There are hundreds of pillows on sale at Amazon this Prime Day — this is the one I recommend for all sleep styles

Over the course of the year I've spent as a Tom’s Guide bedding writer, I’ve had the chance to test an array of budget and luxury pillows. That's why I'm perfectly positioned to recommend a pillow which can suit most sleeping styles this Prime Day: the Coop Original Adjustable, now 20% off at Amazon.

The Coop Original Adjustable is our best pillow for all sleepers, scoring highly against factors like comfort, support, temperature regulation and more. Garnering a whopping 4.9 stars out of 5, it proved to be the top option for most sleeping styles thanks to its fully-adjustable fill.

Need a new mattress too? Browse through our best Prime Day mattress deals 2025 and check out the best mattress sales this month find the perfect bed to match both your sleep and your budget. But first, let’s find out more about why the Coop Original Adjustable is potentially the only pillow you should be looking at now…

Coop Original Adjustable Pillow: queen from $85 from $68 at Amazon
The Coop Original Adjustable comes in three shapes; classic, crescent and cut-out, and you can customize the firmness and feel thanks to the extra half pound of fill provided. During our four week Coop Original Adjustable review period, I found it to be plush, like premium feather and down pillows, but supportive enough to maintain your body's natural spinal alignment. The memory foam and fiber fill also delivers a subtle pressure relief to ease any neck and shoulder tension. You can now save up to 20% on an Coop Original Adjustable both on their official website and Amazon, dropping the price of a queen size in the classic shape from $85 to $65. You'll also enjoy sleep benefits including a 100-night trial, 5-year warranty and free shipping.

Our review: ★★★★★
User score: ★★★★½ (4.4 based on 63K+ reviews)

View Deal

Hot sleeper? Try this cooling pillow deal instead...

The Coop Original Adjustable features cross-cut memory foam and microfiber fill, which help prevent clumping and improve air flow. Plus, it comes encased in breathable cover made of Lulltra fabric— which is a combination of 60% polyester and 40% bamboo-derived viscose rayon.

While I slept comfortably during the testing period without any issues with overheating or night sweats, hot sleepers who benefit from the best cooling mattresses might also need a pillow that features actively cooling elements.

That's why I recommend considering the below Casper Essential Cooling Foam Pillow:

Casper Sleep Essential Cooling Foam Pillow: standard from $65 from $44.95 at Amazon
Here's a budget alternative to the Casper Hybrid Pillow with Snow Technology we've previously reviewed. The Sleep Essential Cooling Foam pillow is made from memory foam, and equipped with a cool-to-touch cover and cooling gel layer which dissipates heat. However, this firm pillow does not feature an adjustable build. According to Amazon, it's best suited for side sleepers. You can now find it with up to 31% off for Prime Day, dropping the price of a single standard pillow from $65 to $44.95 on Amazon.

View Deal

For more great discounts be sure to check out our Amazon Prime Day deals live blog right now.