Helix Memorial Day mattress sale 2025: Save 27% on hybrid mattresses

As a professional mattress deals hunter I'm excited to see the Helix Memorial Day sale bring the return of one of my favorite sleep savings — enjoy 27% off sitewide in the Helix Memorial Day sale today with code TOMS27.

There's always a Helix mattress sale going on but 27% off is a step up from the 20% saving we saw in April. Helix has also brought back its free gift; all Luxe and Elite mattress purchases come with a free bedding bundle.

When I'm not finding deals I'm testing mattresses and from my experience, the Helix Midnight Luxe is one of the best mattresses of 2025, particularly for side sleepers. It's luxurious and supportive, with plenty of upgrades to tailor the mattress to you.

Helix has a mattress for every sleep style and I'm rounding up the best of them below but if you can't find what you need, we're tracking the latest savings in our Memorial Day mattress sales hub.

The top 5 early Memorial Day Helix mattress deals

1. Helix Midnight Luxe (queen): was $2,373.33 now $1,732.54 at Helix Sleep
If you want the best mattress for side sleepers, look no further than the Helix Midnight Luxe. It's packed with dense pressure-relieving foams and zoned coils that are firmer in the middle for lumbar support. While it's obviously ace for side sleepers, our testing panel also enjoyed it for back sleeping in our Helix Midnight Luxe mattress review. You'll save 27% with code TOMS27 and for Memorial Day Helix is throwing in a free bedding bundle with your purchase. I don't think you'll see a better deal on the Midnight Luxe this May so you can shop now if you want to invest in luxury side sleeper cushioning at its best price. All Helix mattresses come with a 120-night trial and lifetime warranty.

Our review score: ★★★★1/2

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2. Helix Midnight Elite (queen): was $3,748.75 now $2,737.02 at Helix Sleep
This luxury mattress is a considerable upgrade over the Midnight Luxe above. Here, you'll find layers of graphite and titanium-infused foam alongside a bed of microcoils and targeted support courtesy of an ErgoAlign layer combined with zoned coil reinforcement. It's capped by a plush pillow top and a GlacioTex cooling cover. This is a premium buy but in our Helix Midnight Elite Mattress hands-on we did find it dreamily irresistible for side sleeping. Discount code TOMS27 takes a queen down to $2,737.02 and you get a free bedding bundle as well, which matches the best deal we've seen on this mattress.

User review score: ★★★★ (280+ reviews)

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3. Helix Dawn (queen): was $1,373.75 now $972.30 at Helix Sleep
The best mattresses for stomach sleepers prioritize support and that's just what you'll get with the Helix Dawn. This hybrid uses multiple layers of firm foams to create a bed that lifts the body up from head to toe. Our Helix Dawn Mattress review team found it too hard for side sleepers but back sleepers should appreciate the support at the lumbar region. As part of Helix's Core mattress line-up, the Dawn is a mid-range bed and with 27% off a queen is only $972.30. You get the same benefits as a Luxe or Elite mattress with a 100-night trial and lifetime warranty, but if you opt for a Core, you do sacrifice the free gift.

Our review score: ★★★★1/2

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4. Helix Birch Natural (queen): was $1,873.33 now $1,367.54 at Helix Sleep
The Birch Natural is one of the best organic mattresses out there, especially if you're prone to overheating at night. In our Birch Natural mattress review, we praised it for its breathable combo of natural latex, wool, and cotton. Expect a medium-firm feel, which should suit most types of sleepers. The Birch is well-priced for an organic mattress and the Memorial Day sale makes it even better value for money. A queen is $1,367.54 and you get two free Eco Rest Pillows with your purchase.

Our review score: ★★★★1/2

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5. Helix Plus (queen): was $1,499 now $1,094.03 at Helix Sleep
This specialist model is one of the best mattresses for heavy people. The TitanCore steel coils and extra-dense foams are designed to accommodate big and tall sleepers comfortably, with a medium-firm feel to suit back and side sleepers in particular. While he Helix Plus is technically part of the Core collection, it's priced slightly higher due to its heavy-duty materials. But you can still save 27% with code TOMS27, which brings a queen down to $1,094.03.

User review score: ★★★★1/2

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Should you buy a Helix mattress in the current sale or should you wait?

Generally speaking, Memorial Day is one of the best times of year to buy a mattress and based on previous sales we think that holds true for Helix mattresses.

The current sale takes 27% off sitewide at Helix with code TOMS27, offering an impressive saving on all mattresses. It's also a repeat of the deal we saw for Black Friday. (Although for Black Friday Helix offered free gifts with all mattresses purchases, whereas right now that offer is only available on the Core and Luxe range.)

Post-Memorial Day, mattress sales tend to slow down during the summer months, bar the 4th of July deals.

And while Helix mattresses are assembled in the US, tariffs on any imported materials could potentially drive prices up for consumers this summer due to increased production costs.

With all that in mind, we think the Memorial Day sales are the right time to buy a Helix mattress. If you miss this deal you might be waiting a long time for the next discount and there's a chance the MSRP will have risen by then.

When did the Helix Memorial Day sale 2025 start?

Helix has kicked off its Memorial Day sale early this year, with the deals arriving right at the start of May. This follows a trend I've noticed over recent major sales events, with discounts starting earlier and earlier.

Now the sale has started, I expect it to last until at least Memorial Day itself (May 26th) and possibly for a few days afterwards.

That gives you ample time to browse the relatively large Helix mattress collection and decide which is the right model for you.

But if you already have your eye on a mattress, there's no need to wait to make your purchase. I predict this is the biggest saving we'll see from Helix this Memorial Day.

Is Memorial Day the best time to buy a Helix mattress?

Last year's Memorial Day deal was one of the biggest sales to date at Helix, with 30% savings on Luxe and Elite mattresses alongside 25% off the Core collection.

For Black Friday 2024 and Presidents' Day 2025, Helix offered 27% off mattresses using code TOMS27. While that's not quite the largest saving on the Luxe and Elite collections, it is the most impressive discount we've seen on the Core range.

And as 27% off using code TOMS27 has returned for this year's Helix Memorial Day sale, we think it's the best discount Helix is likely to launch. So if you've had your eye on a Helix mattress, Memorial Day has again proved to be a top time to buy.

Where can you find the best Helix Memorial Day deals?

I recommend buying right from Helix — not only because that's where you'll find the lowest prices, but you'll also get the best aftercare. (Helix offers lifetime warranty coverage and a 100-night trial with all of its mattresses.)

Online, Helix mattresses are also sold at Amazon through 3Z Brands' storefront, but prices will likely match what's offered from Helix directly.

If you want to try a Helix mattress in-store, visit a participating Helix showroom partner near you.