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Best Black Friday deals 2020: The best early sales now

Black Friday deals

Black Friday deals have already begun. Retailers from Amazon and Best Buy to Walmart and Target are launching early Black Friday sales as we speak, and there are plenty more sales slated for the near future.

In the case of Best Buy, the retailer just released a new round of Black Friday deals with excellent discounts on TVs, smart home devices, and kitchen appliances. The retailer is also offering an extended holiday return on most items on sale. Other retailers like Lowe's and Home Depot have followed suit launching holiday gift guides designed to entice early shoppers. 

Best Black Friday Deals 2020

(Image credit: Future)

Jump straight to the Black Friday deals you want...
1. TV deals
2. Laptop deals
3. Tablet deals
4. Gaming deals
5. Headphone deals
6. Smart home deals
7. Fitness deals
8. Phone deals
9. Mattress deals
10. Photo book deals
11. Sitewide sales

So far, many of the Black Friday deals we're seeing have been a continuation of the sales we saw during Prime Day. However, there have been a few surprises. The new iPad Air 4, for instance, saw a brief $40 price drop before its release. (This sale keeps coming in and out of stock). Likewise, we continue to see aggressive price cuts on big-screen 4K TVs. Our favorite TV of 2020 — the LG CX Series OLED TV — is now $600 off and at its lowest price ever. Similarly, Vizio's new OLED TV is a whopping $500 off. Meanwhile, off-brand 55-inch TVs are starting as low as $148. 

We're also seeing lots of iPad deals, with Amazon offering discounts on all current-gen iPads. That said, we're not seeing many deals on consoles. Obviously, the big players this year are the Xbox Series X and PS5. The consoles are slated to debut on November 10 and November 12, respectively. We're hoping for bundle deals on both systems, but finding them in stock might be the real deal.

Previous-gen consoles — such as the PS4 Pro and the Xbox One X — haven't come down in price yet. Meanwhile, the Nintendo Switch is still selling for $299 — when you can find it in stock. We predict Amazon, Walmart, and Best Buy will start offering discounts as we get closer to Thanksgiving. 

With so much deal activity going on, we're here to guide you to the best Black Friday deals you can get in October. From early Black Friday ads to the best Black Friday previews, here are the best Black Friday deals right now. 

Best Black Friday TV deals

Insignia 24" Fire TV: was $149 now $79 @ Best Buy
It may be small, but this 24-inch Fire TV features Alexa so you can stream from your favorite apps and even control your TV via the voice remote. This early Black Friday deal is on sale for just $79.99. 
View Deal

Toshiba 32" Fire TV: was $179 now $119 @ Best Buy
Best Buy is knocking the price of this 32-inch Fire TV down to just $119. It has built-in Fire TV access, which means you've got support for Netflix, Disney Plus, Hulu and, of course, Prime Video. It also comes with a voice remote, so you can control certain functions of your TV with the sound of your voice. View Deal

TCL 40" Roku Smart TV: was $299 no $198 @ Amazon
Don't require a 4K TV? Amazon has the TCL 40-inch Roku Smart TV on sale for $198. This early Black Friday deal is cheap enough that it won't break the bank. We also like that it features Roku's platform — our favorite OS for streaming. View Deal

TCL 55" 4K Android TV: was $399 now $199 @ Best Buy
This TCL 4 Series model has everything you could need: sharp 4K picture, good audio and access to all your favorite streaming apps. Plus a 55-inch screen for under $200? Don't sleep on this early Black Friday TV deal.View Deal

Insignia 55" 4K Fire TV: was $429 now $279 @ Best Buy
If you want a big-screen TV that won't break the bank, you'll be hard pressed to find a better deal than this. Best Buy has the Insignia 55-inch 4K Fire TV back on sale for just $279. Like all Fire TVs, it gives you access to tons of content/apps as well as access to Amazon's digital assistant, Alexa. View Deal

Hisense 65" 4K Android TV: was $999 now $799 @ Amazon
The Hisense H9F is a 65-inch 4K Android QLED TV loaded with features. For $799, you get a TV with Dolby Vision/HDR10 support, built-in Chromecast, DTS Virtual X support, and a voice remote that lets you control the TV with the sound of your voice. It's one of the least-expensive 65-inch 4K QLED TVs you'll find. View Deal

