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Best Amazon deals in September 2021: Today's best sales

Amazon Echo (4th-gen)
(Image credit: Tom's Guide)

Get ready for more Amazon deals. September is flush with Amazon deals thanks in part to end of summer sales. It's even better if you're a Prime member, because Amazon gives members great perks like one-day shipping with no minimum purchase required and ultra-fast grocery deliveries via Whole Foods. 

To help you score the best Amazon deals this month, we're rounding up the day's best sales on 4K TVs, smart home devices, electronics, home furnishings, apparel and more. Check back with Tom's Guide for the latest Amazon deals of the day. 

Amazon deals at glance

Best Amazon deals right now 

4K TVs

Fire TV sale: smart TVs from $169 @ Amazon
Amazon's line of Fire TVs give you easy access to Prime Video, Netflix, Disney Plus, and more. In addition, all TVs come with an Alexa voice remote, which lets you operate your TV via voice commands. Currently, Amazon is cutting the price of its Fire TVs to as low as $169. While some of the cheaper models are 720p sets (suitable for home offices or children's rooms), they're all smart TVs and they all include Alexa remotes. View Deal

Insignia 55" F30 4K Fire TV: was $549 now $419 @ Amazon
Amazon has its new Insignia 55-inch F30 4K Fire TV on sale. The TV offers HDR10 support, DTS Studio Sound, and it comes with a voice remote, which lets you control it with the sound of your voice. It's one of the best Amazon deals we've seen. View Deal

Toshiba C350 50" 4K Fire TV: was $469 now $439 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2021 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. As part of its current Amazon deals, the new TV is sale at its lowest price yet.View Deal

Insignia 65" 4K Fire TV: was $699 now $599 @ Amazon
If you're looking for a big-screen TV that won't break your budget, you'll want to check out the Insignia 65-inch 4K Fire TV. It's currently one of the cheapest big-screen 4K smart TVs we've seen. It provides easy access to a variety of streaming services and comes with a voice remote featuring Alexa. View Deal

TCL 75" 4K QLED Roku TV: was $1,499 now $1,199 @ Amazon
The TCL 75S535 is part of TCL's QLED series of TVs. The QLED TV has up to 80 zones of LED local dimming. It also supports HLG/HDR10/Dolby Vision content and an Auto Game Mode, which switches the TV to low-latency game mode when it detects a console connected and powered on. Rarely on sale, this is one of the best Amazon deals if you're looking to get the most for your money. View Deal

Samsung 55" Neo QN85A 4K QLED TV: was $1,599 now $1,299 @ Amazon
The Samsung Neo 4K QLED TV is part of Samsung's 2021 lineup of TVs. It features a matrix of Quantum Mini LEDs that focus light precisely where needed for better contrast. You also get Quantum HDR 24x, which provides scene by scene optimization for HDR. Other features include Object Tracking Sound (dynamic speakers that follow the action), Motion Xcelerator Turbo Plus for fast action scenes/gaming, and Alexa/Bixby support. This is one of the first Amazon deals we see for this set and it's $100 cheaper than last week. Make sure to click the on-screen coupon to drop the price to $1,299 — an all-time low for this TV. View Deal

Fitness apparel

Nike sale: 30% off @ Amazon
Select Nike gear is on sale at Amazon with discounts of up to 30% off. It's one of the biggest Amazon deals we've seen for Nike apparel. Save on Nike socks, running shorts, jerseys, and more. View Deal

Adidas: up to 55% off sneakers, backpacks @ Amazon
Amazon is having a massive sale on Adidas fitness gear. The sale includes sneakers, summer apparel, workout clothes, and backpacks. These Amazon deals knock up to 55% off Adidas gear. View Deal

Under Armour sale: up to 25% off men's/women's apparel @ Amazon
From jerseys to sneakers, Amazon is taking up to 25% off select Under Armour apparel for men, women, and kids. The sale also includes workout apparel for men and women. View Deal

