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Best Amazon deals in January 2021

Amazon Echo (4th-gen)
(Image credit: Tom's Guide)

Get ready for more Amazon deals. We're at the start of a new year, which means new Amazon deals are rolling out every hour, every day.  

It's even better if you're a Prime member, because Amazon is giving members great perks like one-day shipping with no minimum purchase required and ultra-fast grocery deliveries via Whole Foods. 

To help you score the best Amazon deals this month, we're rounding up the day's best deals on 4K TVs, smart home devices, electronics, home furnishings, apparel and more. Check back with Tom's Guide for the latest Amazon deals. 

Amazon deals at glance

Best Amazon deals right now 

Smart Home

Echo Dot (4th Gen): was $49 now $29 @ Amazon
The Echo Dot is the newest smart speaker from Amazon. It offers solid audio quality in a newly redesigned spherical shape. Not only is it on sale, but it comes with your choice of a smart bulb (a $10 value).View Deal

Echo Dot With Clock (2020): was $69 now $39 @ Amazon
This smart speaker offers solid audio quality in a newly redesigned spherical shape. Not only is this the first time it's been on sale, but it comes with a free Sengled Bluetooth bulb. The deal is for the Glacier White or Twilight Blue colors.View Deal

Echo (4th Gen): was $129 now $99 @ Amazon
The new 4th-gen Amazon Echo is the best smart speaker you'll find for less than $100. In addition to its new orb-like shape, it packs a host of new features — such as a built-in Zigbee hub — that makes the new Echo the foundation of your smart home devices. It's on sale and comes with your choice of two free smart bulbs (a $30 value).View Deal

Amazon Echo Dot 3rd Gen: was $39 now $24 @ Amazon
The 3rd Gen Echo Dot is the ultimate affordable smart speaker for all things Alexa, allowing you to ask questions, control your smart home and enjoy music with a quick voice command. View Deal

Amazon Echo Show 5: was $89 now $44 @ Amazon
The Echo Show 5 packs a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or taking video calls. An ideal kitchen or night table companion, it's now 50% off. View Deal

Amazon Echo Show 8: was $129 now $79 @ Amazon
The Echo Show 8 features an 8-inch display that's great for kitchen activities. It's a significant upgrade from the Echo Show 5 with fuller sound and a screen that's big enough to enjoy videos. This bundle includes a one-year complimentary subscription to Food Network Kitchen ($39 value). View Deal

4K TVs

TCL 40" Roku Smart TV: was $299 now $199 @ Amazon
Don't need a 4K TV? Amazon has the TCL 40-inch Roku Smart TV on sale for $199. This TV deal is cheap enough that it won't break the bank. We also like that it features Roku's platform — our favorite OS for streaming. View Deal

Insignia 50" 4K Fire TV: was $349 now $299 @ Amazon
This 50-inch Fire TV Edition HDTV is perfect for any sized living room or bedroom. It comes with a voice remote that lets you control certain features with the sound of your voice. View Deal

Samsung 50" 4K TV: was $485 now $397 @ Amazon
The Samsung TU8000 series is a great TV if you're looking to get the most bang for your buck. This 2020 model offers HDR10+ support along with built-in Alexa, Bixby, and Google Assistant support. View Deal

Sony 55" X750H 4K TV: was $799 now $519 @ Amazon
The Sony X750H is an Android TV with HDR support (HDR10/HLG) and a Bass Reflex speaker, which provides well-defined sound. It supports Amazon Alexa and Google Assistant. It also comes with a free 30-day trial of HBO Max. Add it to your cart to see the $519 price. View Deal

Samsung 55" 4K TV w/ Soundbar: was $949 now $845 @ Amazon
If you're looking for a completely new setup, you'll want to check out these Amazon deals. Amazon is offering a variety of bundles that include a Samsung TV with a Samsung soundbar. The cheapest bundle (pictured) includes the Samsung 55-inch 4K TV with a Samsung Soundbar w/ Alexa for $845. You can shop other bundles here.View Deal

Samsung 65" 4K QLED: was $999 now $947 @ Amazon
If you want a Samsung TV but can’t afford one of its premium models, the Samsung Q60T QLED TV is the model to get. It produces bright colors and sharp details in most circumstances. Meanwhile, the addition of Amazon Alexa ups its virtual assistant game.View Deal

LG 55" CX OLED 4K TV: was $1,999 now $1,799 @ Amazon
The LG CX OLED TV is the best TV we tested this year. It's been near-impossible to find in stock, however, it's back on sale for $1,799. Keep in mind that this set was priced at $1,499 for most of December. That said, the 48-, 65-, and 77-inch models get an extra $47 off during discount. View Deal