LG CX 55" 4K OLED TV: was $1,999 now $1,396 @ Amazon
If you're searching for early Black Friday deals on OLEDs, here's a sale that saves you a whopping $603. (That's $100 cheaper than its Prime Day price). Currently, Amazon is taking up to $603 off the entire line of LG CX Series 4K OLED TVs. We reviewed this TV and found it offered an unparalleled picture with inky blacks and excellent audio. It's our top TV for 2020. After discount, you can get the 55-inch model for just $1,396.View Deal

Vizio 65" OLED 4K TV: was $1,999 now $1,499 @ Best Buy
Vizio's first ever OLED TV is here and it's on sale! This 65-inch 4K OLED TV packs Vizio's new IQ Ultra CPU and the company's new ProGaming Engine, which is designed for Xbox and PS4 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. This is only the second time it's been on sale and it's now $400 cheaper than it was in the lead up to Prime Day. View Deal

Best Black Friday laptop deals

RCA Galileo Pro 2-in-1: was $299 now $119
The Galileo Pro is a 2-in-1 laptop designed for kids. It features a detachable 11.5-inch LCD, 1.3GHz Atom CPU, 1GB of RAM, and a 32GB SSD. It runs Android 6.0 and can also be used in tablet mode. Rarely on sale, this is one of the cheapest Prime Day deals we've seen on a laptop so far. View Deal

Lenovo Chromebook Duet: was $299 now $229 @ Best Buy
The Lenovo Chromebook Duet is a capable tablet with a detachable keyboard at an incredibly low price. (It's actually $40 cheaper than it was this past weekend). The slate packs a 10.1-inch 1920 x 1200 LCD, MediaTek Helio P60T 2GHz CPU, 4GB of RAM, and a 128GB eMMC. It's now on sale at its lowest price ever. View Deal

MacBook Air: was $999 now $899 @ Amazon
The new MacBook Air sports a Core i3-1005G1 CPU, 8GB of RAM, and a 256GB SSD. It also features Apple's redesigned Magic Keyboard, which is actually great for typing. It's on sale for $899.99, which is just $50 shy of its all-time price low. View Deal

Lenovo Yoga C940 4K: was $1,599 now $1,199 @ Best Buy
The Yoga C940 has a gorgeous design along with a vivid 4K display. As part of its early Black Friday deals, Best Buy has this 2-in-1 on sale for $1,199. It features a 14-inch 4K 10-point multi-touch screen, Core i7-1065G7 CPU, 16GB of RAM, 512GB SSD, and built-in Alexa. View Deal

Microsoft Surface Pro 7: was $959 now $599 @ Best Buy
This early Black Friday deal takes $360 off Microsoft's 2-in-1, even beating its Prime Day sales price. It packs a 12.3-inch (2736 x 1824) PixelSense display, 10th-gen Core i3 CPU, 8GB of RAM, and a 128GB SSD. It's the best price we've seen for this configuration, and the Type Cover is included! View Deal

Lenovo ThinkPad X1 Carbon: was $2,159 now $899 @ Lenovo
The ThinkPad X1 Carbon Gen 7 is one of the best laptops you can get. It's currently at its all-time price low $899 via coupon "THINKYAY". It packs a 14-inch 1080p display, Core i5-8265U CPU, 8GB of RAM, and a 256GB SSD. You can upgrade to a Core i5-10210U for just $77 more. View Deal

Galaxy Chromebook 4K: was $999 now $549 @ Samsung
For a limited time, you can get the Samsung Chromebook 4K for as little as $549 with an eligible trade-in at Samsung. This is one of the few Chromebooks to feature a 13.3-inch 4K screen. It features a Core i5-10210U CPU coupled with 8GB of RAM and a 256GB SSD. View Deal

Microsoft sale: up to $800 off PCs @ Microsoft
The Microsoft Store is having a massive early Black Friday sale that takes up to $800 off select PCs. After discount, laptops start at just $309 for the Evoo Elite Series laptopView Deal

Best Black Friday tablet deals

Apple iPad (10.2-inch, 2020): was $329 now $299 @ Amazon
Amazon is taking $29 off Apple's 2020 iPad. It features an A12 Bionic CPU, 10.2-inch (2160 x 1620) LCD, 8MP camera, 12MP front camera, and an epic 12:57 battery life. This is the best deal we've seen for Apple's new tablet.View Deal

11" iPad Pro (128GB/2020): was $799 now $749 @ Amazon
The 2020 iPad Pro offers an 11-inch edge-to-edge Liquid Retina display, Apple's blazing fast A12Z Bionic CPU, and mouse/trackpad support. Keep in mind that it features the same specs/hardware as the larger 12.9-inch iPad Pro, but costs much less if you don't require the bigger screen.View Deal

