Amazon's acquisition of Whole Foods will now result in in-store deals for Prime subscribers.
The Wall Street Journal reports that Prime members will get discounts on sale items. Specifically, they will get 10 percent off of items that are already on sale, and will have other deals that change each week.
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The Whole Foods deals are available only in Florida immediately, but will start showing up nationwide this summer. Cem Sibay, vice president of Amazon Prime, told the Journal that that the 10 percent discount will apply to hundreds of items already on sale in stores, but that there will be only a few rotating deals each week. He said it will be a "good mix of produce, meats and seafood."
Prime customers will either have to sign in to the Whole Foods app and generate a bar code, or enter their phone number in order to get the discounts. The Journal points out that if you're all in on Amazon and have its credit card as well, users can get 5 percent cash back.
Last month, Amazon increased the price of Prime from $99 to $119 annually. It's the second time there's been a price increase since 2005, when Prime cost $79.
Amazon Prime also includes 2-day shipping, a subscription to Prime Video, the Prime Music service, access to a library Kindle books and more.
Amazon bought Whole Foods in 2017 for $13.7 billion in cash, and has made some other changes, including slashing prices and adding Amazon lockers to most stores.