I tested and loved the controversial Leica M EV1, but I’d choose this 4.5-star camera instead

A Leica Q3 43 and a Leica M EV1
(Image credit: Tom's Guide)

It has been over three weeks since I held the Leica M EV1 in my hands for the very first time. Before I got my review unit in, I'd read a lot of chatter on online forums, talking about how the M EV1 was a step in the wrong direction for the M-series lineup of optical rangefinders as it incorporates an electronic viewfinder (EVF) and focus assisting aids.

In the time since, I've spent days photographing a Christmas gathering with my friends and then another couple of weeks conducting my in-depth testing before publishing my full Leica M EV1 review. My conclusion? It isn't a step in the wrong direction. In fact, I believe Leica has chosen to go down the right path, and make the M-system more accessible, in a way.

Leica M EV1
Leica M EV1: $8,995 at BHPhoto

The Leica M EV1 is a rangefinder-style camera equipped with a 60.3MP BSI CMOS sensor, Maestro III processor, and featuring manual focus aids such as peaking. It also features a hi-res 5.76M-dot electronic viewfinder, triple resolution (60MP / 36MP / 18MP) cropping, and more.

But here's the kicker. Even if I had all the money in the world, I don't think I'd personally buy the M EV1. Why not, you ask? After all, it takes stunning photos, handles well, and enables pinpoint, precise focusing. Somehow, that alone doesn't convince me to drop nearly ten grand on it. If money were no object, I'd buy its Leica cousin instead.

A Q disguised as an M

The Leica M EV1 is a rugged-looking, powerful camera, capable of capturing stunning images. Featuring a hi-res OLED EVF and focus peaking while manually focusing, images taken are incredibly sharp and packed with detail. It borrows the EVF from its stablemate, the Leica Q3 43, and frankly speaking, I'd pick the latter over the M EV1 any day.

Leica Q3 43
Leica Q3 43: $7,380 at Leica Camera

Pin-sharp precision is what the Leica Q3 43 is all about. Featuring a 60.3MP CMOS sensor and utilizing Leica’s best-in-class autofocus system, the Q3 43 captures stunning images with beautiful color reproduction. The new 43mm lens has a standard field of view and comes with a dedicated macro mode. The camera itself is compact and comfortable to use, and for those who like shooting video, it can record 8K/30fps and 4K/60fps footage.

Don't get me wrong: the M EV1 is a joy to use, but it feels like halfway between an M-series and a Q-series camera. The M EV1 has the same base ISO of 64, as well as the same 60.3MP sensor and a slower Leica Maestro III processor — but the Q3 43 packs all that (plus Maestro IV) and so much more, so why not spend a little less and grab it instead?

You see, the Q3 43 is the more 'well-rounded' camera which is practically perfect for any kind of photographer. Intelligent Hybrid AF, a tilt-type monitor, a 15fps shutter for burst shooting, and C8K/30fps or C4K/60fps make it fit for any occasion. The thing you miss out on, of course, is Leica's top-drawer M-mount lenses, as you're stuck with a fixed 43mm lens instead. But the good news is that you can toggle the camera to manual focusing if you want, so you really get the best of both worlds.

The M EV1, on the other hand, is for a specific type of photographer: someone who wants a compact camera for slow and considered photography where you must take your time with focusing. Not that there's anything wrong with that, and I'd venture to say that it's the most approachable M-series camera yet, thanks to the EVF for easier focusing. But gun to my head and I had to pick one of the two? The Q3 43, easily.

Don't write it off though

A Leica M EV1 rangefinder-style camera

(Image credit: Nikita Achanta / Tom's Guide)

Just because one thing is better than the other, it doesn't make the other thing inherently bad — and the Leica M EV1 is far from being considered a poor camera. I kicked off the new year just right with the M EV1 in my hands for review, and I'd be lying if I said I haven't enjoyed every single minute of testing it.

Perfectly endowed for architecture, portrait and studio photography where your primary subject is stationary or slow, the M EV1 enables pinpoint precise focusing. You can zero in on your subject, have them and only them in focus with everything else blurred, and capture a cinematic photo, as you can see in the gallery above.

One thing I adore about the M EV1 is its various color profiles, present also on the Q3 43. There are a few to play around with, but my favorite is Monochrome High Contrast which makes photos appear extremely dramatic with deeper blacks. Honestly, the more I test Leica cameras, the more I like the brand's black and white color profiles better than Fujifilm's Acros!

Of course, it highly depends on your photography needs to determine the better camera for you. The M EV1 is great for considered photography and for those who don't care much about class-leading specs, while the Q3 43 is ideal for... well, everyone, regardless of the kind of photographer they are.

The one thing both cameras have in common, though? They'll burn a hole in your pocket!

What about cheaper alternatives?

I won't beat about the bush here, and it's something we are all aware of: Leica makes expensive cameras. Very expensive cameras. I speak of the Leica Q3 43 as if I will actually end up buying one soon, but that's wishful thinking, and it might be true for a lot of people. Both the Q3 43 and the M EV1 cost an arm and a leg, much like other cameras bearing that red dot.

So are there any cheaper, more affordable alternatives to the Q3 43 and the M EV1? There are indeed! While not all of them can be considered 'budget' options, they're definitely more accessible.

Fujifilm GFX100RF
Fujifilm GFX100RF: $4,899 at Amazon

The Fujifilm GFX100RF is the latest addition to Fujifilm’s medium format line-up, boasting a total of 102 megapixels to capture detailed stills for extreme cropping and large-format printing — all packed into a compact body. Its autofocus system is reliable, and the camera introduces a digital teleconverter lever and aspect ratio dial.

Sony RX1R III
Sony RX1R III: $5,099 at Amazon

The Sony RX1R III is a powerful little camera with some extremely lovable qualities. It’s an ideal street weapon, packing beautiful high-res stills, a gorgeous 35mm lens, digital crops for framing flexibility, and great handling. While a good alternative to the Leica M EV1 and the Leica Q3 43, bare in mind that we rated the RX1R III lower than both cameras.

Sony A7CR
Sony A7CR: $3,398 at Amazon

If you need as much resolution in as small a package as possible, the Sony A7CR is hard to beat. This 61MP full frame camera packs Sony’s incredible autofocus, IBIS and oversampled 4K video into a shell that’s more reminiscent of Sony’s Alpha 6000 line of APS-C cameras than its Alpha 7 full frame siblings.

Fujifilm X-E5
Fujifilm X-E5: $1,699 at Amazon

The Fujifilm X-E5 is a sizable evolution of the X-E line, boasting Fuji’s stabilized 40.2MP sensor and X-Processor 5 for stunning stills, powerful autofocus and 6.2K/30p video. It packs Fuji’s typical premium build quality, great handling and tactile controls, including a new film simulation dial. The X-E5 champions the shooting experience, and as such, Fuji has fitted it with easy ways to turn off and simplify displays, plus an EVF mode that simulates the experience of using an OVF.


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Nikita Achanta
Senior Writer, Reviews

Nikita is a Senior Writer on the Reviews team at Tom's Guide. She's a lifelong gaming and photography enthusiast, always on the lookout for the latest tech. Having worked as a Sub Editor and Writer for Canon EMEA, she has interviewed photographers from all over the world and working in different genres. When she’s not working, Nikita can usually be found sinking hours into RPGs on her PS5, flying a drone (she's a licensed drone pilot), at a concert, or watching F1. Her work has appeared in several publications including Motor Sport Magazine, NME, Marriott Bonvoy, The Independent, and Metro. You can follow her photography account on Instagram here.

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