12.9" iPad Pro (128GB/2020): was $999 now $949 @ Amazon
The 2020 iPad Pro packs an unbeatable A12Z Bionic CPU, dual 12MP/10MP rear cameras, 7MP front camera, and a stunning 12.9-inch edge-to-edge Liquid Retina display with ProMotion. During checkout, its price will drop to $949.05, which makes it the best 2020 iPad Pro deal we've seen all year.View Deal

Best Black Friday gaming deals

Assassin’s Creed Valhalla: was $59 now $49 @ Amazon
Assassin’s Creed Valhalla is the latest game in Ubisoft's long-running historical action/stealth series. This time, you’ll take control of a Viking in medieval England who must forge a tenuous peace between the Christian Saxons and the pagan Danes. As an early Black Friday deal, Amazon has this highly-anticipated game at a slight discount. It'll work with both the Xbox One and Xbox Series X.View Deal

Watch Dogs Legion: was $59 now $49 @ Amazon
Watch Dogs Legion is the third game in Ubisoft’s dystopian open-world stealth series. You can play as just about anyone you meet in a near-future London. Each character has different strengths and weaknesses, and building your team is half the challenge. This game offers Smart Delivery for Xbox One and Xbox Series X.View Deal

Aurora R11 w/ RTX 3080: was $1,920 now $1,871 @ Alienware
Looking for Black Friday RTX 3080 deals? Currently, Alieware has its Aurora R11 with the RTX 3080 on sale for $1,871.79 via coupon code "50OFF699". That's just $10 shy of its Prime Day price low. This killer rig features a Core i7-10700F CPU, 8GB of RAM, 1TB 7200 rpm HDD, and a GeForce RTX 3080 10GB GPU. It's only the second time we see a desktop with an RTX 3080 get a discount.View Deal

Xbox Wireless Controller: was $64 now $49 @ Amazon
The Xbox Series X controller will be slightly different from the Xbox One controller, but the Xbox One controller will still work just fine with Microsoft’s new system. Currently, the gray/blue colorway is available at a discount, but different color schemes tend to go on and off sale every few days.View Deal

Tony Hawk's Pro Skater 1+2: was $39 now $33 @ Amazon
Tony Hawk's Pro Skater 1+2 is a brilliant remake of the first two games in the beloved action sports series, blending the addicting skateboarding action of the originals with gorgeous new visuals and tons of new skaters and features.View Deal

Razer Kraken Gaming Headset: was $79 now $64 @ Amazon
This top Razer gaming headset packs gel-infused ear cushions and a noise-isolating microphone to keep you comfortable and on top of your game for hours on end. It's currently $15 off and comes PS5-ready at launch.View Deal

HyperX Cloud Stinger: was $49 now $30 @ Amazon
The HyperX Cloud Stinger Gaming headset is one of the best cheap gaming headsets you can get. It features a sturdy design, soft padding, and large ear cups that keep the set around your ears rather than pressed on them. View Deal

Alienware m15 R2: was $3,249 now $1,899 @ Dell
Smaller but just as feisty, the m15 packs a 15.6-inch 1080p LCD, Core i9-9980HK CPU, 16GB of RAM, 1TB SSD, and a GeForce RTX 2080 with 8GB of DDR6 memory, and Wi-Fi 6 support. It's 38% off at Dell.View Deal

Refurb Asus 15.6" Gaming Laptop: was $1,499 now $1,079 @ Best Buy
An older machine, judging by its specs, but one that should offer great performance. It packs an Intel i7 processor (8th gen), 16GB of DDR4 RAM, a 1TB hard drive, a 128GB SSD, a GeForce GTX 1060, and a 15.6-inch Full HD display. This refurbished model is $400 off at Best Buy. View Deal

Gigabyte Aero 15: was $1,899 now $1,399 @ Amazon
The Gigabyte AERO 15 4K OLED laptop is one of the best gaming machines on the planet. The Editor's Choice machine packs a stunning 4K OLED display, 2.6GHz Core i7-9750H CPU, 16GB of RAM, 512GB SSD, and a GTX 1660 Ti GPU. It's a whopping $300 off.View Deal

