The best Helix mattress deals and sales for October 2026: 20% off hotel-style beds for every sleep style

The image shows a light haired mattress tester diving onto the Helix Midnight Luxe mattress, placed on a white bed frame in a neutrally decorated bedroom. Inset, a badge reads 'tg price drop'
(Image credit: Future)

This month’s Helix mattress sale takes a cool 20% off luxury hybrid mattresses for every sleep position and preference. That means you can save up to $599.75 on the Helix Midnight Luxe at Helix, which brings a queen down to $1,999 from $2,498.66.

After testing the Midnight Luxe in our studio lab, we rate it as one of the best mattresses you can buy, and it’s our all-time favorite bed for side sleepers. However, Helix makes luxury hybrid mattresses to suit all sleep styles and positions — you just need to shop the range that best fits your sleep style.

While 20% off is a significant saving, it is on the lower end of Helix’s sale structure. In the upcoming Black Friday mattress sales, we expect to see savings of up to 27% off, which mirrors the discount we saw last year. So if you don’t need a new mattress right now, we recommend holding out for next month, which is when the best mattress sales of the year return.

The best Helix mattress sales 2026:

Editor’s choice: The best Helix mattress sale for most people

Helix  Midnight Luxe (twin)
For side sleeper
Save 20%
Helix Midnight Luxe (twin): was $1,492.50 now $1,194 at Helix Sleep

The Midnight Luxe takes the top spot in our guide to the best mattresses for side sleepers With 20% off a queen is down to $1,999 (was $2,498.66), which translates to a healthy saving of just under $500. Cradling the shoulders, hips and knees while supporting the spine, the Midnight Luxe is dreamy for side and back sleepers, while our lead tester highly recommends it to couples (it's the only bed her and her husband have agreed on.)

Our Helix Midnight Luxe review score: ★★★★½
User score: ★★★★½ (8,300+ reviews)

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Helix mattress sales: More top-rated deals to browse

1. Helix Dusk Luxe (twin)
For back sleepers
Save 20%
1. Helix Dusk Luxe (twin): was $1,492.50 now $1,194 at Helix Sleep

The Helix Dusk Luxe is one of our favorite mattresses for stomach sleepers, providing sturdy support with plenty of pressure relief. Our testers found it slept slightly warm but hot sleepers have two cooling upgrade options available. There's 20% off in the Helix Fall Savings Event, which drops a queen from $2,498 to $1,999. If you want to buy this top firm mattress at its lowest price, we recommend waiting for Black Friday next month, when we expect to see the 27% off sale return.

Our review: ★★★★½ 
User score: ★★★★½ (1,400+ reviews)

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2. Birch Natural (twin)
For combi sleepers
Save 20%
2. Birch Natural (twin): was $1,373.75 now $1,099 at Helix Sleep

The Birch Natural combines individually wrapped coils with a layer of responsive natural latex alongside the natural comfort of wool, resulting in a breathable medium-firm feel — we recommend it to combi sleepers and hot sleepers. A 20% off sale brings a queen down to $1,499 from $1,873. A decent deal for one of the best organic mattresses but we expect to see it drop to $1,361 in November for Black Friday.

Our review: ★★★★½
User score: ★★★★½ (2,000+ reviews)

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3. Helix Dawn Mattress (twin)
For stomach sleepers
Save 20%
3. Helix Dawn Mattress (twin): was $998.75 now $799 at Helix Sleep

This month's 20% off sale takes a queen Helix Dawn down to $1,183 from $1,478.75, which is a great price for a mid-range mattress of this calibre. The Dawn is our pick for stomach sleepers thanks to its firm, even support. If you aren't in a rush to buy, however, we're hoping to see 25% off for Black Friday, which is the best discount you can expect on the Core range.

Our review: ★★★★½
User score: ★★★★½ (1,200+ reviews)

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4. Helix Sunset Luxe Mattress (twin)
For side sleepers
Save 20%
4. Helix Sunset Luxe Mattress (twin): was $1,492.50 now $1,194 at Helix Sleep

Like the Midnight Luxe, the Sunset Luxe has been designed specifically for side sleepers — only slightly softer. That makes it a great choice for those who only sleep on their sides or are lighter than average. 20% off brings a queen down to $1,999 from $2,498. Like all Helix mattresses, it comes with a 120 night sleep trial, free shipping and limited lifetime warranty.

