Best Black Friday deals 2024 — dates and best early sales

Black Friday sales 2024

Black Friday deals collage

(Image credit: Future)

Staff-picked deals:
1. Quick Links
2. Best early deals
3. Apparel
4. TVs
5. Laptops
6. Tech
7. Date & Details

Black Friday deals are starting to get underway. Although we're a few weeks out from the holiday itself, retailers like Amazon, Walmart and Best Buy are already offering epic deals on TVs, laptops, apparel and more. The Tom's Guide team has decades of experience covering Black Friday, so you can trust us to pull out the deals that are truly worth your attention.

You can already find the Editor's Choice Nectar Memory Foam Mattress on sale for $349. And the LG 55-inch C4 4K OLED TV is $1,296 at Amazon. This $700 discount brings it to its lowest price ever.

Be sure to bookmark this guide as we'll be updating it with all the best Black Friday deals. Plus, see our guide to the best Amazon promo codes for more tips and ways to save.

Black Friday deals — Quick links

Editor's Choice Black Friday deals

Christmas/Holiday decor: deals from $4 @ AmazonPrice check: deals from $37 @ Walmart

Christmas/Holiday decor: deals from $4 @ Amazon
Looking for some new Christmas decor? Amazon has a wide range of holiday decor on sale from $4. The sale includes small pre-lit trees (a la Charlie Brown) as well as holiday ornaments. It's one of the biggest sales we've seen from any retailer. Note that Walmart has a similar sale with deals from $37, although Walmart's sale focuses more on Christmas trees.
Price check: deals from $37 @ Walmart

Adidas sale: deals from $8 @ AmazonPrice check: deals from $8 @ Adidas

Adidas sale: deals from $8 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $8 @ Adidas

Lululemon: apparel from $9 @ Lululemon

Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.

Skechers shoes/apparel: from $11 @ Amazon

Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $11.

Crocs sale: Crocs from $15 @ AmazonPrice check: up to 60% off @ Crocs | from $21 @ Walmart

Crocs sale: Crocs from $15 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more. In most cases, it beats the direct sale from Crocs.com, but the styles on sale are different.
Price check: up to 60% off @ Crocs | from $21 @ Walmart

PS5 Game Sale: deals from $19 @ AmazonPrice check: from $29 @ Walmart

PS5 Game Sale: deals from $19 @ Amazon
Shop some of the best PS5 games in Amazon's sale. Discounted titles include Silent Hill 2, Astro Bot, Uncharted, Star Wars and more. Note that Walmart has a similar sale on with different titles.
Price check: from $29 @ Walmart

Switch games: deals from $19 @ AmazonPrice check: from $19 @ Best Buy | from $19 @ Walmart

Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart

YETI Rambler Tumbler 25 oz: was $38 now $30 @ Amazon

YETI Rambler Tumbler 25 oz: was $38 now $30 @ Amazon
For someone who is always on the go, this YETI tumbler is the perfect sidekick. Its handle and cup holder-compatible design make it ideal for toting water or iced coffee on road trips, a daily commute and work out sessions. It also comes with a straw for easy sipping.

TV sale: deals from $64 @ Best BuyPrice check: from $79 @ Amazon

TV sale: deals from $64 @ Best Buy
Best Buy has smart TVs on sale for as low as $64. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale with prices from $79.
Price check: from $79 @ Amazon

Tempur-Pedic Tempur-Adapt + Cooling Mattress Topper: was $499 now from $251 @ Amazon

Tempur-Pedic Tempur-Adapt + Cooling Mattress Topper: was $499 now from $251 @ Amazon
The top pick in our best mattress toppers round up, the Tempur-Adapt topper is an absolute dream for those suffering from aches and pains, with plenty of cushioning comfort from the three inches of Tempur Material. In our Tempur-Pedic Tempur-Adapt mattress topper review, our tester felt it was best suited to side sleepers, who will feel plenty of pressure relief at their shoulders and hips. Memory foam is notorious for trapping heat so the upgraded cooling version of the Tempur-Adapt topper will help to keep hot sleepers comfortable at night.

Nectar: was $699 now $349 @ Nectar40% off Flash Sale!

Nectar: was $699 now $349 @ Nectar
40% off Flash Sale! In our Nectar mattress review, we called the Editor's Choice mattress a tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and it offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever guarantee. Currently, you can get the twin mattress for $349 (was $599) or the queen for $649 (was $1,099).

Aoxum 7 Pieces Patio Furniture Set with Fire Pit Table: was $899 now $699 @ Amazon

Aoxum 7 Pieces Patio Furniture Set with Fire Pit Table: was $899 now $699 @ Amazon
Wow your guests with this extra comfy, 7-piece patio furniture set that includes five chairs, (two include a left or right armrest), a tempered glass coffee table and an electronic ignition fire pit table. The fire pit has a heating capacity of 60,000 BTU and includes a handy storage area for all your outside essentials. The unit comes with a waterproof sofa and firepit cover.