Razer Blade Stealth 13: was $1,799 now $1,499 @ Amazon
Score an awesome Black Friday gaming laptop deal with this system. The Razer Blade Stealth 13 is $300 off, but still crams in a bevy of awesome hardware. It features a 13.3-inch 1080p 120Hz LCD, Core i7-1065G7 CPU, 16GB of RAM, 512GB SSD, and a GTX 1650 Ti Max-Q GPU. View Deal

Alienware m17 R2: was $3,629 now $2,399 @ Dell
Big and proud, the Alienware m17 R2 packs a 17.3-inch LCD with 144Hz refresh rate, Core i9-9980HK CPU, 16GB of RAM, 2TB SSD, Nvidia RTX 2080 GPU, and Wi-Fi 6. It's one of the lowest prices we've seen for this config. View Deal

Best Black Friday headphone deals

AirPods w/ Charging Case: was $159 now $129 @ Amazon
Amazon has the Apple AirPods with standard charging case on sale for $129. That's $30 off and their second-lowest price ever. The AirPods feature Apple's latest H1 chip for fast wireless connectivity with Apple devices.View Deal

Apple AirPods Pro: was $249 now $199 @ Amazon
Amazon has the AirPods Pro on sale for $199. That's $50 off and their lowest price ever. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation. View Deal

Apple AirPods Pro: was $249 now $199 @ B&H Photo
The AirPods Pro is one of the best wireless earbuds with solid active noise cancellation, sweat and water resistance and intuitive touch controls.  They’re yours for $50 off at B&H Photo.
View Deal

Beats Solo Pro Wireless: was $299 now $199 @ Amazon
The Beats Solo Pro wireless headphones feature active noise cancelling, an advanced acoustic system, and up to 22 hours of battery life. They're currently on sale at their second-lowest price ever.View Deal

Bose QC 35 II headphones: was $349 now $199 @ Amazon
If you've been waiting to hit buy on a pair of over-the-ear noise cancelling headphones, today's your lucky day. The QC 35 II's give you everything you need, with a comfortable lightweight design and fantastic sound quality. They're now at their cheapest price ever in this early Black Friday deal. View Deal

Best Black Friday smart home deals

Echo Dot: was $49 now $18 @ Amazon
The Echo Dot is one of our favorite smart speakers. The third-generation Alexa-powered device is now $21 off, delivering Alexa and good audio quality in a compact design.View Deal

Amazon Fire TV Stick 4K: was $49 now $29 @ Best Buy
For 4K resolution and speedy navigation, the Amazon Fire TV Stick 4K is the streamer to get. You can stream videos, listen to music, interact with Alexa, and play games for just $29. View Deal

Echo Show 5: was $89 now $44 @ Best Buy
The Echo Show 5 is a budget smart display you can use to keep in touch with family and friends. Its 5.5-inch screen is perfect for checking the weather, managing to-do lists, or making video calls.View Deal

Echo Show 5 w/ Blink Cam: was $124 now $49 @ Best Buy
The Echo Show 5 is a compact smart display with a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or making video calls. This bundle includes a Blink Mini Cam and costs just $49.99. View Deal

Echo Show 8 w/ Food Network: was $144 now $64 @ Amazon
The Echo Show 8 can be used to control other smart home devices, stream music, or catch up on the day's news. It comes with a free Food Network Kitchen subscription, so you can keep your Echo Show 8 on your kitchen counter as you recreate your favorite recipes. View Deal

iRobot Roomba E5: was $379 now $299 @ Amazon
The Roomba E5 is great for households with pets. It features dual rubber brushes that don't get tangled with pet hair. The brushes adjust and flex to stay in constant contact with carpets and hard floors. Plus, it has a high efficiency filter that traps 99% of cat and dog allergens.View Deal

eufy RoboVac G30 Edge: was $349 now $229 @ Amazon
Offering great performance without sounding like a rocket is travelling through your house. It's also small enough to go under most of your furniture, and fully integrates into your Alexa or Google smart home. Now $120 off at Amazon.View Deal

Best Black Friday fitness deals

Apple Watch 3 (GPS/38mm): was $199 now $169 @ Amazon
If you're looking for the least expensive Prime Day Apple Watch deals, keep your eye on the Apple Watch 3. This is Apple's entry-level watch and the model most likely to dip below $150. The waterproof watch offers heart rate notifications, workout detection, Apple Music, and Siri support for a low price. It's now $30 off and at its cheapest price of 2020. The 42mm model is also on sale for $199 ($30 off). View Deal

