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World of Warcraft Has Lost 600,000 Subscribers Since May

By - Source: Joystiq | B 35 comments
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World of Warcraft subscription numbers continue to sink.

World of Warcraft's subscription base has steadily been declining for the past few months. The release of expansion Mists of Pandaria was enough to draw back quite a few people, but that was only enough to cushion the decline for so long. Once WoW players burned through the new content, subscriptions started to decline again. 

In May, Activision-Blizzard revealed that World of Warcraft boasted 8.3 million subscribers, down about 14 percent or 1.3 million from the 9.6 million figure from the beginning of 2013. 

Now, another 600K users have departed the game. "Though the majority of our subscriber decline occurred mainly in the East, where we have more subscribers and lower revenue per subscriber, we saw declines in the West as well," Activision-Blizzard CEO Bobby Kotick stated. "While we do believe further declines are likely and we expect to have fewer subscribers at year-end than we do today, World of Warcraft remains one of the most successful franchises in the history of entertainment." 

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  • 3 Hide
    heero yuy , July 29, 2013 5:19 PM
    how about you make some challenging content blizzard? the burning crusade was nice and challenging but just before wrath of the lichking (about the sametime activision poked its nose in) and wrath of the lichking itself and ever since the game has had very little actually challenging content
  • -2 Hide
    anything4this , July 29, 2013 5:24 PM
  • -6 Hide
    heero yuy , July 29, 2013 5:24 PM
    how about you make some challenging content blizzard? the burning crusade was nice and challenging but just before wrath of the lichking (about the sametime activision poked its nose in) and wrath of the lichking itself and ever since the game has had very little actually challenging content
  • Display all 35 comments.
  • 4 Hide
    nevilence , July 29, 2013 5:25 PM
    are they trying to tell me that pet battles arent enough to keep players interested?? lol, I still find it surprising that they have the numbers they do, no surprise they are bleeding them though
  • -2 Hide
    Lan , July 29, 2013 5:44 PM
    Not surprising. Blizzard shot themselves in the foot back with the release of Wrath of the Lich King. They made the content WAY too easy. Sure their subscription numbers shot through the roof, but look at the quality of players they got.

    Why are people surprised to see things dropping back to pre-wrath numbers? Suck it up, and release a good product like Burning Crusade, and maybe people will return. More than likely though Blizzard is going to need to accept the fact that they screwed up, with no way to fix it.
  • 2 Hide
    tomfreak , July 29, 2013 6:37 PM
    At some point WOW will turning into Free to play totally lol.
  • 0 Hide
    Ragnar-Kon , July 29, 2013 7:34 PM
    Not surprised. Even with the availability of more difficult content (heroic raids, challenge modes, etc.) there seems to be fewer people willing to do that difficult content. And without people willing to do the difficult content, the glue that holds guilds together disappears. Instead most people would rather do LFR and complain about how it is too easy, and the unsubscribe when they get bored.

    BUT, the game is nearly 9 years old. If I had a 9-year-old game that still had 8.3 million subscribers willing to pay the monthly fee, I'd be ecstatic.
  • 1 Hide
    InvalidError , July 29, 2013 8:04 PM
    WoTLK was generally good IMO. Hard modes were lots of fun for the most part; particularly Ulduar's.

    Cataclysm was also good for the most part - though I mostly played only the first two raids (BoT/BWD - played Cataclysm for the first six months) then took a break and came back for Deathwing... that's when I got acquainted with LFR which was too horribly dumbed down for my taste (but still good enough to give me a general idea with minimal effort) and I didn't feel like going through the whole process of finding a new guild to clear that on normal and heroic mode so I decided to call it quits there.

    Two things killed WoW for me: LFR and elitims.