Black Friday apparel deals

Crocs Platform Classic Slide: was $39 now $15 @ Amazon

Crocs Platform Classic Slide: was $39 now $15 @ Amazon
Available in various colors and graphics, these lightweight platformed and fun-to-wear slides are made with iconic Crocs Comfort Technology for flexibility and 360-degree comfort. It's hard to say no to a pair of Crocs for this price!

Amazon Essentials apparel: deals from $13 @ Amazon

Amazon Essentials apparel: deals from $13 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes shorts, sweatshirts, jogger pants, t-shirts, socks and more.

Patagonia sale: deals from $16 @ Patagonia

Patagonia sale: deals from $16 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts. After discount, prices start from $16 and beat similar sales at REI and Backcountry.

Dr. Martens Women's Vegan Blaire Fisherman Sandal: was $110 now $77

Dr. Martens Women's Vegan Blaire Fisherman Sandal: was $110 now $77
Who says Doc Martens is known only for its boots? Made of 100% vegan leather, the women's Vegan Blaire Fisherman Sandals are made with Felix Rub off/soft PU, a non-leather material and have a lightweight, slip-resistant zig-zag sole with a great grip. They'll let your feet breathe and can be worn with socks, perfect for the fall.

Black Friday TV deals

Roku TV 43" Select 4K TV: was $249 now $219 @ Best Buy

Roku TV 43" Select 4K TV: was $249 now $219 @ Best Buy
Roku's line of TVs are on sale. This model features HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs. Sold exclusively at Best Buy, it's on sale albeit at a modest discount.

TCL 55" QM7 Mini-LED TV: was $799 now $549 @ Best Buy

TCL 55" QM7 Mini-LED TV: was $799 now $549 @ Best Buy
As one of the cheapest new options among the best gaming TVs, TCL's QM7 is the definition of value. It leverages a 120Hz refresh rate with AMD FreeSync Premium for superior gaming chops. It also has Motion rate 240 and Game Accelerator 120 to bring out the best performance when gaming.

LG 48" B4 Series 4K OLED TV: was $1,499 now $699 @ Best BuyLowest price!

LG 48" B4 Series 4K OLED TV: was $1,499 now $699 @ Best Buy
Lowest price!
The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode. The 48-inch model is a Best Buy exclusive.

Black Friday laptop deals

Acer Aspire Go 15: was $299 now $259 @ Amazon

Acer Aspire Go 15: was $299 now $259 @ Amazon
The Acer Aspire Go 15 offers a fully functional 15-inch laptop experience for an extremely low price, and right now, it's on sale for a great discount. It features an Intel Core i3 CPU, 8GB of RAM, and a 128GB storage drive — perfect for basic tasks and web browsing.

MacBook Air 13 (M1/256GB): was $999 now $649 @ WalmartLowest price!Price check: sold out @ Amazon

MacBook Air 13 (M1/256GB): was $999 now $649 @ Walmart
Lowest price!
It's no longer Apple's flagship, but the MacBook Air M1 offers solid performance, especially compared to other laptops at this price. When we reviewed the MacBook Air M1, it never stuttered, thanks to the M1 chip. Perhaps even more impressive is the all-day 14-hour battery life. You also get a 13.3-inch Retina display, 8GB of RAM and a 256GB SSD.
Price check: sold out @ Amazon

MacBook Pro 14 (M3/16GB/1TB): was $1,999 now $1,699 @ Amazon

MacBook Pro 14 (M3/16GB/1TB): was $1,999 now $1,699 @ Amazon
If you want more power without spending a fortune, the 14-inch MacBook Pro strikes a solid balance between performance and value. This entry-level model features the base M3 chip, but thanks to onboard cooling, it can perform better than the Air. It also comes with 16GB of RAM and 1TB of SSD storage.

Black Friday home deals

Kasa Smart Plug Power Strip: was $79 now $42 @ Amazon

Kasa Smart Plug Power Strip: was $79 now $42 @ Amazon
Named one of our best smart plugs in 2024, this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant or buttons on the device itself. Plus you can monitor energy usage.

Ninja Blast Portable Blender: was $59 now $49 @ Amazon

Ninja Blast Portable Blender: was $59 now $49 @ Amazon
Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.

BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner: was $123 now $99 @ Amazon

BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner: was $123 now $99 @ Amazon
For a multi-purposeful, portable cleaner, nothing beats Bissell's internet-famous Little Green Machine. It will spray, scrub and lift away smaller messes, like dirt and stains, from all types of surfaces. Thanks to its powerful suction, it can even remove dirty paw prints from carpets, stairs and car interiors. The small-but-mighty machine boasts a 48-ounce tank capacity that gives you several cleanings between refills.

