a fortune? This 65-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.
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It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.
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Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.
Apple
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The Apple AirTag is an excellent key finder that is extremely easy to set up and does a great job of locating your valuables. What more could you ask for?
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The AirPods 4 are about as barebones as AirPods come, but they're still packed with features. Spatial Audio is on board for example, something you'd have to pay more for on the old model. 5 hours of battery isn't the very best, but they're a great on boarding place for the AirPods line.
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The Apple Watch SE 3 sports a lot of new features that redefine Apple's entry-level smartwatch. Among them, you'll find an always-on display, S10 processor, and better health features, such as support for Sleep Score and Workout Buddy. (The latter is powered by Apple Intelligence and requires an iPhone 15 Pro or higher). In our Apple Watch SE 3 review, we called it the best smartwatch value around. It's available in 40mm and 44mm designs.
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The AirPods Pro 3 step it up over the previous model. 8 hours of battery, improved active noise canceling, and a new fit to make them more secure. This is their lowest price ever, and marks their first proper discount since they were released.
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Apple's latest iPad (11th Gen) can just about do it all thanks to its upgraded A16 chip, larger 128GB base storage and longer battery at over 11 hours (it even beats the iPad Air M3 and iPad mini 7). In our 4-star iPad 11 review, we called it the Apple tablet for most.
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This is not a drill: The Apple Watch Series 11 is officially on sale for the first time. As our choice for the best smartwatch overall, the Series 11 offers a large and easy-to-view display, a sleek and comfortable case design, 24 hours of battery, and superfast charging. It's also one of the only smartwatches on the market to offer hypertension alerts.
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The AirPods Max are Apple's flagship headphones, and despite a recent USB-C update they've remained mostly the same since their initial release. They're a weighty, well built pair of headphones that sound really good — earning 4 stars in our AirPods Max review.
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You can currently save $250 on one of the best laptops you can buy today. The M4 chip powers through workloads at incredible speeds, and its bright and colorful 13-inch Liquid Retina display is a joy to look at. Throw in its upgraded 12MP webcam and sleek, lightweight design, and it stuns.
Smart home
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At this price, the Fire TV Stick HD is a bargain. If you don't have a 4K television, it's the ideal choice offering access to all your favorite streaming services and a voice-controlled remote. We'd still advise most people to opt for the 4K Max model, but if you don't have a 4K TV this is the streaming stick for you.
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The Blink Mini 2 is the 2nd generation of home security cameras that offer Day and Night HD views of your home, alongside two audio and motion detection. On top of that, the Blink Mini 2 offers enhanced motion detection and an LED spotlight.
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Amazon's compact smart speaker packs Alexa features into a space-saving design. The front-facing speaker delivers clear audio for music and podcasts, while still handling all your usual voice commands. Good for nightstands or desks where space is tight, and the semi-sphere design looks cleaner than typical smart speakers.
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Ring's least expensive battery-powered video doorbell is now 50% off. It has head-to-toe video, connects to Wi-Fi using 5GHz as well as the 2.4GHz band, and runs on either battery power or household current. Unlike the Battery Doorbell Plus and Battery Doorbell Pro, you can't remove the battery from this model, so it's a bit harder to recharge.
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The Amazon Echo Show 5 combines Alexa’s voice assistant with a 5.5-inch screen for video calls, streaming and smart home control. With its compact design, it’s a great fit for any room — and now available at $54, it’s an affordable addition to your smart home setup.
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Ring's well known compact, sleek design is easy to position anywhere and offers 1080p HD video. It also provides features like a two-way intercom system, and night vision and has a battery pack for easy set up. Many of its helpful features – such as privacy zones or person detection – require a Ring subscription. However, with this deal, you're getting a two-pack at a steep discount.
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This smart display is well suited to be the core command center of your smart home. Not only is it an Alexa smart speaker that can control other smart home devices by using your voice, but it also seamlessly connects to a wider variety of devices.