Under Armour SportsMask: was $30 now $15 @ Amazon
The UA SportsMask is designed for runners and athletes who want to workout while protecting others — and themselves — from potentially spreading virus. The water-resistant mask is adjustable, washable, and light enough to let air through. Amazon has various sizes/colors on sale from $15. (Note: I've been using this mask for over a year for my outdoor runs and highly recommend it).View Deal

Streaming

Amazon Fire TV Stick Lite: was $29 now $21 @ Amazon
Also on sale is the Fire TV Stick Lite, a cheaper version of the Fire TV Stick. This 1080p streamer supports HDR, HDR 10, HDR10+, and HLG, but it lacks Dolby Atmos Audio and dedicated volume/power buttons. Otherwise, this streamer is your best pick if you're looking for a cheap option. View Deal

Fire TV Stick 4K: was $49 now $34 @ Amazon
For 4K resolution, HDR color palettes, and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa and play games for just $34. View Deal

Amazon Fire TV Cube: was $119 now $94 @  Amazon
Access today's most popular streaming content with Amazon's Fire TV Cube. From Netflix to Disney Plus to Sling TV, this Alexa smart device brings the convenience hands-free control of your favorite programs and movies to your living room. View Deal

Apple TV 4K (2021): was $179 now $169 @ Amazon
The new Apple TV supports high-frame rate HDR streaming as well as support for multiple users. Apple has added a speedy A12 Bionic chip for snappy performance, but it's the new remote, which we like the most. It retains touch and gestures, but adds actual buttons as well as an intuitive jog wheel that recalls the old iPods of yore.View Deal

Laptops and tablets

10.9" iPad Air (2020/64GB): was $599 now $499 @ Amazon
The new iPad Air sports a larger 10.9-inch display, speedy A14 Bionic CPU, and support for USB-C charging. Plus, with Magic Keyboard support, it's as close to a laptop replacement as you can get. Amazon has a tendency to "hide" this discount, so make sure to check all iPad colors in case the sale has moved to a different model.View Deal

MacBook Air (256GB/M1): was $999 now $849 @ Amazon
The new MacBook Air M1 is one of the hottest laptops around. It features Apple's new blazing fast M1 7-core CPU, which in our tests is absolutely phenomenal. It also comes with 8GB of RAM and this 256GB SSD. It's on sale for $949, but you get an extra $100 off during checkout which makes this one of the best Amazon deals around. View Deal

MacBook Pro M1: was $1,299 now $1,149 @ Amazon
The new MacBook Pro with Apple's M1 chip delivers performance that runs circles around Windows laptops. Plus, you get a brighter display than the MacBook Air and beefier 8-core graphics. The 256GB config is now $149 off, which is one of the best Amazon deals we've seen.View Deal

16-inch MacBook Pro: was $2,399 now $2,285 @ Amazon
The 16-inch MacBook Pro features a Core i7 processor, 16GB of RAM, 512GB SSD, and an AMD Radeon Pro 5300M GPU. It's a powerful system and currently it's over $100 off, which makes it one of the best Amazon deals we've seen for this base configuration. View Deal

Smart Home

Blink Mini Indoor Cam: was $34 now $24 @ Amazon
Offering great day and night-time footage on the cheap, as well as impressive granular settings, the Blink Mini Indoor Cam is a great choice for those who don't have enormous budgets for home security. Now at its second lowest price of the year, the Blink Mini is an excellent buy.View Deal

Blink Outdoor: was $99 now $69 @ Amazon
Editor's Choice deal:
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. This Amazon deal drops it down to just $69. View Deal

Gaming

Nintendo Switch Pro Controller: was $70 now $59 @ Amazon
The Switch Pro Controller matches the Joy-Cons with motion controls, HD rumble, and Amiibo support, but its more ergonomic design gives you better grips that help you stay comfy during extended gameplay. It's now on sale for $59. View Deal