Ninja Woodfire Pizza Oven: was $399 now $349 @ Amazon

Ninja Woodfire Pizza Oven: was $399 now $349 @ Amazon
If you’re a fan of cooking outdoors, this is the deal for you. This outdoor pizza oven offers 8 functions, including pizza, max roast, specialty roast and smoker amongst others, so it’s by no means limited to just pizza. Powered by electricity, it can reach up to 700°F, plus there’s the option to add wood pellets if you want smoked food too. The capacity can hold a 12 lb turkey or a 12-inch pizza, which is generous enough. This could make for a great holiday gift for those who love hosting outdoor parties. To learn more about it, read our Ninja Woodfire Outdoor Oven review.

Black Friday wearables deals

Amazfit Bip 5 was $89 now $74 @ Amazon

Amazfit Bip 5 was $89 now $74 @ Amazon
Yes, the Amazfit Bip 5 looks like an Apple Watch, but it's not a cheap imitation. Instead, in our Amazfit Bip 5 review, we found that it's one of the top alternatives to Fitbit's now-discontinued smartwatches. The watch face is extremely customizable, the battery can last up to 10 days (significantly more than the Apple Watch's 18 hours), and it effectively tracks your sleep, steps and workouts.

Apple Watch 10: was $399 now $375 @ Amazon

Apple Watch 10: was $399 now $375 @ Amazon
As you'll see in our Apple Watch 10 review, we found this is easily the best smartwatch on the market. This iteration of the Apple Watch sports a lighter, thinner design and brighter display that you can actually see in sunlight. And it comes with watchOS 11, bringing Apple's new sleep apea detection feature in tow.

Garmin Epix 2: was $899 now $537 @ Amazon

Garmin Epix 2: was $899 now $537 @ Amazon
This saving on the Garmin Epix 2 reduces the watch to a gob-smacking price. While it’s an older model, the Epix 2 is still one of the best AMOLED sports watches available, and up to date with Garmin’s key software features. On top of Garmin's excellent sports tracking and training analysis, the Epix 2 offers useful smarts like music storage and color maps for navigation.

Black Friday gaming deals

The Legend of Zelda Echoes of Wisdom: was $59 now $54 @ Amazon

The Legend of Zelda Echoes of Wisdom: was $59 now $54 @ Amazon
This is a relatively small discount, but given Echoes of Wisdom only just landed, it's worth shouting out all the same. The latest Zelda game sees the titular Princess setting off on her own full adventure for the first time, wielding the power of "Echoes" of items and monsters from throughout the realm to save Hyrule from a series of mysterious rifts.

27” Acer Nitro (mini-LED): was $800 now $549 @ Best Buy

27” Acer Nitro (mini-LED): was $800 now $549 @ Best Buy
A 4K (3840 x 2160) mini-LED monitor that boasts FreeSync support, 160Hz refresh rate and a HDR1000 mode. The fact it’s also mini-LED ensures the Acer Nitro can deliver black levels that are almost on par with the best OLED screens.

iBUYPOWER Scale Gaming PC: was $899 now $749 @ Best Buy

iBUYPOWER Scale Gaming PC: was $899 now $749 @ Best Buy
Save $150 on this desktop, which comes with a mouse and keyboard, too. It's got a 1TB SSD, 16GB of RAM, and an AMD Radeon RX 7600 for powerful gameplay — just make sure you pick up a monitor that takes advantage of the power.

Black Friday 2024 — what you need to know

When is Black Friday 2024? 

The actual Black Friday date changes every year, but this year's Black Friday is November 29, 2024. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 29 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Dec. 2).

When to start looking for Black Friday deals? 

Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.

Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.

It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.

How to find the best Black Friday deals?  

The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2024. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.

Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."

It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.

Who will offer the best Black Friday deals in 2024?

Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.

For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.

What is Black Friday?

Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.

How long does Black Friday last?

Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.

What is the difference between Black Friday and Cyber Monday?

In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.

Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.

Black Friday deals and games consoles

Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.

Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.

Why is it called Black Friday? 

Black Friday deals

(Image credit: Shutterstock)

The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.

These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.

Does Apple do Black Friday?

Retailers like Amazon, Best Buy, and Walmart offer epic discounts on Apple products on Black Friday. In the lead up to the event, I've seen Walmart sell MacBooks as low as $649 and iPads as low as $199 at Amazon. Prices could drop even further closer to Black Friday itself. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.

However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. Last year, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.

How much do prices drop on Black Friday?

Depending on what you want to buy, there's a solid chance that you'll play the lowest price of the year during Black Friday. For a few examples, the LG 65" C3 OLED hit $1,347 during Black Friday last year (47% off.) Apple's coveted premium headphones, the AirPods Max, hit $449 (19% off,) which was their lowest price in 2023. Since then, the AirPods Max have sold for even cheaper (as low as $399, or 28% off) as Apple clears out stock of its old Lightning connector AirPods Max models to make way for the new versions with USB-C ports.

To determine whether the deals you're seeing during Black Friday are actually at their lowest prices ever, I recommend using tools like CamelCamelCamcel.com to check their price history. While this tool isn't 100% accurate, it gives you a great general idea on how much prices have actually dropped on Black Friday.

Millie Davis-Williams

Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art. 

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