Time is winding down on Black Friday, but the best Black Friday deals are still going strong. If you're looking to upgrade your smartwatch, or buy one for the first time, we've gathered up the best smartwatch deals from Apple, Samsung, Garmin, Google, Fitbit and more.
We've reviewed dozens of smartwatches, so we've hand-picked the best deals today so you don't have to go searched hard and long for a good smartwatch. Many of the best smartwatches on the market are on sale, and we're here to help you decipher which are the deals worth buying.
Below are the best Black Friday smartwatch deals we've found. We'll be updating this guide as we find other bargains for you.
Best Black Friday smartwatch deals today
- Apple Watch SE 2020: was $279 now $149 @ Walmart
One of the best Apple Watch Black Friday deals to shop today is the Apple Watch SE which for just $149 at Walmart. That’s a savings of $130 and the lowest price ever for this model.
For $149, this is a brilliant deal on a watch that’ll let you do a lot of the things the newer Apple Watches do, including fitness tracking, sleep monitoring, and fall detection. It’s excellent value for money and still supports the newest iOS updates, unlike the Apple Watch Series 3. This means you'll be able to download WatchOS 9 onto the watch, and the watch will likely be able to receive further updates from Apple for the next few years.
- Garmin Fenix 7S: was $699 now $599 @ Best Buy
There are multiple reasons why this is one of the best Black Friday smartwatch deals. For a long time, the Garmin Fenix range has been built for every kind of adventure, and none of that has changed with the Fenix 7 line. Garmin has made some big changes to make its adventure watch bigger and better than ever — it has better solar charging, a touchscreen, and a flashlight.
If you have smaller wrists the Fenix 7S gives you all of the tech of the Fenix 7, in a smaller 42mm size. Like all of the Garmin Fenix 7 range, this small but mighty watch has a touchscreen, which makes it feel more premium when wearing the watch 24/7. At $599 this is an excellent price for an excellent watch. Read my Garmin Fenix 7 review to read more.
- Samsung Galaxy Watch 4: was $279 now $169 @ Best Buy
For a limited time the Galaxy Watch 4 is $110 off on Best Buy, which is the lowest price we've seen for this 44mm smartwatch. The Galaxy Watch 4 offers workout tracking, body composition analysis, advanced sleep tracking, ECG readings and more in a sleek design. And it supports Samsung Pay and Google Pay.
The Galaxy Watch 4 packs a 3-in-1 health sensor for measuring heart rate, taking ECGs and reading body composition — it's the first major smartwatch to offer bioelectrical impedance analysis (BIA). Undecided? Read our Samsung Galaxy Watch 4 review to find out more.
- Fitbit Versa 4: was $229 now $149 @ Amazon
The Fitbit Versa 4 is Fitbit’s newest smartwatch, launched in September 2022. Right now, the Fitbit Versa 4 has dropped to $149 at Amazon. That’s a saving of $80 on the premium smartwatch.
The Fitbit Versa 4 is thinner and lighter than its predecessor, and with a focus on fitness, with more sports activity profiles to choose from than ever before. Like most of the best Fitbits, the Versa 4 tracks calories, sleep, heart rate, and Active Zone Minutes. Still unsure? Read our Fitbit Versa 4 review here.
- Apple Watch Ultra: was $799 now $739 @ Best Buy
Any saving is a good saving when it comes to an Apple Watch, and this is the cheapest you’ll find the Apple Watch Ultra right now.
As we noted in our Apple Watch Ultra review, it is the best Apple Watch to buy if you're a serious athlete, and is arguably the most exciting Apple Watch on the market in 2022. In addition to new watchOS running features, the Ultra has an extra third button — the Action Button — which makes pausing the watch, or lapping the watch on the move, that little bit easier with sweaty fingers, or when wearing gloves.
- Fitbit Versa 2: was $149 now $98 @ Amazon
It's not just the newest smartwatches on sale for Black Friday. Case in point, the Fitbit Versa 2 is on sale for $98 at Amazon. That's $50 off its previous list price of $150.
The Fitbit Versa 2 is no longer the flagship model, but it's still a great entry-level pick if you're looking for a first smartwatch. It's beautiful always-on OLED display is the headline feature, but we also love the built-in Alexa and Spotify support. It's sleep tracking abilities and solid battery life also impress, but the lack of on-board GPS is disappointing.