Apple Watch SE: was $279 now $259 @ Best Buy
The Apple Watch SE is Apple's new mid-tier smartwatch. It features the same CPU found in the Apple Watch 5, but packs a screen that's 30% brighter than the Apple Watch 3. It also supports Emergency SOS calling, fall detection, and features a built-in compass and always-on altimeter. This early Black Friday deal saves you $20. (Amazon has it on sale for $269.) View Deal

Apple Watch 6 (GPS/40mm): was $399 now $374 @ Amazon
The new Apple Watch 6 features a brighter display, new S6 processor, and built-in blood oxygen sensors that support Apple's new Blood Oxygen app. It's the best Apple Watch you can get and it's currently $24 off. (By comparison, B&H Photo has it on sale for $384). View Deal

Sunny Health & Fitness Treadmill: was $399 now $380 @ Amazon
The Sunny Health & Fitness Folding Treadmill offers speeds of 0.5 to 9mph. It has three levels of manual incline and sports a shock-absorption tread deck. It has 9 built-in workout programs. View Deal

Best Black Friday phone deals

iPhone 12: free with Unlimited + trade-in @ Verizon
At Verizon, trade-in an iPhone X (or higher), sign up for a Verizon Unlimited plan, and you can get the new iPhone 12 for free (with a 24-month installment plan). That's $799 off and one of the best Black Friday deals we've seen on Apple's latest phone. View Deal

iPhone 12: for $840 w/ Bose headphones + $100 GC @ Visible
For a limited time, Visible is offering new customers the iPhone 12 for $840. That's $41 over Apple's $799 list price. However, you'll get a $100 prepaid MasterCard and a free pair of Bose SoundLink II Wireless Headphones with your purchase. Plus, use coupon code "SAVE20" to take 50% off your first month's bill. View Deal

iPhone 12 Pro: for $1,008 w/ Bose headphones + $100 GC @ Visible
Want a third camera lens and more storage capacity? Visible is offering new customers the iPhone 12 Pro for $1,008 (was $999). Plus, get a free $100 prepaid Mastercard, Bose SoundLink II Wireless Headphones, and 50% off your first month's phone bill via coupon code "SAVE20".View Deal

iPhone 12: $150 Mastercard for T-Mobile/Sprint @ Apple
For a limited time, T-Mobile and Sprint customers who purchase an iPhone 12 via the Apple Store and trade-in an iPhone 8 or newer will receive a $150 Mastercard. (You'll receive a promo code for the card, which can be validated at T-Mobile). This is one of the best iPhone 12 Black Friday deals we've seen. (You can view the full details of this promo below the 5th footnote on the Apple Store page). View Deal

Best Black Friday mattress deals

Nectar: up to $400 off + free bundle @ Nectar
Our favorite overall mattress is on sale. For a limited time, Nectar is taking $400 off the Editor's Choice Nectar Memory Foam Mattress. Plus, get a free bundle worth $399 with any mattress purchase. The free bundle includes a mattress protector, pillows, and sheet set. Black Friday deals don't get better than this. View Deal

Tempur-Pedic: $300 bundle with mattress
Tempur-Pedic is offering a free $300 bundle with the purchase of any non-closeout mattress and foundation via coupon "300FREE". Or purchase a mattress with a Tempur-Ergo power base to get $300 off the power base via the same coupon. View Deal

Saatva: $215 off $1,000 @ Saatva
Shopping for a premium mattress? You'll want to check out this Black Friday deal. Currently, Saatva is taking $215 off purchases of $1,000 or more. That's the biggest dollar-off discount we've seen from Saatva all year. Even better, it beats Black Friday deals from the previous last year (which took $150 off $1,000). This offer expires November 12. View Deal

Best Black Friday photo book deals

Mixbook: 50% off 12x12" photo books @ Mixbook
If you're looking to print photos or photo books, here's one of the best Black Friday deals you'll find. Mixboox is taking 50% off all 12x12" photo books via coupon "REVHLDY20". Photo books are available in semi-gloss, matte lay flat, and pearl finish. The same coupon also takes 50% off photo cards. View Deal

Vistaprint: 25% off photo books @ Vistaprint
Why wait till mid-November when you can get Black Friday like savings today. Currently at Vistaprint, you can take 25% off all photo books via coupon code "HOLIDAY". The coupon works on photo books of all sizes, from 5.5 x 4" to 12 x 12". View Deal

Canvaspop: 50% off canvas prints @ Canvaspop
Canvaspop is taking 50% off select services with this early Black Friday deal. The discount is valid on canvas prints, framed prints, and pet portraits. But act fast — this offer is valid through end of October only.View Deal

