There was a time when Black Friday was just that -- a Friday -- but Amazon seems set on turning the whole month of November into a massive savings-fest. The mega-retailer has launched a Black Friday Deals Store that features a rotating stable of sales, with Prime members getting first dibs on select specials.
As with previous years, Amazon's Black Friday store features both daily and lightning deals in categories ranging from home goods to high-end gadgets. But this year's holiday offerings are also a make-good for this summer's Prime Day sales event, which many customers considered a failure due to its limited quantities and lack of exciting items. According to CNBC, Amazon paid close attention to customers' wish lists this time around in order to give people more of what they want.
MORE: Best Deals of the Day
Here are some standout deals so far -- we'll be keeping this page updated with the best ones. Keep in mind that some of Amazon's Black Fridays will last most of the season, while others will be gone in minutes.
- Sony 49-Inch 4K LED TV for $898 (was $1,599): This is one of the best 4K TV deals we've seen yet, offering up Sony's 49-inch Ultra HD set for close to half off.
- Motorola Nexus 6 for $347 (was $649): Last year's version of the Nexus is still an excellent smartphone, offering a gorgeous 6-inch display and fast performance. It doesn't hurt that it's half off its original price right now.
- Logitech Gamepad F310 for $18.19 (was $24.99): Our favorite affordable gamepad just got even cheaper, making it a great stocking stuffer for any PC gamer.
- Logitech C920 Webcam for $68.90 (was $99.99): One of Amazon's most popular webcams is available at a 31 percent discount. This sharp 1080p camera is especially ideal for YouTubers or Twitch streamers.
According to Amazon, Prime Members will get access to over 30,000 lighting deals 30 minutes early, giving obsessive online shoppers yet another reason to subscribe to the company's $99-per-year premium service.
While some may shun the idea of a month-long Black Friday, Amazon's approach to holiday savings seems capable of providing more consistent deals and less shopping stress. We'll be bringing you every major retailer's top deals as the month progresses, so stay tuned.