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This is Ring's top-end battery-powered doorbell (it can also be hardwired to your home). It has all the benefits of the Battery Doorbell Plus, but also includes better audio as well as 3D motion detection, which helps you better locate someone who walks in front of the camera.
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The new Echo Show 15 can be considered your smart home central! It has a large 15.6-inch display and a new interface with widgets that lets you more easily interact with smart home devices. The Echo Show 15 can be set on a stand or mounted on the wall, and used as a digital picture frame of sorts. It also has Fire TV built-in, making it a great small TV for a kitchen or bedroom.
Sleep
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Need to refresh that guest room comforter? This one from Bedsure is a great choice, thanks to its fluffy, cozy design. It has a pretty flower stitched design, too, to add some extra style.
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This is a plush yet supportive pillow made from temperature regulating down-alternative fill, which is ideal for those prone to hot sleep. The breathable 250 thread count cotton cover adds to the coolness and luxury feel. The Beckham Hotel Collection pillows are also hypoallergenic and, as a result, are an excellent choice for those who are allergic to natural down.
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This down alternative option is a great pick for those with allergies. This pillow also promises to stay fluffy and lightweight without bunching up in the night. Reviews have also said this pillow sleeps pretty cool, so a good shout for hot sleepers.
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This is the lowest price we've seen on the 14" EGOHOME Black Mattress. A twin is down to $254 (was $299), and a queen is $356 (was $469). This memory foam mattress is best suited to side and back sleepers, and reviewers have noted that this mattress has helped to ease their aches and pain, as well as praising its cooling abilities.
LIVE: Latest Updates
This is the lowest price we have ever seen the Dyson Airwrap i.d.
The Dyson Airwrap i.d. is one of the best gadgets I've ever used. Without it, my hair is quickly fried by heat tools, and because of this I get pretty conscious about my hair. It probably seems massively superficial, but I think you need to take care of everything including your hair to feel your best.
At 23% off, this is the lowest price we have ever seen for this version of the Dyson Airwrap. With effortless hair smoothing and bouncy curls in minutes, this is the best way to take care of your locks because the heat technology will never burn your hair thanks to AI that adapts to your hair type through the app and tailors your drying routine.
- Dyson Airwrap i.d.: was 649 now $499 @ Amazon
Board games crash to all-time low prices for holiday fun
Board games are always the best idea when thinking of gifts for the holidays. They get the whole family together and can bring out the best (or worst if your competitive) in people. They're perfect stocking fillers, and one of my favorites are on sale this Black Friday and they're the perfect stocking fillers.
Herd Mentality is a breezy party game that's easy to pick up and play. Flip over a card and read out a random question like, "What is the best Disney film of all time?" Players then write down the answer they think will be the most common among the group. If you're in the majority, you win points; if not, you'll be left with the dreaded pink cow of doom. It's a fun, simple premise, one which could see your next game night overtaken by a very heated debate over something as frivolous as the best brand of sneakers.
- Herd Mentality: was $24 now $16 @ Amazon
Amazon's Fire TV Stick crashes to all-time low...
The Fire TV Stick HD is at the #1 spot in Amazon's Top 100 deals tab right now! To be honest, I'm not surprised, considering that this streaming stick is 49% off. If you have a 4K TV, you'll want to get a 4K streaming stick, like the Fire TV Stick 4K Max for $34. But if not, this is a super cheap way to smarten up your TV without splurging on a whole new display.
- Fire TV Stick HD: was $34 now $17 @ Amazon
I'm picking the best Amazon Black Friday deals...
Greetings, shoppers! Deals EIC Louis here reporting from a chilly New York City. Black Friday is underway and some of the best deals today are coming from Amazon. On this blog I'll be highlighting the best deals as they're released (spoiler: most of them have been live for days). I'll also spotlight items the Tom's Guide team has reviewed or recommends. So let's get started!






































