    When I was actively playing, I was aiming for top-5 guilds and that meant lots of opportunistic guild-hunting, having to (re-)prove myself as their alt-run standby and lots of other tedious stuff every time I came back from taking breaks from WoW so every time I came back, I spent the first three months mostly earning myself a spot in a guild before I could spend the next three months doing actual raiding... and then get kicked out of that guild for daring to take a break. With LFR, I no longer had a reason to put up with that but LFR DS was much too watered down to retain my interest. If LFR had had Easy / Normal / Hard mode options, I might have stuck around longer.
  • 6 Hide
    magnetite2 , July 29, 2013 8:32 PM
    Pandas must have scared everyone off.
  • 5 Hide
    th123 , July 29, 2013 8:34 PM
    Soon they will have to pay people to play...

    ...wait a second.....
  • -2 Hide
    magnetite2 , July 29, 2013 9:42 PM
    Pandas must have scared everyone off.
  • 1 Hide
    xaephod , July 29, 2013 9:50 PM
    WoW was great for a long time, but its not a new concept and the game is getting long in the tooth. Time for WoW2. Everquest was amazing for a long time, but at some point, its time to move on. Guild Wars 2 is a better game than WoW, and I prefer playing Planetside 2 than PvPing in WoW as well.
  • 4 Hide
    kartu , July 29, 2013 11:01 PM
    I remember vanilla WoW.
    It was terribly unbalanced.
    It was very hard to organize raid or get any epics.
    But on the other hand there was a sense of accomplishment.
    Oh, and you didn't need to do the chemistry chores to raid successfully. (except naxx/cthun)
  • 3 Hide
    IQ11110002 , July 30, 2013 12:37 AM
    Well when you spend months on end pvping for a set of gear or same time doing raids for raid gear only to have Blizzard give away sets with stats that are just as good or better to noobs for stuff all effort, You tend to get pissed off and leave!
  • 1 Hide
    Pailin , July 30, 2013 3:12 AM
    When I originally heard the Huge Amount of $$$ that company was pulling in I imagined to myself that even if they put a Small fraction of that into developing a new game/Truly advancing the current one - then there should have been Something Amazing coming to gamers around the world...

    as it stands it feels Much more like some people got Rich and put out as Little as they realistically could to keep the gravy train flowing

  • 0 Hide
    beethree , July 30, 2013 4:08 AM
    We are talking about a game where you can get a bear mount with armor on it but the developers are too lazy to make armor visible for druids.
  • 0 Hide
    beethree , July 30, 2013 4:08 AM
    In forms.
  • 0 Hide
    g00fysmiley , July 30, 2013 4:57 AM
    back in its vanilla days and burnign crusade I used to play 30+ hours a week (still had and have a 40+ hour a week job a wife/kid and house not like a basement dwellign neckbeard just is a pretty cheap way to game), got back into it a bit durring cataclysm and while I love the single player story in mists of pandaren I haven't found the new raid content as engaging as in the past, could be that I have gotten so used to the mechanics of classes thogh I mean I have bene playing since beta
  • 1 Hide
    w8gaming , July 30, 2013 5:54 AM
    Well, it is an old game, this is going to happen sooner or later, especially with almost every mmorpg out there has F2P model that lure away people already tired of the same old settings that has to pay subscriptions monthly. Frankly I don't think making the content hard is going to make things any different, cause then you will start losing lots of casual players instead. What blizzard needs to figure out is how to work out a F2P model without disrupting the existing subscription base too much. But still with current 7 million+ subscribers, it is still the most profitable mmorpg now.
  • 1 Hide
    mcl5000 , July 30, 2013 5:55 AM
    They can't win with the difficulty. The people who enjoyed the tougher content in vanilla and BC now have jobs and families and aren't going to spend a bunch of time raiding difficult content. The people who enjoyed the easy content in recent expansions aren't invested in the game from the beginning, so they drop their subscriptions the second they get bored (and wouldn't even bother with difficult content).

    I can't imagine there are a lot of people 16-23 that will sign up for raiding 4-5 nights a week in a game that's 9 years old....and people my age (27) are either burnt out or don't have a few hours every night to play video games.
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