Laptops and tablets

MacBook Air (M1): was $1,249 now $1,189 @ Amazon
The new MacBook Air M1 is one of the hottest laptops around. It features Apple's new blazing fast M1 7-core CPU, which in our tests is absolutely phenomenal. It also comes with 8GB of RAM and this config features a 512GB SSD. It's now $60 off and one of the best Amazon deals around. View Deal

New Apple iPad 2020: was $329 now $299 @ Amazon
Hurry! Amazon is taking $29 off Apple's new iPad. It features an A12 Bionic CPU, 10.2-inch (2160 x 1620) LCD, 8MP camera, 12MP front camera, and an epic 12:57 battery life. This is the best deal we've seen for Apple's new tablet. Need more storage? The 128GB is on sale for $379.99.View Deal

10.9" iPad Air (2020/64GB): was $599 now $559 @ Amazon
The new iPad Air sports a larger 10.9-inch display, speedy A14 Bionic CPU, and support for USB-C charging. Plus, with Magic Keyboard support, it's as close to a laptop replacement as you can get. Amazon has a tendency to "hide" this discount, so make sure to check all iPad colors in case the sale has moved to a different model.View Deal

11" iPad Pro (256GB/2020): was $899 now $849 @ Amazon
Those who push their iPad to the limit will want to get the 2020 iPad Pro. Not only does it tear through work with Apple's insanely fast A12Z Bionic CPU, but its edge-to-edge Liquid Retina display (which features 120Hz Pro Motion technology) offers super smooth visuals. View Deal

12.9" iPad Pro (128GB/2020): was $999 now $949 @ Amazon
The 2020 iPad Pro packs an unbeatable A12Z Bionic CPU, dual 12MP/10MP rear cameras, 7MP front camera, and a stunning 12.9-inch edge-to-edge Liquid Retina display with ProMotion. Amazon has it on sale for $949, which makes it the second-best 2020 iPad Pro deal we've seen.View Deal


Ring Fit Adventure: was $79 now $69 @ Amazon
Hurry! The Ring Fit Adventure is now in stock and on sale at Amazon. The Ring Fit Adventure is a fun peripheral for Switch owners who want to burn some calories while playing games. Add it to your cart to see the discounted price, which is one of the best Amazon deals we've seen. View Deal

Oculus Rift S: was $399 now $299 @ Amazon
The Oculus Rift S is the best PC-based VR headset on the market. It sports a 2560 x 1440 display with a fast 80Hz refresh rate. Plus, it's light which means you'll be able to wear it comfortably for extended periods of time. It's now $100 off and at its lowest price ever. View Deal

Nintendo Switch Animal Crossing Edition: $299 @ Amazon
In and out of stock:
The Nintendo Switch Animal Crossing Edition is exactly what it sounds like — a full-fledged Nintendo Switch with an extremely appealing Animal Crossing theme. This system comes with a custom dock and Joy-Cons with colorful Animal Crossing designs. Even the Switch itself has some game-themed patterns on the back. This variant is usually hard to find, as you can see by the ever-changing inventory status.View Deal

Marvel’s Spider-Man: was $39 now $19 @ Amazon
Marvel’s Spider-Man: Game of the Year Edition includes both the base Spider-Man game and its excellent The City That Never Sleeps DLC. You play as Spider-Man in a story-driven open-world superhero game, which puts a whole new spin on classic characters from the comics. It’s a steal at $19.View Deal

Assassin's Creed Valhalla: was $59 now $49
Lead epic Viking raids against Saxon troops and fortresses in Assassin's Creed Valhalla. You can purchase the game now from Amazon and save $10 in the process. View Deal

Razer Kraken Gaming Headset: was $79 now $64 @ Amazon
This top Razer gaming headset packs gel-infused ear cushions and a noise-isolating microphone to keep you comfortable and on top of your game for hours on end. It's currently $5 cheaper than it was o Cyber Monday and comes PS5-ready at launch.View Deal

Kitchen and Home

Instant Pot Duo 6Qt: was $99 now $79 @ Amazon
The Instant Pot Duo 60 is a 7-in-1 programmable cooker that does it all. It's easy to use, easy to clean, and comes with several useful accessories. View Deal

35% Off Gatorade, Pepsi, Doritos and More @ Amazon
Stack up on your favorite snacks with this excellent deal. Log into your Prime account to get 35% off Pepsi brands. (The 35% clickable coupon can only be seen when you're logged into your account). Sign up for Subscribe & Save and you'll get an extra 5% off.  View Deal