Ring Fit Adventure: was $79 now $69 @ Amazon
Hurry! The Ring Fit Adventure is now in stock and on sale at Amazon. The Ring Fit Adventure is a fun peripheral for Switch owners who want to burn some calories while playing games. Add it to your cart to see the discounted price, which is one of the best Amazon deals we've seen. View Deal

Nintendo Switch Animal Crossing Edition: $299 @ Amazon
In and out of stock:
The Nintendo Switch Animal Crossing Edition is exactly what it sounds like — a full-fledged Nintendo Switch with an extremely appealing Animal Crossing theme. This system comes with a custom dock and Joy-Cons with colorful Animal Crossing designs. Even the Switch itself has some game-themed patterns on the back. This variant is usually hard to find, as you can see by the ever-changing inventory status.View Deal

Marvel’s Spider-Man: was $39 now $19 @ Amazon
Marvel’s Spider-Man: Game of the Year Edition includes both the base Spider-Man game and its excellent The City That Never Sleeps DLC. You play as Spider-Man in a story-driven open-world superhero game, which puts a whole new spin on classic characters from the comics. It’s a steal at $19.View Deal

Assassin's Creed Valhalla: was $59 now $49
Lead epic Viking raids against Saxon troops and fortresses in Assassin's Creed Valhalla. You can purchase the game now from Amazon and save $10 in the process. View Deal

Razer Kraken Gaming Headset: was $79 now $64 @ Amazon
This top Razer gaming headset packs gel-infused ear cushions and a noise-isolating microphone to keep you comfortable and on top of your game for hours on end. It's currently $5 cheaper than it was o Cyber Monday and comes PS5-ready at launch.View Deal

Kitchen and Home

Instant Pot Star Wars Little Bounty: was $100 now $59 @ Amazon
This 6-quart Instant Pot Duo — the most popular size — comes styled with Baby Yoda cartoons. The 7-in-1 pressure cooker packs all the features you could want including 13 smart programs, stainless steel inner pot, and more. It's now $40 off and at its lowest price ever.View Deal

Instant Pot Duo 6Qt: was $99 now $79 @ Amazon
The Instant Pot Duo 60 is a 7-in-1 programmable cooker that does it all. It's easy to use, easy to clean, and comes with several useful accessories. View Deal

35% Off Gatorade, Pepsi, Doritos and More @ Amazon
Stack up on your favorite snacks with this excellent deal. Log into your Prime account to get 35% off Pepsi brands. (The 35% clickable coupon can only be seen when you're logged into your account). Sign up for Subscribe & Save and you'll get an extra 5% off.  View Deal

Headphones

Plantronics Backbeat Fit 2100: was $99 now $43 @ Amazon
The Plantronics Backbeat Fit 2100 are designed for the active lifestyle. The sweat- and water-proof 'phones are IP57 certified and feature eartips designed to let ambient sound in. The behind-the-ear buds also feature a reflective finish, so they stand out when you're working out at night. View Deal

Jabra Elite 65t Wireless Earbuds: was $139 now $59 @ Amazon
The Jabra Elite 65t are top-tier wireless earbuds that have been marked down to a new all-time price low. They produce clean, dynamic sound, have great call quality, and offer five hours of playtime on a single charge (15 hours via charging case). Amazon deals don't get better than this. View Deal

Sony Sports Earbuds: was $179 now $79 @ Amazon
The Sony WF-SP700N are a budget pair of wireless earbuds with built-in digital noise cancelling. They also feature an ambient sound mode, so that you can still be aware of your surroundings while cancelling out unwanted noise. The IPX4 buds are also splash proof, which means they're resistant to sweat and rain. At $100 off, they're one of the best Amazon deals you'll find right now for cheap headphones. View Deal

AirPods w/ Standard Case: was $159 now $99 @ Amazon
Apple's classic AirPods are on sale for just $99. Although they're no longer Apple's flagship earbuds, the classic AirPods are still great offering solid audio quality and seamless connectivity with your Apple devices thanks to their H1 chip. View Deal