User score: ★★★★½ (1,300+ reviews)
User score: ★★★★

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5. Helix Midnight Elite (twin)
Luxury side sleeper
Save 20%
5. Helix Midnight Elite (twin): was $2,623 now $2,099 at Helix Sleep

We've been hands-on with the Helix Midnight Elite mattress and can agree that it's pure indulgence for side sleepers. It's always going to be a splurge but w20% off a queen has dropped to $3,198 (was $3,997). However, we did track it as low as $2,799 after a 30% off sale in September, and we're hoping to see it return for Black Friday next month.

User score: ★★★★½ (500+ reviews)

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The best Helix bedding and sleep accessory deals: From $69

There's 20% off all sleep accessories at Helix — no minimum spend required. That includes their top-selling range of pillows, bedding and sleep accessories, designed (like their mattresses) for every type of sleeper. Here's the Helix bedding deals we recommend...

Today's best Helix mattress prices

New Helix Midnight Luxe Mattress on a low profile bed base with mirrors and nightstands on either side

(Image credit: Helix Sleep)

1. Helix Midnight Luxe mattress deals

The best Helix side sleeper mattress overall

Sizes: Twin to Cal King | Depth: 14 inches | Filing: Memory foam | Comfort: Medium | Trial: 120 night | Warranty: Lifetime

Lifetime warranty
Eco-friendly Tencel cover
Lumbar support coils
Made in the USA
Very heavy to move

The Helix Midnight Luxe mattress offers everything users love about the Midnight, but with some Luxe upgrades. This includes a quilted pillow top covered with durable and eco-friendly Tencel, which adds an extra two inches in height. Add upgrades for cooling and lower back pain relief and you have the best mattress for side sleepers out there.

Instead of regular memory foam, the Midnight Luxe has a layer of "memory plus foam", which is like a high density memory foam but with the same medium support. On top of all this, there's a lifetime warranty.

New Helix Midnight Mattress on cream colored upholstered bed frame with a headboard

(Image credit: Helix Sleep)

2. Helix Midnight mattress deals

The best affordable Helix mattress for side sleepers

Sizes: Twin to Cal King | Depth: 12 inches | Filing: Memory foam | Comfort: Medium | Trial: 120 night | Warranty: Lifetime

Great for side sleepers
Free of fiberglass
Sleeps cool
Made in the USA
Prone to irregular stitching
Very heavy

The Helix Midnight mattress is designed for side sleepers and those who move around in the night. It's got a medium feel - not too firm or soft - which makes it one of Helix's most popular mattresses.

Memory foam is ideal for providing comfort and pressure relief, but it can be known to overheat in the night. Helix's breathable cover helps wick away moisture, plus there's also an option to upgrade to a GlacioTex pillow top cover, a specialist material found in some of the best cooling mattresses.

Helix Plus Mattress updated for 2025

(Image credit: Helix)

3. Helix Plus mattress deals

The best Helix mattress for heavy bodies

Sizes: Twin to Cal King | Depth: 13 inches | Filing: Memory foam | Comfort: Medium | Trial: 120 night | Warranty: Lifetime

Extra density foam
Specially designed body contouring
Taller coils support extra weight
More expensive than other models

Designed for plus-size sleepers, the Helix Plus mattress has all the extra touches needed for big and tall users to get that perfect night's sleep. This includes extra-tall coils which provide more support, and 4-pound memory foam in a specialist Helix Plus blend. This high-density foam adds an extra inch of height, and will support your body no matter your sleeping position.

It's more expensive on average than a Helix mattress, but the Helix Plus is still a reasonably priced mattress, and it's covered by a lifetime warranty, which means you can trust its durability. We rate it one of the best mattresses for heavy people.

Best Helix mattress sales, discounts and deals: the Birch by Helix Mattress

(Image credit: Helix)

4. Birch by Helix mattress deals

The best organic Helix mattress

Sizes: Twin to Cal King | Filing: Memory foam | Depth: 11 inches | Comfort: Medium | Trial: 120 night | Warranty: Lifetime

Extra density foam
Specially designed body contouring
Taller coils support extra weight
More expensive than regular Helix mattresses

The Helix Birch mattress is handmade in the USA and is one of the best organic mattresses you can buy. It's also covered by an impressive lifetime warranty. This organic mattress offers an alternative to polyurethane-based foams and chemicals. It's made of totally natural and ethically-sourced materials.