Plantronics Backbeat Fit 2100: was $99 now $49 @ Amazon
The Plantronics Backbeat Fit 2100 are designed for the active lifestyle. The sweat- and water-proof 'phones are IP57 certified and feature eartips designed to let ambient sound in. The behind-the-ear buds also feature a reflective finish, so they stand out when you're working out at night. View Deal

AirPods w/ Standard Case: was $159 now $128 @ Amazon
Apple's classic AirPods are on sale for just $128. Although they're no longer Apple's flagship earbuds, the classic AirPods are still great offering solid audio quality and seamless connectivity with your Apple devices thanks to their H1 chip. View Deal

AirPods w/ Wireless Case: was $199 now $159 @ Amazon
Apple's earbuds (with wireless case) hit their lowest price ever over Cyber Monday but this Amazon deal still makes them a bargain. The AirPods feature the latest H1 chip for faster wireless connectivity with Apple devices and a Qi-friendly case that supports wireless charging. View Deal

Powerbeats Pro (Lava Red): was $249 now $149 @ Amazon
These are Apple's first completely wireless fitness earbuds, and they've got a lot going for them: great battery life, iconic well-balanced sound and a comfy, snug fit. Add in Apple's W1 chip and 27-hours battery life and there's a lot to like.View Deal

Apple AirPods Pro: was $249 now $219 @ Amazon
Amazon has the AirPods Pro on sale for $219. That's $30 off and the one of the cheapest Amazon deals we've seen for the AirPods Pro. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation.View Deal


Garmin Vivoactive 3 GPS: was $249 now $119 @ Amazon
Keep track of your workouts with the Garmin Vivoactive 3, which is on sale for just $119.99 ($130 off). It offers built-in GPS and helps monitor your fitness level with various sports apps, including running, yoga, swimming, and more. You also get phone notifications and Garmin Pay contactless payments.View Deal

Apple Watch 3 (GPS/38mm): was $199 now $179 @ Amazon
Out of stock: If you're looking for the least expensive Amazon deal on the Apple Watch, keep your eye on the Apple Watch 3. It's currently back at its regular $199 price, but Amazon has been known to knock $20 off the cost of the entry-level Apple Watch. The waterproof watch offers heart rate notifications, workout detection, Apple Music, and Siri support for a low price. The 42mm model is also on sale for $209 ($20 off). View Deal

Apple Watch 6: was $399 now $349 @ Amazon
Apple's newest smartwatch just came out, so reduced prices on the Apple Watch Series 6 can be hard to come by. However, this Amazon deal takes $50 off the cost of the 40mm/GPS-only version of Apple's new watch, which is a great way to get your hands on new features like blood oxygen monitoring and a brighter always-on display. View Deal


Face mask sale: up to 40% off @ Amazon
Today only, Amazon is taking up to 40% off a wide selection of face masks, forehead thermometers, face shields, and hand sanitizer. The sale includes designer face masks from the likes of Perry Ellis, Lacoste, and more. It also includes generic masks and face shields. After discount, prices start at $7.View Deal

Sunny Indoor Bike: was $299 now $180 @ Amazon
This chain-driven indoor bike features everything you need for an endorphin-filled at-home cycling workout. It has a 30-lb. flywheel combined with a belt drive mechanism for smooth and quiet workouts. The steel bike also has a 4-way adjustable seat and adjustable resistance. View Deal

DeskCycle 2: was $209 now $199 @ Amazon
This under-desk exercise bike offers eight levels of resistance, a smooth pedaling motion, and whisper-quiet operation. The DeskCycle 2 fits under desks as low as 27 inches and the LCD screen gives you real-time results of your workout.View Deal

Sunny Folding Treadmill: was $399 now $349 @ Amazon
This compact, yet competent folding treadmill is an excellent way to get your steps in without leaving your home. Take $49 off the normal price when you buy now. View Deal


Amazon Music Unlimited: 3 months for free @ Amazon
Get unfettered access to millions of songs that you can listen to online or offline. Amazon is giving new Amazon Music Unlimited subscribers three months of service for free. The retailer normally offers a free 30 day trial before charging you $9.99/month. This deal saves you $19.View Deal

Kindle Unlimited: 2 months for free @ Amazon
Through June 30, Amazon is offering 2 months of its Kindle Unlimited service for free. That's $19 off and one of the best Amazon sales we've seen outside of a major holiday. Kindle Unlimited gives you access to over 1 million titles, magazines, audiobooks, and more. After the 2 months are up, membership is $9.99/month (or you can cancel anytime). View Deal