Best Black Friday sitewide sales

Nike sale: 40% off @ Nike
This is one of the most aggressive pre Black Friday deals we've seen from Nike. Currently, the retailer is taking up to 40% off select sneakers, tech fleece, apparel, and backpacks. After discount, prices start as low as $26. View Deal

Amazon Dash: shop all holiday deals @ Amazon
Amazon has launched a new "Holiday Dash" page spotlighting new holidays deals each day. These early Black Friday deals include everything from robot vacuums to air fryers. View Deal

Adidas: up to 70% off sneakers, backpacks
Amazon is having a massive sale on Adidas sneakers, apparel, and backpacks. These early Black Friday deals knock up to 70% off Adidas gear. For instance, you can get the Adidas Women's Edge Lux 4 Running Shows (pictured) for $41.30View Deal

J.Crew: up to 30% off men's and women's apparel
From women's slim crop pants to men's polos, these deals knock up to 30% off a wide variety of apparel at the J.Crew Amazon store. Men's polos start as low as $7 and women's jeans start from $19. View Deal

Lego sets: up to 40% off
From Lego Duplo sets to Lego Star Wars, Amazon is taking up to 40% off a wide range of Lego sets. After discount, Prime Day deals start at just $8.99. For instance, you can get the LEGO City Sky Police Jet Patrol for just $8.99 (pictured).View Deal

When is Black Friday? Black Friday dates

Black Friday is November 27. However, Black Friday deals will start way in advance of the Black Friday 2020 date. In fact, some retailers have confirmed that their Black Friday deals will start in October. Amazon, Best Buy, and Walmart are just a handful of retailers offering Black Friday deals right now. 

In addition, the pandemic will keep people from gathering outside brick-and-mortar stores after Thanksgiving, so we expect to see more Black Friday deals than ever this year. 

Black Friday curbside and in-store pickup

The pandemic has led to a summer of social distancing and the Black Friday 2020 holiday season will be no different. Many stores have announced they will be closed on Black Friday, which means gone are the days when you'd have to line up outside a Walmart for that killer TV deal. 

Instead what you'll find this Black Friday season is plenty of same-day curbside and in-store pickup. This way consumers can get their purchases in a safe manner without having to spend hours inside a store or a mall. It also cuts down on shipping costs and ensures consumers can get their devices on time. 

During the early stages of the pandemic stores like Best Buy would limit the amount of people who could enter at once. Expect to see this procedure replicated at brick-and-mortar stores across the country. 

Black Friday 2020 ads

You can't have Black Friday without proper Black Friday ads. These digital circulars are a way of teasing consumers with holiday deals. They're also great for building up hype. The earliest Black Friday ads we've seen usually debut mid-to-late October. However, Black Friday 2020 is going to be a whole different beast. 

Black Friday 2020 ads could appear as early as October 1. In fact, we think they could even start right after Prime Day. Keep in mind, these are Black Friday ads and not actual Black Friday deals, but the momentum will definitely start earlier than ever this year. 

Black Friday deals — what to expect

Black Friday 2020 will be exclusively online this year. That means online sales will likely break records (yet again). The rise in online sales isn't too surprising — it's something we've seen in previous years. Last year, shoppers spent $7.4B on Black Friday alone, reports Adobe Analytics. That's a 19.6% increase from the previous year. 

In terms of what people purchased, the most popular Black Friday items last year included Frozen 2 toys, FIFA 20, Madden 20, and the Nintendo Switch. With new consoles slated to debut in the coming weeks, it's likely video games will once again dominate Black Friday deals. 

Best Black Friday deals we saw last year

  • HP Pavilion 15z: was $1,299 now $399 @ HP
  • Hulu: was $5.99/month now just $1.99/month
  • Google Home Mini: was $49 now $19 @ Walmart
  • MacBook Air 13" (128GB): was $1,099 now $799 @ Amazon
  • PS4 Pro Call of Duty Bundle: was $399 now $299 @ Walmart
  • Xbox One S Digital: was $249 now $149 @ Walmart
  • Vizio 55" Quantum 4K TV: was $498 now $398 @ Walmart
  • Apple 10.2" iPad (32GB): was $329 now $229 @ Amazon
  • Apple AirPods Pro: was $249 now $199 @ Staples 
  • Nintendo Switch w/ Minecraft: was $329 now $298 @ Walmart