With a cover of 100% organic cotton and a wool comfort layer, the all-natural materials are a great selling point for the eco-conscious. This mattress doesn't skimp out on comfort, though. It also offers natural support and breathable birch wool for temperature regulation.

Helix Sunset Mattress updated for 2025

(Image credit: Helix)

5. Helix Sunset mattress deals

The best Helix mattress for lighter bodies

Sizes: Twin to Cal King | Depth: 12 inches | Filing: Memory foam | Comfort: Soft | Trial: 120 night | Warranty: Lifetime

Comfy, soft finish
Great edge support
No nasty chemicals
Made in the USA
Too soft for heavy bodies

Think the Helix Midnight, only softer. The Helix Sunset is a plush mattress that promises marshmallow softness but with the same support for side sleepers and those who toss and turn.

Edge support is a major concern for many soft mattresses, but the Helix Sunset has wrapped coils that create a reinforced edge to keep you centered when you're sleeping. There's also a lifetime warranty and a 100-night trial.

Read more: Helix Sunset mattress review

Helix Twilight Mattress updated for 2025

(Image credit: Helix)

6. Helix Twilight mattress deals

For side sleepers who prefer a firm mattress

Sizes: Twin to Cal King | Depth: 12 inches | Filing: Memory foam | Comfort: Firm | Trial: 120 night | Warranty: Lifetime

Firm, but ample pressure relief
Excellent motion isolation
Lifetime warranty
Won't suit lighter side sleepers
Front/back sleepers may want more support

Firm mattresses aren't usually made with side sleepers in mind, so the Helix Twilight is a bit of an anomaly. But for as firm as it is, the Twilight still delivers exceptional pressure relief at the hips and shoulders. That said, some side sleepers may still find it too firm — and surprisingly, dedicated back and stomach sleepers may not find it quite supportive enough.

A special memory foam comfort layer guarantees a firm layer of support, and another bottom foam layer adds base support and extra durability. The Helix Twilight mattress has individually wrapped coils that limit motion transfer, making this a great choice for couples.

New Helix Dusk Luxe mattress in a subtly-lit room on top of a brown, low-profile base with a headboard

(Image credit: Helix Sleep)

7. Helix Dusk Luxe deals

The best Helix mattress for back and stomach sleepers

Sizes: Twin to Cal King | Depth: 13.5 inches | Filing: Memory foam, other foam, coils | Comfort: Medium | Trial: 120 night | Warranty: Lifetime

Comfortable for back and front sleepers
Zoned support is good for back pain
Plush, thick pillow-top to sink into
Sside sleepers may not like it
Could sleep warmer

Back and stomach sleepers don't have to be relegated to firmer mattresses – if you like something softer, the Helix Dusk Luxe could be what you're looking for. It's a medium (6) mattress that has just enough pressure relief for front and back sleeping. (Side sleepers may find it lacking, especially along their hips.)

The Dusk Luxe features six layers consisting of wrapped coils (reinforced in the middle for lumbar support), a DuraFoam base, and a trio of foam comfort layers, including Helix's Dynamic Foam, which is a latex-foam hybrid. On top is a breathable Tencel cover, but if you sleep hot it may be wise to upgrade to the GlacioTex Cooling Cover, as this mattress may sleep warm.

How much your Helix mattress will cost depends on which tier of luxury you go for. Whichever model you pick, you can expect a Helix mattress sale that knocks at least 20% off MSRP.

The Helix Core Collection sits in the mid-range market. As of August 2026, official prices start at $998 for a twin and go up to $1,861. There's never less than 20% off.

For anyone looking for more back support and all-over body comfort, the Helix Luxe range is priced from $1,492 to $2,998, with a Helix Midnight Luxe queen coming in at $2,498. Again, expect a minimum of 20% off those prices, but regardless of that, it's still in the premium price bracket.

In 2023, Helix added a more luxurious tier of mattresses, the Elite range. At MSRP, prices for these range from $2,624 to $4,749 (again, expect 20% or more off).