Apple AirPods Pro: was $249 now $179 @ Amazon
Amazon has the AirPods Pro on sale for $179. That's $70 off and the one of the cheapest Amazon deals we've seen for the AirPods Pro. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation.View Deal

AirPods w/ Wireless Case: was $199 now $149 @ Amazon
Apple's earbuds (with wireless case) hit their lowest price ever over Cyber Monday but this Amazon deal still makes them a bargain. The AirPods feature the latest H1 chip for faster wireless connectivity with Apple devices and a Qi-friendly case that supports wireless charging. View Deal

Powerbeats Pro (Lava Red): was $249 now $149 @ Amazon
These are Apple's first completely wireless fitness earbuds, and they've got a lot going for them: great battery life, iconic well-balanced sound and a comfy, snug fit. Add in Apple's W1 chip and 27-hours battery life and there's a lot to like.View Deal

Bose 700: was $379 now $299 @ Amazon
The Bose 700 headphones are one of the best noise-cancelling headphones you can buy now. They're stylish, comfortable to wear, and deliver the best noise-cancelling experience you can find. Even better, they're now $80 off (Arctic White only) and at their lowest price ever (other colors are $50 off).View Deal

Wearables

Amazon Halo: was $99 now $69 @ Amazon
Prime members only: Part fitness tracker, part fitness service — Amazon Halo is a display-less band that tracks your heart rate, steps, calories burned and renders 3D scans of your body to determine your body fat percentage. The band also has built-in mics that analyze the tone of your voice. It comes with 6 free months of fitness services that auto-renew at $3.99/month for the full suite. (You can also opt to cancel the service). View Deal

Apple Watch 3 (GPS/42mm): was $229 now $199 @ Amazon
If you're looking for the least expensive Amazon deal on the Apple Watch, keep your eye on the Apple Watch 3. It's currently on sale for $199. The waterproof watch offers heart rate notifications, workout detection, Apple Music, and Siri support for a low price. View Deal

Apple Watch 6 (GPS/40mm): was $399 now $318 @ Amazon
Apple's newest smartwatch just came out, so reduced prices on the Apple Watch Series 6 are becoming more common. For instance, this Amazon deal takes $80 off the cost of the 40mm/GPS-only version of Apple's watch, which is a great way to get your hands on new features like blood oxygen monitoring and a brighter always-on display. View Deal

Home gym

Sunny Indoor Bike: was $299 now $189 @ Amazon
This chain-driven indoor bike features everything you need for an endorphin-filled at-home cycling workout. It has a 30-lb. flywheel combined with a belt drive mechanism for smooth and quiet workouts. The steel bike also has a 4-way adjustable seat and adjustable resistance. View Deal

DeskCycle: was $189 now $149 @ Amazon
This under-desk exercise bike offers eight levels of resistance, a smooth pedaling motion, and whisper-quiet operation. The DeskCycle fits under desks as low as 27 inches and the LCD screen gives you real-time results of your workout.View Deal

Sunny Folding Treadmill: was $419 now $399 @ Amazon
This compact, yet competent folding treadmill is an excellent way to get your steps in without leaving your home. As part of today's Amazon deals — you can get it for just $399. View Deal

Digital

Amazon Music Unlimited: 3 months for free @ Amazon
Get unfettered access to millions of songs that you can listen to online or offline. Amazon is giving new Amazon Music Unlimited subscribers three months of service for free. The retailer normally offers a free 30 day trial before charging you $9.99/month. This deal saves you $19.View Deal

Kindle Unlimited: 2 months for free @ Amazon
Through June 30, Amazon is offering 2 months of its Kindle Unlimited service for free. That's $19 off and one of the best Amazon sales we've seen outside of a major holiday. Kindle Unlimited gives you access to over 1 million titles, magazines, audiobooks, and more. After the 2 months are up, membership is $9.99/month (or you can cancel anytime). View Deal

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.