- Garmin Venu 2 Plus: was $449 now $349 @ Amazon
If you’re someone who likes taking calls from your wrist, but you also need a smartwatch with a thorough suite of fitness- and health-tracking features, the Garmin Venu 2 Plus lands in a sweet spot of simply sporty and practical for everyday use.
The Garmin Venu 2 Plus is in the early Black Friday sale on Amazon for $349. Stock is going fast, but the same deal is available on Target, and at Garmin. Right now, the deal is on the white/gold, black, and silver/powder gray models to suit every style. This is the cheapest discount we’ve seen on the smartwatch, making it a great time to buy.
Unsure? Read our Garmin Venus 2 Plus review here.
- Apple Watch 8 (GPS/41mm): was $399 now $349 @ Amazon
The Apple Watch Series 8 is the best Apple Watch for most people. It has a skin temperature sensor, which can inform cycle and fertility tracking, as well as sleep tracking. The Series 8 also launched with the long-awaited low-power mode, which can extend the latest Apple Watch's battery life to 36 hours. What's more, the Apple Watch 8 has a new crash detection feature, leveraging improved motion sensors for instant help when you might need it most.
The Apple Watch 8 sports a new skin temperature sensor to monitor sleep tracking and cycle tracking. It also comes with new advanced safety features like Crash Detection, which can sense when you've been in a car crash. In our Apple Watch 8 review, we called it the best smartwatch hands down. It's now $50 off, which is the lowest price ever for this watch. Walmart offers the same price.
- Fitbit Inspire 3: was $99 now $69 @ Amazon
If you’re shopping for a fitness tracker this holiday season, we’ve got good news — our best cheap fitness tracker just got even cheaper. The newly released Fitbit Inspire 3 just crashed to an all-time low price, and now is a good time to shop.
In a world where it’s becoming normal to spend upwards of $300 on a wearable, finding a decent tracker for under a hundred bucks is a challenge. Fitbit did this with the $99 Fitbit Inspire 3, and now it’s even cheaper. This affordable little tracker is perfect for those looking to take their first steps into fitness, without a huge flashy gadget on their wrist, or a huge dent in their pocket.
It's my fitness tracker of the year, and for good reason. Unsure? Read my Fitbit Inspire 3 review to find out more.
- Garmin Fenix 6S Pro: was $599 now $339 @ Amazon
Don’t let the age of the watch put you off — despite launching the Garmin Fenix 7 in 2022, Garmin released a firmware update earlier this year that added new sports profiles to the Fenix 6 line, plus tweaks to the interface. It’s far from outdated, and it’s encouraging to see Garmin adding new features.
The Garmin Fenix 6 comes in three sizes — 42mm (6S); 47mm (6); and 51mm (6X). This is the smaller of the three watches, but as the pro edition, it comes preloaded with mapping that includes routable street and off-road networks, popular ski resort maps, and more than 41,000 golf courses. It also has 32GB of storage, which can be used to download songs to the watch itself, and synced with Spotify and Amazon Music. It’s currently on sale in black, and white with a rose gold bezel.
- Fitbit Sense 2: was $299 now $199 @ Amazon
As you'll see in our Fitbit Sense 2 review, this is one of the best fitness trackers on the market right now. Fitbit made some huge upgrades to its smartwatch — compared to the original Fitbit Sense, the Sense 2 features an upgraded design, interface, and EDA sensor.
Amazon just sliced a whopping $100 off the Fitbit Sense 2. This advanced fitness watch has built-in GPS and can track everything from your activity and workouts to stress and your sleep. The deal is only on select colors, but like all of the best Fitbits, the bands are interchangeable, so you can swap this out for a colored silicone band, or a metal or leather band should you wish.
- Garmin Instinct 2 Solar: was $449 now $399 @ Best Buy
The Garmin Instinct 2 is a near-perfect GPS smartwatch for outdoor sport enthusiasts. It borrows several features from higher-end Garmin devices and promises “unlimited” solar-powered battery life, plus we love the new size option.
This is the Solar version of the Garmin Instinct 2 watch, which boasts an infinite battery life — yep, it has the power to last forever, charging with the sunlight. On the wrist, it's hard-wearing (with a Military Standard 810 rating against extreme environments and temperatures), waterproof up to 100m, and it's display is bright and easy to see, even in direct sunlight. Read our Garmin Instinct 2 review here to find out more.