There’s also the Helix Birch Natural Mattress, an organic mattress with GOTS and Greenguard Gold certification. This mattress starts at $1,373 for a Twin, with a queen going for $1,873. Birch sales always echo the Helix deals, so when there's 20% off Helix, there's 20% off Birch i.e. all the time.

Helix mattress sales FAQ

When is the best time to buy a Helix mattress?

The best time to buy a Helix mattress is during the five major sale events of the year; Black Friday, Cyber Monday, Presidents’ Day, Memorial Day and Labor Day. For the past two years, this is when we’ve seen the brand roll out its 27% off deal with the code TOMS27.

That said, Helix is also known to drop occasional discounts during less prominent sale events, such as Sleep Awareness Week and the July 4th sales. Regardless of which sale event you opt for, the discount is unlikely ever to exceed 27% — that’s the lowest price we’ve tracked on most of the brand’s mattress ranges since 2024.

However, for the 4th of July 2026 sale, Helix introduced a different deal: 30% off Elite mattresses, 25% off Luxe mattresses, and the usual 20% off the Core line-up — and that's a trend that has continued into this year's Labor Day sales.

This is an excellent deal for big spenders with the biggest discount we've spotted in years on the Elite beds. It's also a good offer for anyone eyeing up a Luxe mattress. But Core shoppers were left in the cold — we'll be keeping a close eye on these prices throughout Labor Day and Black Friday.

Do I need a Helix mattress promo code or coupon?

Helix mattress sales typically range between 20% and 25% off, and these deals are nearly always automatically applied on site. However, Helix does occasionally use promo codes to unlock their discounts — you’ll see these advertised on their homepage banner. It’s worth adding these at checkout to secure your saving.

During major sale events Helix’s discount is nearly always bumped up to 27% off when you use the code TOMS27 at checkout. That deal is never automatically applied or advertised on their homepage, so it’s worth bookmarking this page if you’re doing your research before buying at a later date.

When live, that 27% off saving applies to Helix’s entire range of mattresses, including the Luxe, Plus, Birch and Elite. You can also use it on bedding, pillows and sleep accessories — no minimum spend required.

Can I return a Helix mattress? 

Yes, you can return your Helix mattress if it doesn’t meet your sleep needs. Helix offers a 120 night sleep trial, which means you have within that window to decide. However, you are unable to request a return or exchange within the first 30 days of receiving your new mattress, as this is the minimum recommended time to adjust to a new bed.

In order to initiate a return within 120 days (but after the 30 day ‘break in’ period), you need to fill out a return request form on the Helix Sleep website. Helix will then arrange the collection of your mattress from inside your home, which is a service that Helix provides for free.

Your mattress doesn't need to be in its original packaging to be eligible for a return. However, you are only able to return two mattresses per household or customer. Where possible, Helix will then donate your unwanted mattress.

Helix mattress sales 2026: price tracker

Swipe to scroll horizontally

Mattress range:

MSRP/lowest sale price of 2026 (twin)

MSRP/lowest sale price of 2026 (queen)

MSRP/lowest sale price of 2026 (king)

Helix Core

$999/ $729

$1,734/ $1,003

$1,811/ $1,332

Helix Luxe

$1,436/ $1,048

$2,399/ $1,751

$2,923/ $2,134

Helix Elite

$2,622/ $1,836

$3,998/ $2,799

$4,748/ $3,324

Helix Plus

$1,124/ $820

$1,499/ $1,094

$1,936/ $1,413

Birch Natural

$1,374/ $1,002

$1,873/ $1,361

$2,249/ $1,642

Birch Luxe Natural

$1,624/ $1,185

$2,6,24/ $1,915

$3,124/ $2,280

Birch Elite Natural

$2,499/ $1,749

$3,749/ $2,619

$4,499/ $3,149

Nicola Appleton
Sleep Editor

Nicola is the Sleep Editor at Tom’s Guide. With a career in journalism spanning two decades, Nicola brings experience to the team and the knowledge of what makes a great article, whether that’s a how-to mattress cleaning feature, a deep dive into melatonin gummies, or an in-depth mattress review. As a sleep editor, few better understand how important a decent mattress is to the overall quality of our sleep, and precisely how our sleep impacts our physical and mental health. As well as tackling the vast topic of sleep, Nicola joins the raft of expert mattress specialists at Tom’s Guide, who test and compare a wide range of mattresses in order to guide readers towards the very best options on the market.

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